Recently, an employee at a Heytea store in Shijiazhuang searched for a customer's phone number and added her on WeChat to harass her, sparking widespread attention. After the incident came to light, Heytea quickly fired the employee and apologized and compensated the affected customer. This individual case not only exposes the lack of customer privacy protection training at tea beverage brands, but also once again brings the topic of consumer personal information security to the forefront. With the Regulations on the Implementation of the Law on the Protection of Consumer Rights and Interests officially taking effect in July 2024, the boundaries for business operators collecting and using personal information have become clearer, and the cost of violations has risen significantly. This article will review the course of the incident, the brand's response, and the relevant legal provisions. [more…]

For professional coffee knowledge exchange and more coffee bean information, please follow Coffee Workshop (WeChat public account: cafe_style); for more specialty coffee beans, please add the personal WeChat of Front Street Coffee (FrontStreet Coffee), WeChat ID: qjcoffeex. Recently, the case in which Saturnbird, over the course of 20 months, sued "Qicai Zhi Mi" for unauthorized use of a similar small-cup instant coffee appearance reached a result. The Hangzhou Intermediate People's Court found that unfair competition was constituted, awarded 1.73 million yuan in damages, and ordered the production and sale of the infringing products to stop. Saturnbird became famous for its super-instant coffee and mini coffee cup design, and its packaging sparked a DIY craze and swept social media, which is why it has frequently been imitated and even copied. In this case, "Qicai Zhi Mi" not only had highly similar style, packaging, and promotional images, but also used the search term "Saturnbird same style" to mislead consumers. The case lasted nearly two years, highlighting the current reality in the food industry that intellectual property rights protection is difficult and the boundary between reference and copying is blurred. The article combines cases such as Sexy Tea suing Chayan Guanse to explore how original brands can protect their rights and interests through copyright, patent rights, exclusive trademark rights, and the Anti-Unfair Competition Law. [more…]

Recently, a consumer posted a video on social media claiming to have found black thread in a black garlic and meat floss sandwich biscuit purchased from Sexy Tea, sparking widespread attention. The video shows black threads resembling sewing thread mixed into the biscuit's filling layer, connecting the broken pieces together. After the poster reported the issue to customer service, the brand required the problematic biscuit to be mailed back before compensation would be provided—a solution that drew opposition from many netizens who worried about the loss of evidence. Previously, other consumers had reported finding foreign objects such as hair, insects, and even screws in Sexy Tea snacks, with after-sales handling mostly involving mailing back the product in exchange for gift packages or coupons, rarely providing financial compensation as required by regulations. As the incident continues to escalate, discussions about the reasonableness of merchants demanding the return of evidence and the protection of consumer rights are intensifying. [more…]

Recently, a post about live ants found inside Tims bagel packaging has sparked widespread discussion on social media. A consumer bought two bagels through a food delivery platform, and upon opening the packaging, discovered ants crawling inside the bag, with some even embedded in the cream filling. Although the store issued a refund, it refused the consumer's demand for triple or tenfold compensation. Netizens are divided over questions such as where the ants came from and whether there were hidden risks in the packaging method. The incident has been reported to the 12315 platform, and the consumer's path to defending their rights continues. [more…]

Recently, a Xinyang netizen exposed that a drink purchased at a Luckin Coffee store on campus had a fly settled at the bottom, sparking widespread attention. The consumer refused the store's initial offer of a free drink and a complimentary beverage, demanding compensation in accordance with the law. Luckin's after-sales service called multiple times, offering coupons, and was even accused of implying that the consumer had put the foreign object in themselves. In the end, the employee involved was fired, and the consumer received 500 yuan in compensation. This is not the first time Luckin has been embroiled in a food safety scandal; there have previously been incidents involving foreign objects such as work badges and ants. At a time when competition in the tea beverage market is white-hot, a brand's sincerity in handling problems has become key to consumer trust. This article reviews the course of the incident and the legal basis, and includes related recommendations from Front Street Coffee. [more…]

Recently, a video about finding an employee badge in a Luckin Coffee drink has drawn attention on social media. According to a netizen's post, while drinking a Luckin cold beverage, they discovered an employee badge with a staff name printed on it at the bottom of the cup. After media verification, the store involved admitted that an employee had indeed lost a badge, speculating that a loose pin caused it to fall into the drink. At the same time, posts on social media about foreign objects such as flying insects, raw material packaging boxes, and equipment parts appearing in Luckin drinks are not uncommon, and stores mostly compensate consumers with refunds plus coupons, triggering some customers' doubts about the brand's attitude in handling such matters. Some consumers have shared their experiences of defending their rights, ultimately reaching a satisfactory solution through negotiation. This series of incidents has once again pushed the food safety and after-sales handling of chain coffee brands into the focus of public opinion. [more…]

Recently, a consumer in Jiangsu discovered that the milk tea they purchased from Chahuanong contained only half a cup. After giving feedback to the merchant, not only was the issue not properly resolved, but they also reportedly experienced SMS bombing and harassment from internet trolls. After the incident garnered widespread attention, Chahuanong officially issued two statements on July 28, first apologizing and then denying hiring trolls, stating that the police have intervened in the investigation. However, netizens in the comments section generally disapproved of the brand's handling, believing that the store was shortchanging customers in the first place and is suspected of leaking customer information, and a mere "full cooperation" is hard to satisfy the public. As coffee enthusiasts, we also focus on issues related to production standards in the beverage industry and consumer rights protection, and Front Street will continue to monitor the progress of the situation. [more…]

After the widespread adoption of mobile payments, ordering by scanning a QR code has become standard in bubble tea shops and restaurants. But have you ever noticed that many ordering mini-programs require you to authorize your mobile phone number or even more personal information before use? In October of this year, the Market Supervision Administration of Putuo District, Shanghai, investigated and dealt with a case involving a catering company illegally collecting consumer information, which sparked widespread attention. The restaurant guided customers to order by scanning a QR code on the table, but forcibly required authorization of their mobile phone numbers, and did not inform them of the purpose of use. Moreover, the backend allowed arbitrary access to and download of member data such as names, genders, mobile phone numbers, and card balances. Ultimately, the company was warned and fined 50,000 yuan. With the official implementation of the Personal Information Protection Law, penalties for such acts will be significantly increased, and consumers' privacy rights deserve more attention. [more…]

Recently, a customer found a screw sunk at the bottom of an Iced Orange Americano purchased at a Manner store, and the incident quickly spread on social media. According to Manner employees, the screw was suspected to have come from the ice guard plate of the store's ice machine, possibly falling into the ice storage bin because it was not tightened during assembly, and eventually ending up in the drink. After the incident, the brand required all stores to check the screws on their ice machines and report with photos, while the employee involved may face dismissal and a heavy fine. Online opinion was divided over whether the consumer should complain and seek compensation: some sympathized with the worker and suggested settling privately, while others insisted that mistakes must be held accountable and that the consumer's rights protection is reasonable and lawful. As of press time, the compensation plan remains unclear, but the incident has already triggered widespread discussion about equipment management and employee responsibility at coffee shops. [more…]

Coffee shops have limited space. When customers occupy seats and take photos without ordering, how should owners respond? Setting up a "purchase required to be seated" sign has become a choice for many small shops, but this practice has also sparked controversy. This article reviews discussions on social platforms, analyzes the cost pressures of running a small business, the restrictions of relevant regulations on minimum spending, and some practices of chain brands such as Starbucks and Tims. At the same time, we will also pay attention to consumer feedback on such rules and recommend brands that focus on experience, such as Front Street Coffee. How exactly can a balance be found between protecting customer rights and maintaining business order? This is worth thinking about for every coffee lover. [more…]

It is no longer news that chain coffee brands sell merchandise. Products such as cups, pins, and canvas bags can not only increase revenue but also cultivate fan loyalty. However, once merchandise has quality problems, after-sales disputes follow one after another. Recently, a netizen posted that the bottom of the inner liner of a stainless steel insulated cup they bought from Starbucks had black rust spots, and when they asked the official side for a replacement, they were refused on the grounds that it was "beyond the after-sales time limit." The post resonated with a large number of consumers. Some complained that quality control was worrying, while others believed that the way it was used might be the key. Three days after the incident gained traction, the blogger updated the progress, saying that Starbucks had agreed to replace it. Who is actually responsible in this dispute? And how should brands balance the appearance and quality of merchandise? [more…]

The extraction time for a cup of Americano actually escalated to the 12315 complaint platform? Recently, a netizen ordered an Americano at a coffee shop in Shenzhen and believed that the barista's extraction time exceeded 90 seconds, far beyond the 40-second standard in their understanding, so they demanded a refund and complained to 12315, also requesting that the merchant remove the product from sale. This incident sparked heated discussion in the coffee community: Is there any hard-and-fast rule for the extraction time of espresso? Is it reasonable for consumers to complain about a shop based on their personal standards? This article will recount the incident, sort out the industry reference range for espresso extraction time, and explore the boundary between consumer rights protection and product standards. [more…]

A super value 5-time card launched on Luckin Coffee's Tmall flagship store quickly triggered a buying frenzy because it was priced as low as 13.77 yuan for any 5 cups chosen from 15 classic drinks. However, in the early hours of the next day, many consumers had their orders forcibly refunded by the platform on the grounds of "no longer wanted" without any refund operation on their part, and some, although shown as shipped, did not receive the electronic vouchers. Luckin later explained that a system configuration error had triggered automatic refunds and offered a 32-yuan drink voucher as compensation. But some consumers were not convinced, believing that the brand's unilateral cancellation of the contract amounted to a breach of contract or even fraud, and have filed lawsuits in court demanding reasonable compensation. The incident exposed the performance risks in the sale of electronic discount vouchers and the issue of consumer rights protection. [more…]

Milk tea shops line every street and alley, yet the same brand can taste wildly different from one store to the next—because a large number of counterfeit outlets lurk behind the scenes. The genuine The Alley has only just over a hundred directly operated stores, while copycat versions number more than seven thousand, forcing the brand to spend hundreds of millions fighting counterfeits. Many entrepreneurs naively trust online franchise information and fall into copycat traps, losing anywhere from hundreds of thousands to over a million yuan. This article reviews trademark infringement cases reported by CCTV, exposing the common tricks of counterfeit franchising, as well as the story of how Heytea was forced to change its name because of rampant imitation, reminding consumers and entrepreneurs to keep their eyes open. [more…]

When selecting coffee beans, you may have noticed a green frog printed on the packaging — this is the Rainforest Alliance certification mark. Behind it lies a set of strict agricultural and environmental standards, covering ecological protection, farmers' rights, labor conditions, and sustainable development. Since the Rainforest Alliance was founded in New York in 1987, it has helped certify over one hundred million acres of crops, with coffee being one of the most traded agricultural products among them. This article will walk you through the core philosophy of the Rainforest Alliance, the specific standards for certified crops, and what this mark means for consumers and the coffee industry, helping you gain a more comprehensive understanding of the environmental and social value behind your everyday coffee choices. [more…]

Recently, the "Allergy Sister" incident in Wuhan has sparked widespread attention in the coffee community, and similar phenomena of customers requesting refunds from merchants for various reasons are not uncommon in the food and beverage industry. Some coffee shop owners have reported encountering a customer who repeatedly applied for refunds on the grounds that the drinks' taste was not to their liking, suspected to be an "Allergy Sister alt account." Investigations revealed that this customer had placed orders at multiple shops and repeatedly applied for refunds, citing reasons such as the drink being too bland, too sweet, or too cloying. Some merchants chose to appease the customer to protect their reputation, but others refused to compromise and warned their peers to be vigilant. Such behavior not only harms merchants' interests but also encourages a culture of malicious claims. This article reviews the course of events and explores reasonable ways for merchants to defend their rights when responding to consumer complaints. [more…]

In today's increasingly fierce competition in the coffee industry, it is not easy for independent shops to establish a foothold with a unique trademark. Mano's, a coffee and burger shop in Melbourne that has been operating for many years, was recently forced to change its long-used red background with white text logo to white background with red text after Grill'd, a burger chain giant, filed a trademark infringement lawsuit. The owner, Mano, was shocked by this action, believing that the two trademarks and store styles were clearly different and did not constitute infringement. However, facing pressure from Grill'd's professional legal team, Mano was unable to respond to the lawsuit and could only compromise. Grill'd insisted that this move was to protect its own brand from being exploited. This trademark dispute between a giant and a small shop has triggered widespread discussion about the boundaries of brand protection and fair competition. [more…]

Recently, photos of Luckin Coffee appearing on the streets of Thailand have sparked heated discussions online. Has this national coffee brand, which successfully turned its fortunes around, really gone global? The company quickly gave a clear response: the Thailand store is purely a counterfeit. This article sorts out the ins and outs of the incident, including how the counterfeit store was discovered, Luckin's progress in defending its rights, and netizens' amusing reactions. It also explores Luckin's current overseas expansion plans. For those of you who love coffee, understanding brand developments and market phenomena is equally important. [more…]

Recently, a video of a conflict between a Starbucks employee and a customer has drawn attention on social media. In the video, the employee, who refused to sell cold brew concentrate—a semi-finished ingredient—on its own, was fiercely insulted by the customer and nearly came under physical attack. After the incident came to light, netizens expressed sympathy for the employee and discussed topics such as how the brand handles customer complaints and how employee rights are protected. Many current employees also shared similar experiences, pointing out that the company often smooths things over by issuing coupons, which may encourage malicious complaints and leave frontline staff disheartened. [more…]

After Starbucks announced to suspend its business in Russia and withdraw from the Russian market last year, the founder of the local famous catering company Pinskiy & Co, Anton Pinsky, and the Russian rap singer Timati collaborated to acquire Starbuc [more…]