Starbucks collaborated with Stayreal, the streetwear brand co-founded by Mayday lead singer Ashin and No2Good, to launch limited-edition merchandise, and the news immediately drew a large amount of fan attention. However, before the campaign had even officially started, social media exposed that employees at some stores had sold the not-yet-released co-branded glass cups in advance to acquaintances, and there were even reports of bundling the merchandise with Starbucks rice dumplings to meet performance targets. These actions sparked strong consumer dissatisfaction, with many demanding an official explanation. The brand later responded that it had internally instructed stores to strictly prohibit reserving items for themselves or bundling them, and had recovered the cups that were sold early. [more…]

As Children's Day approaches, major chain beverage brands are rolling out limited-edition campaigns and merchandise, and 1 Dian Dian has also brought back its cute, compact mini cups for a limited time. However, the launch of these mini cups has sparked considerable controversy: customers have found that when purchasing, the system automatically shows two cups, with identical flavors, sweetness levels, and toppings, and no ability to adjust them freely or order just one. Consumers who wanted to mix flavors or share with friends were disappointed, and some customers complained that the stores provide regular long straws, making the experience less than ideal. In response to the feedback, 1 Dian Dian employees also expressed helplessness, as the company has not provided ingredient ratios for the mini cups, leaving them to simply split a medium cup of tea evenly into two cups. If they were to customize orders according to customer requests, it would not only affect service efficiency but could also lead to waste. This article will sort through the focal points of controversy surrounding this mini cup campaign and the statements from all sides. [more…]

ChaPanda recently officially announced singer Huang Zihongfan as its LOHAS brand ambassador, launching a variety of freshly made fruit drinks and limited-edition merchandise bundles, which attracted a large number of fans to snap them up. However, after the campaign went live, problems kept cropping up: system crashes, orders being forcibly canceled, and insufficient stock of merchandise, one after another, sparking consumer dissatisfaction. Some netizens questioned whether the limited-edition merchandise had been intercepted internally by employees, but more witnesses and ChaPanda staff came forward to explain, saying that stores were equally caught off guard and that employees were under enormous pressure amid the chaos. The company apologized that same evening and promised to speed up restocking and put the items back on sale. [more…]

In recent years, specialty coffee has gradually come to dominate coffee festivals. Many visitors can be seen holding trays carrying several drinks, among which limited-edition sets launched by brands are common. This set-based sales model makes it easier for vendors to prepare ingredients and serve drinks, while also allowing consumers to taste multiple flavors at once—but it has also sparked controversy over bundled sales. From the vendors' perspective, high booth fees push them to focus on specialty drinks with greater profit margins, while specialty drinks have lower equipment requirements, are faster to serve, and look more photogenic, making them easier for visitors to accept. This article explores in depth the reasons behind this phenomenon and the views of various parties, and recommends related products from Front Street Coffee. [more…]

"Ne Zha 2" has surpassed 1.49 billion yuan at the box office, becoming the biggest winner of the Spring Festival season, with Cotti Coffee, Chagee, and Good Me securing co-branding rights from among numerous competitors. Cotti was the first to announce its collaboration details, launching 12 combo packages, each containing one voucher for any drink on the menu and one limited-edition merchandise item, with no cap on merchandise quantities, no need to rush-buy, and drink vouchers valid nationwide within three months. This unconventional move was praised by netizens as "treating consumers like human beings," standing in sharp contrast to the previous co-branding model of limited quantities, bundled sales, and two-cup minimums, and putting pressure on Chagee and Good Me, which have yet to announce their own terms. [more…]

Mixue Bingcheng's launch of the 1-yuan ice cup was intended to cater to summer consumer demand, but unexpectedly sparked multiple conflicts between consumers and store employees. Consumers reported difficulties in purchasing, encountering service discrimination, actual price increases, and even being forced to buy bundled products; stores and distributors complained about the high cost of ice, thin profits, and even losses. This controversy not only trended on social media but also forced the brand to issue an urgent apology. This article reviews the entire incident, analyzes the cost structure and operational difficulties behind the ice cup, and focuses on how the brand will subsequently balance consumer expectations with store profitability. [more…]

Starbucks has long been known as a "cup factory," releasing themed cup designs for every season, holiday, or regional specialty, and many of its standout or limited-edition cups are eagerly sought after by fans. Recently, Starbucks' Spring Mountain pastoral series mugs, a collaboration with a Yunnan peasant painter, went viral online. The retro spring color palette, combined with the buzz around "Spring Mountain studies," made the cup attract attention as soon as preview images surfaced. However, after the official launch, a series of issues emerged one after another: each store was allocated only one cup, some stores required customers to buy additional items to qualify, and secondhand prices tripled overnight. The last-minute changes to purchasing rules also left many consumers disappointed, raising doubts about Starbucks' sincerity. [more…]

Luckin Coffee's recent collaboration with the claymation character Pingu has sparked considerable discussion. In the early stage of the campaign, consumers had to buy designated set meals or two cups of the new drink to get the merchandise, and many fans placed orders at full price or even stockpiled coffee coupons for this. However, not long after the campaign ended, Luckin released the same merchandise again with a lower threshold or even for free, leaving consumers who had bought at a high price earlier feeling dissatisfied. At the same time, employees reported on social platforms that the merchandise was selling poorly, with inventory piling up at some stores, and materials such as stickers even being discarded or given away. From the teaser phase to the rerun, this collaboration reflects the gap between a brand's marketing节奏 and consumers' expectations. [more…]

Nayuki launched limited-edition plush dolls for its ninth-anniversary birthday season, attracting a large number of fans to snap them up. However, after a consumer put a newly bought grape plush into the washing machine to clean it, the doll fell apart completely, turning from a whole bunch into scattered individual "grapes." This was not an isolated case; several other users also reported that parts fell off the plush after washing and drying. The reason is that these dolls are bonded with hot-melt adhesive rather than sewn, and the label clearly states they must not be washed in water. In addition, some consumers received "hidden edition" dolls with missing or incorrect facial expressions, sparking widespread dissatisfaction with the quality control of the merchandise. [more…]

During Halloween, Mstand launched a new Butter Basque Latte and a series of merchandise bundles, but what truly caught fans' attention was an unexpected potato and sausage scallion pancake wrap. As a coffee brand known for its refined and stylish image, Mstand's decision to add a street food item to its menu sparked discussions on social media. This article reviews consumers' genuine feedback on this pancake wrap, longtime customers' reflections on the brand's breakfast product line, and the controversy surrounding Mstand's merchandise strategy, while exploring loyal fans' hopes for the brand to return to its coffee roots. [more…]

Manner has long been famous for its wide variety of branded cups, jokingly dubbed a "cup factory" by fans, but its latest campaign broke with tradition and instead gave away handheld mini fans. What was expected to be a practical summer favorite instead drew complaints from customers who received the actual product: the airflow was too weak to dispel the heat, while the noise was as loud as an electric drill, a hair dryer, or even a tractor — switch it to level three and you become the center of attention. What made some people hesitate even more was that getting the fan required buying a three-drink extra-large set, and without a coffee buddy it was hard to handle. This article compiles feedback from netizens to see why this merch item leaves people with mixed feelings. [more…]

The competition between Luckin and Cotti has once again become a hot topic on Weibo, staying on the trending list for over nine hours with over 16.59 million views. The two brands have been going head-to-head from store locations to product pricing, with 9.9 yuan and 8.8 yuan coupons becoming the focus of consumers' attention. However, industry observers point out that the two are not evenly matched, and Cotti seems to be chasing Luckin's pace. Behind this business war, consumers' pursuit of value for money is the core, and whether the price war can continue and what impact a truce would bring are issues worth watching. [more…]

Nayuki's official shop recently sold last year's co-branded limited-edition merchandise for 5.9 yuan with free shipping, including Powerpuff Girls fridge magnets, sparking strong dissatisfaction among consumers who had originally bought designated set meals to obtain the merchandise. Some store employees even revealed that some expired merchandise could be obtained for free without any purchase, simply by checking in and writing a positive review. On one side, fans who spent money on set meals feel let down; on the other, the brand is turning inventory into free gifts or selling it at low prices to avoid waste. Regarding how limited-edition merchandise is handled after a campaign ends, consumer opinions are clearly divided—some support clearing out stock, while others worry that bargain hunters exploiting loopholes could affect future collaborations. [more…]

Luckin Coffee recently announced a co-branded collaboration with the popular Japanese anime Demon Slayer, launching a series of themed merchandise, including takeaway cups, paper bags, cup sleeves, stickers, acrylic standees, and fridge magnets. However, after the campaign went live, the merchandise did not sell as well as expected and instead ended up languishing on the shelves. Fans widely reported that the bundle prices were too high, especially the 229-yuan eight-drink bundle, which deterred many people. In addition, some loyal fans pointed out that the merchandise artwork consisted of old images already released by the official brand and lacked novelty. Front Street Coffee noted that the market response to this collaboration stands in sharp contrast to Luckin's previous co-branded campaigns, sparking discussions about brand collaboration strategies and fan consumption psychology. [more…]

The Chagee x "Ne Zha 2" collaboration officially launched today. Fans, who had been eagerly awaiting it, rushed to place orders for the limited-edition merchandise. However, on the very first day of the campaign, problems such as material shortages, mismatched packaging, and inconsistent execution across stores came to light, triggering strong dissatisfaction among consumers. By contrast, the earlier Cotti Coffee x "Ne Zha 2" collaboration was praised as "textbook-level" for its timely after-sales service and genuine sincerity. Chagee's chaotic performance this time has left many fans openly disappointed, with some even joking that they "couldn't even copy the homework properly." This article reviews the specific problems and consumer feedback from the first day of the campaign, and looks back at Cotti's successful experience, offering a comprehensive perspective for coffee and tea beverage enthusiasts. [more…]

Following Li-Ning's launch of Ning Coffee, another sporting goods company has begun to stake out the coffee market. According to Qichacha, Xtep (China) Co., Ltd. has applied to register multiple coffee-related trademarks, covering categories such as food and beverage services and accommodations, convenience foods, and advertising and sales. In recent years, from tea beverage brands to time-honored traditional Chinese medicine brands, and from education companies to tech giants, cross-industry forays into coffee have emerged one after another. Is Xtep's move this time a continuation of its approach of innovating the in-store experience, or is it intended to open up an entirely new business territory? This article will review Xtep's coffee layout moves and look back at typical cases in recent years of brands from various industries crossing into coffee. [more…]

Luckin Coffee's recently launched bubble gun cup, a collaboration with Genshin Impact, has sparked widespread discussion. This merchandise cup, modeled after a game character's signature weapon, generated significant anticipation among players during its promotional phase. However, following its official release, it faced considerable criticism due to material issues. It is reported that the collaborative coffee voucher package was priced at 183.5 yuan and sold out rapidly after launch, but subsequently, some users reported being forced to accept refunds, suggesting possible system vulnerabilities. What further dissatisfied fans was the official specification that the cup body is made of aluminum, with an explicit warning against filling it with beverages exceeding 50°C. Many exclaimed that they had "bought a cold water cup at a high price." Comments also pointed out potential health risks associated with prolonged use of aluminum cups, criticizing them as flashy but impractical. Nevertheless, some netizens noticed that the official promotional video seemed to suggest that this cup is more suitable for use as a pen holder. [more…]

Luckin Coffee recently launched its final co-branding campaign of 2024, teaming up with Chu's Agriculture to introduce an improved version of the Chu Orange Latte and a series of merchandise, with a "New Joy Orange Scratch Card" included in designated bundles. The prizes are quite generous, including 500 vouchers for 99 free coffees, 2,000 vouchers for 66 free coffees, and 100,000 vouchers for 1 free coffee, while those who don't win can still receive a 48% off drink coupon. However, many consumers discovered that simply holding the unscratched back of the card up to a phone flashlight allows faint text beneath the coating to be seen through the light, revealing the prize without scratching it off. This discovery sparked widespread discussion about the fairness of the campaign, with some users worried that store employees might use this method to pick out the big prizes in advance, though Luckin employees came forward to deny such speculation. Front Street Coffee continues to follow developments in the coffee industry and brings you the latest news. [more…]

As people return to work after the holiday, coffee chains are rolling out merchandise to grab office workers' attention. Manner is releasing its popular ceramic cup in new colors as a limited edition, while Mstand has taken a different approach with a lunchbox jokingly dubbed the "cattle and horse trough," bundled with a new coffee-flavored latte as a limited two-cup set. However, once the actual product arrived, consumers found the lunchbox riddled with scratches, rough edges on the clasps, too small a capacity, and no indication on the material that it was microwave-safe, sparking widespread complaints. From looks to practicality, this piece of merchandise seems to have failed to meet the expectations of people who bring their own lunch. [more…]

Frequent shifts to extreme weather are making life miserable for independent coffee shops that rely mainly on dine-in service. When temperatures plunge, takeout can barely keep things going, but once rain or snow hits, delivery breaks down, customers stay home, and shop owners even have to deliver orders themselves. This article examines the real operating conditions of coffee shops under different weather conditions, explores how to strike a balance between takeout and dine-in, and reveals the helplessness and hopes of industry workers who depend on the weather to make a living. [more…]