Coffee pot how to use lessons from 1DianDian's mini cup bundle

1DianDian's Children's Day mini cups returned for a limited run across five in-store drinks, but the ordering system automatically added two identical cups with no way to vary flavor, sweetness, or toppings. Customers who wanted to mix flavors or share with a friend found the setup restrictive, and some also said stores handed out long straws that did not suit the small cups.

Staff said the official side never provided ingredient ratios for the mini cups, so a medium tea is simply split evenly between the two. Making each cup differently on request would slow service and risk waste. The episode shows how rigid bundling, much like a fixed coffee pot how to use routine, can frustrate customers even when the product itself is appealing.

As Children's Day approaches, major chain beverage brands are rolling out limited-edition campaigns and merchandise, and 1 Dian Dian has also brought back its cute, tiny mini cups for a limited time. However, once these mini cups launched, they sparked quite a bit of controversy: customers found that when purchasing, the system automatically displays two cups, and the flavor, sweetness, and toppings are completely identical, with no way to adjust freely or order just one. Consumers who wanted to mix flavors or share with friends felt disappointed, and some customers also complained that stores provide regular long straws, making the experience less than ideal. Faced with the feedback, 1 Dian Dian employees also expressed helplessness, because the official side did not provide ingredient ratios for the mini cups, so they could only evenly split a medium cup of tea into two cups. If they made them differently according to customer requests, it would both affect service efficiency and potentially cause waste. This article will sort out the focal points of controversy in this mini cup campaign and the statements from all sides.

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As Children's Day approaches, many chain beverage brands have successively launched themed limited-time campaigns and merchandise to attract adult consumers who still have a childlike heart. 1 Dian Dian also recently brought back its small and cute Children's Day mini cups for a limited time. According to the official introduction, a total of 5 in-store drinks are participating in the Children's Day limited-time campaign, and customers can choose the corresponding drink according to their own preferences.

As soon as the mini cups, which are much smaller than regular takeaway cups, appeared, they immediately aroused the interest of many fans. In their view, although the mini cup is not large in capacity, for people who want to try multiple flavors but cannot finish too much milk tea at once, it is actually a very suitable choice. Therefore, after the mini cups launched, many people immediately opened the mini program, ready to order multiple drinks of different flavors in one go to try them out.

Unexpectedly, when users select a mini cup of a certain flavor, the system shopping cart automatically displays 2 cups, and these 2 mini milk teas are completely identical in flavor, sweetness, toppings, and so on, with no way at all to adjust the flavor according to the user's own ideas.

This situation surprised some customers greatly. They said that after noticing the brand had launched a mini cup size, they had originally thought of buying ultra-small cups of drinks to achieve flavor mixing and satisfy the need to try multiple flavors at once, but they never expected that this mini cup must be sold as a bundle of two identical drinks.

Customers who wanted to share with good friends said that they like it sweeter, while their friend prefers less sugar, but when ordering the mini cups, they found that the drinks in the set could not have their taste preferences modified separately, making it impossible for them to buy a mini cup set to share together.

In addition, some customers who received the mini cups posted their own buyer shows, complaining that stores paired the mini cups with regular long straws, and saying bluntly that the experience of using long straws with mini cups is poor: "Drinking with a long straw means swallowing nothing but air, so uncomfortable. Before I even get a couple sips of milk tea, my stomach is full of air."

In response, many consumers believe that since the brand has launched a mini cup size, it should consider customers' diverse needs. The "bundled sale" of 2 drinks of the same flavor seems quite unreasonable to them. "Do I really have to drink 2 cups??" "Why can't it be a duo combo? I want to try every flavor." "What's the point if I can only order two of the same?" "What's the point if mini cups can't be ordered individually? It's like releasing half a portion of rice but setting the minimum purchase quantity at 2."

However, 1 Dian Dian workers cried out that they had no place to voice their grievances when seeing this feedback. They revealed that because the official side did not provide ingredient ratio data for mini cup drinks, they could only use a shaker to make one medium cup of tea, then evenly pour it into two mini takeaway cups for serving.

If they made mini cup sets with different flavors according to customer requests, first, it would greatly affect their service efficiency, and second, it could cause material waste. In addition, the official promotional copy also emphasized that the 2 cups in the set are the same drink. Based on this, they could only produce according to the brand's rules and could not satisfy customer requests such as flavor mixing or buying mini cups individually.

As for the straw issue reported by a few people, employees said that mini cups actually have matching straws, but because the return campaign lasted only a short time, most stores did not have much inventory of short straws. If a store used up the materials, it could only provide customers with regular straws.

Image source: Xiaohongshu

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