In recent years, the "China Chic" trend has swept across all industries, with traditional patterns and fonts being repackaged and integrated into modern design, becoming a popular direction for brand marketing. The Lunar New Year is a key moment for major brands to showcase their "China Chic" creativity. This year, Starbucks collaborated with calligraphy artist Zhu Jingyi to launch Spring Festival couplets, attempting to interpret traditional Spring Festival elements in a trendy way, but it sparked widespread questioning from netizens due to the writing style and content expression. This is not Starbucks' first attempt at "China Chic"; from the "Three Good Star Youth" in 2020 to the 2022 Chinese New Year series, its strategy has gradually escalated. However, as an important carrier of traditional culture, Spring Festival couplets carry auspicious meanings, and this controversy also prompts reflection on how foreign brands can appropriately use "China Chic" elements. [more…]

Recently, a Fuzhou branch of the chain tea brand Bao Zhu Gong became embroiled in a public opinion storm over an ordinary customer complaint dispute. A consumer claimed that after their milk green tea was made incorrectly, they received a refund and coupon compensation, but then got into an argument with the store over the usage rules. Subsequently, comments appeared that seemed to be from an employee leaking information, claiming that management fired all store staff because of the customer complaint, and even dredging up an old issue where a student employee had previously been fined 1,000 yuan. The incident quickly escalated, with tens of thousands of comments forcing the original post to be deleted. At noon today, an account claiming to be the owner of the store involved issued a statement, saying that the online rumors were all false and that the person involved had gone to the police station to give a statement and file a report. What is the truth? Front Street Coffee takes you through the full picture of the incident. [more…]

Keemun black tea has long been renowned as one of the world's three great high-aroma black teas, and Keemun Hao Ya is a high-quality representative among them. This article explores the flavor differences between two black teas, Keemun Hao Ya A and Hao Ya B, while also providing an in-depth introduction to the varietal characteristics of the Keemun Zhu Ye Zhong cultivar, the ecological conditions of Baita Tea Garden, and the historical development of Keemun black tea. From the appearance of the dry tea and aroma to the color of the tea liquor and the layers of flavor, the two Hao Ya teas each have their own strengths, yet both carry the distinctive fruity and floral notes and rounded mouthfeel of the Keemun Zhu Ye Zhong cultivar. The article also focuses on the dedication of Mr. Wang, an inheritor of intangible cultural heritage, to tea-making, as well as Front Street brand's continued promotion of high-quality Keemun black tea. Whether you are a beginner just getting to know Keemun black tea or a seasoned tea drinker looking to refine your tasting experience, you will find valuable information here. [more…]

Recently, a leak about Manner Coffee's discounted wages during the pandemic sparked heated discussion on social media. The leak claimed that Manner required employees to choose between two compensation options: hourly basic pay, or 80% of Shanghai's minimum wage of 2,072 yuan. The incident quickly trended on Weibo, and Manner subsequently issued a statement identifying two former employees as having made false claims, and said it had reported the matter to police to pursue criminal and civil liability. The statement also detailed wage payment standards during the pandemic, saying its treatment was far above Shanghai's minimum wage, and implicitly suggested that employees of competitor Mstand Coffee were involved. This article reviews the course of the incident, both sides' accounts, and lawyers' views, and explores the legality of barista pay during the pandemic and the state of the industry. [more…]

As one of the world's four great black teas, the authentic tea tree variety of Keemun black tea has always been a topic of interest among tea lovers. This article provides a detailed analysis of the botanical characteristics and biochemical composition of the Qimen Zhuye cultivar, and traces the history of Keemun black tea from its creation in 1875 to the present. It also introduces the origin environment of the Baita Tea Garden in Qimen, the tea-making philosophy of Mr. Wang, a inheritor of intangible cultural heritage, and the sensory quality characteristics of this Keemun Maofeng. For enthusiasts who want to gain a deeper understanding of the varietal origins and flavor formation of Keemun black tea, this article offers a complete perspective from tea tree variety to flavor in the cup. Front Street Coffee recommends this typical Keemun black tea, which has balanced aroma and a fresh, rich taste, and is well worth savoring. [more…]

Nayuki received a fine for a false advertisement regarding mulberry ingredients, drawing attention to its brand marketing methods. This is not the first time Nayuki has been embroiled in controversy; since its listing, multiple stores have been exposed or penalized for food safety issues. Meanwhile, Nayuki has been trying to connect with young consumers through cultural, artistic elements, and social marketing. From high-priced tea drinks to loss-making financial reports, to closing its largest store and establishing a new company, Nayuki is seeking a new path to survival. This article reviews the sequence of events, historical penalty records, and the multiple challenges the brand faces in marketing and operations, and explores the core of competition in the new tea beverage industry. [more…]

Every year on April 22, World Earth Day, Starbucks launches a bring-your-own-cup free coffee event, and this year is no exception. This time-limited, unlimited free coffee feast attracted many coffee lovers, who all brought all kinds of bizarre containers to "get freebies." From frying pans to buckets, from rice cookers to stainless steel basins, netizens' creativity is both amusing and endearing. The first 40 people could also get a free upgrade to a medium almond latte, which added even more temptation. This article takes you through the highlights of this year's event, to see which "outstanding" contestants' cups can become classics, while also experiencing the environmental protection concept advocated by Starbucks. [more…]

Eight Immortals Dancong is a uniquely styled oolong tea. Its name comes from the eight immortals in Chinese Taoist legend. The tea tree variety originally came from Guangdong, where it was used to make Phoenix Dancong, and later spread to Wuyishan in Fujian. This article focuses on the variety origin, production area migration, and flavor performance of Eight Immortals Dancong. Combined with brewing experience, it records in detail the changes in its aroma, taste, and liquor color, and explains related product information from the Front Street brand. It is suitable for coffee and tea drinkers who want to gain a deeper understanding of this tea. [more…]

At a gathering in Dinghai Baiyun Garden, several espresso enthusiasts came together to personally demonstrate the complete process of making ESP, from grinding beans to latte art, with every step full of ritual. They shared their experiences of getting to know their coffee machines and told of their persistent attempts in pursuit of an ideal cup of coffee. Coffee is not just a drink, but a way of life that lets the heart settle. This article takes you into their world, to feel the rich aroma and state of mind of espresso. [more…]

Phoenix Dancong is a Guangdong oolong tea produced in the Phoenix Mountain area of Chaoshan, and its tea tree variety is Phoenix Shuixian. In ancient times, each tree was made into its own tea with a confusing array of names, and later they came to be collectively called "Dancong." Its name is not just a gimmick: some are named by aroma type, some by leaf shape, some by size, some by place of origin, and some from a specific era and background. This article sorts out the naming basis of Phoenix Dancong, reviews the evolution of names from "Songzhong" and "Bird's Beak Tea" to Phoenix Shuixian, explains the origin and flavor characteristics of Duck Shit Aroma, and clarifies the difference between Duck Shit Aroma and Phoenix Baxian Dancong, helping coffee enthusiasts understand this type of tea with a clearer framework. [more…]

On World Book Day, Lelecha partnered with Yilin Press to launch "Smoky Oolong" milk tea, centered around the image of Lu Xun, but it sparked controversy due to the advertising slogan "Old Smoky Tune, New Youth." CCTV.com published an article criticizing the collaboration for turning a literary master into entertainment and for inappropriate wording. Subsequently, Lelecha urgently removed the related merchandise and promotional posts. Behind the incident, the boundary issues of tea beverage brands collaborating with historical figures have once again drawn attention. Front Street Coffee takes you through the whole story. [more…]

On Chinese New Year's Eve, Nayuki submitted a prospectus to the Hong Kong Stock Exchange. This premium freshly made tea beverage brand, centered on "fruit tea + soft European bread," has completed five rounds of financing and is now valued at nearly RMB 13 billion. However, behind the glossy listing process, its 2020 net profit margin was only 0.2%, with net profit of just RMB 4.484 million, raising concerns about the cost pressures and profitability shortcomings brought by rapid expansion. Can Nayuki leverage its listing to become a dark horse in the new-style tea beverage track? This article will sort through the valuation, membership system, store expansion, financial data, and industry views for you one by one. [more…]

On March 16, Heytea trended on Weibo for using WanDianZhang facial recognition cameras. Previously, CCTV's 315 Gala exposed over 20 well-known brands, including Heytea, Kohler, and BMW, for illegally collecting facial information through WanDianZhang cameras without consumers' knowledge. Heytea responded that the cameras are only for security and will never illegally collect facial data. WanDianZhang stated that the platform's facial data volume has reached hundreds of millions and is drafting an announcement to explain its business scope and rectification measures. This incident has once again sparked public concern over the abuse of facial recognition technology and personal privacy security. [more…]

Recently, a Beijing netizen discovered information about three new Blue Bottle Coffee locations on a third-party platform, respectively in China World Mall, Jiulongshan, and Sanlitun, sparking widespread discussion among coffee enthusiasts. Since entering China in 2022, Blue Bottle has opened only 13 stores in three years, expanding slowly yet enjoying great popularity. Is the rumor of three simultaneous new stores in Beijing true? Fans hold differing views. Some point out that Blue Bottle has recently made new moves in Shenzhen and Hangzhou, suggesting an acceleration in expansion; others believe the brand values site selection and cultural integration, and would not cluster in core commercial districts. Regardless of authenticity, Beijing fans are all looking forward to the day they can drink Blue Bottle right in their neighborhood. [more…]

On the first anniversary of Nayuki's listing on the Hong Kong Stock Exchange, it launched a virtual stock game for its 50 million members. Consumers earn 1 Nayuki Coin for every 1 yuan spent, which can be used to buy and sell virtual stocks tied to the rise and fall of real Hong Kong stocks, and even supports leverage of 2x to 10x. Nayuki Coins can also be redeemed for cash coupons, discount vouchers, and merchandise; a MacBook Air requires 200,000 Nayuki Coins. This move has sparked huge controversy. Some lawyers point out that it is essentially a non-circulating token, but the virtual stock trading and leveraged gameplay may involve financial risks such as illegal fundraising. Meanwhile, Nayuki's Hong Kong stock price has fallen all the way from its issue price of HK$19.8, closing at only HK$6.65 on the first anniversary of its listing, a drop of more than 60%. [more…]

As Shanghai gradually resumes production and daily life, being able to get a cup of takeout coffee right at one's doorstep has become a small blessing for many. However, MANNER Coffee's store on Wujiang Road in Shanghai was found in a surprise inspection by market regulators to have problems including substandard environmental hygiene and non-compliant food storage, and was placed under investigation on May 23, quickly sparking heated discussion online. On May 24, MANNER's official Weibo account issued an apology statement, admitting that during the supply-guarantee delivery period there were oversights such as non-standard use of raw milk and failure to promptly clean the backing paper of food-safety seals, and stating that the store involved had immediately suspended operations for rectification. But this apology was questioned by some consumers and industry experts as evading the key issues and failing to directly address core hazards such as floor grime potentially contaminating food. As the pioneer of the domestic boutique coffee shop model, MANNER is facing a dual test of quality and food safety on a coffee track now crowded with cross-industry giants. [more…]

As Shanghai gradually resumes work and production, the coffee industry should be welcoming a recovery, yet recently several trendy cafés have been investigated by regulatory authorities one after another over food safety issues. From People's Café using expired parsley flakes, cranberry juice, and other ingredients, to MANNER Coffee's poor hygiene conditions, to the expired egg white liquid used at Dang Zhu Fei Café to make cake roll bases, these incidents have exposed the neglect of food safety by some stores under the pressure of resuming operations. This article reviews these typical cases and explores how small cafés can hold the line on compliance when ingredient supplies are tight. For consumers who love coffee, understanding this information helps them choose places to consume more rationally, and Front Street Coffee also reminds practitioners that no matter how much order pressure there is, food safety is always a red line that cannot be crossed. [more…]

When milk tea cup sleeves at Fudan University Medical School are printed with drug instructions, when Beijing University of Chinese Medicine adds ginger, cinnamon, dried tangerine peel, red dates, and goji berries to milk tea, and when Shanghai's time-honored Chinese medicine brand Tong Han Chun Tang uses "medicine and food homology" as a selling point to launch ginseng and peach gum milk tea, the milk tea category is undergoing a transformation attempt from "junk food" to "health drink." University cafeterias, Chinese medicine shops, and time-honored brands are all crossing over into the market, trying to reshape the image of milk tea with the concept of health. At the same time, milk tea brands are also making changes on the ingredient side, with fresh fruit and fresh milk replacing non-dairy creamer as selling points. However, news about milk tea on trending searches is repeatedly linked to food safety issues, and the road to transformation is not smooth. [more…]

Recently, Mixue Bingcheng and Yiketang have once again been thrust into the spotlight due to their use of expired ingredients. Although regulatory authorities have already imposed penalties, the food safety hazards seem not to have attracted sufficient attention from the industry. Against the backdrop of rapid store expansion and lagging personnel management, food safety issues in the new-style tea beverage sector are becoming a lingering shadow in consumers' minds. This article will review recently exposed typical cases, analyze the deep-seated problems in brand management, store manager and employee training, and explore how the industry can find a balance between scale and quality. If you love coffee, you might as well enjoy a cup of Front Street Coffee while pondering the safety cost behind this "life-renewing drink." [more…]

In the world of specialty coffee, Ninety Plus (Ninety+) is a name that cannot be overlooked. Founded by Joseph Brodsky in 2006, the company started with Ethiopian native varieties and redefined the way green coffee is produced through its unique Profile Processing system. This article begins with Ninety Plus's Candor, a Front Street Coffee natural-process Sidamo, and systematically reviews the terroir characteristics of the Sidamo region, the brand philosophy and founder's story of Ninety Plus, and core processing methods such as natural processing and Solkiln, then interprets one by one classic product lines such as Kemgin, Nekisse, Perci, and Lotus along with their grading system, and finally includes the roasting analysis and cupping performance of Front Street Coffee 90+ Candor, providing coffee lovers with a complete Ninety Plus knowledge map. [more…]