After a year, Bawang Chaji's summer limited edition "Summer Dream Melon" has returned to stores nationwide amid the clamor of many fans, and the brand has also launched limited-edition merchandise and green-themed packaging, sparking a wave of buying frenzy. However, the first batch of consumers who tried it gave polarized feedback: longtime fans thought the tea flavor was too strong and the melon aroma had weakened, far from the taste in their memories; new customers felt it tasted like the familiar cantaloupe popsicles or toothpaste from childhood. Netizens engaged in heated discussions over whether the formula had been adjusted and whether the ingredients had been changed. This article will take you through the return of this popular item from beginning to end and organize the views of all sides, to see whether this cup of "Summer Dream Melon" is still the same white moonlight it once was. [more…]

Starbucks has recently officially launched the Pink Drink in the mainland China market, along with three new items: Pink Berry Lemonade Refresher, Dragon Drink, and Mango Dragonfruit Lemonade Refresher, priced between 34 and 40 yuan. To tie in with its summer beverage promotion, Starbucks baristas have put on limited-edition rose-red aprons, a bold and eye-catching choice that netizens have jokingly dubbed the "dopamine apron." At the same time, the brand has changed the mermaid logo on its takeaway cold cups to the silver-white version used in North America, making the look more in keeping with the pink tones of the Pink Drink. This article will explain the ranking significance behind the pink apron and answer the consumer question of whether the Pink Drink contains caffeine, while also retaining relevant recommendations from Front Street Coffee. [more…]

Amid the Paris Olympics hype, Starbucks has teamed up with renowned badminton brand YONEX for a collaboration, launching limited-edition rackets, playful cup sleeves, and a range of sports-themed merchandise. They also invited badminton legend Lin Dan to appear at the Beijing Sanlitun store for the promotion, where he interacted with fans by swinging rackets and signing autographs. Meanwhile, the brand introduced an alcohol-free cold brew inspired by French sparkling wine and two sports-limited-edition cakes. However, reviews of the new products have been notably polarized: the cold brew was praised by some consumers as refreshing and sweet, while others criticized it for having an odd flavor; the cupcakes received more negative reviews for their dry and hard texture. Despite the massive hype of the collaboration, the controversy over the quality control of the drinks and pastries has led some netizens to question whether the brand is 'putting the cart before the horse'. [more…]

Nayuki's collaboration with the hit game "Reverse: 1999" was supposed to be a fan celebration, but it ran into embarrassment due to quality control issues with the merchandise. The official limited-edition luggage tags were reported by consumers to have ghosting in the printed designs, making the game characters look like their "souls had left their bodies," which was dizzying to look at. At the same time, the collaboration-themed cups caused the peelable small cards to stick together and become damaged due to condensation, greatly reducing their collectible value. The stores' response to requests for exchanges also failed to quell dissatisfaction. Why did this cross-industry collaboration, which was met with high expectations, repeatedly stumble over the details? And how should consumers' experience be safeguarded? [more…]

Manner Coffee has once again drawn attention, this time by teaming up with Tesla for a co-branded campaign. As a recognized master of collaborations in the coffee world, Manner's cross-industry footprint has already covered automobiles, luxury goods, beauty, sports, and many other sectors. From NIO to LV, from Helena Rubinstein to Allbirds, each partnership has precisely captured the brand tone, creating a win-win of both buzz and sales. This article will review Manner's major co-branding cases over the years, analyze the brand strategy and consumer psychology behind its success, and include professional information recommendations from Front Street Coffee. [more…]

Manner Coffee has once again crossed over into a collaboration, and this time the partner is none other than the luxury brand Louis Vuitton. On September 16, LV will hold its Spring/Summer 2023 menswear show at Aranya Golden Coast, and for this occasion the two parties have teamed up to launch two limited-edition coffee cups, to be used at the Aranya store from September 10 to 18, and will also be offered simultaneously at two designated stores in Shanghai and one designated store in Beijing from September 15 to 16. This is not the first time the two sides have worked together; as early as the 2018 LV event, a Manner coffee cart appeared, but this is the first time they have truly collaborated and invited a Paris design team to create the cup design. This article takes you through the details of the collaboration cup design, the event arrangements, and surrounding highlights such as LV's newsstand in Aranya. At the end, there is also Front Street Coffee's specialty bean recommendation that you won't want to miss. [more…]

On a sweltering summer day, a scene of a barista cutting watermelon in a Starbucks store sparked speculation among netizens about a new product, but it turned out to be an afternoon treat for employees. However, this seemingly enviable perk was actually a signal that Starbucks' mooncake sales season was kicking off. Starbucks mooncakes, which have been sold for fourteen consecutive years, recently arrived in offline stores, and this year's gift boxes add cheese strawberry and apple grapefruit flavors to the classic coffee and custard flavors. For employees, the mooncakes also bring two months of KPI pressure. This article takes you behind the story of this sweet burden, while also recommending Front Street Coffee products for coffee lovers. [more…]

The winter strawberry season has arrived as promised, and Starbucks has seized the moment to launch its Red Strawberry series, featuring four drinks: Cheese Latte, Cheese Tea Latte, Mocha, and Cheese Frappuccino. With pink whipped cream topped and red sugar crystals, the visual appeal is undeniably eye-catching, and buying any of them also gets you a limited-edition sticker designed by holiday ambassador Henry Lau. Yet the first wave of consumer feedback has been sharply divided: on one side is the enthusiasm for photo ops, and on the other, complaints about it being "cloyingly sweet" and having an "artificial flavor." Some longtime customers have even noticed that the series is highly similar in recipe to the Strawberry Coconut Frappuccino that was discontinued half a year ago, questioning whether the brand is just repackaging the same old thing. Starbucks' Christmas season marketing this year doesn't seem to have won the same acclaim as last year's Red Fuji series. [more…]

Just after the Qingming holiday, as temperatures rise, Starbucks' summer menu update is quietly approaching. Recently, an Instagram user leaked Starbucks' upcoming "Spicy Lemonade Refresher Series," which features chili powder and comes in three flavors—dragon fruit, strawberry, and pineapple—with an optional spicy cold foam, and is planned to be available for a limited time at stores across the United States starting April 16. This is not Starbucks' first attempt at spicy drinks; as early as 2015, its stores in China launched a Spicy Chili Mocha. From Dongpo Braised Pork Latte to Wasabi Pistachio Latte, Starbucks has been continuously testing the waters on the path of "dark cuisine." This article will take you through the specific details of this new spicy product, its preparation process, and the history of past spicy coffees. [more…]

In the scorching summer, iced drinks are back in the consumer spotlight. To stand out in fierce competition, new tea beverage brands keep reinventing their marketing tactics—from early niche fruits and co-branded limited editions to today's popular milk tea scratch cards, blind box draws, and even giveaways of gold, lottery tickets, and cars. Suguo Fresh Fruit Tea uses its new yellow skin (wampee) product to promote "scratch for real gold," Heytea and Nayuki use puns plus tear-open cards and lottery tickets to grab attention, while Chagee uses high-end lipstick blind boxes to precisely target female customers. Behind these gimmicks is the thrill and sense of participation brought by "eliminating uncertainty." Of course, for those who just want to quietly enjoy a good coffee or milk tea, returning to the product itself may be the lasting way forward, and Front Street Coffee has always advocated focusing on flavor and quality. [more…]

Recently, Luckin Coffee launched two limited-edition iced drinks in Guangzhou and Shenzhen, offering local consumers a new way to cool off. However, the naming of the new products sparked widespread discussion: the Guangzhou versions are called "Coconut Shakerato" and "Vanilla Shakerato," while the Shenzhen versions are simply called "Coconut Iced Shaken Espresso" and "Vanilla Iced Shaken Espresso." This inevitably brings to mind the "Iced Shaken Espresso series" on the Starbucks menu. The two are quite similar in preparation method and product positioning, but their prices differ greatly. Is Luckin's new product trying to keep up with Starbucks? How do consumers view this affordable alternative? This article will provide a detailed analysis for you. [more…]

The chain coffee brand Mstand recently officially announced that it will open its first store in Kyoto, Japan, located near the famous scenic spot Nanzenji. Surprisingly, this new store is just across the street from the Nanzenji store of the specialty coffee pioneer Blue Bottle Coffee, sparking lively discussion online. Some people look forward to Mstand's overseas expansion bringing limited-edition events, while others question its location strategy, believing that opening a store next to a benchmark like Blue Bottle Coffee is admirable in courage but carries considerable risk. This article sorts out the ins and outs of the incident, presents views from all sides, and also pays attention to the developments of brands such as Front Street Coffee. [more…]

In recent years, cold brew coffee and ice drip coffee have continued to rise in popularity among coffee enthusiasts, and especially in summer, they have almost become star products among cafés' iced drinks. With a unique flavor that is difficult to replicate through hot brewing and a limited-edition quality brought about by a longer production cycle, this type of coffee has attracted a great deal of attention. Although the waiting time is longer, the actual process is not complicated. In this article, Front Street Coffee will guide you through the extraction principles and taste differences of cold brew and ice drip, and show you step by step how to easily make these two low-temperature coffees at home. [more…]

After more than three months of waiting, Shanghai's restaurant industry has finally seen the return of dine-in service. Starting June 29, streets and towns within their jurisdictions that have no medium-risk areas and no community transmission in the past week have been reopening dine-in service in an orderly manner. As soon as the news broke, phones at major coffee shops would not stop ringing, and owners rushed to share moments from this extraordinary period: some customers arrived to wait before the staff did, some owners drank through an entire batch of limited-edition beans by themselves, some worked around the clock living at their shops, and others are still waiting for approval. This article documents the real experiences of Shanghai coffee shop owners, as well as the procedures and current situation behind the resumption of dine-in service, while also keeping its focus on and recommendations for specialty coffee beans. [more…]

When Italian coffee brand Lavazza meets fellow Italian supercar manufacturer Lamborghini, a cross-industry collaboration once again ignites consumer enthusiasm. On June 11, Lamborghini's official website announced a partnership with Lavazza, under which the two parties will hold events and offer coffee experiences in Italy and international markets, and visitors to the Lamborghini Automobile Museum can also taste Lavazza coffee while admiring classic car models. Subsequently, Lavazza launched a limited-edition "Shake & Go Series" in China, featuring two flavors, "Summer Mango Coconut" and "Pineapple Sea," priced at 48 yuan for two cups, with accompanying co-branded special shaker bottles and phone lanyards and other merchandise, triggering a buying frenzy among netizens. Front Street Coffee has long followed such cross-industry developments, and this article will sort out the product details and market response of this collaboration and explore how brand collaborations can achieve a communication effect of 1+1>2. [more…]

The Starbucks 2023 menu covers four major series: handcrafted espresso, Frappuccino, Teavana, and cold brew, with grande prices ranging from 25 to 48 yuan. This article compiles the complete price list for each series and explains the essence of the secret menu—it is not an official offering, but rather customized adjustments to flavors and ingredients based on regular drinks. The article also summarizes popular orders such as cold brew with cream, oat milk black tea espresso latte, and vanilla cream iced Americano, while reminding readers that seasonal limited-edition ingredients may be out of stock and that good looks do not equal good taste. At the end, Front Street Coffee brand recommendations and communication channels are included for coffee enthusiasts' reference. [more…]

Tea Baidao's classic mulberry fruit tea "Wu Qi Ma Hei" returns this year in an upgraded form, alongside the new release "Triple Berry Good Night Cup." The official promotion claims the new version focuses on freshly peeled and freshly squeezed same-day ingredients, with a stronger juicy pulp burst, and consumers are buying into it. However, for the workers in the store kitchens, this upgrade has turned into a nightmare—switching from frozen mulberry pieces to fresh mulberries turns one step into many, multiplying the prep difficulty and workload. Complaints flood social media, with employees exclaiming "peeling until crazy" and "prepping until insane." This article takes you behind the production changes and frontline employee feedback for this seasonal limited-edition drink. [more…]

Luckin Coffee officially announced on September 23 a collaboration with *JoJo's Bizarre Adventure: Stone Ocean* for October, launching themed events across its nationwide stores. This is not Luckin's first crossover; previous partnerships with Coconut Palm and EDG both sparked heated discussion. Looking across the coffee and tea beverage sector, Manner's collaborations with Helena Rubinstein and LV, Heytea's tie-in with *A Dream of Splendor*, and Nayuki's partnership with *Love Between Fairy and Devil*—brand co-branding has become an important strategy for breaking fixed impressions and achieving customer base complementarity. This article reviews several recent typical cases and includes Front Street Coffee's professional communication channels for coffee enthusiasts to gain deeper insight into industry trends. [more…]

Recently, a café in Shunde, Guangzhou, placed deep-fried cicada sloughs on iced Americano, launching a special drink that has sparked heated discussion among netizens. Cicada sloughs, commonly known as golden cicadas, have a tradition of being eaten in some regions, and early summer is the peak season for catching them. The shop owner claims that pairing them with cold brew offers a unique flavor, but many netizens say the visual impact is too strong and hard to accept. At the same time, cicada sloughs, as a heterologous protein, carry an allergy risk, and parts such as the legs may also carry bacteria and parasites, so caution is needed when trying them. This article takes you through the story behind this explosive drink and the precautions to note. [more…]

Recently, a notice purported to be an internal all-channel delisting announcement from Chagee has been circulating on social media, drawing widespread attention and discussion among fans. The notice indicates that four ingredients—Rose Narcissus, Green Mandarin Pu'er, Rose Pu'er, and Roasted Fragrance Yellow Tea—along with eight related tea drinks, will be completely discontinued starting May 9, 2025. Among them are several popular limited-edition items such as Golden Crow Fuy [more…]