White Coffee What Is It, and Why the Melon Drink Tastes Different

Chagee has relaunched its summer-limited Summer Dream Melon nationwide with limited-edition merchandise and green packaging. Early buyers gave split feedback: longtime fans said the tea flavor was too strong and the melon aroma faded, while new customers compared it to a childhood cantaloupe popsicle or toothpaste. The brand has not confirmed any formula change, and debate over the recipe continues online.

The returning drink uses an oolong tea base blended with melon concentrated juice and real diced melon, according to the official description. Most of the disagreement is about aroma strength rather than ingredients, much as people ask white coffee what is and how it compares with regular roasted coffee. Whether the cup still matches its earlier version depends on memory as much as recipe.

After a year, Bawang Chaji's summer-limited "Summer Dream Melon" has returned to stores nationwide amid the clamor of many fans, and the brand has also launched limited-edition merchandise and green-themed packaging, sparking a buying frenzy. However, the first batch of consumers who tried it gave polarized feedback: longtime fans thought the tea flavor was too strong and the melon aroma had faded, making it far different from the taste they remembered; new customers felt it tasted like the familiar cantaloupe popsicles or toothpaste from childhood. Netizens engaged in heated discussion over whether the formula had been adjusted and whether the ingredients had been changed. This article will take you through the return of this popular item from start to finish and compile the views of all sides, to see whether this cup of "Summer Dream Melon" is still the same white moonlight it once was.

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Today, Bawang Chaji officially announced that its fan-favored drink "Summer Dream Melon" has been relaunched nationwide. Along with this return, the brand also launched limited-edition merchandise and green-themed packaging, and as soon as the news came out, many consumers who had been waiting a long time were thrilled.

It is understood that "Summer Dream Melon" first appeared as a limited-edition fruit tea in the summer of 2022 and quickly captured a large number of users after launch. In 2023, amid fans' calls, this drink made a brief comeback and once again became a store hit, attracting many customers to buy it.

During this period, although Bawang Chaji continued to launch various new products, loyal fans kept leaving messages on official channels expressing their longing for "Summer Dream Melon" and hoping it could be released again. It was precisely to respond to this enthusiasm that the company chose to bring this well-received product back to stores nationwide before this summer arrived.

According to the official description, the returning "Summer Dream Melon" uses oolong tea as its base, blended with melon concentrated juice to add aroma, and includes real diced melon, aiming to bring consumers a more natural tea-drinking experience closer to real fruit flavor.

Those fans who had been closely following official updates placed orders immediately once they found the mini-program had been updated. After receiving the drink freshly made by the staff, they happily took photos and shared them. Meanwhile, new users who had only heard the name before and had never tried it were also inspired by the posts on social media and bought it one after another to try, wanting to understand what was so special about this "king of popularity" praised by countless people.

However, the first batch of customers who excitedly bought "Summer Dream Melon" frowned after tasting it, admitting that this legendary popular product fell short of their expectations.

Loyal fans of "Summer Dream Melon" complained after drinking it: "So bland, so bland, so bland, not at all like before, give me back my original Summer Dream Melon," "The taste is not quite the same as before," "This and the old taste can't be called identical, only completely unrelated," saying bluntly that the returned drink did not match the flavor in their memory, with the strong tea taste overpowering the fresh melon aroma and the overall mouthfeel on the light side.

But first-time customers felt completely differently: "What cantaloupe toothpaste is this on the first sip???" Many people, recalling the lingering taste in their mouths, immediately associated it with a certain brand's cantaloupe ice cream, cantaloupe popsicles, and so on, joking that they had tasted a familiar childhood flavor in a cup of fruit tea.

Facing heated discussion among netizens about the flavor differences, some speculated that the brand might have adjusted the product's formula and ingredients. Fans won over by "Summer Dream Melon" two years ago guessed that the old version probably used certain "black technology" to flavor the drink, which was why the melon aroma was especially rich. Now that Bawang Chaji has switched to concentrated juice to adjust the mouthfeel and taste, drinkers therefore find the melon flavor weaker and the tea flavor more prominent.

They said that although the current "Summer Dream Melon" may no longer taste the same as the one in their memories, judging from the ingredients, this drink's "technological content" has decreased somewhat, which is actually a good thing for consumers.

Image source: Xiaohongshu

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The above content is compiled by CoffeeHunters, a coffee news website.