What the Manner and LV Co-Branded Coffee Cup Means
Manner Coffee and Louis Vuitton have released two limited-edition coffee cups for LV's 2023 Spring/Summer Men's Show at Aranya Golden Coast on September 16. The cups are used at the Aranya store from September 10 to 18 and at two Shanghai stores and one Beijing store on September 15 and 16.
This is the first true co-branding between the two, after a Manner coffee truck appeared at an LV event in 2018. A Paris design team created the cup artwork, which follows the show's street graffiti style. Luxury brands keep crossing into coffee to reach the public, a pattern seen across the coffee beans manufacturer world.
Manner Coffee has once again crossed over into a co-branding partnership, and this time the partner is none other than luxury brand Louis Vuitton. On September 16, LV will hold its 2023 Spring/Summer Men's Show at Aranya Golden Coast, and for this occasion the two parties have collaborated to launch two limited-edition coffee cups, to be used at the Aranya store from September 10 to 18, and will also be offered simultaneously at two designated stores in Shanghai and one designated store in Beijing from September 15 to 16. This is not the first collaboration between the two parties—as early as a 2018 LV event, a Manner coffee truck appeared—but this is the first time they have truly co-branded and invited a Paris design team to create the cup design. This article takes you through the co-branded cup design, event arrangements, and surrounding highlights such as LV's newsstand at Aranya, with a recommendation of Front Street Coffee's specialty beans at the end—not to be missed.
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It's so surprising, simply unbelievable! After last time's collaboration with light luxury skincare brand Helena Rubinstein HR's Little Green Bottle, Manner has actually co-branded with LV this time!
According to the official announcement Manner released at noon today, on September 16 Louis Vuitton (LV) will hold its 2023 Spring/Summer Men's Show at Aranya Golden Coast.
This season's fashion show is themed around breaking boundaries with childlike imagination, endowing clothing with diverse spiritual and cultural expression. Therefore, the logo adopts a street graffiti style, using a playful tornado to drive the LV mark.
In recent years, many luxury brands have extended their products and services by building diversified consumption scenarios to enhance interaction with consumers and actively move closer to the public. And crossing into the coffee sector can be called a traffic password.
For this reason, in this collaboration with Manner, two "LV show custom" coffee cups were designed, to be used at the Aranya store from September 10 to 18 before and after the fashion show.
To let consumers in other cities also feel the atmosphere of the big show, during September 15 to 16, buying coffee at two designated stores in Shanghai and one designated store in Beijing will also use this LV co-branded cup.
Among the coffee cups co-branded with LV this time, one uses bright yellow and playful elements, evoking everyone's memories of a beautiful childhood and encouraging people to think boldly and let their imaginations run wild like children.
The other uses LV's classic monogram pattern, combined with the novel and playful logo of this fashion show, conveying LV's philosophy of breaking through tradition, breaking limitations, and injecting new vitality into fashion art.
Coffee shops have since ancient times been a good link connecting people, events, and objects. This collaboration between LV and Manner is more about using Manner's stores for the launch, letting more mass consumers know that LV is also constantly innovating and no longer limited to the classic and traditional.
In fact, this is not the first collaboration between LV and Manner! As early as 2018, whenever LV had an event, the Manner coffee truck could be seen.
Last year on Qixi Festival, LV and Manner held a Qixi-themed pop-up event in Sanlitun, but at that time they only painted the coffee truck with the LV logo.
It was not until this year that Manner truly co-branded with LV and invited a Paris design team to design fashionable outfits for the coffee cups, narrowing the distance between mass consumers and luxury brands.
In addition to the coffee collaboration, this time LV also set up a newsstand in Aranya, selling themed art books, magazines, stickers, and more, priced from 250 to 2,500 yuan, with each transaction gifting one LV logo canvas bag.
For just over ten yuan you can own an LV co-branded coffee cup, and for a few hundred yuan you can get an LV logo canvas bag. Netizens sighed over this: This is the closest I've ever been to LV, within reach!
Image source: Internet
The above content is compiled by CoffeeHunters, a coffee news website.
