During the New Year holiday, gathering with friends to play cards is a popular pastime for many, and cozy coffee shops naturally become a hot choice. But recently, a customer who invited eight people to a coffee shop entrance to push tables together and play cards was asked to leave by the owner, and then left two consecutive bad reviews, saying the owner "lacks class." This incident sparked heated discussion online: some support the owner in protecting other customers' experience, while others believe coffee shops should accommodate entertainment needs. Should coffee shops allow card playing? Is it reasonable for the owner to refuse customers? This article will sort through the incident and the views of various parties, and explore the boundaries and difficulties in coffee shop management. [more…]

Blending is the soul of espresso, and an outstanding blend can often become the signature product of a café or brand. Compared with single-origin coffee, blends have greater advantages in smoothness of mouthfeel, balance of flavor, and extraction stability. For home users, choosing an espresso blend requires balancing three dimensions: whether the flavor is appealing, whether the quality is consistent, and whether the price is reasonable. Focusing on these three points, this article selects five specialty blends suitable for home use, covering different directions such as rich and full-bodied, floral and fruity, nutty, café-style, and high cost-performance, and includes the origin formula and suitable scenarios for each bean to help you find the one that best suits your taste. [more…]

Recently, the UK's Daily Mail exposed a case of theft by a café employee: a staff member, without the knowledge of either the owner or customers, secretly replaced the store's card machine with his own device while at work, diverting customer payments into his personal account. The scheme came to light when a customer noticed that a meal priced at £42.1 had actually been charged £94. Over several months, the employee stole approximately £4,000 in total, was arrested by police, and fired. However, the court ultimately sentenced him to 12 months of community service and 120 hours of unpaid work, with no prison time and no requirement to repay the café's losses, only a £200 fine. The case has drawn attention to the abuse of employee authority and the protection of consumer rights. [more…]

When IT thinking meets coffee culture, what kind of sparks will fly? In 2009, Bai Ya and a group of internet professionals founded Beta Coffee in Hangzhou, positioning it as a public living room for IT people. In just over two months, it was named the "Best Gathering Place for E-commerce Professionals." In 2011, this trend swept through Beijing's Zhongguancun, and Beta Coffee's Beijing branch officially opened. Soon after, Garage Coffee, 3W Coffee, and others emerged one after another, thus beginning the "Internet Coffee Era." This is not just a place to drink coffee, but also a physical platform for IT people to communicate, share, and seek opportunities. This article takes you into the jianghu stories of Beta Coffee, to experience the unique atmosphere created by the collision of the internet and coffee. [more…]

It's campus recruitment season once again, and the coffee industry's popularity has many graduates dreaming of joining—chasing poetry and distant lands while also securing their daily bread. However, when job seekers see recent barista recruitment ads, reality hits them hard. Some employers list a long string of responsibilities including production, cleaning, cashiering, and store operations, making one wonder if they're hiring a barista or an all-around store manager. Even more absurd, some cafés require baristas to know photography and photo editing, manage social media accounts, and even play a violin concerto in their spare time, or possess knowledge of traditional Chinese medicine to develop herbal Americanos. Coffee workers mock themselves: the ultimate barista is a hexagonal warrior who can do everything except make coffee. This article takes you through these astonishing recruitment requirements and the real daily work of baristas. [more…]

A mere 20-square-meter coffee shop in Macau, with its consistent quality and unspoken rapport with regulars, leaves a lasting impression; a 1-square-meter mini café in Japan, converted from a cigarette kiosk, has also become a neighborhood landmark. These cases reveal a common pattern: the success of a coffee shop lies not in its size, but in precise positioning, consistent products, high cost-effectiveness, and attentive service. This article systematically reviews the operating strategies and marketing trends of community cafés in 2023—from community site selection, quality control, and customer base maintenance to repeat-purchase promotions such as points, stamp cards, and scratch cards—providing actionable reference ideas for coffee entrepreneurs. [more…]

Besides drinks and ambiance, background music is also a key factor in keeping customers at a café. Recently, a Starbucks store drew attention for playing the folk song "Jasmine Flower" on repeat, with some customers finding it fitting and others joking that they felt like they were in a Jiangnan teahouse. Employees, however, suffered from hearing it repeatedly for long hours, saying they were "sick of it." The store then changed its playlist to songs by the late singer Khalil Fong, which moved many fans. This article takes you through this amusing store incident sparked by background music, while keeping the relevant Front Street Coffee brand recommendations. [more…]

Recently, a Maan Coffee outlet in the Aeon Mall in Fengtai, Beijing, was reported to have suddenly vacated the premises on the night of October 13 before its lease contract expired. The mall issued a notice directly accusing it of unilaterally closing down and failing to provide a plan for handling prepaid card balances, sparking widespread concern among nearby consumers and the coffee community. Why did this established Korean-style café, once regarded as a "city landmark," make its exit in such a manner? And to whom should one turn to claim the remaining balance on prepaid cards? This article sorts through the sequence of events, the mall's statement, and the trajectory of Maan Coffee's rise and fall over the years, inviting readers to observe together the real dilemmas currently facing this cup of "romantic Korean-style coffee." [more…]

Recently, several incidents involving middle-aged and elderly people playing phone videos out loud in coffee shops and sparking disputes have drawn attention. From Suzhou, Jiangsu to Hangzhou, Zhejiang, similar scenes have played out repeatedly: elderly individuals turn the video volume up to the maximum, disturbing nearby customers who are working, studying, or chatting; when staff and other patrons step forward to remind them, they are subjected to prolonged verbal abuse and even come close to physical altercations. This phenomenon reflects the conflict between middle-aged and elderly short-video users and the public's need for quiet, and it also puts coffee shops in a dilemma when trying to maintain order. Front Street Coffee reminds us that savoring coffee requires a quiet and comfortable environment; playing audio out loud in a civilized manner not only affects others but also ruins the atmosphere a café should have. [more…]

Procrastination is probably one of the most familiar "chronic ailments" for today's workers. In the Koenji area of Tokyo, Japan, there is a special café called the Manuscript Writing Cafe (原稿執筆カフェ), which opened on April 7, 2022, and is designed specifically for writers. To enter, you need to make a reservation in advance and write down your work goal and start time on a small card. Staff follow up on your progress every hour, and you are not allowed to leave until you complete your goal. You can even choose to be subjected to mild, normal, or heavy pressure to hurry up. The seats are equipped with power outlets, USB ports, and high-speed Wi-Fi. Coffee is self-service, and you can bring your own food, but there is a charge of 300 yen per hour. This cafe previously also ran a "video editing cafe," and the owner is the same person. For workers who need to focus on meeting deadlines, this kind of environment is both comfortable and carries a moderate sense of tension. [more…]

The 2024 China Open kicked off in Beijing, with Paris Olympic women's singles champion Zheng Qinwen competing as the tournament's No. 5 seed, igniting a nationwide tennis craze. Meanwhile, a cafe owner in Chengdu went viral online for creating a "Queen Ka" Zheng Qinwen latte art coffee, making over a hundred cups a day at peak times and drawing numerous tennis fans and coffee lovers to visit. This creative latte art not only became a hot topic on social media but also showed people the sparks flying when coffee meets sports passion. [more…]

In an era where remote work is increasingly common, more and more people are choosing to treat cafes as their second office. For just a few hundred yen spent on a cup of coffee, they can stay in the shop for hours or even longer. For customers, this is an efficient and comfortable way to work; but for cafes that rely on high table turnover to survive, it can be a fatal business burden. Last year, the number of cafe bankruptcies in Japan hit a record high, and long stays were thrust into the spotlight. Time limits, fewer power outlets, customer dissatisfaction... operators are caught in a dilemma. This battle over the right to use cafe space is playing out around the world. [more…]

Nestlé recently opened a pop-up shop on Queen Street West in Toronto, Canada, but it is completely different from a regular café—there is no menu, no baristas, and not even any coffee drinks for sale. Customers must bring their own Nestlé instant coffee to swipe as a "door access card" to enter, and the shop only provides hot water, takeaway cups, comfortable sofas, and free Wi-Fi. This pop-up, open until June 28, feels more like a carefully planned brand marketing campaign. A senior marketing manager for Nestlé Canada said that although brewing instant coffee at home is simple, people sometimes also long to gather with friends in a café atmosphere. Notably, the cups provided in the shop are printed with deliberately misspelled names, seemingly poking fun at a certain coffee chain brand. Nestlé also built a separate website for its Sweet Cream Instant Coffee and invited consumers to vote on which city the next stop should be. Front Street Coffee believes that this kind of marketing is intended to strengthen the presence of instant products, but the flavor performance of instant coffee itself remains open to debate. [more…]

Luckin Coffee recently partnered with "Little Blue and His Friends" to launch a scratch-card sticker game: consumers who buy two drinks receive a limited-edition sticker with a scratch-off area, giving them a chance to win a free coffee. However, after the campaign launched, employees at some stores used flashlights to see through the scratch-off area from the back and learn the winning results in advance, even "cheating" in front of customers, sparking consumer dissatisfaction. The article explores how this marketing campaign, while bringing small moments of joy, also caused frustration for some customers due to design flaws and execution problems, and reflects on how brand reward campaigns can balance fun and fairness. [more…]

Cafes and literary creation have always been closely linked—J.K. Rowling writing Harry Potter in Edinburgh's Elephant House is a classic example. Now, the People's Literature Publishing House has also announced plans to open a literary-themed cafe at No. 166 Chaonei, a cultural landmark. Though the space is small, the aim is to create a literary haunt for humanities readers. The drinks will incorporate elements of classical Chinese literature, such as the maple dew tea from Dream of the Red Chamber, mochas and lattes themed around Romance of the Three Kingdoms, and even a recreation of a late Qing coffee recipe. The shop's name is currently being solicited from readers, with an annual unlimited-drink membership card as a reward. Whether this cafe can preserve its literary core amid the influencer wave is worth watching. [more…]

Bring an old book, walk into a bookstore and exchange it for a cup of coffee — such a literary scene is now playing out in some bookstore cafés. A bookstore in Beijing launched a "books for coffee" campaign, but it sparked discussion online due to its strict requirements for used books — they must be hardcover bestsellers published within the past 20 years, with more than 200 pages and a price of at least 39 yuan, and professional textbooks, finance and economics titles, self-help "chicken soup" books, and children's books are explicitly rejected. Some people think a hardcover book is worth far more than a cup of coffee, while others feel the owner's conditions are entirely reasonable. This controversy over how to measure the value of books and coffee reflects the difficult problem bookstore cafés face in balancing sentiment with costs in their operations. [more…]

Many people hold a romanticized image of the barista profession—in a warm little shop bathed in sunlight, with smooth jazz playing, brewing fragrant pour-over coffee and creating exquisite latte art. However, the real life of a barista is far less cozy. Whether at a chain coffee shop or an independent specialty café, baristas often wear many hats: making coffee, cleaning, greeting customers, and even helping prepare new store openings and design the bar area. Wages are generally low, while the work intensity is considerable. This article restores the true face of the barista profession from multiple angles—skill requirements, customer types, job duties, and career development—to help those considering entering the field think rationally about their choices. [more…]

Recently, a Peet's Coffee store in Wuhan placed a "Notice for Entry" at its entrance, explicitly requiring customers to make a purchase before they can be seated. This move quickly sparked widespread discussion among netizens. Many consumers expressed support, believing it can effectively curb uncivilized behaviors such as occupying seats for long periods without buying anything, playing cards, putting on makeup, or even livestreaming. Others questioned the notice's actual enforceability. Previously, Starbucks tried a similar policy, but the results were less than ideal. Whether Peet's move can truly improve the store environment and enhance the customer experience has become a focal point of attention in the coffee industry. [more…]

What kind of sparks fly when lottery meets coffee? In Jinan, Shandong, Nowwa Coffee has opened a "Welfare Lottery + Coffee" hybrid store, cleverly combining lottery products such as scratch cards and Double Color Ball with beverages like coffee and light milk tea. This grab-and-go store not only continues the brand's signature orange pony element, but also draws in customers of different age groups through lottery traffic. Back in April this year, Nowwa Coffee launched a custom "Pony Scratch Card," which drove a 63% month-on-month increase in sales of its gallon-sized buckets. Can this deep cooperation with the Welfare Lottery become a breakthrough move in the fierce competition of the tea beverage market? Let's take a closer look. [more…]

In the scorching summer, iced drinks are back in the consumer spotlight. To stand out in fierce competition, new tea beverage brands keep reinventing their marketing tactics—from early niche fruits and co-branded limited editions to today's popular milk tea scratch cards, blind box draws, and even giveaways of gold, lottery tickets, and cars. Suguo Fresh Fruit Tea uses its new yellow skin (wampee) product to promote "scratch for real gold," Heytea and Nayuki use puns plus tear-open cards and lottery tickets to grab attention, while Chagee uses high-end lipstick blind boxes to precisely target female customers. Behind these gimmicks is the thrill and sense of participation brought by "eliminating uncertainty." Of course, for those who just want to quietly enjoy a good coffee or milk tea, returning to the product itself may be the lasting way forward, and Front Street Coffee has always advocated focusing on flavor and quality. [more…]