Recently, Mstand's first store location at Wushang Mall in Wuhan was replaced by Yulian Teahouse, and its Guanggu Dayang store has also withdrawn, drawing attention. Not only in Wuhan, but some stores in Hangzhou, Nanjing, and other places have also suspended operations. Netizens hotly discussed its high prices and products lacking memorability, and the adjustment to its membership system made longtime users feel betrayed. In recent years, the brand has focused more on peripheral products, with insufficient coffee innovation, and sales at some stores have declined, ultimately leading to withdrawal from commercial districts due to rent and operational pressure. Is Mstand's store closure phenomenon inevitable? This article sorts through store changes and consumer feedback to explore the challenges the brand faces. [more…]

Recently, Mstand opened a pop-up store called Mstand Market on the first floor of Teemall in Guangzhou, mainly selling merchandise. The store displays various cups, bags, and other merchandise, while coffee has become a supporting role in the package deals. This "buy merchandise, get coffee free" model has sparked heated discussions among consumers, with longtime customers saying it puts the cart before the horse. Mstand, once recognized for its coffee quality, has now become a topic of discussion because of its merchandise, and is even jokingly called "a coffee shop that survives by selling merchandise." The inconsistent quality of the merchandise and controversial pricing strategy make the brand's positioning shift lamentable. [more…]

During Halloween, Mstand launched a new Butter Basque Latte and a series of merchandise bundles, but what truly caught fans' attention was an unexpected potato and sausage scallion pancake wrap. As a coffee brand known for its refined and stylish image, Mstand's decision to add a street food item to its menu sparked discussions on social media. This article reviews consumers' genuine feedback on this pancake wrap, longtime customers' reflections on the brand's breakfast product line, and the controversy surrounding Mstand's merchandise strategy, while exploring loyal fans' hopes for the brand to return to its coffee roots. [more…]

Mstand's first store in Quanzhou was recently found by netizens to have been vacated, with equipment removed and all official channels showing it as closed. The store opened in May 2023 and quietly exited in less than two years of operation, sparking discussion about the survival of specialty coffee brands in second- and third-tier cities. Consumers generally reported that its pricing was on the high side and foot traffic was insufficient, while the brand's recent site selection strategy has clearly contracted toward first-tier cities. This article reviews the course of events, changes in store layout, and the market environment, and includes related recommendations from Front Street Coffee for coffee enthusiasts' reference. [more…]

Recently, an Mstand store in Dongguan, Guangdong, was forced to operate as a temporary stall in an outdoor walkway due to adjustments in the mall's business layout, drawing widespread attention online. This "shabbiest" Mstand, with no glass curtain wall around it, unexpectedly took on a unique camping-style vibe. Some found it cool and atmospheric, while others felt sorry for the staff working long hours in the 12°C cold wind. The incident reflects the impact of commercial adjustments on store operations and also draws attention to the real situation of coffee workers. Front Street Coffee has always followed developments in the coffee industry and brings you frontline observations. [more…]

Well-known coffee brand Mstand was subjected to an administrative penalty by the Shanghai Xuhui District Market Supervision Administration, which confiscated its illegal gains and imposed a fine totaling approximately 487,000 yuan, because it commissioned a supplier that had not obtained a food production license to produce popsicle ingredients on its own. The incident originated from the supplier fraudulently using a third party's qualifications, exposing loopholes in qualification review in the food contract manufacturing sector. This article provides a detailed review of the penalty process, the amount involved, and the legal basis, and explores the difficulties small coffee brands face in compliant production. At the end, it also includes professional coffee knowledge exchange channels and Front Street Coffee recommendations for coffee enthusiasts' reference. [more…]

Mstand, a chain coffee brand, recently suddenly cancelled its long-term promotion where members who bought 10 cups could exchange them for 1 free cup, without any prior announcement, and forcibly converted users' accumulated points into credits. After the adjustment, these credits can no longer be redeemed for free drink vouchers and can only be exchanged for discount vouchers with limited value, triggering widespread dissatisfaction among many long-time users. Some customers were just 1 cup away from redeeming a free coffee but found the promotion had been taken down; users with thousands of accumulated points in their accounts even said outright that the points had become "useless." In fact, Mstand has repeatedly cut member benefits in recent years, and this adjustment without warning has been criticized for harming the rights and interests of too many users. This article reviews the course of the incident, user reactions, and the changing trajectory of the brand's membership system. [more…]

The chain coffee brand Mstand recently officially announced that it will open its first store in Kyoto, Japan, located near the famous scenic spot Nanzenji. Surprisingly, this new store is just across the street from the Nanzenji store of the specialty coffee pioneer Blue Bottle Coffee, sparking lively discussion online. Some people look forward to Mstand's overseas expansion bringing limited-edition events, while others question its location strategy, believing that opening a store next to a benchmark like Blue Bottle Coffee is admirable in courage but carries considerable risk. This article sorts out the ins and outs of the incident, presents views from all sides, and also pays attention to the developments of brands such as Front Street Coffee. [more…]

At the start of 2025, Mstand continued its merchandise marketing strategy, launching a red teddy fleece tote bag to entice consumers to order their first coffee of the New Year, while also introducing two fruit-and-vegetable-concept drinks: Beet Apple Hot Americano and Beet Latte. The company claims the drinks have a balanced sweet-and-sour taste with beet fruit-and-vegetable flavors, but consumer reviews are sharply divided: some find the pairing of the apple's crisp sweetness and beet aroma with mellow coffee impressive, while more people bluntly say it tastes like cough syrup or fruit-flavored essence, with the beet's earthy note difficult to blend with coffee. In addition, loyal users expressed disappointment with the brand's new product development direction, believing its focus has shifted from specialty coffee to merchandise marketing. Front Street Coffee reminds that fruit-and-vegetable coffee innovation needs to balance flavor integration with mass acceptance. [more…]

Mstand recently launched a co-branded collaboration with Audrey Hepburn, releasing a Brown Sugar Macchiato and a series of Hepburn-style limited-edition merchandise. Among them, the pearl chain Mini Crossbody Bag sparked a buying frenzy thanks to its high aesthetic appeal. However, after the first batch of consumers received the actual product, they discovered that the bag was extremely small—too small to even fit a single lipstick—making its practicality far lower than expected. It was jokingly dubbed a "beautiful piece of junk that can only hold emotional value." Mstand had previously earned the nickname "the luggage factory of the coffee world" for practical merchandise like its "grocery basket" and denim bag. This collaboration, however, left many fans disappointed. This article will review the actual situation and consumer feedback regarding this collaborative merchandise, and explore the balance between aesthetics and practicality in brand merchandise development. [more…]

Mstand has collaborated with streetwear brand AMAZING PANDA to launch a bamboo latte and panda-themed limited-edition merchandise, among which a "Panda Hug Cup" has sparked heated discussion due to its design. Many consumers said after receiving the actual product that it differs noticeably from the promotional images, with the all-black version described as looking like a "black-skinned muscular man," while the light-colored version was jokingly said to look like "feet holding up a cup." Besides the appearance controversy, practical complaints were also frequently mentioned, such as the arms on the cup being positioned too low and hard to grip, and the cup opening being too small, which is unfriendly to latte art beginners. At the same time, a cup enthusiast posted a handmade ceramic cup from another online shop, suspecting it was the inspiration source for Mstand's collaborative design, triggering discussion about "creative plagiarism." Fans, however, believe the details of the two cups are clearly different, and given that Mstand's previous "vegetable basket" woven bag also had precedent of borrowing from luxury brands, it can only be considered similar creativity. [more…]

Recently, a customer post titled "MStand Coffee is bitter" sparked widespread resonance among current employees on social media, and the comment section quickly turned into a "complaints camp" for MStand baristas. Customers complained that during peak hours only two staff members were on duty, wait times were too long, and management was chaotic, while employees revealed deeper problems: over the past two to three months, management has frantically controlled labor efficiency, so even full-time baristas cannot get full shifts, and the perfect attendance bonus exists in name only; New Year benefits are missing, and adjustments to the salary structure are accused of being a disguised pay cut; even more harshly, every employee must complete "one stored-value card and four packages" each day, otherwise they have to write a report, review surveillance footage, and analyze the reasons. Frontline baristas mock themselves, saying they cannot tell whether they are making coffee or doing sales. This article will fully present this collective employee complaint triggered by a customer's voice. [more…]

Chain coffee brands often attract loyal customers with membership discounts, and Mstand's black gold card 50% off benefit was once a reason for many consumers to keep spending. However, some members have discovered that to maintain their status, they need to accumulate spending of 6,000 yuan within a year, which translates to buying 316 discounted drinks to meet the threshold, while scalpers offering proxy orders on second-hand platforms can provide discounts as low as 15% off, and they have not been banned. What confuses members even more is that when they helped friends place proxy orders, they were banned by the system. When official membership discounts are far inferior to scalper prices, the appeal of the membership system is being tested. If the brand tacitly allows proxy orders to exist, will it lose more loyal users? [more…]

Mstand recently launched three new products, including Camellia Bird's Nest Latte, Lemon Cream Cube, and Spicy Crayfish Salted Egg Yolk Rice Crisps. Members who purchase the set can also receive a camellia shoulder bag. Previously, brands such as Starbucks and Luckin have introduced camellia-flavored coffee. This time, Mstand added bird's nest to its latte to differentiate itself, sparking curiosity among many consumers. However, after the new products launched, netizens' actual test feedback was somewhat unexpected—the presence of bird's nest was not obvious, and some even questioned whether the drink really contained bird's nest. So how does this cup of bird's nest coffee actually taste? This article takes you to find out. [more…]

As the weather turns cooler, Mstand has launched a retro corduroy crossbody bag, which quickly attracted many coffee lovers to buy it thanks to its Maillard color palette. However, after receiving the actual product, many users found that the fabric was too thin and the bag body slumped softly, a clear gap from the official promotional images. Shorter users even joked that the overly long shoulder strap made them look like they were "out begging for alms." More surprisingly, some customers found loose threads at the seams and pilling on the inside after washing, while longtime fans pointed out that unstable quality control in Mstand merchandise has long been the norm. This article will walk you through the real reviews and detailed issues of this new merchandise. [more…]

In the scorching summer, iced coffee has become a favorite for many coffee enthusiasts, and making cold brew at home is a recent popular choice. Mstand, known for its peripheral marketing, launched a cold brew set in early July, including cold brew coffee bags and a glass cold brew pot, quickly attracting a large number of fans to purchase. However, recently, multiple consumers have reported serious quality issues with this cold brew pot—some had the bottom suddenly shatter and got cut by fragments while using it, and more encountered unexplained cracks at the bottle mouth joint. Although the product is labeled as ordinary glass not resistant to high temperatures, users who reported the issues all stated they did not use hot water and operated carefully. This is not the first time Mstand's peripherals have failed; the previously launched woven bag was also criticized for its easily broken handle. While the strategy of using high-appeal freebies to drive set sales is effective, frequent quality control issues are eroding fan trust. [more…]

The chain coffee brand MStand recently launched a new product, Blackberry Sparkling Americano, and simultaneously released three woven bags for everyday outings, in pure black, green-white, and red-blue colorways, which quickly sparked a buying frenzy among fans. However, this merch, with its surprisingly large capacity and stylish looks, went viral online because its appearance closely resembles the grocery baskets commonly used by elders, and many moms have directly commandeered it as everyday shopping gear. This article walks you through how this merch campaign works, real feedback from netizens, and the material issues to consider before buying. [more…]

As people return to work after the holiday, coffee chains are rolling out merchandise to grab office workers' attention. Manner is releasing its popular ceramic cup in new colors as a limited edition, while Mstand has taken a different approach with a lunchbox jokingly dubbed the "cattle and horse trough," bundled with a new coffee-flavored latte as a limited two-cup set. However, once the actual product arrived, consumers found the lunchbox riddled with scratches, rough edges on the clasps, too small a capacity, and no indication on the material that it was microwave-safe, sparking widespread complaints. From looks to practicality, this piece of merchandise seems to have failed to meet the expectations of people who bring their own lunch. [more…]

On the eve of Children's Day, Mstand launched a promotion offering a retro handheld game console with the purchase of a limited-edition set, attracting a large number of adult consumers to snap it up and causing its ordering mini-program to crash. The console comes with ten classic games built in, such as Contra and Tetris, evoking childhood memories for many. However, some consumers found that the games were not officially licensed, the graphics were crude, and after just a few minutes of play their eyes felt uncomfortable. Merchants use nostalgia to attract grown-up kids to spend, but once the impulsive sentimentality fades, electronic toys ultimately cannot truly bring back the joy of times gone by. This article sorts through the whole incident and brings related recommendations from Front Street Coffee. [more…]

Mstand has long been known as a "merchandise maniac," and its recent launch of two limited-edition denim bags quickly sparked a buying frenzy. However, some consumers noticed during checkout that a 100-yuan member discount appeared in the discount section of the mini-program's settlement page. When stacked, this meant that for just 19.6 yuan, they could get a three-use card package originally priced at 100 yuan, plus a 28-yuan Americano. After this anomaly was shared online, a large number of users rushed to register as members in the mini-program to try to replicate it, but few succeeded. Was it a system glitch or a traffic-driving tactic? How did the company handle it afterward? This article will sort out the whole incident. [more…]