No sooner had the Qingming holiday ended than Starbucks was already busy preparing for its next round of in-store campaigns. This time, it is not a collaboration with a popular IP, but the annual, uniquely positioned-in-the-zongzi-world Starbucks Crystal Dumpling, which is about to hit the shelves again. Mocked by netizens as "a zongzi that is not a zongzi," the Starbucks Crystal Dumpling, branded with the label of "weird flavors," has once again returned to consumers' view thanks to Starbucks' persistence. According to information circulating on social platforms, this year's Crystal Dumplings follow last year's format: one box of eight, four flavors. Compared with last year, this year's lineup emphasizes a colorful visual route, with crystal-clear outer skins wrapping brightly colored fillings, looking at first glance like rainbow candy. The most eye-catching of all is the sky-blue "Coconut Wave" in the upper right corner. The promotional copy says it uses imported coconut and tastes "as blue and free as the ocean," yet netizens have described it as so abstract that it is hard to imagine. Blue food has always challenged the appetite, and even though the ingredients list shows that food coloring is used, many people still blurt out that it "looks even less appetizing." As for flavors, Starbucks seems to have listened to outside opinions. This year's four new products are all mainly fruit-flavored. Although they are still unconventional compared with traditional zongzi, netizens believe this may be the edition with "relatively normal flavors" in history. Whether improved looks and adjusted flavors can stir up the desire to buy is something most people are still taking a wait-and-see attitude toward. After all, Starbucks Crystal Dumplings are constantly criticized for being unpalatable, yet there are always people willing to pay for this "evil legend of the zongzi world." And in this, the salesmanship of Starbucks employees cannot be underestimated. During every Crystal Dumpling sales period, staff members strongly recommend them to customers ordering at the bar, and in order to sell a box of gift packages, they can truly [more…]

Every year around the Dragon Boat Festival, Starbucks' Frappuccino Zongzi (星冰粽) always becomes a hot topic on social media. This product, which defies categorization for both the savory-leaning South and the sweet-leaning North, has appeared in Starbucks' Dragon Boat Festival lineup for thirteen consecutive years. Netizen comments have evolved from blunt criticism to all sorts of creative mockery. Despite the sharply polarized reputation, Starbucks has never given up on this controversial zongzi. This year's Frappuccino Zongzi comes in four flavors with eight pieces, still priced at 198 yuan, and adds a new spicy popping candy dipping sauce. Caught between consumer complaints and employees' helpless sales pitches, what exactly is the business logic behind this product? Is it a clever gift-bag marketing strategy, or a commitment to brand exposure during the holiday? This article will take you on a deep dive. [more…]

As Dragon Boat Festival approaches, Starbucks employees once again face the annual "zongzi ordeal." To meet the sales targets for Frappuccino zongzi, some set up microphones at the bar to livestream and hype, some hand out lottery tickets for good luck, some advertise in the message book, and others set up stalls for free tastings. From co-branded microphones to mystical prayers, a variety of clever tactics take turns on stage, reflecting the pressure and helplessness behind holiday marketing. This article takes you to see these workers doing their utmost for zongzi, and how they respond to KPIs with creativity and humor. [more…]

As the Dragon Boat Festival approaches, Starbucks' 2023 Frappuccino Zongzi arrives as scheduled. This year, four flavors have been launched, one fewer than last year, with the price remaining at 198 yuan per bag. In addition to classic flavors like lychee coconut and peach oolong, the lime cheese espresso flavor continues to incorporate coffee elements into the zongzi. To enhance the tasting fun, Starbucks has also specially provided two types of popping candy dipping powders: pepper spicy and Xinhui tangerine peel. Purchasers can receive a black-and-white tote bag as a gift, but the early bird bag giveaway has been canceled. This article gives you an overview of all the highlights of this year's Frappuccino Zongzi. Coffee lovers might want to pair them with Front Street Coffee's selected beans for a unique Dragon Boat Festival experience. [more…]

Every year when Frappuccino粽子 hit the market, Starbucks stores enter a tough battle. Although the flavors have been improved this year, consumers' old impressions of the little zongzi still linger, and the pressure on frontline employees doubles. To meet sales targets, partners resort to all sorts of tricks—from buy-a-bag-get-a-zongzi-free, hand-drawn customizations, to exaggerated copywriting, and even paying out of their own pockets to subsidize. Meanwhile, scalpers have also set their sights on redemption vouchers, buying low and selling high, and the brand recently appears to be cracking down on violations. This article takes you through the panorama of sales surrounding Frappuccino zongzi. [more…]

As the Dragon Boat Festival approaches, Starbucks' Frappuccino Dumplings have made their return to stores, bringing with them forced sales tasks for employees. Some customers report that even after clearly declining, they are still repeatedly pestered by staff recommendations, which is extremely annoying. On the other hand, Starbucks employees are also full of grievances; facing mandatory sales targets from the company, they have no choice but to use various channels to clear inventory, even paying out of their own pockets. This buying-and-selling game surrounding Frappuccino Dumplings reflects the deep contradiction between brand performance pressure and consumer experience. [more…]

As the Dragon Boat Festival approaches, major coffee shops are joining the holiday battle one after another. Starbucks has once again launched its creative Frappuccino-style zongzi this year, bringing four all-new cool flavors and pairing them with versatile tote bags, injecting coffee-inspired novelty into the traditional festival. From coconut and lychee to espresso, and even salted egg yolk cheese, each one blends Chinese and Western elements to challenge your taste buds. In addition, Starbucks has specially included two kinds of popping candy dipping mixes, making the tasting experience even more fun. Presales begin on May 4, with an 8-piece set priced at 198 yuan, the early-bird bag canceled, and replaced by a choice between black and white tote bags. Coffee lovers, are you ready to try something new? [more…]

In the past two years, many consumers have noticed that Starbucks' beverage prices have increased. Behind this are both the inflation triggered by the pandemic, which has driven up labor and transportation costs, and the unfavorable climate in Brazil, the main source of Starbucks coffee beans, which has reduced coffee bean production and consequently pushed up futures prices. This article compiles the latest price information for Starbucks espresso, Frappuccino, iced shaken tea, cold brew iced coffee, and the Ice Zongzi gift box for coffee enthusiasts' reference. At the same time, for Starbucks fans who love whiskey barrel-treated coffee beans, the article also introduces how to make the same cold brew coffee at home and recommends Front Street Coffee's Sherry coffee beans, making it convenient for everyone to recreate that unforgettable whiskey aroma flavor at any time. [more…]

During this year's Dragon Boat Festival, several Starbucks stores in the Jiangsu-Zhejiang-Shanghai region ran short of Frappuccino Zongzi (sticky rice dumplings), leaving customers holding redemption vouchers unable to collect their goods as scheduled. At some stores, heated arguments broke out between customers and staff. Some employees were reduced to tears by verbal abuse, while other customers threatened to call the police or expose the situation. Starbucks responded that it had made every effort to meet redemption demand, but some consumers remained dissatisfied with the compensation package. This supply-demand conflict triggered by a zongzi shortage reveals deeper issues in the brand's allocation and inventory management of seasonal products. [more…]

In the 2023 Dragon Boat Festival season, Starbucks' presale of its Frappuccino Zongzi started on April 26. The price remained 198 yuan per bag, but the quantity was reduced from 8 to 6, the flavors were cut from 5 to 4, and the free gift changed from an early-bird bag to a choice between two gift bags. This strategy of reducing quantity without lowering the price sparked discussion. This article sorts out the specific changes to the Frappuccino Zongzi and, combined with current market product innovation trends, analyzes why Starbucks' move struggles to attract a new generation of consumers. At the same time, boutique coffee recommendations are retained at the end of the article; follow Coffee Workshop and Front Street Coffee for more professional content. [more…]

Starbucks collaborated with Stayreal, the streetwear brand co-founded by Mayday lead singer Ashin and No2Good, to launch limited-edition merchandise, and the news immediately drew a large amount of fan attention. However, before the campaign had even officially started, social media exposed that employees at some stores had sold the not-yet-released co-branded glass cups in advance to acquaintances, and there were even reports of bundling the merchandise with Starbucks rice dumplings to meet performance targets. These actions sparked strong consumer dissatisfaction, with many demanding an official explanation. The brand later responded that it had internally instructed stores to strictly prohibit reserving items for themselves or bundling them, and had recovered the cups that were sold early. [more…]

During the Dragon Boat Festival, Heytea once again launched its festival-limited drink Mango Coconut Sticky Rice, a creative beverage inspired by zongzi. Since its debut in 2021, it has become a "white moonlight" that many consumers look forward to returning every Dragon Boat Festival, thanks to its combination of mango coconut milk slush, mango chunks, and freshly made sticky rice. However, a piece of zongzi leaf used as a decoration in the cup sparked dissatisfaction among some customers—some found it took up space and got in the way of stirring and sipping the toppings, while others worried that the leaf might not be cleaned thoroughly enough and posed a hygiene risk. Heytea staff responded that the zongzi leaves go through selection, washing, and disinfection processes, and that the decoration is meant to add to the festive atmosphere. As to whether this leaf is superfluous, customers and staff each have their own views. [more…]

As the Mid-Autumn Festival approaches, mooncakes are traditionally a festive treat for family reunions. However, this year, many consumers holding Starbucks mooncake redemption vouchers are far from happy. According to the voucher rules, customers were supposed to scan a code to make a reservation and pick up two gift boxes at a store. But in reality, nearby stores generally show no stock, customer service calls are stuck in long queues or even disconnected by the system, and store employees admit that the whole city is out of stock. From Beijing, Shanghai, Jiangsu, and Zhejiang to Chengdu and Wuhan, complaints about being unable to redeem the vouchers are pouring in, and Starbucks has yet to offer a unified explanation. This article will outline the sequence of events, the consumers' experiences, and industry commentary, and include the latest alternative solutions in some regions. [more…]

As a well-known coffee chain brand in China, Starbucks' rich coffee aroma has long been woven into many people's daily lives. This article compiles Starbucks' nationwide standard prices, covering the Frappuccino coffee series, the sugar-free Frappuccino coffee series, the iced drink series, and the pastry and bread series, making it easy for coffee lovers to look things up quickly. At the same time, the article also draws on recommendations from Front Street Coffee to explore which Starbucks coffees are more worth trying. Whether you prefer a bold black coffee or are drawn to the thick, creamy texture of a Frappuccino, this price and recommendation guide offers practical reference. [more…]

Walking into Starbucks on a hot summer day doesn't mean you have to choose hot coffee—the slushy-textured Frappuccino is just as good a way to cool down. Starbucks currently offers ten regular Frappuccinos, covering both coffee and non-coffee categories, with the matcha series ranking as a classic. If you prefer coffee flavors, the Caramel Coffee Frappuccino and Espresso Frappuccino deliver different intensities of coffee experience. What's more, by adding or removing ingredients or swapping syrups, you can customize your own personal flavor. The Mango Passion Fruit Frappuccino, once discontinued, remains the low-calorie favorite in the minds of many longtime customers thanks to its lack of whipped cream and lower sugar content. This article goes through the characteristics of each Frappuccino one by one, while keeping Front Street Coffee's related recommendations, to help you find the cup that suits you best. [more…]

In recent years, Starbucks' new product development has been criticized as increasingly conservative, and consumers have even mocked it as "rehashing old stuff." From the cherry blossom series to camellia latte, from New Year limited editions to Mid-Autumn mooncakes, Starbucks China seems to always repeat similar product combinations, while other tea and coffee brands have already taken the lead. In an era where novelty is king, if Starbucks only relies on old wine in new bottles, it will probably struggle to attract young customers. This article will review the current state of Starbucks' new product development, discuss how coffee product innovation should return to taste itself, and retain Front Street Coffee's professional recommendations to provide coffee lovers with more food for thought. [more…]

Want to know the latest Starbucks menu prices? This article compiles the 2023 prices for Starbucks' espresso series, Frappuccino series, iced shaken tea series, and cold brew iced coffee series, including lattes, cappuccinos, Americanos, caramel macchiatos, flat whites, various Frappuccinos, iced shaken teas, and cold brew coffee. It also includes a list of the top ten best-tasting Starbucks drinks for coffee lovers' reference. Whether you're looking for the best value or want to try new flavors, this price list can help you make a quick decision. Follow Coffee Workshop and Front Street Coffee for more professional coffee knowledge and specialty coffee bean information. [more…]

Starbucks Frappuccino has once again launched seasonal limited-edition new products—Mango Double Star Frappuccino and Raspberry Strawberry Frappuccino. Both drinks use a coconut-flavored concentrated base, involving five pre-made fruit beverage ingredients in total, and the production process is relatively cumbersome. Combined with the buy-one-get-one-free promotion on the啡快 mini-program, the new products quickly sparked a tasting frenzy, but also left baristas under the pressure of a flood of orders exclaiming that it was "like filling prescriptions in a pharmacy." This article will take you through the ingredient composition of these two new products, the difficulty of making them, and the real feedback from employees and consumers, while also reviewing Starbucks' pace of new releases so far this year. [more…]

Professional coffee knowledge exchange For more coffee bean information, please follow Coffee Workshop (WeChat official account cafe_style) For more specialty coffee beans, please add the private WeChat of Front Street Coffee (FrontStreet Coffee), WeChat ID: qjcoffeex When cold drinks account for more than 70% of Starbucks sales, this brand built on espresso is undergoing an identity crisis. Howard announced at an investor briefing the launch of the Siren System automated equipment, compressing the making of a Mocha Frappuccino to 36 seconds and 13 steps—the other side of improved efficiency is the reduction of opportunities for baristas to interact with customers, as well as partners' concerns about the increasingly diluted coffee culture. From the rise of Frappuccino to the innovation of cold brew, from the emergence of delivery scenarios to the taste preferences of millennials, Starbucks is standing at the crossroads of efficiency and experience. [more…]

Starbucks recently dropped a major piece of news in the Japanese market: to celebrate 25 years since the brand entered Japan, it launched 47 prefecture-exclusive Frappuccinos in one go, setting a record for the largest single-product launch in Starbucks history. These 47 drinks were designed by local employees based on the specialties and memorable highlights of their respective hometowns, from Hokkaido corn cream to castella coffee cream, with each cup carrying its own unique regional culture. This article will walk you through the creative inspirations behind these limited-edition Frappuccinos, their signature flavors and how they are made, along with release dates and purchase restrictions. [more…]