How do the new Starbucks Frappuccino drinks fit coffee beverage development?

Starbucks released two seasonal Frappuccinos, Mango Double Blended and Raspberry Strawberry, both built on a coconut-flavored concentrated base. Together they use five pre-made fruit beverage ingredients, two mango concentrates and strawberry, raspberry blackcurrant and raspberry concentrates, so the sweetness runs high.

A buy-one-get-one-free offer on the Fei Kuai mini-program drove a tasting rush. Baristas handling the orders compared the workflow to filling prescriptions at a pharmacy, since one customer ordering both drinks forces five bottles onto the counter. The release also reflects a faster pace of new products in coffee beverage development this year.

Starbucks Frappuccino has once again launched seasonal limited-edition new products—Mango Double Blended Frappuccino and Raspberry Strawberry Frappuccino. Both drinks use coconut-flavored concentrated base, involving a total of five pre-made fruit beverage ingredients, and the production process is relatively cumbersome. Combined with the buy-one-get-one-free promotion on the Fei Kuai mini-program, the new products quickly sparked a tasting craze, but also made baristas under the pressure of overwhelming orders exclaim that it's "like filling prescriptions at a pharmacy." This article will take you through the ingredient composition, production difficulty, and real feedback from employees and consumers on these two new products, while also reviewing Starbucks' new product release pace this year.

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Frappuccino has always been an important product line for Starbucks to attract customers. While maintaining the fan base for classic flavors, the brand also regularly launches new flavors with seasonal characteristics.

Recently, Starbucks launched two limited-edition Frappuccinos: Mango Double Blended Frappuccino and Raspberry Strawberry Frappuccino. Judging from the product names, the core ingredients of these two drinks should consist of various prepared fruit juices (jams) or flavored syrups, so the sweetness is naturally not low. Many netizens who have already tried them feedback that they are indeed "so sweet it makes you cough."

In addition, ordering through the啡快 mini-program allows you to enjoy a buy-one-get-one-free offer. In other words, for the price of one coffee, you can get both new-flavor Frappuccinos at the same time. This promotion has tempted many Starbucks fans who love to try new things, and they have placed orders to experience the new products.

According to the beverage details page, both drinks use coconut-flavored concentrated base. Mango Double Blended Frappuccino contains mango dragon fruit flavored beverage concentrate and mango passion fruit juice beverage concentrate; Raspberry Strawberry Frappuccino contains strawberry flavored beverage concentrate and raspberry blackcurrant flavored juice beverage. A total of five pre-made beverages are used.

That is to say, if a customer orders both Frappuccinos at the same time, the Starbucks barista needs to take out five beverage cartons and place them on the counter at once to complete the production. As a result, these five boxes of fruit beverage materials are affectionately called the "Five Brothers" by Starbucks employees.

On social platforms, under Frappuccino-related topics, many Starbucks employees have posted photos complaining about these "five generals." Seeing these five boxes, you can understand what "Starbucks-style horror" means, "Don't want to see them again... these five brothers," "Making two drinks opens five juice cans, really crazy."

In addition to the relatively complex ingredients, these two Frappuccinos also require precise measurement of amounts during production. Therefore, in the entire production process, just the two actions of picking up juice and pouring juice are enough to keep the barista's hands busy non-stop. Coupled with the limited-time buy-one-get-one-free promotion launched by专星送 (啡快), these two new products almost always appear in pairs.

Facing the busyness brought by overwhelming orders, the partners at the bar directly become irritable. Making two drinks makes them wish they could empty the fridge. After several rounds, they dare not put the "Five Brothers" back in the fridge. The bar counter, which is already not big, requires a row of juice cartons to make two drinks, which is really helpless. At this point, a Starbucks worker accurately described it: Frappuccino is like filling prescriptions at a pharmacy! And this group of hardworking workers thus earned the title of "Star-level Alchemists."

Since the beginning of this year, Starbucks has frequently launched new products, from the fruit sparkling cold brew series, to the raw coffee series directly extracted from green beans, to the tomato rosemary flavored iced espresso that made netizens drink with painful expressions, and the "delivery-only" time-space series launched not long ago, up to the current new-flavor Frappuccino. Whether the new product flavors are mediocre or bizarre, they all attract Starbucks fans to try them. But to launch a truly successful new product that captures consumers, Starbucks' product development department still needs to continue working hard.

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