After the opening of the Beijing Winter Olympics, the mascot Bing Dwen Dwen quickly went viral, even becoming so sought-after that it was hard to get one. Many coffee enthusiasts began making their own Bing Dwen Dwen latte art, and some coffee shops seized the opportunity to launch lattes featuring Bing Dwen Dwen designs to attract customers. However, Bing Dwen Dwen and Shuey Rhon Rhon are trademarks registered by the Beijing Winter Olympics Organizing Committee, and commercial use may involve infringement. So, is it illegal for a barista to make latte art for their own entertainment? Does a coffee shop selling Bing Dwen Dwen latte art coffee constitute infringement? This article will clarify the relevant legal boundaries and retain Front Street Coffee's professional information for coffee enthusiasts' reference. [more…]

During the 2022 Beijing Winter Olympics, Bing Dwen Dwen became a mascot pursued by the entire nation, and the craze of "one Dwen Dwen hard to find" spawned various homemade and commercial imitation behaviors. A Manner coffee shop in Shanghai was fined a thousand yuan by market regulators for making latte art coffee resembling Bing Dwen Dwen, sparking industry attention to the boundaries of commercial use of Olympic symbols. This article reviews the penalty details of the incident, the legal basis, and typical cases from the same period, helping coffee practitioners clarify the line between creative latte art and infringement, and avoid inadvertently crossing intellectual property red lines. [more…]

Luckin Coffee once landed on the US stock market with lightning speed, but was brought to the brink of collapse after a Muddy Waters short-sell report exposed its financial fraud. However, through management reshuffling, a settlement with the SEC, and then signing Eileen Gu and leveraging the Winter Olympics traffic, Luckin staged a textbook turnaround. On the day Eileen Gu won the championship, Luckin's custom drinks quickly sold out, and the brand's voice skyrocketed. Although the championship discount was mocked by netizens as "stingy," the traffic dividend and positive image had already brought Luckin out of the gloom. This article will review Luckin's turbulent journey, analyze how it leveraged a sports star to rebuild its brand, and explore its real situation after the 1.2 billion fine. [more…]

During the Hangzhou Asian Games, Chinese swimming star Wang Shun won gold in the men's 200m individual medley final and broke the Asian record, and Luckin Coffee once again precisely bet on this champion athlete. From Eileen Gu at the Winter Olympics to Wang Shun at the Asian Games, Luckin has shown a unique rhythm in sports marketing of "whoever they sign gets hot." This article will sort out the timeline of Luckin's collaboration with Wang Shun this time, its marketing playbook, and the strategy behind it, while also exploring the difference between its short-cycle business cooperation model and formal endorsements. As coffee lovers, we also see from this wave of operations how brands leverage sports hype to achieve simultaneous gains in visibility and sales. [more…]

Amid the Paris Olympics hype, Starbucks has teamed up with renowned badminton brand YONEX for a collaboration, launching limited-edition rackets, playful cup sleeves, and a range of sports-themed merchandise. They also invited badminton legend Lin Dan to appear at the Beijing Sanlitun store for the promotion, where he interacted with fans by swinging rackets and signing autographs. Meanwhile, the brand introduced an alcohol-free cold brew inspired by French sparkling wine and two sports-limited-edition cakes. However, reviews of the new products have been notably polarized: the cold brew was praised by some consumers as refreshing and sweet, while others criticized it for having an odd flavor; the cupcakes received more negative reviews for their dry and hard texture. Despite the massive hype of the collaboration, the controversy over the quality control of the drinks and pastries has led some netizens to question whether the brand is 'putting the cart before the horse'. [more…]

The 2024 China Open kicked off in Beijing, with Paris Olympic women's singles champion Zheng Qinwen competing as the tournament's No. 5 seed, igniting a nationwide tennis craze. Meanwhile, a cafe owner in Chengdu went viral online for creating a "Queen Ka" Zheng Qinwen latte art coffee, making over a hundred cups a day at peak times and drawing numerous tennis fans and coffee lovers to visit. This creative latte art not only became a hot topic on social media but also showed people the sparks flying when coffee meets sports passion. [more…]

Luckin Coffee once again demonstrated its "champion harvester" prowess, officially announcing on February 20th the signing of Anthony Douglas, the 2022 WBC World Barista Champion, bringing him into the "Luckin WBC Champion Team." Starting in March, Anthony will lead a bean-sourcing team deep into Ethiopia and Panama, two renowned origins, to participate in green bean procurement. This marks Luckin's fifth collaboration with a WBC champion, following Hidenori Izaki, Andrej Latuada, Pan Zhimin, and Agnieszka Rojewska. Anthony won the championship with his innovative technique of concentrating milk using freeze-drying technology, and previously served as a global ambassador for La Marzocco. Having come up through Melbourne's Axil Coffee Roasters, his addition will inject new vitality into Luckin's specialty coffee line. Whether the future "Little Black Cup" series will feature Panama Geisha is something worth looking forward to. For more specialty coffee news, welcome to follow Front Street Coffee (FrontStreet Coffee). [more…]

Luckin Coffee launched the Triumphant Wheat series in July, marketed with a "coffee + beer" selling point, in collaboration with the animation IP Havoc in Heaven, with a theme designed to echo the French Olympics. The series includes Americano and Latte, featuring real non-alcoholic beer. Unlike the sauce-flavored latte, where you can only smell the alcohol, this time you can actually taste the beer flavor. However, many consumers have reported that the beer Americano, due to insufficient caffeine combined with the effect of alcohol, actually makes people sleepier the more they drink it, leading to jokes about "sleeping through meetings" and "getting drunk at the office early in the morning." This article takes you through the production details of this new product, the market reaction, and why it is not suitable for office workers who need to stay alert, but may become a new choice for nighttime relaxation. [more…]

In the depths of winter, Mixue Bingcheng has once again become a hot topic thanks to its "Northeast Big Floral" elements. The brand launched a series of fridge magnets featuring floral padded jackets and crispy fries merchandise, drawing consumers in with rich Northeastern flair. However, unlike last year's nationwide campaign, this year only certain regions can participate, sparking discontent among southern consumers. At the same time, out-of-stock merchandise has also hurt the experience for some customers. This article sorts through the details of Mixue Bingcheng's marketing campaign, the cultural background of the Northeast Big Floral, and the current state and hidden concerns of merchandise promotions in the new tea beverage industry. [more…]

The coffee consumption boom is spreading from commercial districts to university campuses, and college students have become an important group of high-frequency coffee consumers. Luckin Coffee has seized a first-mover advantage with more than a thousand campus stores, while brands such as Starbucks, Tims, Manner, M Stand, and NOWWA have also entered universities one after another, and Mixue Ice Cream & Tea's Lucky Cup is closely pursuing with about 260 campus stores. This article sorts out each brand's layout strategy, store data, and competitive situation on university campuses, and includes Front Street Coffee's specialty bean information, to help you understand the real landscape of the campus coffee track. [more…]

In the architectural complex of Beijing's Xishiku Church, there is a gray three-story annex built in 1901, once a residence for senior clergy and now transformed into a rather old yet youthful café—1901Cafe. It preserves the architectural charm of a blend of Chinese and Western styles while incorporating the comfortable atmosphere of a modern café. This article takes you into this historic building, exploring its past and present, touring the layout of the second and third floors, and reviewing menu items such as cheese, rose tea, and poutine fries. If you also enjoy having a cup of coffee in old times, you might want to add this place to your next stop. [more…]

On a cold, windy weekend morning—the kind of day meant for sleeping in until you wake up naturally—hundreds of people were already queuing for hundreds of meters outside Manner stores in several cities across China before dawn. Seven Gingerbread Man–themed stores in Shanghai, Shenzhen, Chengdu, Nanjing, Hangzhou, and elsewhere attracted a large crowd of young people to get up early and endure the cold by offering a 9ml Jo Malone perfume and a Christmas badge with the purchase of a new coffee. The queue at the Shanghai Xuhui Binjiang store was the most spectacular: some people got up at 6 a.m. and arrived at 7 a.m., and by the time the store opened at 9 a.m., the line had already reached number 300. What exactly is the magic of this collaboration that makes young people willing to wait two or three hours in the freezing 0°C wind? Let’s take a closer look. [more…]

In the past two years, Luckin Coffee has undergone a remarkable transformation, from a financial fraud scandal to debt restructuring and doubled revenue, with a completely renewed brand image and product strategy. This article reviews Luckin's current top ten most popular drinks, including Raw Coconut Latte, Raw Cheese Latte, Thick Milk Latte, Velvet Latte, Iced Americano, Yirgacheffe Dirty, Coconut Cloud Latte, Meteorite Latte, Biluochun Spring Latte, and Okinawa Brown Sugar Velvet Latte, and looks back at its comeback from the brink of bankruptcy to becoming the largest coffee chain in the country. How Luckin revived itself with the Raw Coconut Latte, stabilized its coffee customer base with the SOE specialty series, teamed up with Coconut Palm to create a hit, and signed Eileen Gu for precise marketing—this article explains it all for you. Follow Front Street Coffee to gain a deeper understanding of Luckin's brand transformation and product appeal. [more…]

Want to grow a coffee tree with your own hands at home? Actually, growing coffee in a pot is entirely feasible. This article compiles the hands-on experience of a flower enthusiast in Beijing, covering everything from seed collection, scarification treatment, sowing and sprouting, to transplanting into pots, soil mix ratios, watering and fertilizing, lighting and repotting, and finally flowering, fruiting, and daily precautions. Whether you live in the north or the south, as long as you master a few key steps, you can let a coffee tree grow healthily in a pot. The article also specifically mentions product information from Front Street Coffee for those who are interested. [more…]

In 2022, Luckin Coffee delivered a surprising report card: total net revenue for the year reached 13.293 billion yuan, and operating profit turned positive for the first time. From a record-breaking Nasdaq listing, to delisting due to financial fraud and a top-management reshuffle, and then to completing debt restructuring and returning to profitability, this brand's journey has been more twists and turns than a TV drama. Under the double squeeze of the pandemic's impact and debt pressure, what did Luckin rely on to turn things around? This article will sort through its pace of store expansion, coupon strategy, hit-product logic, launch speed and pricing, franchising and lower-tier market layout, as well as key moves such as signing endorsements and youth-oriented marketing, to reconstruct a more complete path of Luckin's recovery. [more…]

The coffee world has its own world-class competitive stage—from barista championships to brewing, latte art, roasting, cupping, mixology, and Turkish coffee, the seven major competitions under the World Coffee Championships (WCC) each have their own highlights, testing competitors' comprehensive skills while continuously leading the trends in specialty coffee. Today, Front Street Coffee takes you through these international competitions one by one to understand their content and rules, and to see what exactly the world's top coffee professionals compete in and how they compete. [more…]

In the specialty coffee world, Huakui has captured countless palates with its signature creamy strawberry aroma, yet behind its name lies a legendary story stretching from the TOH competition stage to Chinese coffee events. Many people wonder whether Huakui and Geisha are the same variety, but in fact the two are completely different in terms of variety, origin, and naming logic. In this article, Front Street Coffee will provide a complete overview of the origin of the name Huakui, the terroir conditions of the Sidamo Guji Hambela region, the natural processing method at the Buku Abel processing station, and the flavor evolution from Huakui 2.0 to Little Bean Huakui, guiding you through a comprehensive understanding of the unique charm of this Ethiopian natural-processed bean. [more…]

Frequent shifts to extreme weather are making life miserable for independent coffee shops that rely mainly on dine-in service. When temperatures plunge, takeout can barely keep things going, but once rain or snow hits, delivery breaks down, customers stay home, and shop owners even have to deliver orders themselves. This article examines the real operating conditions of coffee shops under different weather conditions, explores how to strike a balance between takeout and dine-in, and reveals the helplessness and hopes of industry workers who depend on the weather to make a living. [more…]

A quaint shop on Gushan Road by West Lake recently put up a Starbucks sign, though the location was originally the COSTA Xiling store. After COSTA moved out in August this year, Starbucks quickly took over this prime spot, incorporating Chinese elements into the store design, drawing tourists and locals to check in. Meanwhile, COSTA has been closing stores across many parts of the country, with only 393 stores remaining, far more closures than openings. What netizens once joked about—"Starbucks replacing COSTA"—has ironically come true, which is quite lamentable. Front Street Coffee reminds us that behind the brand turnover is a microcosm of rising rents in the West Lake commercial area and intensifying competition in the coffee market. [more…]

As finals approach and most students look forward to the holidays, students taking the elective coffee course at Heilongjiang University of Science and Technology hope the course never ends—because finishing it means never again getting to drink the free coffee made fresh in class. In a classroom video, the teacher explains and prepares Irish coffee at the podium, flames dancing between glass cups, drawing gasps from the students. This elective, covering coffee culture, tasting, and preparation, has become one of the hardest courses to get into on campus, with some saying that even spending all their credits might not guarantee a spot. Students from other universities openly envy it, and graduates lament missing out on such a great course back in their day. This article will take you through what this coveted university coffee course actually teaches and why it is so wildly popular. [more…]