Can caffeine make you drunk in a beer americano?
Luckin Coffee's Triumphant Wheat Series adds real non-alcoholic beer to an Americano and a Latte, launched in July with a Havoc in Heaven tie-in and a Paris Olympics theme. Drinkers report the beer Americano makes them sleepier rather than more alert, since caffeine levels are low, and it has been joked about as sleeping through meetings.
Unlike the Sauce-Flavor Latte, which only carries an alcohol aroma, this series uses beer-flavored syrup plus genuine non-alcoholic beer, so the beer taste comes through. Luckin advised drivers against drinking it. The combination of low caffeine and alcohol effects means it suits evening relaxation more than an office pick-me-up.
In July, Luckin Coffee launched the Triumphant Wheat Series, marketed with the gimmick of "coffee + beer" and a collaboration with the animated IP Havoc in Heaven, with a design theme echoing the Paris Olympics. The series includes two drinks, an Americano and a Latte, infused with real non-alcoholic beer. Unlike the Sauce-Flavor Latte, which only has the aroma of alcohol, this time you can actually taste the beer. However, many consumers report that the beer Americano, due to insufficient caffeine combined with the effects of alcohol, actually makes people sleepier the more they drink it, and it has been jokingly described as "sleeping through meetings" and "getting drunk at the office early in the morning." This article takes you through the production details of this new product, the market reaction, and why it is not suitable for office workers who need a pick-me-up, yet may become a new choice for relaxing at night.
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On the first Monday of July, Luckin made it to the second spot on the trending searches with the hashtag #Luckin Beer#, becoming one of the hot topics among netizens.
According to the official promotion, Luckin this time collaborated with the domestic animated IP "Havoc in Heaven," and the design theme is this year's hot event, the French Olympics. Various themed merchandise, limited-edition cold drink cups, and more captured the hearts of merch collectors, and the Triumphant Wheat Series launched to cater to the theme surprised Luckin fans even more.
This series features "coffee + beer" and is another coffee drink associated with alcohol after the Sauce-Flavor Latte and Mulled Wine Americano. But unlike the sauce-flavor series, where you can only smell the alcohol but not taste it, this time each new cup, in addition to beer-flavored syrup, also contains genuine non-alcoholic beer, allowing consumers to truly experience the unique flavor of coffee and beer colliding.
Looking across coffee brands, there have been many attempts to blend beer and coffee, but directly adding beer to coffee like Luckin has done is truly rare. The official team even emphasized multiple times before the new product launch that this series contains low-alcohol non-alcoholic beer, and that drivers are not advised to drink it for safety reasons. Many netizens who enjoy novelty were immediately curious about Luckin's move and placed orders to try it right away.
From production videos on social platforms, it can be seen that the Triumphant Wheat Series is divided into two drinks, Americano and Latte, with very different production methods. The Latte version is more in line with public expectations, adding non-alcoholic beer on top of a beer-flavored latte.
The Americano version, in pursuit of the fizzy sensation of beer, replaces purified water with sparkling water. Perhaps to avoid the sparkling water "exploding" upon contact with hot espresso, this drink uses a pre-mixed liquid made from cloud-texture powder and freeze-dried coffee powder. This not only enriches the drink's mouthfeel, but the low-temperature stored pre-mixed liquid also effectively prevents the drink from "exploding."
However, this beer Americano is not very friendly to office workers who need caffeine to wake up. Many workers who have tried it think that the new product is more like a beer with only a faint coffee taste rather than a coffee with beer added. "One cup and I'm sleeping through afternoon meetings," "Getting drunk at the office early in the morning," "Awake but drunk~"
People sensitive to alcohol reported feeling tipsy after just one cup, saying "I felt so dizzy after drinking it" and "I had a headache all afternoon." Office workers said they had intended to buy a coffee to perk up, but never expected that the beer Americano would have the opposite effect. The double buff of low caffeine and alcohol makes them sleepier the more they drink, prompting them to exclaim that it is "not suitable for office workers."
However, some netizens pointed out that although Luckin's beer coffee, which pursues a real experience, is not suitable for diligent office workers, if consumed at night, there may be no need to worry about not being able to sleep after drinking coffee.
Image source: Xiaohongshu
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The above content is compiled by CoffeeHunters, a coffee news website.