In recent years, drink prices have generally risen, with milk tea going from 3 yuan a cup a decade ago to as much as around 30 yuan today. After the New Year, mid- and low-end brands such as Mixue Ice Cream & Tea, Yidian Dian, and CoCo都可 raised their prices one after another, while high-end brands such as Heytea and Nayuki were already positioned above 20 yuan. Rising costs and the impact of the pandemic have left the tea beverage industry facing a reshuffle, and consumers have reacted differently to the price increases. At the same time, cola may also face upward price pressure because of Canada's tax on sugary drinks, but in the domestic market, given the duopoly competition, the likelihood of price increases is relatively low. This article sorts out the phenomenon of tea beverage price increases and the industry logic behind it. [more…]

At the start of 2022, office workers lost both their milk tea freedom and coffee freedom in quick succession. But then new-style tea drink brands proactively cut prices, with Heytea and Nayuki even offering cups for 9 yuan, while coffee brands such as Starbucks and Luckin raised prices one after another due to rising raw material costs. Behind this divergence—one cutting prices, the other raising them—lies the reality that consumers are returning to rationality, the traffic dividend for new-style tea drinks is fading, and the coffee market is still in its early stage of expansion. This article sorts out the logic behind the price divergence between the new-style tea drink and coffee industries, and looks ahead to the future market landscape. [more…]

In the sweltering heat of summer, beverage consumption reaches its peak. On street corners and in alleys, young people are holding either tea drinks or coffee. But upon closer observation, one will find that new-style tea drinks and coffee are embarking on entirely different development trajectories: brands like Heytea and Nayuki are cutting prices, while Luckin Coffee and Starbucks are raising them. The coffee sector's popularity is soaring, with giants such as Huawei, Li-Ning, and China Post making cross-industry forays, intensifying competition to a fever pitch. At the same time, new-style coffee is increasingly resembling milk tea, with ingredients like cheese, matcha, and brown sugar crystal boba appearing frequently. This prompts the question: will new-style coffee repeat the mistakes of irrational involution in the new-style tea drink sector? This article will analyze from perspectives such as price changes, market positioning, and product innovation, and bring professional observations from Front Street Coffee. [more…]

Anhui-based brand K.W.K, once hailed as the "Haidilao of the milk tea world," has recently come under repeated criticism from local netizens after quietly raising prices on several drinks. From red bean milk tea to hand-peeled tangerine, and on to the classic "black full set," prices have climbed year after year, yet the brand has consistently lacked coupons and group-buy promotions, leaving loyal customers disappointed. Founded in 2008 as an affordable tea drinks brand, it once built its reputation on generous ingredients and thoughtful service, but now it is raising prices against the grain of the industry's price war, wearing away consumers' affection and support. This article reviews K.W.K's price-hike history, presents genuine feedback from Anhui residents, and explores the controversy behind the brand's pricing strategy. [more…]

Compared to coffee with its pronounced bitterness, sweet-and-sour milk tea is clearly more to the public's taste. Whether on a busy workday or a leisurely weekend, milk tea has long been part of many people's lives. Recently, a newly opened milk tea shop in Changsha, Hunan, suddenly went viral—not because of its unique flavors, but because a single cup of juice was selling for 108 yuan. The shop, named "Xiaoshanjing · Fruit Molecular Tea," drew attention with its giant tiger tail design and high-priced menu. Staff claimed that the durian drink contains half a cup of Musang King pulp, while the mangosteen drink uses 4 jin of mangosteen. Is the high price worth the money, or is it a marketing gimmick? Consumers have differing views, and some are reminded of the earlier incident in Shenzhen involving Yecuishan's thousand-yuan olive juice. [more…]

From a three-yuan cup of bubble tea on the street to today's premium tea drinks that routinely cost thirty yuan, the price shifts in the beverage market reflect profound changes across the entire industry. Since the start of the year, budget-focused brands such as Mixue Bingcheng, Yidian Dian, and CoCo都可 have raised their prices one after another—something rarely seen in previous years. Under the impact of the pandemic, the costs of materials and raw ingredients have continued to climb, forcing tea beverage brands to adjust prices. Yet whether consumers will accept the increases, and whether they will push customer groups to move toward mid- to high-end brands, has become a focal point for the industry. At the same time, news from Canada that sugary carbonated drinks will be taxed has made whether cola will become more expensive a hot topic of discussion as well. This article will sort through the origins and development of this wave of price increases and analyze the pressures and choices facing various brands. [more…]

Milk tea brands are shouting about price cuts while charging separately for toppings, delivery fees, and insulated bags—is that cup in consumers' hands really cheaper? This article starts with the ordering experience on Heytea's GO mini-program, breaking down the actual unit price of a 9-yuan Pure Green Tea after adding toppings, delivery fees, and other extra charges, and, in light of tea shop density, delivery efficiency, and the industry's cost structure, analyzes how this round of price cuts looks more like a marketing move than a genuine giveback. It also cites estimates from a researcher at the Guangdong Tea Beverage Industry Committee on the costs and gross margins of high-end milk tea, helping coffee and tea enthusiasts see the ledger behind the price. [more…]

The new-style tea beverage market has been stirring recently. High-end brands Heytea and Nayuki have successively announced price cuts, with the lowest dropping to 9 yuan. Nayuki launched a "Relax" series priced at 9-19 yuan, promising to launch at least one "single-digit" product every month, while Heytea announced it will not raise prices this year. Consumer reactions have been mixed, with some cheering and others questioning reduced cup sizes and lower quality. This article reviews the price-cut moves of the two major brands, netizen feedback, and industry data, analyzes the consumption trends and market logic behind the involution in new-style tea beverages, and includes related news about Front Street Coffee. [more…]

Recently, many consumers have noticed that once-affordable milk tea brands have been raising their prices one after another. From Yidiandian to Mixue Bingcheng, and then to CoCo都可, the wave of price increases among mid- to low-end tea beverages has drawn widespread attention. At the same time, Coca-Cola, the ever-green player in the beverage world, has also been rumored to be considering a price hike. Behind this round of price adjustments lie not only the cost pressures brought by the pandemic but also deeper changes facing the tea beverage industry. As consumers become more price-sensitive and competition from mid- to high-end brands intensifies, how tea beverage companies find a balance between quality and cost will be key to determining their future development. [more…]

After a long period of silence, Luckin Tea has recently returned to the public eye with a brand-new posture, but this time it did not appear as an independent brand. Instead, it has been reintegrated as a product line within Luckin Coffee stores. At the same time, without prior announcement, Luckin quietly raised the delivery drink prices at some stores by about 2 to 3 yuan, triggering widespread discussion among consumers on social platforms. The company responded that this move is a refined management measure based on differences in store operating costs, involving more than 800 stores in 11 cities. From an independent brand to a returning product series, from price adjustments to changes in operating strategy, what market considerations are revealed behind this series of moves by Luckin Coffee? [more…]

After 397 days since the opening of its first store, Cotti Coffee has officially announced the launch of its second brand—Tea Cat, a brand-new tea beverage brand focused on healthy milk tea. Its first store has landed in Pingnan County, Ningde, Fujian, and is currently in the internal testing stage. According to Li Yingbo, Chief Strategy Officer of Cotti, Tea Cat focuses on the whole-leaf milk tea segment, with products covering pure tea, fresh fruit tea, and more. At the same time, Tea Cat continues Cotti's low-price approach, launching a promotional offer of 6.9 yuan per cup, which has sparked heated discussion online. Some industry insiders believe that Cotti's move may be aimed at easing the competitive pressure in the coffee sector and leveraging its existing franchisee resources and supply chain advantages to develop new business. Whether Tea Cat can set off a new price war in the tea beverage industry is worth watching. [more…]

The COVID-19 pandemic has lasted for more than two years, and rising prices have spread to the beverage industry. Xiangpiaopiao announced on the evening of January 4 that it would raise prices for solid instant milk tea by 2%-8%, and Sexy Tea also raised most of its milk tea products by 1 to 2 yuan starting from January 7. This article sorts out the price increase details of the two brands, netizens' reactions, and the deeper reasons such as coffee futures doubling, shipping prices climbing, and raw material shortages. When coffee freedom was lost in 2021, will milk tea freedom also face a threat in 2022? What is left of the happiness of office workers? The article also mentions related product information from Front Street Coffee for readers' reference. [more…]

During the May Day holiday, "group leaders" in several Shanghai communities organized group buys of a Little Tea, with over 8,000 cups of drinks transported across provinces from out-of-town stores, arriving in consumers' hands overnight or even after nearly 24 hours. The group-buy price was double the official price, and the resellers were accused of profiting about 250,000 yuan. The total bacterial count in these milk teas rose sharply over time at room temperature, and some consumers developed gastroenteritis symptoms after drinking them. The Little Tea brand later issued a statement expressing shock at the high-priced reselling and reminding consumers to choose compliant channels carefully. This article reviews the course of the incident, the food safety data, and responses from all parties, while also offering coffee lovers Front Street Coffee's professional purchasing advice. [more…]

Competition in the new-style tea beverage sector is becoming increasingly fierce, with brands constantly adjusting their strategies on products and pricing. Heytea has made a flurry of moves recently: on one hand, it announced that it will not raise prices this year and will no longer launch drinks priced above 30 yuan; on the other hand, its affiliated company added fruit cultivation to its business scope, attempting to control costs from the source. At the same time, Heytea is also facing controversies over layoffs and internal management. This article will sort out the logic behind Heytea's moves, as well as the trend of the new-style tea beverage industry extending upstream into cultivation, and will also briefly discuss the similar path in the coffee sector from brewing to cultivation. [more…]

What are the Starbucks drink menu prices in 2023? Which hot and cold coffee drinks are the most popular? This article compiles a detailed price list of the entire Starbucks menu, including espresso, Frappuccinos, shaken iced tea, and the cold brew series, and reviews the specific price increases after the February 2022 adjustment. Whether you prefer the classic Americano, latte, or are fond of Frappuccinos or cold brew, you can find the latest prices and popular recommendations here, helping coffee lovers order easily without any missteps. [more…]

The Starbucks 2023 menu covers four major series: handcrafted espresso, Frappuccino, Teavana, and cold brew, with grande prices ranging from 25 to 48 yuan. This article compiles the complete price list for each series and explains the essence of the secret menu—it is not an official offering, but rather customized adjustments to flavors and ingredients based on regular drinks. The article also summarizes popular orders such as cold brew with cream, oat milk black tea espresso latte, and vanilla cream iced Americano, while reminding readers that seasonal limited-edition ingredients may be out of stock and that good looks do not equal good taste. At the end, Front Street Coffee brand recommendations and communication channels are included for coffee enthusiasts' reference. [more…]

ChaPanda recently launched its Global Flavor series, rolling out three hot specialty drinks in one go: Caramel Crunch, Vanilla Cocoa, and Dark Chocolate Cocoa. The wintery vibe in the posters drew many milk tea fans to place orders and give them a try. However, once they got their hands on the drinks, quite a few consumers discovered the takeaway cup was only palm-sized, with the mini-program listing a capacity of 300ml—a stark contrast to the 500ml or even 1-liter milk teas common on the market. In terms of price, the three drinks fell in the 14 to 17 yuan range depending on platform discounts, which some users considered poor value—too little for too much. On top of that, the thick, long straws supplied by the stores stuck into the mini cups sparked all kinds of jokes online. Still, most people rated the taste as "good"—it's just that value for money has become a hurdle on the road to repeat purchases. [more…]

The high-speed rail milk tea "That Girl" launched by China Railway Guangzhou Group has sparked widespread discussion since its debut, with its 26-yuan price tag, taste, and packaging design all becoming focal points of criticism among netizens. In response to the controversy, the head of Guangzhou EMU Catering Co., Ltd. responded on November 16, stating that the pricing takes into account production costs, transportation, and the special operating environment of high-speed rail, in line with relevant department standards, and promised to continuously optimize product quality based on passenger feedback. Whether this high-speed rail milk tea, which sells 3,000 cups daily and is often out of stock, can turn its reputation around is worth watching. [more…]

Walking into Starbucks but hesitating over the menu? This article rounds up the five most popular drinks among customers right now, including the Oat Latte, Iced Americano, Cold Brew, plus the caffeine-free Matcha Frappuccino and Iced Shaken Berry Hibiscus Tea, explaining each one's features and who it's best suited for. It also includes the 2023 price list for Starbucks' four major series—Handcrafted Espresso, Frappuccino, Teavana, and Cold Brew—covering full pricing from Tall to Grande and Venti, so you can quickly decide based on your budget and taste. Whether you're lactose intolerant, cutting sugar to lose weight, or simply want to try something different, you'll find your next cup here. [more…]

Recently, Luckin Coffee took the lead in launching two limited-edition iced drinks in Guangzhou and Shenzhen—Light Coffee Lemon Tea and Light Coffee Coconut Water—highlighting a refreshing tea-coffee concept with added raw coffee liquid and low caffeine. However, after the new products launched, the 19.9 yuan price and bland taste quickly sparked heated discussion among consumers. Many Guangdong netizens said bluntly that the taste of this drink is not much different from bottled lemon tea from convenience stores, yet it costs nearly twice as much, which is really hard to accept. Some even complained that ice cubes filled almost half of the extra-large cup, making them feel they had spent money on nothing. At the same time, Luckin fans in other cities expressed dissatisfaction with the regional-limited strategy and called for a nationwide rollout. This controversy over the new products' pricing, taste, and limited-edition strategy—is it a cautious move by Luckin to test the market, or yet another marketing move that disappoints consumers? This article will take you to find out. [more…]