How does a 108 yuan juice relate to the most expensive coffee animal?
A newly opened milk tea shop in Changsha, Hunan, drew attention after a cup of juice was priced at 108 yuan. The shop, Xiaoshanjing · Fruit Molecular Tea, lists a Musang King durian drink and a mangosteen drink at that price, and staff said the durian version contains half a cup of durian flesh.
The mangosteen drink is described as using 4 jin of mangosteen per cup, and both require two hours of advance reservation. Public reaction has been divided over whether the ingredients justify the price, and the case echoes an earlier thousand-yuan olive juice incident in Shenzhen. High prices in the most expensive coffee in the world debates follow a similar pattern of scarce ingredients driving discussion.
Compared to coffee with its pronounced bitterness, sweet-and-sour milk tea is clearly more appealing to the general public. Whether on a busy workday or a leisurely weekend, milk tea has long been part of many people's lives. Recently, a newly opened milk tea shop in Changsha, Hunan, suddenly went viral—not because of its unique taste, but because a single cup of juice was selling for 108 yuan. This shop, named "Xiaoshanjing · Fruit Molecular Tea," attracted attention with its giant tiger tail design and high-priced menu. Staff claimed the durian drink contains half a cup of Musang King flesh, while the mangosteen drink uses 4 jin of mangosteen. Is the high price worth the value or just a marketing gimmick? Consumers have mixed opinions, and some are reminded of the earlier Shenzhen Yecuishan thousand-yuan olive juice incident.
Compared to coffee with its strong bitterness, sweet-and-sour milk tea is often more readily accepted by the masses. Whether on workdays or rest days, milk tea has secured a place in the daily routine of office workers. Recently, a newly opened milk tea shop in Changsha, Hunan, quickly went viral, and the reason it drew attention was surprisingly that a cup of juice was selling for 108 yuan.
This milk tea shop named "Xiaoshanjing · Fruit Molecular Tea" (hereinafter referred to as "Xiaoshanjing") is located on Guojin Street in Changsha. From pictures shared by netizens on the Xiaohongshu platform, an exaggerated giant tiger tail design in the store attracted many consumers to come and take photos.
Not only that, but the shop's menu is also quite eye-catching. Two separate signs are prominently placed at the front desk, displaying the shop's two main featured drinks: Musang King durian drink and mangosteen drink. Both drinks are priced at 108 yuan per cup.
A reporter from the Hunan local media outlet Xiaoxiang Morning Herald visited the Xiaoshanjing store on June 8. The reporter noticed that on the product introduction page, the mangosteen drink was labeled "4 jin of mangosteen for 1 cup of juice," while the durian drink was marked "100% Musang King durian," but did not specify how much durian flesh was added. The shop staff told the reporter: "For the durian, we added half a cup of durian flesh. For the mangosteen, it's 4 jin, maybe even more."
The introduction page also showed that these two drinks require a two-hour advance reservation, but the staff said: "We can make it for you right now."
From pictures shared by netizens on Xiaohongshu, the prices of other drinks at this milk tea shop are relatively normal, mostly ranging from 25 to 36 yuan.
Through the Xiaoshanjing WeChat mini-program, it can be found that the brand has only opened one store nationwide.
Some netizens don't mind the price of the shop's drinks; instead, they feel tempted and want to find an opportunity to try them.
Many other netizens disagree with the shop's drink pricing, calling it "absurdly expensive," and prefer to just buy fruit to eat directly.
Some netizens also pointed out that this is an old marketing tactic, a gimmick to grab attention.
Other netizens were reminded of Shenzhen Yecuishan, which previously priced an olive juice at a thousand yuan per cup.
Before this, there were already drinks that successfully "broke out" by relying on high pricing. Using relatively expensive fruits as ingredients and then launching high-priced drinks—Xiaoshanjing is not the first to do this.
In 2019, Nayuki launched the 88-yuan Domineering Musang King and the 68-yuan Domineering Two-Jin Mangosteen, and even set a "purchase limit" rule for the Domineering Musang King drink: limited supply of 30 cups per day, a limit of 1 cup per person per order, on sale after 12 noon, and only sold for one month.
In November 2021, a tea drink brand called Yecuishan made it onto Weibo's trending topics because of an olive branch priced at one thousand yuan per cup. After the incident drew massive attention, the Shenzhen Municipal Market Supervision Bureau intervened to investigate. Upon verification, the actual procurement price of the raw materials at the Yecuishan store involved did not match the advertised price, and a case was filed for investigation and punishment for suspected false advertising. In January 2022, the company involved in the "thousand-yuan drink" was fined 500,000 yuan for false advertising.
Would you be willing to pay for a 108-yuan cup of juice?
Image source: Weibo, Xiaohongshu, internet
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The above content is compiled by CoffeeHunters, a coffee news website.
