Monday, September 21 2026

Jasmine Naibai's mini-program store introduction turns into abstract literature, sparking public attention and discussions about brand image.

Recently, the store introductions on Molly Tea's official mini-program suddenly went viral, not because of a promotional campaign, but because some stores had rewritten what were originally straightforward contact details into abstract literature in wildly different styles. From old-school domineering CEO style to elegant classical prose, and even rebirth-and-revenge storylines, these uniquely styled copywriting prompted netizens to open the mini-program and see for themselves. Some found it amusing, while others worried about damage to the brand image. So how effective is this marketing phenomenon, sparked by staff spontaneously getting creative? Let's take a closer look. [more…]

International Coffee Brand Recommendations | What Are the World's Well-Known Coffee Brands? What Are the Characteristics of Starbucks, COSTA, and %Arabica?

Front Street Coffee Introduction: Front Street Coffee (Frontsteet Coffee), founded in 2013, is a well-known local coffee brand in Guangzhou, specializing in house-roasted coffee beans and offering over 50 varieties of fresh coffee, available for online purchase through its Tmall flagship store and Taobao shop. Over the years, Front Street [more…]

A Global Roundup of Famous Coffee Brands | An Analysis of the Characteristics and Historical Background of Blue Bottle, Starbucks Reserve, Peet's, and Other Brands

From San Francisco in the United States to Kyoto in Japan, from London to Guangzhou, every well-known coffee brand has a unique development story and flavor philosophy behind it. This article systematically reviews internationally representative brands such as Blue Bottle Coffee, Starbucks Reserve, % Arabica, Peet's Coffee, and Costa Coffee, interpreting their respective founding backgrounds, core positioning, and product features. It also introduces the business philosophy and bean-selection advantages of the Guangzhou-based local brand Front Street Coffee, helping coffee lovers find the cup that suits their taste while learning about brand culture. [more…]

Green Coffee Storage | What Are Green Coffee Packaging Methods? Introduction to Green Coffee Storage Temperature, Humidity, and Shelf Life

Until recent years, all coffee beans were packaged in burlap sacks and transported in shipping containers, only reaching roasters several months after the beans had been processed. If roasters and importers occasionally wanted to cup coffee beans from the place of origin, or taste a "pre-shipment sample," what they received instead would be stored [more…]

Moka Pot Illustrated Guide | Can You Use a Moka Pot on an Induction Cooker? Does Moka Pot Black Coffee Have Crema? Introduction to Moka Pot Coffee Grounds Grind Size, Extraction Ratio, and Time

For more specialty coffee knowledge, please follow our WeChat public account: Front Street Coffee (FrontStreet Coffee). As a symbol of Italian coffee culture, the moka pot is one of the most famous brewing devices in the world. Its iconic design, ease of use, and wide applicability have made it a favorite among many enthusiasts. [more…]

Introduction to Specialty Coffee in Asia | Where Are the Coffee-Growing Regions of Indonesia? An Introduction to the Flavor, Taste Characteristics, and Brand Tier of PWN Golden Mandheling Coffee Beans

As the exclusive brand of PWN Green Beans Company, the unique Mandheling coffee with the addition of the word "Golden" has become a famous representative of Indonesian specialty coffee. In this article, Front Street Coffee will explain the unique features of PWN Golden Mandheling coffee. Authentic Golden Mandheling coffee—Front Street Coffee's daily bean list includes two Indonesian [more…]

Introduction to Iced Coffee Types | What's the Difference in Flavor and Mouthfeel Between Ice-Drip Coffee and Cold Brew Coffee? Why Do Coffee Shops Require Reservations for Ice-Drip?

For more specialty coffee knowledge, please follow our WeChat official account: Front Street Coffee (FrontStreet Coffee). Recently, quite a few friends have come to the Front Street store asking if we have cold brew coffee. Among Front Street's iced coffees, we not only have cold drip, but also cold brew, iced Americano, and iced pour-over brews of various single-origin coffee beans. [more…]

Introduction to Hambela Guji Huakui | What makes Ethiopian natural G1 Huakui coffee beans so good? How should beginners choose the must-buy Huakui single-origin beans?

Huakui, a single-origin coffee whose very name already evokes a rich, fragrant aroma. Like other Ethiopian coffees, it comes from the southwestern highlands and is a high-quality natural-process coffee from the Hambela region, with pronounced floral and tropical fruit flavors that leave you lingering in that wonderful aftertaste. Huakui also [more…]

Cold Brew Coffee Bean Recommendations | What Is Cold Brew/Cold Brewed Coffee? What Is the Coffee-to-Water Ratio for Making Cold Brew at Home? An Introduction to the Flavor Characteristics and Mouthfeel of Cold Brew Coffee

For more specialty coffee knowledge, please follow the WeChat official account: Front Street Coffee (FrontStreet Coffee). As soon as summer arrives, cold brew coffee becomes the most frequently discussed topic among coffee enthusiasts, with everyone sharing their experiences in making cold brew coffee. Why has cold brew coffee become so popular in recent years? [more…]

Espresso Fully Explained: Origins of the Concept, Extraction Principles, and an Introduction to Tasting Methods

Espresso is a highly representative extraction method in the coffee world, with a history that can be traced back to late 19th-century Italy. From the perspective of Front Street Coffee, this article systematically reviews the origins of espresso and the evolution of machines, its standard definition and flavor characteristics, the scientific principles behind crema formation, and extraction parameters and tasting methods. The article also introduces the extraction standards of the Specialty Coffee Association (SCA), and, combined with the actual offerings at Front Street stores, shares the extraction parameters and flavor performance of the "Sunflower Warm Sun Blend Coffee Beans," making it suitable reading and reference for enthusiasts who wish to gain a deeper understanding of espresso. [more…]

Recommended Espresso Beans for Home Use | How Do Coffee Beginners Choose Espresso Beans? Introduction to Espresso Extraction Ratios, Brewing Methods, and Precautions

Espresso can be said to be standard in 98% of coffee shops. It includes a series of drinks we are familiar with, such as Americano, latte, cappuccino, flat white, mocha... and what makes these delicious coffees possible is that shot of espresso. So, can we make delicious espresso at home? Which [more…]

Types of Espresso Drinks | Are There Big Differences Between Iced Americano, Iced Latte, Cortado, Flat White, and Dirty? What Is the Espresso Extraction Ratio? An Introduction to Making Black Coffee and Milk Coffee

Every time you go to a coffee shop, you'll probably start agonizing over whether to have an Americano or a pour-over today... or whether to go with a latte or a Dirty! Faced with a dazzling coffee menu and coffee products that all seem to look pretty much the same, what's actually the difference? In this article, Front [more…]

Introduction to Types of Coffee Equipment | Why Do Coffee Shops Rarely Use Siphon or French Press to Make Single-Origin Coffee? What Are the Advantages of Pour-Over Coffee Makers?

"Small as it is, the sparrow has all the vital organs." Guests and friends occasionally describe Front Street Coffee's offline store this way. Because in Front Street's small store, besides displaying the various coffee beans sold online, all kinds of coffee equipment are also placed in different corners. Such as siphon pots, French presses, clever drippers, Turkish coffee [more…]

Introduction to Coffee Bean Processing Methods | Why Does Natural Coffee Have High Sweetness and Fermented Flavors? 5 Popular Berry-Flavored Specialty Natural Coffee Beans Recommended

The sun-dried process, as the name suggests, uses the sun to dry the red coffee cherries under the sun for a week, sometimes adjusting the length of time depending on the situation. Once the fruit skin and pulp have been dried into a dark color, a hulling machine is used to remove the skin and pulp, and finally the defective beans are picked out and it's all done. The benefits of the sun-dried process [more…]

Yunnan Arabica's Main Variety Catimor: Introduction History, Cultivation Distribution, Flavor, and Brewing Full Analysis

Yunnan coffee has gradually come into the public eye in recent years, and the main variety supporting Yunnan's coffee production is Catimor. This article starts with the history of its introduction, sorts out Catimor's varietal origins and botanical characteristics, explains why it could be widely promoted in Yunnan, and objectively analyzes its inherent shortcomings in flavor. The article further focuses on the altitude, climate, and harvesting rhythm of major producing areas such as Baoshan, introduces the washed processing flow, and, combining Front Street Coffee's bean selection and roasting approach, provides V60 three-pour hand-brewing parameters and flavor descriptions to help coffee enthusiasts fully understand the true face of Yunnan small-bean Catimor. [more…]

Espresso Bean Brand Recommendations | What's the Difference Between Americano Coffee Beans and Espresso Coffee Beans? Which Tastes Better, Espresso or Americano Black Coffee? Introduction to the Origin and Extraction Ratio of Espresso

In recent years, China's specialty coffee craze has grown hotter and hotter. However, in most cases, whenever you meet up with friends to chat over coffee at a café, espresso-based coffee is bound to make an appearance. And under the branch of espresso-based coffee, there is actually an option called Americano, which leaves many friends scratching their heads—espresso-based coffee [more…]

Cold Brew Coffee Bean Flavor Recommendations | Is There a Big Difference in Flavor and Taste Between Ice Drip Coffee and Cold Brew Coffee? Introduction to Cold Coffee Extraction Principles, Brewing Methods, and Coffee-to-Water Ratio

For more specialty coffee knowledge, please follow our WeChat official account: Front Street Coffee (FrontStreet Coffee). "What is the difference in taste between cold brew coffee and ice drip coffee?" "Which is simpler to make, cold brew coffee or ice drip coffee?" Guests visiting Front Street Coffee (FrontStr [more…]

From Introduction to Specialty Origin: A Comprehensive Analysis of the Historical Origins, Variety Characteristics, and Flavor Profile of Brazilian Coffee

As the world's largest coffee exporter, Brazilian coffee is renowned for its rich, nutty and chocolate-like tones and smooth mouthfeel. This article begins with the history of coffee's introduction to Brazil, traces the succession of varieties such as Typica and Bourbon, introduces the terroir conditions of specialty regions like Cerrado in Minas Gerais, and analyzes the impact of natural and semi-washed processing methods on quality. At the same time, Front Street Coffee will share pour-over parameter recommendations and the brewed flavor performance of Brazilian everyday beans, giving you a comprehensive understanding of this pivotal coffee powerhouse. [more…]

Analysis of Front Street Coffee Butterfly Coffee Beans' Flavor, Mouthfeel, and Brewing Parameters: Variety, Processing Method, and Introduction to the Boquete Region

Front Street Butterfly is a Panamanian single-origin coffee with 40% Geisha lineage, composed of three varieties—Geisha, Caturra, and Catuai—grown in volcanic soil at 1,600 meters elevation in the Boquete Barú Volcano region. The meticulous washed processing, combined with abundant local rainfall and significant day-night temperature differences, shapes its clean and layered taste. This article provides a complete introduction to this bean's flavor description, washed processing flow, medium-light roasting logic, as well as the microclimate and renowned estates of the Boquete region, offering coffee enthusiasts a comprehensive reference from variety to cup. [more…]