In early November, Luckin Coffee officially announced on Weibo a collaboration with the popular game IP "Genshin Impact," and the news quickly sparked heated discussions among players. Subsequently, employees took to social platforms to leak details about the collaboration event's timing, characters, and limited-edition drinks. Even more notably, internal assessments included questions related to game characters, causing many non-gaming workers to complain of headaches. Some resorted to rote memorization, others downloaded the game for last-minute cramming, and some questioned whether such content, unrelated to daily operations, was necessary. Players generally believed that familiarizing themselves with the IP in advance could prevent giving out the wrong merchandise and enhance the collaboration experience. Behind this collaboration lies a reflection of the new challenges frontline employees face when chain coffee brands partner with game IPs. [more…]

Recently, netizens discovered that in a lucky draw event run by the official Chongqing account of Chagee, the same user won four times within a single month, sparking widespread skepticism. Because the account's lucky draw did not use the platform's built-in system tool but was instead manually selected by operations staff, many netizens suspected "black box manipulation" in the event. Although the questioned winner came forward to clarify that they simply participated frequently and had good luck, the explanation only deepened public suspicion. As of press time, Chagee's official side has yet to make any response to the matter. [more…]

Many people, because they enjoy drinking coffee, develop the idea of opening a coffee shop. However, loving to taste coffee and running a coffee shop are two completely different things. Starting from a question raised by a netizen, this article sorts out the common misconceptions involved: specialty coffee is not equivalent to pour-over or single-origin coffee, and opening a shop requires not only stable brewing skills but also a systematic understanding of roasting, quality control, and operations. The article also discusses cost issues such as hiring staff, franchising, and online sales, and offers pragmatic advice—first study coffee thoroughly, then assess whether your own circumstances are suitable for entering the business. [more…]

Many coffee enthusiasts are in the habit of judging whether an espresso tastes good by observing the crema on its surface, believing that a fine, thick, golden-brown crema is the mark of a good coffee. But is that really true? Through two intuitive test questions, combined with factors such as the freshness of the coffee beans, the coarseness of the grind, and the extraction pressure, this article will take an in-depth look at the real relationship between the state of the crema and the flavor of the coffee, helping everyone view espresso crema rationally and no longer be fooled by appearances. [more…]

You often hear people say, "To judge whether an espresso tastes good, just look at the crema. The best espresso has a crema that is fine, thick, and golden." But can you really judge whether an espresso tastes good by the state of its crema? To find out whether this method works, Front Street only needs to give everyone two questions. [more…]

Espresso is both a brewing method and the name of a coffee beverage, making it one of the most familiar coffee types among the general public. However, precisely because of its popularity, beginners often have many questions: How do you select and store espresso beans? Which is more suitable for espresso, a blend or a single origin? How does the roast level affect the final cup? Does an espresso blend count as specialty coffee? Is sourness in espresso normal? This article will address these common questions one by one, drawing on Front Street Coffee's store experience and product examples to help coffee lovers build a clear framework for understanding espresso beans, offering practical guidance from bean selection and storage to controlling extraction consistency. [more…]

As the weather turns cooler, cold brew coffee sales have clearly declined, and the cold brew at Front Street's stores has also hit a sales slump. Looking at the leftover cold brew in the fridge, a question comes to mind—can cold brew coffee actually be heated? Although Front Street has tried heating various coffees such as pour-over and lattes, it has never actually conducted an experiment on heating cold brew. This article will start from the definition of cold brew coffee, clarify the difference between ice drip and cold brew, explain the core logic of cold water extraction, and actually test the flavor performance of cold brew after heating, to answer this seemingly abstract yet very practical question for coffee enthusiasts. [more…]

The painkiller brand Fenbid teamed up with TPLUS Tea House to open a milk tea pop-up store, launching the "Don't Endure the Night, Sweet Tea," but the cross-industry move by a pharmaceutical brand into food sparked heated debate among netizens. Some worried it could mislead consumers, while others questioned whether it was false advertising. Although the officials clarified that the drinks contain no medicinal ingredients, the controversy did not subside. Is this collaboration a warm-hearted marketing move or a brand overstepping its bounds? And where exactly lies the boundary for cross-industry partnerships? [more…]

Over the past year, fruit-and-vegetable drinks featuring kale and other vegetables have sparked a craze in the tea beverage scene, with major brands rushing to follow suit. Recently, Luckin Coffee's internal operations system appears to have revealed a similar move—employees spotted questions and ingredient names related to a "Kale Light-Body Fruit & Vegetable Tea" in the app's question bank and store materials lists, fueling speculation about whether Luckin is about to cross over into the fruit-and-vegetable tea track. However, this potential new product plan has not met with one-sided anticipation: store employees worry about freezer space running out, while consumers question whether the brand should first do a good job with its core coffee business. This article will sort out the ins and outs of the incident and present the voices from multiple sides. [more…]

Mixue Bingcheng recently launched an unexpected new piece of merchandise—an eye chart covered with the Snow King's face. Customers who bought the blueberry fruit tea received this special poster, which quickly sparked widespread discussion on social media. Some found it quirky and fun, and made a point of going to stores to get one and test their eyesight themselves; others questioned its accuracy as a vision testing tool. This controversy, sparked by a promotional giveaway, showcases Mixue Bingcheng's consistently down-to-earth marketing style while also prompting reflection on the boundary between creativity and practicality in branded merchandise. [more…]

The chain milk tea brand 1 Dian Dian has introduced the "Supreme Dian Men Ren" membership program, promising exclusive benefits such as birthday gifts and priority order preparation for high-tier members. However, recently some consumers have complained that despite being supreme members, they have repeatedly failed to enjoy priority preparation services, with waiting times no different from regular orders. On social media, many loyal users have also reported similar frustrations, questioning whether the brand's promised member privileges are merely empty promises. This article will review the course of events, the brand's rules, and the actual implementation at stores, and explore the difficulties in delivering member benefits. [more…]

The Jellycat-style milk tea cup plush blind boxes launched by Chagee have seen a surge in popularity recently, with limited-edition sets selling out in many places shortly after going on sale. However, some consumers discovered upon picking up their orders in-store that the blind boxes they received had already been opened by staff in advance, turning them into "open boxes" with the contents fully visible. Some stores explained that this was done out of a need for quality inspection, but many users were not convinced, suspecting that someone had deliberately opened the boxes to screen for popular styles. Once a blind box loses the surprise of the unknown, the fairness of the campaign and the consumer experience are called into question. Amid this box-opening controversy, brand employees have also offered their own accounts, with both sides sticking to their stories, keeping the incident simmering. [more…]

Recently, the Costa Rica Musician series coffee beans have been thrust into the spotlight, with a public account publishing a series of articles questioning whether they contain added flavorings or even pineapple peel, and claiming that the bean merchant destroyed evidence. After reading through the entire course of the incident, Front Street Coffee believes that these accusations remain at the level of speculation and lack substantive test reports. This article focuses on the three major elements of specialty coffee—variety, altitude, and processing method—to sort out the floral and fruity aromas that anaerobic fermentation and natural processing may bring, explore the boundary between public questioning and the legal burden of proof, and reiterate that making reckless accusations when evidence is insufficient is equally worthy of caution. [more…]

Luckin Coffee's collaboration with "Black Myth: Wukong" ignited the market, with the lenticular card posters selling out rapidly and sparking consumer dissatisfaction. After the official promise of restocking within 15 days, some stores gradually received new supplies, but customers discovered that the production date on the newly arrived posters was July 15, the same as the first batch, raising questions that the brand was passing off old inventory as restocked goods, which once again triggered discussions about Luckin's marketing strategy. The incident exposed multiple issues in the supply chain and inventory management of collaboration merchandise, and also made consumers doubt the brand's sincerity. [more…]

As coffee culture continues to spread among young people, customers' questions in stores have evolved from a simple "give me an Americano" to detailed inquiries about bean varieties, origins, and processing methods. This places higher demands on the professional knowledge of coffee practitioners. However, a customer recently asked about the processing method of Ethiopian beans at a newly opened coffee shop and was met with the awkward scene of the staff being completely unable to answer, sparking heated discussion online about the barriers to opening a coffee shop and the baseline of professionalism in the coffee industry. Behind the incident is a reflection of the gap between specialty coffee pricing and professional service, and it also prompts people to think: to open a coffee shop, do you really need to understand coffee? [more…]

Recently, the Costa Rican Musician series coffee beans have sparked heated discussion after being questioned for allegedly containing added flavoring. The WeChat public account Coffee Complaints published three consecutive articles, raising claims such as the beans containing flavoring, pineapple peel being added, and the bean merchant destroying evidence. After carefully reading the entire sequence of events, Front Street Coffee believes that most of these accusations remain at the speculative stage and lack substantive evidence. Specialty coffee emphasizes variety, altitude, and processing methods; anaerobic fermentation and natural sun-drying can themselves impart rich flavors to the beans, and all unconventional operations should not be regarded as "tampering." This article sorts out the focal points of the controversy, explores the relationship between public questioning and the burden of proof, and retains Front Street Coffee's recommendations regarding product information for the Musician series. [more…]

Recently, a set of promotional photos from CHAGEE's seventh-anniversary offline event caused a stir on social media. An ordinary consumer who took part in the event discovered that a photo of her with an unflattering expression had been taken without her knowledge and posted by the brand on its official account, after which friends screenshotted it to poke fun at her. When she contacted customer service to demand the photo be deleted, she encountered delays and received no public apology. The brand's explanation of its review standards further led her to question whether she was being treated differently. As the incident intensified, netizens' opinions split into two camps: some criticized the brand's review mechanism, while others felt the person involved was overthinking things to her own detriment. What exactly does this controversy reveal about the gray areas in the portrait-rights clauses of brand event? As of press time, CHAGEE has not yet responded officially. [more…]

Recently, a woman in Xiangtan, Hunan Province, found an insect in a Luckin Coffee beverage. The incident quickly trended on Weibo, sparking widespread discussion. The individual involved said that customer service successively offered compensation of two and then five drink coupons, but she was dissatisfied with this and has filed a complaint with 12315. Netizens shared similar experiences and questioned Luckin's compensation plan and hygiene management. At the same time, some voices pointed out that mosquitoes and insects are hard to completely avoid in summer, and a single case should not be used to make sweeping generalizations. This article will review the course of the incident and the views of all parties, and explore the quality control challenges facing the coffee industry. [more…]

A well-known chain milk tea brand, 1 Dian Dian, recently trended on social media due to a public welfare tweet about assisting children from impoverished families, sparking widespread discussion. The brand claimed to have helped a child living with his father in an 18-square-meter rented room by renovating the room and adding a desk and wardrobe, but netizens noticed from public photos that the aided boy was wearing a phone watch worth over a thousand yuan, and that the living conditions differed from the tweet's description, questioning whether he met the assistance criteria. Additionally, issues such as a large proportion of comic books among the donated items and the concentration of aid recipients in first- and second-tier cities were also raised. As public opinion heated up, the brand deleted and edited some posts but did not respond directly. The local subdistrict office and social work station later confirmed to the media that the recipient was indeed from a low-income household, excelling in both academics and character, and that the items were all donations. Behind the incident, the screening criteria and transparency of public welfare activities have become the focus. [more…]

Mandheling is one of the world's ten most famous coffees, but many cafés serve it with a dark roast, which leaves quite a few enthusiasts wondering: in an era when light roasts prevail, why is Mandheling so committed to dark roasting? Is light-roasted Mandheling really undrinkable? Front Street's stores have recently received such questions frequently—almost one in every twenty customers asks about it. In fact, there are two common misconceptions here—not all Mandheling is dark-roasted, and light-roasted Mandheling is by no means unpleasant. To address these doubts, Front Street specially roasted a light-roasted Mandheling to share with our store customers. This article will explore Mandheling's roasting choices, flavor characteristics, and global reputation, giving you a comprehensive understanding of this classic coffee. [more…]