As Halloween approaches, major beverage brands are rolling out festive limited-edition products. 1dian1 recently launched a Halloween drink called "Trick-or-Treat Pumpkin Milk Green," which the company describes as blending Beibei pumpkin puree with salted egg yolk paste made from Mayong duck eggs from Meizhou, Guangdong. However, after a photo of the drink being made on-site circulated online, the winding, coiled shape of the pumpkin puree sparked a strong visual impact and heated discussion among netizens. Some consumers who tried it early also reported that the salted egg yolk flavor was too overpowering, while the pumpkin taste was not prominent, making the mouthfeel resemble lotus seed paste and egg yolk mooncakes. Is this a creative breakthrough or a flavor flop? This article will give you a comprehensive look at the real reviews and the story behind this new Halloween product. [more…]

The chain milk tea brand 1 Dian Dian has introduced the "Supreme Dian Men Ren" membership program, promising exclusive benefits such as birthday gifts and priority order preparation for high-tier members. However, recently some consumers have complained that despite being supreme members, they have repeatedly failed to enjoy priority preparation services, with waiting times no different from regular orders. On social media, many loyal users have also reported similar frustrations, questioning whether the brand's promised member privileges are merely empty promises. This article will review the course of events, the brand's rules, and the actual implementation at stores, and explore the difficulties in delivering member benefits. [more…]

The Binglang incident has made milk tea consumers especially wary of ingredients such as non-dairy creamer and base milk, while 1 Dian Dian, having long used A2 milk to make its drinks, is seen as a breath of fresh air in the industry. Recently, however, many regular customers have noticed that stores no longer accept "remove the tea base" requests in the notes. Why was this thoughtful service, originally designed to accommodate caffeine-sensitive groups such as pregnant women and children, suddenly discontinued? Behind it lie milk consumption costs, store operating standards, and contractual constraints with suppliers. At the same time, consumers who are used to ordering a tea-base-free milk drink with toppings have also lost a cost-effective option. For those who easily suffer insomnia after drinking tea at night, whether an alternative exists has become their biggest concern. [more…]

A well-known chain milk tea brand, 1 Dian Dian, recently trended on social media due to a public welfare tweet about assisting children from impoverished families, sparking widespread discussion. The brand claimed to have helped a child living with his father in an 18-square-meter rented room by renovating the room and adding a desk and wardrobe, but netizens noticed from public photos that the aided boy was wearing a phone watch worth over a thousand yuan, and that the living conditions differed from the tweet's description, questioning whether he met the assistance criteria. Additionally, issues such as a large proportion of comic books among the donated items and the concentration of aid recipients in first- and second-tier cities were also raised. As public opinion heated up, the brand deleted and edited some posts but did not respond directly. The local subdistrict office and social work station later confirmed to the media that the recipient was indeed from a low-income household, excelling in both academics and character, and that the items were all donations. Behind the incident, the screening criteria and transparency of public welfare activities have become the focus. [more…]

As Children's Day approaches, major chain beverage brands are rolling out limited-edition campaigns and merchandise, and 1 Dian Dian has also brought back its cute, compact mini cups for a limited time. However, the launch of these mini cups has sparked considerable controversy: customers have found that when purchasing, the system automatically shows two cups, with identical flavors, sweetness levels, and toppings, and no ability to adjust them freely or order just one. Consumers who wanted to mix flavors or share with friends were disappointed, and some customers complained that the stores provide regular long straws, making the experience less than ideal. In response to the feedback, 1 Dian Dian employees also expressed helplessness, as the company has not provided ingredient ratios for the mini cups, leaving them to simply split a medium cup of tea evenly into two cups. If they were to customize orders according to customer requests, it would not only affect service efficiency but could also lead to waste. This article will sort through the focal points of controversy surrounding this mini cup campaign and the statements from all sides. [more…]

Recently, many consumers have taken to social media to report that when buying GoodTea milk tea, the separately added toppings come in a portion that is too small, covering only a single layer at the bottom of the takeout container, sparking widespread resonance. Netizens have been posting comparison photos, pointing out that GoodTea's toppings are noticeably less generous than those of brands like 1Dian1Dian and Coco. GoodTea employees responded that the brand has clear standards for topping portions, with one level spoonful being the specified amount. However, some employees revealed that stores have switched to smaller-sized topping spoons, causing the actual portion to shrink, and some staff quietly add an extra spoonful or two when managers aren't looking. This incident reflects the gap between topping standardization in the tea beverage industry and consumer expectations. [more…]

1 Dian Dian recently added a fan-created secret drink, "Orange Sea," to its official menu. This beverage, made with a grapefruit green tea base and two scoops of vanilla ice cream, quickly went viral on social media thanks to its bright orange appearance. However, after the new product launched, many customers found the real thing fell far short of the promotional photos—large amounts of white flocculent matter floating in the liquid, murky layers, and a taste where sourness, bitterness, and sweetness each went their own way, drawing complaints that it was like a mismatched pairing. Supporters, meanwhile, argue that it only tastes refreshingly tangy when made fresh and drunk right away. This controversy over looks versus taste reflects the quality-control challenges that arise when secret menus go commercial. [more…]