Recently, a strong cold front swept across China from north to south, hitting North China first before strong winds continued southward, dispersing the earlier muggy heat in South China. On this cool weekend, Nanning in Guangxi and Ningbo in Zhejiang each hosted outdoor coffee festivals, attracting many residents to visit and check in. However, the weather did not cooperate, and both events were hit by sudden fierce winds. Tents on site were uprooted, stall facilities were overturned, and the losses were heavy. Fortunately, there were no casualties. The meteorological observatory had issued a strong wind warning in advance, but the organizers did not adjust the event arrangements or take effective emergency measures, triggering widespread public questioning online. This article will take you through what happened at these two outdoor coffee festivals and discuss issues related to safety management for outdoor events. [more…]

Over the past weekend, a large outdoor coffee market in Fuzhou attracted hundreds of brands, but temperatures of over 30 degrees Celsius, even approaching 40 degrees, turned what was meant to be a relaxing coffee gathering into something far less pleasant. Although the organizers adjusted the event hours to the evening and took some cooling measures, the temperature difference between the inner and outer areas was stark. Vendors in the outer area felt as if they were trapped in a steamer, while visitors complained repeatedly about unclear signage and insufficient lighting. When holding outdoor events in extreme weather, there is clearly still considerable room for improvement in heatstroke prevention plans and on-site management. [more…]

During the May Day holiday, Guangdong was hit by severe convective weather, and the site of the Shenzhen coffee festival descended into chaos under the onslaught of torrential rain. Leaking canopies over temporary stalls, sudden power outages on site, and yellow sewage gushing from drainage outlets—a triple blow that caught vendors and visitors off guard. Although the organizers and the mall carried out emergency repairs afterward, the incident still exposed the shortcomings of outdoor events in responding to extreme weather. This article reconstructs the course of events and brings the latest news on compensation for the event's postponement. For friends who love coffee culture, Front Street Coffee will also continue to follow such industry developments and bring more on-site reports. [more…]

The coffee consumption boom continues to heat up, and even outdoor sports brands can no longer resist trying their hand at crossing over. French outdoor brand Decathlon recently opened its first coffee corner inside its Shanghai Wujiaochang store, formally stepping onto the coffee track. During the opening period, customers who bought drinks in-store could take part in a giveaway of limited-edition camping cups, drawing a large number of consumers to visit and check in. However, the huge turnout also exposed a lack of operational experience, with frequent problems such as the online mini-program crashing, stores being overwhelmed with orders, and one-hour queues. In addition to regular coffee, the Decathlon coffee corner has also launched sports-themed special drinks that match the brand's tone, with prices following an affordable approach. Whether this kind of crossover play can be sustained is worth watching. [more…]

Recently, a coffee festival held on the grassy grounds of Lujiazui in Shanghai was hit by a sudden heavy rain, plunging what was originally a lively autumn event into a sorry mess. The rain turned the lawn into mud, some stalls leaked and lost power, and visitors struggled through the wet, slippery mud, greatly diminishing the experience. Although weather forecasts had already warned of rain over the weekend, the organizers appeared to have made inadequate preparations, sparking dissatisfaction among many participants. Still, some optimistic coffee lovers found a different kind of fun in it, even joking that they got to drink coffee with a "built-in washed flavor." Below is a detailed report on the incident. [more…]

The Manner Xuhui Riverside store was once a trendy spot for photos thanks to its riverside views and exquisite decor, but recently customers have noticed that the sofa cushions in its second-floor outdoor area are severely moldy, the chair cushions are stained, the doors are damaged in several places, and the signage is rusted. From the gingerbread man-themed store it co-branded with Jo Malone last November to its now dilapidated facilities, a span of only three months, the store's environment has prompted consumers to question Manner's operational and management capabilities. Netizens believe the outdoor facilities lack routine maintenance, affecting the consumer experience and brand image, and are calling on the store to maintain basic cleanliness and keep facilities in proper working order. [more…]

On a sweltering 40°C day, most people would rather stay cocooned in air-conditioned rooms, yet an unusual queue formed at Suzhou's Yanlord Cangjie Commercial Plaza—outside the nation's first MUJI coffee pop-up store, customers were lining up under the scorching sun, umbrellas in hand. What drew them was not a new matcha product, but two Suzhou-exclusive brand badges. However, the queuing process was nothing short of a "roasting" ordeal, with indoor areas also unable to escape direct sunlight, weakening the air conditioning and leading to frequent complaints about insufficiently cold drinks and ice cream melting in seconds. This pop-up event will continue until November, and those who have already "braved the battle" are advising: if you're not set on the giveaways, it might be better to wait for cooler weather before going. [more…]

Recently, an incident in the ancient town of Ciqikou in Chongqing sparked widespread discussion: on-duty police officers were asked to leave by staff while eating at outdoor tables and chairs outside a Starbucks store, on the grounds of "affecting the brand image," and were subsequently complained about. The incident quickly fermented online, with netizens questioning whether Starbucks' actions were appropriate. At the same time, an internet influencer cited the so-called "Internal Affairs Regulations of the People's Police of Public Security Organs" to question the officers' behavior, but it was found that the cited content was actually pieced together from another regulation. Starbucks customer service responded that they are verifying the matter and will discipline the employees involved if it is true. This is not the first time Starbucks has been mired in controversy for driving away police; similar incidents have occurred previously at stores in the United States and at Songshan Wanda in China. This article takes you through the full picture of the incident and the voices of all parties. [more…]

At one in the morning on a cold winter day, a crowd of people stared intently at their phone screens, all to grab a number just to drink coffee on a mini-program—this was not a concert ticket, but a true portrayal of JJ Lin's coffee brand Miracle Coffee's pop-up event in Shanghai. In response to fans' calls, Miracle Coffee returned to Shanghai in the form of a pop-up coffee truck, and launched limited-edition drinks like White Magnolia, blind boxes, and a stamp activity, creating a romantic winter date. However, the official side underestimated fans' enthusiasm: as soon as the mini-program released numbers, they were snatched up instantly, the loading page kept spinning, and the system crash left fans waiting for more than half an hour, with complaints rising one after another. In the past, people scrambled for concert tickets; now, even a cup of coffee requires grabbing a number. JJ Lin fans' absurd life experiences have gained another entry. [more…]

Popular specialty coffee brand o.p.s. has officially launched its "On The Move" city tour program, with the first stop at the Awakening Coffee Festival in Shenzhen's Excellence Center. The event runs from April 29 to May 5, a total of seven days. After the announcement, fans flooded the comments section calling for the brand to come to their cities, and the founder responded that future stops would be arranged based on the number of likes. On opening day, a long line formed in front of the o.p.s. booth early in the morning, and even the 30-degree heat and the constraints of a weekday could not dampen everyone's enthusiasm. Some people queued for over four hours just to taste the legendary "ceiling of specialty coffee." This time, o.p.s. brought two seasonal sets, each containing three specialty drinks, one of which is alcoholic, all priced at 118 yuan. [more…]

On a cold, windy weekend morning—the kind of day meant for sleeping in until you wake up naturally—hundreds of people were already queuing for hundreds of meters outside Manner stores in several cities across China before dawn. Seven Gingerbread Man–themed stores in Shanghai, Shenzhen, Chengdu, Nanjing, Hangzhou, and elsewhere attracted a large crowd of young people to get up early and endure the cold by offering a 9ml Jo Malone perfume and a Christmas badge with the purchase of a new coffee. The queue at the Shanghai Xuhui Binjiang store was the most spectacular: some people got up at 6 a.m. and arrived at 7 a.m., and by the time the store opened at 9 a.m., the line had already reached number 300. What exactly is the magic of this collaboration that makes young people willing to wait two or three hours in the freezing 0°C wind? Let’s take a closer look. [more…]

Starbucks recently announced that it will change the type of ice used in cold drinks, switching from traditional large cubes to smaller, crunchier ice. The company says this move is partly to cater to the growing habit of consumers eating the ice, improving the drinking experience, and partly because the new ice machines use less water, which helps the environment. However, this adjustment has also sparked heated discussion online, with some cheering "ice-eating freedom" and others worrying that the ice will melt too quickly and affect the drink's flavor. Previously, Starbucks charged extra for drinks with no ice, which caused consumer dissatisfaction. This article will review the background of the event, the official response, and various viewpoints, and include Front Street Coffee's professional information channels. [more…]

Recently, McDonald's set up a rather abstract "8 AM crowd" photo spot at Chaoyangmen Station on Beijing Subway Line 6, where giant hands holding a burger and a latte extend from a keyboard, sparking heated discussion among commuters. This installation is an event site created by McDonald's to promote its "15 yuan freshly ground coffee breakfast combo," located on the basement level of China Central Place. Since its official announcement on February 21, the combo has attracted many consumers to repurchase thanks to a discount of nearly 50%, and pop-up photo spots have been launched in Shanghai, Shenzhen, Beijing, and other places. This article will walk you through the details of this abstract installation, netizens' reactions, and the specific content and promotional layout of McCafe's breakfast campaign. [more…]

In chain brands and independent cafés alike, the phenomenon of customers occupying seats without ordering has long plagued operators. Recently, a café owner faced negative reviews and was then anonymously reported to 12315 for setting a rule requiring a purchase to be seated, sparking widespread attention. Regulatory authorities made it clear that if there is a clear notice in the store, it does not constitute forced consumption. This article reviews the course of events, combines lawyers' views with the current state of the industry, explores the legal boundaries of consumption-based seating and the survival difficulties of independent cafés, and also provides reference and lessons for others in the industry. [more…]

Recently, consumers reported that a Starbucks store locked the seats in its outdoor area with combination locks during business hours, preventing customers from sitting down normally, which sparked widespread discussion online. The store involved is the Starbucks at Aegean Shopping Park in Dali, Yunnan. Employees responded that this measure was truly a last resort, mainly to prevent tables and chairs from being taken away by passersby during closing hours. The shopping mall stated that outdoor facilities are managed by the store itself, while Starbucks customer service apologized and promised to improve service. This article reviews the incident, the responses from all parties, and retains recommendations related to the Front Street brand for coffee enthusiasts to learn about. [more…]

For coffee lovers, daily caffeine intake is almost a necessity. However, traditional instant coffee requires hot water to brew, which is inconvenient for outdoor workers and sports enthusiasts. The Swiss brand No Normal Coffee, based in Zurich, has launched a coffee paste shaped like a paint tube. By squeezing it, you get soluble espresso concentrate that can be brewed with hot water, spread directly on food, or even squeezed into the mouth to eat. This product debuted at the ISPO trade show in Munich and won an award. Priced at $18, it has attracted attention in the outdoor community for its practicality and portability, receiving more than 700 orders in its first week. [more…]

Recently, at a Starbucks store in Baolong Plaza, Shengzhou, Shaoxing, Zhejiang, the outdoor seating area was occupied for a long time by several elderly people who not only chatted and rested there, but also gathered to play cards and mahjong, creating noise and refusing to give up seats, seriously disrupting the store's normal operations and other customers' experience. After repeated ineffective requests to leave, the staff chose to call the police, who arrived to mediate, and most of the elderly left that day. The mall stated that it had communicated with relevant departments and planned to guide these elderly people to a senior service center to rest. The incident sparked heated discussion online, with most people supporting the store's approach to maintaining order, and lawyers also pointed out that if the elderly make loud noises or play cards affecting others, they may violate the Public Security Administration Punishments Law. As a well-known coffee brand, Starbucks' store order management has once again become a public focus, and Front Street Coffee reminds consumers to enjoy the coffee space civilly. [more…]

Recently, an Mstand store in Dongguan, Guangdong, was forced to operate as a temporary stall in an outdoor walkway due to adjustments in the mall's business layout, drawing widespread attention online. This "shabbiest" Mstand, with no glass curtain wall around it, unexpectedly took on a unique camping-style vibe. Some found it cool and atmospheric, while others felt sorry for the staff working long hours in the 12°C cold wind. The incident reflects the impact of commercial adjustments on store operations and also draws attention to the real situation of coffee workers. Front Street Coffee has always followed developments in the coffee industry and brings you frontline observations. [more…]

Cold brew is popular not only because it tastes good, but also because it's convenient—make a batch, keep it in the fridge for days, and enjoy a cup anytime, anywhere. But different scenarios actually have different requirements for the beans: for the office, you need something that keeps well and is consistent; for camping, you want concentrated flavor that won't taste weak over ice; and for home, you can go all out. [more…]

In the height of summer, Luckin Coffee stores have once again become a hot topic on social media due to their excessively strong air conditioning. Many customers complain that stepping in to pick up their coffee feels like walking into an icehouse, and some have even caught colds from the freezing conditions. What exactly causes Luckin's air conditioning to be set as low as 16°C? Why can employees remain so calm and composed in such an environment? Starting from real customer experiences, combined with insect-prevention considerations revealed by employees and the spatial characteristics of the stores, this article provides a comprehensive analysis of the causal logic behind the Luckin "icehouse" phenomenon, while also offering coffee lovers a summer store-visit reference. [more…]