Why did the Miracle Coffee Shanghai pop-up booking system crash?

Miracle Coffee, the coffee brand from JJ Lin, returned to Shanghai as a pop-up coffee truck with a Shanghai-exclusive drink called White Magnolia, plus blind boxes and a stamping activity. The mini-program number release was taken instantly, the loading page kept spinning and the system crashed, leaving fans waiting more than half an hour and complaining.

Queues at both trucks ran from one to three hours, and fans reported slow service because every hot latte was finished with latte art. The event opened on the Winter Solstice with temperatures below zero. The crash echoed the scramble for concert tickets, and fans raised the comparison themselves when voicing frustration online.

At 1 a.m. on a cold winter night, a crowd of people stares intently at their phone screens, all to grab a number to drink coffee on a mini-program—this is not a concert ticket, but a true portrayal of JJ Lin's coffee brand Miracle Coffee's pop-up event in Shanghai. In response to fans' calls, Miracle Coffee returned to Shanghai in the form of a pop-up coffee truck, and launched limited-edition drink White Magnolia, blind boxes, and a stamping activity, creating a romantic winter date. However, the official side underestimated fans' enthusiasm. The mini-program's number release was snapped up instantly, the loading page kept spinning, and the system crash left fans waiting for more than half an hour, with complaints rising one after another. In the past, they scrambled for concert tickets; now, even a cup of coffee requires grabbing a number. JJ Lin fans' absurd life experiences have added another entry.

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At 1 a.m. on a cold winter night, what are you usually doing? Some people have already curled up under the covers scrolling through their phones, while others yawn as they write year-end summaries. But at 1 a.m. today, a group of people stayed up late in front of a mini-program just to grab a number for a cup of coffee, staring at the endlessly spinning "Loading" icon on the screen until their mentality collapsed and they wailed repeatedly. This group is none other than JJ Lin's fans, who spend their whole lives "scrambling."

Recently, due to fans' strong appeals, JJ Lin's coffee brand Miracle Coffee returned to Shanghai in the form of a pop-up coffee truck, and also specially launched the Shanghai-exclusive drink "White Magnolia." Fans can not only drink Miracle Coffee again, but also buy limited blind boxes, get stamps on site, and more, making it a carefully prepared romantic winter rendezvous between JJ Lin and his fans.

The day the event officially opened coincided with the Winter Solstice. Shanghai's temperature dropped below zero, but fans' enthusiasm did not diminish at all. Long lines formed in front of both pop-up coffee trucks, indoors and outdoors. According to on-site fan feedback, because the staff were "striving for perfection," every cup of hot latte required latte art, resulting in very slow serving speed, with queue times ranging from one hour to three hours.

Queuing for hours in the cold winter just to drink a cup of coffee shows fans' love and support for JJ Lin. But such a long wait also consumes people's enthusiasm and makes them suffer. To improve the experience of fans on site, Miracle Coffee officially launched an event guide and switched to limited number releases via mini-program. Customers who grabbed a number and successfully placed an order only needed to show up within 24 hours to redeem it and pick up their purchased items.

Such an arrangement was originally intended to shorten queue times, but the official side clearly underestimated JJ Lin's massive fan base. As soon as the number release time arrived, the numbers were instantly snatched up. The mini-program could not withstand fans' frenzy and crashed directly when a large number of users rushed in to grab numbers.

Many fans looked at the endlessly spinning loading page and thought that if they waited a little longer, they would enter the payment screen. In the end, they waited more than half an hour. They had even finished watching an entire episode of a TV drama, yet still had not successfully placed an order to buy coffee and blind boxes.

As a result, furious fans complained one after another: "I endured it for more than 40 minutes! I'm done!" "I refreshed for half an hour in the middle of the night before grabbing it, spinning round and round nonstop" "After experiencing Loading, Loading, Loading, and a warm reminder... finally... this huge fortune has fallen to me" "There is no miracle in December; Miracle is something I can't afford" "Even New Earth isn't as good at spinning as Miracle's mini-program" "What refreshes me isn't coffee, but the spinning miracle."

Judging from fan feedback on social platforms, Miracle Coffee's mini-program suffered serious bugs after starting number releases in the early morning. From grabbing a number and placing an order to successful payment generally took more than half an hour. If an operational mistake caused someone to exit the loading page, the previous hard waiting would most likely be wasted, and they could only start over from the beginning.

Staring at the constantly spinning loading screen, one fan sharply commented: JJ Lin, the lyrics "circle circle round round circle circle" you wrote in 2004 were probably written in advance for the Miracle Coffee mini-program.

In the past, it was one thing for concert tickets to be hard to grab; now, even just drinking a cup of coffee requires grabbing a number. JJ Lin fans' absurd life experiences +1!!

Image source: Xiaohongshu

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The above content is compiled by CoffeeHunters, a coffee news website.