Search Results for: Lujiazui
Observation of the 8th Lujiazui Coffee Festival: Brand Merchandise Bags Become a Social Focus as 270 Exhibitors Compete in Creative Marketing
The 8th Lujiazui Coffee Festival recently kicked off, with the five-day event bringing together 270 participating coffee shops, the largest scale in its history. In addition to more than a dozen overseas specialty coffee brands from Australia, Japan, Thailand, Singapore, South Korea and other places, the creative competition among exhibitors over peripheral giveaways is equally eye-catching. From oversized canvas tote bags to red and yellow plastic bags that replicate the style of wholesale markets, brands are using uniquely designed shopping bags to attract attention and generate buzz. As coffee itself becomes increasingly homogenized, these peripheral products, which are both practical and highly shareable, are becoming a "hard currency" more sought after than coffee at the festival. [more…]
The 8th Lujiazui Coffee Festival has received mixed reviews: reservation-based crowd control and network upgrades won praise, while on-site crowding and blind box controversies persist.
The 8th Lujiazui Coffee Festival recently wrapped up in Shanghai, just half a year after the previous edition. The organizers made several adjustments in response to past issues, including full Wi-Fi coverage and timed-entry reservations. However, social media still buzzed with complaints: the venue remained packed, reservation slots were hard to secure, the 138–168 yuan coffee mystery boxes were seen as disguised ticketing, and some foreign brand experiences fell short of expectations. Despite gathering 100+ cafés from 25+ cities and brands from multiple countries, the event's weak offerings still hurt its reputation. This article reviews the highlights and gripes of this year's coffee festival. [more…]
Shanghai Coffee Festival Hit by Torrential Rain: Muddy Open-Air Venue and Inadequate Emergency Preparations Spark Controversy
Recently, a coffee festival held on the grassy grounds of Lujiazui in Shanghai was hit by a sudden heavy rain, plunging what was originally a lively autumn event into a sorry mess. The rain turned the lawn into mud, some stalls leaked and lost power, and visitors struggled through the wet, slippery mud, greatly diminishing the experience. Although weather forecasts had already warned of rain over the weekend, the organizers appeared to have made inadequate preparations, sparking dissatisfaction among many participants. Still, some optimistic coffee lovers found a different kind of fun in it, even joking that they got to drink coffee with a "built-in washed flavor." Below is a detailed report on the incident. [more…]
Behind the Ginkgo Cafe photo-op craze: gap between online images and reality sparks tourist complaints
As autumn arrives, a ginkgo-themed café in Shanghai's Lujiazui has quickly gone viral on social media. The ground covered in golden fallen leaves and the Korean-style ambiance have captured the hearts of countless netizens, who have rushed to visit and take photos. However, reality has left many crying foul — the leaves haven't turned yellow, the place is packed with people, the queues are endless, and the online photos are seriously at odds with the actual scene. Is this the work of filters, or simply bad timing? This article takes you through the truth behind this photo-op frenzy and explores the phenomenon behind café check-in culture. [more…]
2026 Taobao Espresso Blend Coffee Beans Sales Ranking Top 10: Luckin, Manner, and Blue Bottle Make the List — How Did Front Street Coffee Reach the Top?
If you search for "espresso blends" on Taobao and sort by sales, you'll find that the beans on the list are surprisingly consistent in style—dark roasted, bold, and suitable for lattes. This shows that most people buying espresso beans aren't after a unique fruity acidity, but rather a stable, delicious milk coffee every morning. But the soul of espresso lies in the crema, and the key to crema is freshness. Many bestselling products, due to inventory turnover issues, may arrive already half a month or even a month past their roast date, with little crema left. This article uses "suitable for milk coffee" as its baseline standard and adds "freshness" as a hardcore metric, re-compiling the Top 10 espresso blends more worth buying in 2026, covering brands like Front Street Coffee, Captain George, Sinloy, Manner, Luckin, Peet's, and Blue Bottle, to help you find the one that suits you best. [more…]
North Bund Manner网红photo spot blocked by stalls during May Day, coffee culture festival becomes the "spoiler"
On the eve of the May Day holiday, the Manner store in Shanghai's North Bund became a favorite among photography enthusiasts because it allowed them to capture the "Shanghai Four-Piece Set" all in one shot. However, tourists who visited recently found that a row of temporary stalls set up outside the store happened to block the originally perfect view, leaving many who had made a special trip to take photos greatly disappointed. At the same time, nearby residents are full of anticipation for the upcoming Shanghai International Coffee Culture Festival. One camera spot, two moods, reflecting the delicate relationship between urban public space and festival activities. This article will walk you through the whole story, along with related recommendations and practical information from Front Street Coffee. [more…]