What happened at the o.p.s. coffee tour stop in Shenzhen?
Specialty brand o.p.s. launched its On The Move city tour, starting at the Awakening Coffee Festival in Shenzhen's Excellence Center from April 29 to May 5. On opening day a long line formed before 11:00, with some fans waiting over four hours. The booth served two seasonal sets of three specialty drinks each, one containing alcohol, priced at 118 yuan.
The festival has run annually since 2020, and the founder said future stops would be chosen by comment likes, so fans flooded the comments with city names. o.p.s. is known for its experimental drinks, which often blend alcohol and coffee. Because coffee after drinking alcohol raises questions about how the body handles both, the alcoholic set drew extra attention from curious visitors.
The popular specialty coffee brand o.p.s. has officially launched its "On The Move" city tour plan, with the first stop at the Awakening Coffee Festival in Shenzhen's Excellence Center. The event runs from April 29 to May 5, a total of seven days. After the announcement, fans flooded the comments section, calling for the brand to come to their cities, and the founder responded that future stops would be arranged based on the number of likes. On opening day, a long line formed early in the morning at the o.p.s. booth, and even the 30-degree heat and the constraints of a workday could not dampen everyone's enthusiasm. Some queued for over four hours just to taste the legendary "ceiling of specialty coffee." This time, o.p.s. brought two seasonal sets, each containing three specialty drinks, one of which is alcoholic, all priced at 118 yuan.
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On April 26, the popular specialty coffee brand o.p.s. announced that it would soon meet everyone with a slightly different look from the past, officially launching an "On The Move" city tour, with the first stop in Shenzhen.
As soon as the news came out, o.p.s. fans wrote down their cities in the comments, hoping to be picked by the brand. Soon, the founder also joined the comments section: let's see which city gets the most likes, and we'll arrange it as soon as possible.
It is understood that the first stop of o.p.s.'s trip is the Awakening Coffee Festival at Shenzhen's Excellence Center, which has been held annually since 2020. This year's event runs for seven consecutive days from April 29 to May 5. Although many coffee brands familiar to enthusiasts in the industry are also exhibiting at the same time, when it comes to popularity, o.p.s., known as the "top stream of specialty coffee," is definitely among the leaders—just look at the queue on the first day and you'll know.
View from the side
View from behind
View from above
According to official information, the operating hours of the major brand booths are planned from 11:00 to 19:00, and relevant staff will enter early to set up and prepare the materials used for the drinks. But shortly after ten o'clock, a line of people voluntarily waiting to order had already appeared in front of o.p.s.
Seeing such a huge scene, an office worker "slacking off" in a high-rise office asked: Is the o.p.s. downstairs really that good?
As more people entered in the afternoon, customers within the guiding barriers looked like commuters during rush hour at a subway station, directly extending to the roadside and winding between other coffee booths. But today is, after all, a full workday. When they realized the line was moving too slowly to order, combined with the torment of the outdoor heat, workers with tight schedules and heavy tasks could not leave their posts for too long, so they had no choice but to give up for now and come back early another time to wait.
It is worth noting that, unlike the recent frequent thunderstorms in Guangdong, today's Shenzhen was sunny and bright. On such a Monday with the sun blazing overhead, even the 30-degree heat could not stop these enthusiastic fans who had come after "skipping work." With the idea of being able to drink o.p.s. without going to Shanghai, even at the risk of heatstroke, the people at the front moved forward at a "snail's pace," but in order to taste the rumored "ceiling of specialty coffee," everyone was still willing to queue for hours. Some even made a vow: if I can't get o.p.s. today, I'm not going back!
According to people "in the queue" on site, to prepare for this Shenzhen trip, the o.p.s. team brought two seasonal sets. Each set contains three specialty coffees, and each includes one alcoholic drink. They are called Travel Ligt and Travel Wild, and both are priced at 118.
When counting the netizens who posted these cups of coffee, you'll find that the queue time was almost never less than an hour. Only a few lucky early arrivals took just half an hour, while the longest wait was a full four and a half hours standing. To make up for this "bitterness," that person angrily bought three sets.
As for why the line always moves so slowly, it should be because each set contains three different drinks. Although the process is not too complicated, the barista responsible for serving will explain each one to every customer in detail, including ingredient combinations, development inspiration, flavor and mouthfeel, and other details. This also means that even if there are not many people in line, it still takes several hours of waiting to reach the ordering bar.
Image source: Xiaohongshu
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The above content is compiled by CoffeeHunters, a coffee news website.
