Can coffee brewing work without hot water outdoors?
A Zurich, Switzerland-based brand called No Normal Coffee has released a coffee paste in a paint-tube shape. It can be dissolved in hot water, spread on food, or squeezed directly into the mouth, so no hot water is needed. The product debuted at the ISPO exhibition in Munich, won an award, sells for $18, and drew over 700 orders in its first week.
The paste is made from Arabica coffee beans. Each 100-gram tube dissolves in an appropriate amount of hot water to make roughly 20 cups of coffee, which makes coffee brewing simpler for outdoor users. One founder, an outdoor sports enthusiast, got the idea while in water-scarce places such as Africa, where saving water mattered but daily caffeine still did.
For coffee lovers, daily caffeine intake is almost a necessity. However, traditional instant coffee requires hot water to brew, which is inconvenient for outdoor workers and sports enthusiasts. Swiss Zurich brand No Normal Coffee has launched a coffee paste shaped like a paint tube, which can be squeezed to obtain dissolvable espresso concentrate. It can be brewed with hot water, spread directly on food, or even squeezed into the mouth to eat. This product debuted at the ISPO exhibition in Munich and won an award. Priced at $18, it has attracted attention in the outdoor community for its practicality and portability, receiving over 700 orders in its first week.
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To meet coffee lovers' need to drink coffee anytime and anywhere, the market has more convenient, quick, and easy-to-brew instant coffee. But powdered instant coffee still requires hot water to brew, and for some outdoor workers, boiling a pot of hot water is sometimes inconvenient.
So a Zurich, Switzerland-based company named No Normal Coffee launched a different kind of instant coffee. In appearance, this instant coffee looks like a tube of paint commonly seen in art studios, and by squeezing it, you get a dissolvable coffee paste.
One of the brand's founders is an outdoor sports enthusiast. He said the reason he wanted to create such an instant coffee was that when he was in places with scarce water resources such as Africa, he wanted to save water as much as possible, but he could not do without his daily necessary caffeine, which gave rise to the idea of "eating coffee without water."
It is understood that this instant coffee is a coffee paste made from Arabica coffee beans. Although each tube is only 100 grams, "concentrated is the essence." If this tube of coffee paste is dissolved in an appropriate amount of hot water, it can make about 20 cups of coffee.
If you do not want to use brewing equipment and hot water, the coffee paste can also be used like jam, spread on foods such as bread and then eaten. And if outdoor sports enthusiasts go deep into remote mountains and forests with no hot water or food on hand, that is no problem either. They can squeeze the coffee paste into their mouths and eat it directly, using a primitive way to intake the caffeine they need daily.
But friends who have eaten instant coffee powder directly should know that the taste is actually not very good. Black coffee powder, for example, tastes dry and bitter, and some are even hard to swallow. When designing this instant coffee paste, in order to accommodate more people's taste, the brand added a little natural sugar to the black coffee to reduce the bitterness of pure coffee, making it more suitable for consumers to eat coffee directly.
Compared with portable outdoor coffee brewing kits, instant coffee, and so on, this tube of coffee paste is more convenient. For outdoor sports enthusiasts, most of them believe this product greatly saves space in their backpacks. They do not need to prepare extra items to get the caffeine they want in harsh environments.
Therefore, during the development and improvement stage of the coffee paste, dozens of outdoor enthusiasts who followed the product cooperated with the brand and provided their opinions, so that it could meet more people's actual needs.
At present, this product was launched at the ISPO exhibition in Munich and won an award for its advantages such as convenience and practicality. Consumers can purchase it through the brand's online store, and the current price is $18 (about 130 yuan).
Netizens said that if each tube of coffee paste can make 20 cups of coffee, then the converted cost per cup is less than $1, which is not bad. In addition, because this coffee paste is so unique, many people are curious about it. After its launch across Switzerland, the brand received more than 700 orders in the first week.
This also gave the founders confidence. They said they may next promote their product globally, so that outdoor enthusiasts can enjoy coffee anytime.
Image source: Internet
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The above content is compiled by CoffeeHunters, a coffee news website.
