Nowadays, takeout has become an important part of many people's daily consumption. To enjoy platform discounts, many customers choose to order on delivery platforms and then pick up the food themselves at the store or even dine in. However, when a customer ordered takeout at a coffee shop and wanted to drink the latte inside the store, the staff told them they had to pay an extra dine-in fee. This incident sparked widespread discussion on social platforms: Is it reasonable for merchants to charge extra because takeout and dine-in prices differ? How should the consumer experience be safeguarded? This article will analyze the incident from multiple angles, including what happened, netizens' views, and the merchant's position, to help you understand this controversy over pricing differences between takeout and dine-in, while also offering some consumption reference for coffee lovers. [more…]

Enjoying a cup of coffee in a café should be a relaxing experience. However, when the drink is served in a disposable takeaway cup, does your experience suffer? Some prefer the ambiance of dine-in cups, while others favor takeaway cups due to hygiene concerns; businesses make choices based on operational efficiency and cost. This article explores the considerations behind dine-in versus takeaway cups from two dimensions: customer psychology and store operations, and points out that cup choice is closely tied to a store's positioning. Additionally, some people bring their own cups—which type are you? Front Street Coffee believes that attention to detail in service often determines the success or failure of the experience. [more…]

After more than three months of waiting, Shanghai's restaurant industry has finally seen the return of dine-in service. Starting June 29, streets and towns within their jurisdictions that have no medium-risk areas and no community transmission in the past week have been reopening dine-in service in an orderly manner. As soon as the news broke, phones at major coffee shops would not stop ringing, and owners rushed to share moments from this extraordinary period: some customers arrived to wait before the staff did, some owners drank through an entire batch of limited-edition beans by themselves, some worked around the clock living at their shops, and others are still waiting for approval. This article documents the real experiences of Shanghai coffee shop owners, as well as the procedures and current situation behind the resumption of dine-in service, while also keeping its focus on and recommendations for specialty coffee beans. [more…]

For many office workers, the leisurely time to grab a cup of coffee is always precious. Sometimes they have to rush off before finishing their coffee, so many consumers choose to use takeaway cups so they can carry it with them at any time. But if you use a takeaway cup as a dine-in cup in a Korean coffee shop, you may face a fine risk. Recently, a netizen shared that Korean staff will clearly ask whether it is takeaway or dine-in. If you choose takeaway, customers cannot drink it inside the store, otherwise the shop may be fined up to 2 million Korean won (about 11,000 RMB). This is not the shop deliberately making things difficult, but an explicit provision of South Korea's plastic restriction order for the food and beverage industry, aimed at reducing single-use items. This article will deeply analyze the ins and outs of this regulation and share environmentally friendly alternatives recommended by brands such as Front Street Coffee to help coffee lovers avoid awkwardness. [more…]

Hot Americano may seem like just espresso with hot water, but the water temperature directly affects the aroma, the balance of acidity and bitterness, and the drinking window. Front Street Coffee used the Warm Sun blend as the base and brewed Americanos at four water temperatures—55°C, 65°C, 75°C, and 90°C—then compared them through tastings at three points: immediately after brewing, at the 5-minute mark, and at the 20-minute mark. The experiment found that at the moment of serving, 65°C delivered the best overall performance, while over the course of 20 minutes, 75°C performed better overall. The article also recommends a serving temperature of 75±5°C for dine-in hot Americanos and offers practical tips such as preheating the coffee cup and distinguishing between dine-in and takeaway preparation. [more…]

The difference between a hot americano and an iced americano ultimately comes down to whether the espresso is combined with hot water or iced water. This seemingly simple combination actually involves a lot of nuance—water temperature, the coffee-to-water ratio, and the timing of tasting all influence the final flavor of an americano. This time, Front Street Coffee brewed hot americanos with four different water temperatures—55°C, 65°C, 75°C, and 90°C—and compared them at three points in time: just after brewing, 5 minutes later, and 20 minutes later. Using measured data, we’ll tell you which temperature is best for serving a hot americano for dine-in, and reveal the complete pattern of how coffee flavor changes over time at different water temperatures. [more…]

Americano is made with espresso as its base, diluted with hot water. It seems simple, but in reality, both the water-to-coffee ratio and water temperature affect the final flavor. This article starts with the origin of Americano, provides a detailed analysis of the standard preparation parameters for hot Americano, and by comparing the tasting performance of four water temperatures—55°C, 65°C, 75°C, and 90°C—immediately after preparation, 5 minutes later, and 20 minutes later, identifies the most suitable water temperature range for dine-in hot Americano. The article also recommends several Front Street Coffee espresso beans and their Americano preparation parameters for coffee enthusiasts' reference. [more…]

A silent coffee shop in Shanghai, staffed mainly by hearing-impaired baristas, published an article titled "Please rest assured, we are still alive. But..." on June 14, quickly gaining over 80,000 views. Under the impact of the pandemic, dine-in service was suspended, delivery communication was hindered, and masks obscured lip-reading, plunging the shop into a situation of zero revenue and zero foot traffic. The baristas hand-drew 12 touching moments from those months into illustrations and launched an original themed drip-bag coffee set as a self-rescue effort. The article reviewed the real difficulties this special coffee shop faced, its self-rescue methods, and business adjustment ideas that coffee shops could draw on during the pandemic, including joining delivery platforms, ensuring product quality, designing offline discounts to bring customers back, and developing peripheral products such as drip bags and coffee beans to meet consumers' shifting demand from "going to the shop" to "having it at home." [more…]

Because American soldiers during World War II were not used to the extremely strong small cups of coffee local to Europe, they asked the shops to add hot water to dilute it, imitating the taste and flavor of American drip coffee. And because this cup of coffee was widely popular among American soldiers, it was named Americano "America [more…]

In recent years, more and more cafés have started using SOE (single-origin espresso) to make espresso-based drinks, including high-priced beans like Geisha. Some consumers were shocked by menu prices while traveling in Tianjin, and some netizens complained about a dine-in experience of just over 200 milliliters for 38 yuan. Is a Geisha Americano reasonable? Behind high-priced SOE is a comprehensive consideration of bean costs, extraction difficulty, and customer base matching. Starting from real consumer feedback, this article analyzes the pricing logic, flavor performance, and market status of Geisha espresso, and reminds enthusiasts: finding the coffee that suits you is most important. Front Street Coffee will also provide related product references in this article. [more…]

Blue Bottle Coffee's second store in China has been confirmed to continue locating in Shanghai, with the site chosen at the first and second floors along the street of Jing'an Kerry Centre, and it is currently still under renovation. Previously affected by the Shanghai pandemic lockdown, the preparation progress was once hindered, and many people believed that Blue Bottle's entry timing was poor. However, during the pandemic's closed-loop production period, Blue Bottle, relying on the advantage of fresh coffee beans from its own roasting factory, instead gained a wave of goodwill in community group buying and home coffee consumption scenarios. This article reviews Blue Bottle Coffee's pricing logic, brand positioning, and the prospects of the specialty coffee market, exploring whether this expansion is ill-timed or well-timed. [more…]

Starbucks recently announced a series of major changes rolling out across its stores in the United States and Canada, covering free refills, swapping out utensils, the return of condiment bars, and the revival of handwritten names, among other measures, while also formally implementing a new rule that only paying customers may use store spaces. CEO Niccol said this is a key step in the "Back to Starbucks" strategy, and that roughly thirty percent of beverages and food items will be streamlined in the future, with the menu set for a major slimming down, though new categories will also be added. Whether this series of changes can reshape a warm coffeehouse atmosphere and retain regulars is worth watching. [more…]

Blue Bottle Coffee, hailed as the "Apple of the coffee world," opened its second store in mainland China on August 5 at Shanghai's Jing'an Kerry Centre. Unlike its first store by the Suzhou Creek, this new location is rooted in the Nanjing West Road commercial area, with a two-story space of over 500 square meters and about 160 seats, mainly targeting white-collar workers. The design incorporates traditional Chinese roof tile elements, using more than 13,000 handmade terracotta bricks. On opening day, queues were still necessary, but the wait time had shrunk from seven hours at the first store half a year ago to about 25 minutes. Blue Bottle Coffee has not joined the domestic price war, maintaining its niche specialty pricing of 28 to 50 yuan. [more…]

Recently, an Mstand store in Dongguan, Guangdong, was forced to operate as a temporary stall in an outdoor walkway due to adjustments in the mall's business layout, drawing widespread attention online. This "shabbiest" Mstand, with no glass curtain wall around it, unexpectedly took on a unique camping-style vibe. Some found it cool and atmospheric, while others felt sorry for the staff working long hours in the 12°C cold wind. The incident reflects the impact of commercial adjustments on store operations and also draws attention to the real situation of coffee workers. Front Street Coffee has always followed developments in the coffee industry and brings you frontline observations. [more…]

On June 1, Shanghai reached an important milestone in fully restoring normal production and daily life. After more than two months of home quarantine, coffee lovers finally smelled the aroma of coffee wafting through the streets and alleys once again. From chain brands to independent shops, coffee stores reopened one after another, with takeout and self-pickup orders surging—some shop owners even sold over a hundred cups of coffee to passersby while the shutter was only half open as they were adjusting equipment. This article documents the real scenes of the coffee industry's recovery before and after Shanghai's lockdown was lifted, and citizens' eager anticipation for a freshly ground cup of coffee. [more…]

When Luckin and Cotti's 9.9-yuan price war swept the market, a large number of coffee shops went bankrupt amid fierce competition. A Shanghai coffee shop owner recently shared his real situation: although delivery order volume grew, profits still could not cover costs, and he remained short of the break-even line. Can the low-price strategy be sustained? How can independent stores find room to survive in the cracks between chain brands? Starting from one shop owner's personal experience, combined with netizens' suggestions and industry realities, this article explores the key path to break-even operation for coffee shops—from pre-opening cost planning and store positioning to differentiated products and customer loyalty building—providing coffee practitioners with a practical business reference. [more…]

Nayuki Tea opened its first PRO store in Beijing Changying Tianjie, marking that this new-style tea beverage brand has officially incorporated specialty coffee into its core product line. Unlike regular stores, the PRO store format has undergone a comprehensive upgrade in space design, product structure, and service scenarios, offering seven specialty coffees, over thirty bakery products, and more than twenty kinds of self-produced snacks. Coffee is priced at 15 to 24 yuan, positioned as everyday specialty coffee. Previously, the PRO store format had been successfully validated in Shenzhen. Nayuki plans to open about 200 PRO stores in 2021, and has already established more than ten in Nanjing, Chengdu, Xi'an, Guangzhou, Harbin, and Beijing. This move not only fills Nayuki's gap in the specialty coffee market but also demonstrates its strategic intent to deepen its presence in new retail and expand business consumption scenarios. [more…]

Starbucks and the classic Peanuts character Snoopy launched their first co-branded campaign in mainland China, originally scheduled to go live on March 25, but it was suddenly moved up to March 21, leaving many stores unable to receive the limited-edition cup sleeves and takeout bags in time. Consumers who bought the co-branded drinks could not get the Snoopy packaging they had expected and voiced their disappointment and dissatisfaction. Starbucks employees explained that the materials were unevenly distributed, and some staff even hand-drew Snoopy designs as a makeshift fix. This co-branding campaign exposed the brand's chaos in event coordination and material allocation, and also sparked discussions about ensuring a proper co-branded experience. [more…]

In the height of summer, Luckin Coffee stores have once again become a hot topic on social media due to their excessively strong air conditioning. Many customers complain that stepping in to pick up their coffee feels like walking into an icehouse, and some have even caught colds from the freezing conditions. What exactly causes Luckin's air conditioning to be set as low as 16°C? Why can employees remain so calm and composed in such an environment? Starting from real customer experiences, combined with insect-prevention considerations revealed by employees and the spatial characteristics of the stores, this article provides a comprehensive analysis of the causal logic behind the Luckin "icehouse" phenomenon, while also offering coffee lovers a summer store-visit reference. [more…]

Although September has arrived, the summer heat has not yet faded, but chain coffee brands have already rushed into the autumn market. Starbucks China officially announced the launch of three autumn-flavored drinks on September 2, among which the Yan-Zhao Chestnut Red Bean Paste Latte has attracted much attention for blending with espresso. However, this new product, inspired by "the fragrance of northern autumn chestnuts," has drawn complaints from consumers due to issues such as the flavor sauce sinking to the bottom and the chestnut flavor being masked. This article will analyze in detail the background of the new product's development, the official introduction and the actual serving experience, and explore the differences in presentation between hot and cold drinks. [more…]