Where do arabica coffee beans come from on the Nayuki PRO coffee menu?

Nayuki Tea opened its first PRO store in Beijing on the first floor of Changying Tianjie on March 20, adding specialty coffee to its core product line. The format offers seven specialty coffees priced at 15 to 24 yuan, more than thirty baked items, and over twenty snacks, with separate pickup areas for delivery and dine-in orders.

The PRO format was first tested in Shenzhen, and Nayuki plans roughly 200 PRO stores in 2021, with more than ten already in Nanjing, Chengdu, Xi'an, Guangzhou, Harbin, and Beijing. Coffee is positioned as an everyday drink. Shoppers curious about where do arabica coffee beans come from can expect the menu to lean on common arabica coffee types rather than rare single origins.

Nayuki Tea has opened its first PRO store in Beijing's Changying Tianjie, marking the formal inclusion of specialty coffee into the core product line of this new-style tea beverage brand. Unlike regular stores, the PRO store format has undergone a comprehensive upgrade in space design, product structure, and service scenarios, offering seven specialty coffees, over thirty baked products, and more than twenty types of self-produced snacks. Coffee is priced at 15 to 24 yuan, positioned as everyday specialty coffee. Previously, the PRO store had been successfully validated in Shenzhen, and Nayuki plans to open about 200 PRO stores in 2021. Currently, it has established over ten locations in Nanjing, Chengdu, Xi'an, Guangzhou, Harbin, and Beijing. This move not only fills Nayuki's gap in the specialty coffee market but also demonstrates its strategic intent to deepen its presence in new retail and expand business consumption scenarios.

Beijing's first Nayuki PRO store officially debuts!

According to related news, leading domestic new-style tea beverage brand Nayuki Tea will open a PRO store tomorrow (March 20) on the first floor of the East Zone of Changying Tianjie, marking Nayuki's first PRO store in Beijing.

The store continues Nayuki PRO's consistent modern minimalist design language, with the overall space centered around the theme of "Autumn Moon."

As we have observed before, Nayuki, which quickly rose to fame after opening its first store in 2015, is steadily moving closer to the coffee sector.

In terms of product structure, besides retaining tea beverages and soft European breads, the most groundbreaking move of this new store format is the introduction of the "coffee" category, while Nayuki has also broadened its baked retail product line.

Compared to regular Nayuki Tea stores, the PRO store's differentiation is reflected in a stronger retail experience, more diverse scenario-based display counters, and separate independent pickup areas for delivery and dine-in, allowing consumers to quickly complete orders and pickups whether online or offline.

As Beijing's first Nayuki PRO store, during its opening period, it also launched quite a "generous" perk—inviting all 1.1 million members in the capital to enjoy free tea, an move truly befitting the benchmark of new-style tea beverages.

However, Nayuki Tea's PRO store had already made a name for itself in Shenzhen last year.

On November 24, 2020, Nayuki Tea announced the official opening of its first Nayuki PRO via its official Weibo.

As Nayuki's fourth store type, the PRO store invested heavily in both decor and products, with the first Shenzhen store undergoing a comprehensive upgrade and renovation.

Nayuki PRO made all-new adjustments across three dimensions: space design, product categories, and service scenarios.

In terms of spatial design, the PRO store adopts a modern minimalist style, with the interior divided into multiple scenario-based retail counters such as a tea beverage area, baked product area, and coffee production area, and a pet-friendly area specifically set up outdoors.

Regarding products, the PRO store is no longer limited to the "tea beverage + soft European bread" combination of regular stores, but instead offers diverse options such as tea beverages, light baked goods, snack retail, and specialty coffee drinks tailored to different regions. For example, the store offers seven new coffees, over thirty fully baked products, and more than twenty types of self-produced snacks.

Among these, "coffee" is the core new category added to the PRO store. Unlike the previous approach of creative coffee, this time Nayuki is promoting a specialty coffee route, with coffee beans selected from master team professionally blended Arabica origin beans. Nayuki positions the PRO store's coffee as everyday specialty coffee. Nayuki's R&D Director Zhang Shengbin once revealed: "We tested a total of 76 types of beans over half a year, combining over 500+ comparative tests of different origins and roast levels. To ensure quality and consistency, we ultimately chose the optimal combination."

The coffee category also offers a rich selection, including seven new items such as Americano and Latte, with the Latte series also covering Oat Latte and the recently popular IceBock Latte, among others.

Although Nayuki launched a coffee-style milk tea—Frozen Top Mandarin Duck—at the end of 2018, the PRO store's coffee places more emphasis on quality and professionalism. Nayuki's large-scale expansion of its coffee product line not only enriches the brand's product matrix but also efficiently fills its gap in the specialty coffee market.

In terms of pricing, it is also quite affordable, with the seven specialty coffees priced between 15 and 24 yuan, offering outstanding value for money.

The site selection and service scenarios are also different from traditional Nayuki stores. The PRO store primarily enters business office areas and high-density communities, marking Nayuki's first exploration in new scenarios. Consumers can place orders through online channels, or choose delivery or independent dine-in pickup, among other methods.

It is understood that the two opened Nayuki PRO stores in Shenzhen will connect to Nayuki's mini-program, Hema, JD Daojia, and other offline delivery channels, supporting users to quickly and personalized order anytime, anywhere. A relevant person in charge of Nayuki Tea also previously stated: In the future, Nayuki PRO will achieve 80% digitization, fully automated processes, and mechanized operations, with more standardized outputs. It is expected that Nayuki will achieve digitization across the entire chain from order reservation, food production, to delivery takeout. As for the specific timeline, it depends on Nayuki's pace of advancement.

After the first store, Nayuki revealed its plans: approximately 200 Nayuki PRO stores are expected to open in 2021, indicating that Nayuki's ambitions far exceed the new tea beverage market.

Currently, Nayuki Tea PRO has over ten stores in Nanjing, Chengdu, Xi'an, Guangzhou, Harbin, and Beijing. Following the first PRO store, Nayuki has quickly expanded the PRO store format across the country. Nayuki Tea stated: Next, it will continue to enter cities such as Shanghai, Xiamen, and Zhengzhou.

In fact, the expansion of Nayuki Tea PRO stores can be understood as "a supplement to Nayuki's regular store product structure and target customer groups." From a scenario perspective, Nayuki bringing PRO into business scenarios, in addition to consolidating the new-style tea beverage market, is also a further exploration of new retail layout, and it is not ruled out that Nayuki will deepen its presence in the new retail market in the future; from a product perspective, Nayuki is bound to further boost the coffee market and launch more diversified consumption scenarios.

The reason Nayuki Tea can become the unicorn of new-style tea beverage brands may lie in "continuous innovation." It seems that the ever-advancing Nayuki Tea is set to stay popular for a long time, and it is only a matter of time before it sheds the title of "internet-famous" tea beverage!

*Image source: Internet

The above content is compiled by CoffeeHunters, a coffee news website.