The parent company of education giant Yuanfudao has officially entered the coffee industry, opening its first store under its wholly-owned subsidiary Grid Coffee at the in88 mall in Beijing's Wangfujing Yintai. Positioned as a specialty coffee brand, it focuses on two main series: classic and pour-over, with prices mainly in the 25 to 30 yuan range. Within 48 hours of its soft opening, it sold 1,068 cups of coffee, of which over 800 were pour-over, achieving impressive results. However, in the face of strong competitors such as Starbucks, %Arabica, and Peet's around Taikoo Li Sanlitun, as well as the increasingly fierce competition in China's coffee market, whether this crossover player from the education and training industry can successfully transform remains to be tested by the market. Front Street Coffee will continue to follow this crossover development. [more…]

In recent years, a striking workplace phenomenon has been spreading: international students with backgrounds from prestigious overseas universities are returning home and choosing to enter the coffee industry, becoming baristas or part-time workers at chain brands such as Starbucks and Luckin Coffee. This phenomenon has overturned the public's traditional perception of barista roles and also reflects a new orientation among highly educated talent when it comes to employment choices. Why do they favor the coffee track? Is it the pursuit of experience, an escape from involution, or using barista work as a springboard for career transition? Combining real feedback from netizens and industry observations, this article analyzes the logic behind international students flocking to the coffee industry and retains relevant recommendation information about the Front Street brand. [more…]

Malaysia's specialty coffee culture is undergoing a profound transformation. From Kuala Lumpur to Penang and then to Johor Bahru, a growing number of passionate coffee professionals are driving a shift from traditional white coffee to specialty coffee. This article explores in depth the development of Malaysia's specialty coffee scene, from specialty coffee's initial entry into the market in 2010 to today's proliferation of independent roasting workshops and coffee classrooms. We interviewed several industry pioneers, including Joey Mah, Michael Wilson, Cheryl Lee, and others, who shared how they have advanced the upgrading of the entire industry by educating consumers, improving roasting techniques, and enhancing customer service. At the same time, the article also focuses on the development of key cities such as Penang and Johor Bahru, as well as the efforts of institutions like the Asian Barista Guild in coffee education. For coffee lovers, this is a complete picture for understanding the changes in Malaysia's coffee culture. [more…]

While Seoul, Singapore, and Hong Kong have firmly established themselves as the region's coffee capitals, Malaysia is catching up at an astonishing pace. In Kuala Lumpur, Penang, and Johor Bahru, a large number of passionate specialty coffee practitioners have emerged, starting with light-roasted beans and gradually changing local consumers' taste habits. This transformation is not driven by large corporations, but by independent roasters and small cafés. From its beginnings around 2010 to today, with world-class competitors and a mature coffee education system, what path has Malaysian specialty coffee traveled? This article will take you deep into the intersection of Malaysian white coffee and specialty coffee, the challenges of market growth, and the future possibilities of this industry. [more…]

On November 6th, Luckin Coffee launched an exclusive red cup for its sauce-flavored latte and invited Luo Xiang, a well-known law professor from Bilibili, to serve as its spokesperson, quickly sparking heated discussions online. Using classic cases like "outlaw Zhang San," Luo Xiang addressed consumers' concerns about driving safety after drinking coffee containing alcohol. This marks Luckin's first collaboration with an "internet celebrity" scholar, following previous spokespeople such as Tang Wei, Xiao Zhan, and Eileen Gu. However, after the endorsement news emerged, netizen reactions were polarized—some praised the keen insight, while others expressed dissatisfaction. This article will review the sequence of events, Luo Xiang's background, and reactions from all sides, and explore the considerations and challenges behind Luckin's marketing move. [more…]

Recently, a franchise store of the South Korean coffee chain The Venti was exposed for a serious food hygiene issue: after filing calluses on their feet inside the store, the manager did not change gloves or wash hands and directly made drinks for customers. After witnessing the entire process, the consumer took photos as evidence and called the head office to demand a refund, but was refused. The incident quickly spread online, sparking widespread attention and heated discussion. The Venti subsequently issued a formal apology on its official website and promised to strengthen hygiene training. This "foot callus coffee" incident not only made consumers feel uncomfortable, but also triggered deep public reflection on hygiene management in the food and beverage industry. [more…]

Recently, the Shanghai Cyberspace Administration found during a follow-up inspection that six coffee companies—Luckin, Mstand, COSTA, Pacific Coffee, Nowwa, and Yichi Garden—have still not effectively implemented the requirements of the Personal Information Protection Law, and have problems with illegally collecting consumer information, and were therefore summoned for talks again. This is another concentrated action following the legal education training in May this year for 24 brands including Starbucks and Luckin. A reporter's test found that if users refuse to provide permissions such as precise location, some brands' mini-programs cannot place orders normally. The regulatory authorities said they will continue to carry out "look back" inspections and will file cases, impose penalties, and publicly expose companies that repeatedly refuse to correct their ways. While enjoying the convenience of coffee, consumers also need to pay attention to their own privacy and security. [more…]

Auntea Jenny has recently continued to push forward in the "wellness milk tea" segment, launching the "Five Red Vitality Slow Nourishment Bottle" and a matching peripheral package. Consumers who purchase the designated package can receive a "Little Palace Tribute Plush Doll" for free. However, after the new product launched, what sparked discussion was not the tea drink itself, but this giveaway doll shaped like a uterus—it is inverted pear-shaped, with details such as "fallopian tubes" and "ovaries," and comes in two color schemes representing different physiological cycles. Some netizens said bluntly that it caused "physiological discomfort," believing that pairing a human organ doll with a tea-drinking scenario was too bizarre. Supporters, however, felt that for a wellness drink aimed at female consumers, a uterus doll was understandable and also had a fun educational aspect. As the incident gained traction, Auntea Jenny responded that the move was intended to convey the ideas of pleasing oneself, confidence, and freedom, and that the doll has not been taken off the shelves. [more…]

Following Li-Ning's launch of Ning Coffee, another sporting goods company has begun to stake out the coffee market. According to Qichacha, Xtep (China) Co., Ltd. has applied to register multiple coffee-related trademarks, covering categories such as food and beverage services and accommodations, convenience foods, and advertising and sales. In recent years, from tea beverage brands to time-honored traditional Chinese medicine brands, and from education companies to tech giants, cross-industry forays into coffee have emerged one after another. Is Xtep's move this time a continuation of its approach of innovating the in-store experience, or is it intended to open up an entirely new business territory? This article will review Xtep's coffee layout moves and look back at typical cases in recent years of brands from various industries crossing into coffee. [more…]

The coffee industry has developed rapidly in China in recent years, and the shortage of professional talent has become increasingly prominent. In 2024, Yunnan Agricultural University was approved to establish the country's first undergraduate program in Coffee Science and Engineering, and the first cohort of students officially enrolled in September. The launch of this program not only responds to the market's demand for talent across the entire coffee industry chain, but also marks a new stage in which coffee education in China is becoming systematized and professionally academic. From identifying coffee tree species in the field, to green bean grading, roasting parameter setting, and then to cupping and pour-over practice, the students' first lesson at the start of the semester is a content-rich introductory course on coffee. This article will introduce the curriculum, training direction, and underlying industry logic of this new program, while also retaining relevant recommendation information for brands such as Front Street Coffee. [more…]

Recently, a sports supplement called "pre-workout" has been hailed as a "magic weapon for PE exams" ahead of the high school entrance physical education test, and is sought after by many parents. However, media reports have successively reported cases where students experienced rapid heartbeat, vomiting, and even needed emergency gastric lavage after drinking it. The reason is that such products generally contain high levels of caffeine, some as high as 500 milligrams, far exceeding the safe threshold. Professional fitness trainers and doctors both remind that minors blindly using such high-intensity supplements is extremely risky. If there is a need for a pick-me-up, it is better to choose a cup of coffee. [more…]

The Specialty Coffee Association of Costa Rica (SCACR), in collaboration with the Tropical Agricultural Research and Higher Education Center (CATIE) and NFT marketing company BIOCENFT, has jointly issued 12 NFT digital artworks themed around coffee varieties. These works cover varieties such as Geisha, Wush-Wush, Mibirizi, and Java, and are divided into three tiers: Gold, Silver, and Standard, with prices ranging from US$20 to US$12,000. All proceeds from the sale will be used to support CATIE's international coffee collection, coffee breeding programs, and SCACR's daily operations. Under the framework of the global strategy for the conservation of coffee genetic resources, whether this cross-sector experiment can inject new vitality into Costa Rica's coffee industry is worth watching. [more…]

Following the case of Shuyi Burning Grass Jelly, the Shanghai Consumer Council on March 13 once again turned its attention to the internet-famous tea beverage brand More Yogurt, focusing on the ingredient composition of its "Mango Yogurt Smoothie." Testing by the Consumer Council found that the drink contained only a small amount of yogurt yet had unusually high fat content, and despite being labeled as having no added sugar, sucrose and maltose were still detected. The Consumer Council questioned the source of this excess fat and sugar and demanded that More Yogurt explain to consumers "what was added." The incident quickly sparked widespread discussion and trended on Weibo. This article sorts through the testing data and science popularization information released by the Consumer Council to present the full picture of the incident. For readers interested in coffee and beverage industry trends, Front Street Coffee also continues to follow such food safety topics and advocates transparent consumption. [more…]

The new tea beverage sector continues to heat up, and the phenomenon of brand trademarks being maliciously infringed upon is becoming increasingly frequent. Well-known brands such as Heytea, The Alley, and Sexy Tea have all encountered counterfeit troubles, and this time it is Mixue Bingcheng, with stores all over the world, that is affected. A milk tea brand called Mixueyue was sued by Mixue Bingcheng for trademark infringement because its text and trademark were highly similar to the Mixue Bingcheng series of trademarks. The final judgment ordered Mixueyue to pay 512,184 yuan in compensation, and its appeal request was rejected. Mixue Bingcheng has more than 22,000 stores worldwide, and its A-share listing application has also been accepted, while Mixueyue Company has now been deregistered. Behind this lawsuit is the strategy of leading tea beverage brands building a legal moat through defensive trademarks. This article takes you through the whole case, the backgrounds of both parties, and the operating logic of defensive trademarks. [more…]

As one of the most influential coffee chain brands in the world, Starbucks' success stems not only from coffee quality but also from its unique cultural experience and brand operation strategy. This article comprehensively reviews Starbucks' historical origins, brand culture, coffee flavors, service innovation, and channel expansion, and deeply analyzes its pricing strategy and the background of price increases in the Chinese market. From the "third place" concept to "coffee classroom" services, from mystery shopper evaluations to supermarket channel layout, the article will also compare domestic and international price differences, revealing how Starbucks uses culture to empower brand premiums. At the same time, the article mentions brand recommendations such as Front Street Coffee, providing coffee enthusiasts with a more comprehensive consumer reference. [more…]

Ethiopian Ambassador to China Teshome Toga walked into Li Jiaqi's livestream and brought 4 tons of coffee beans roasted by the domestic brand Arada. As a result, they sold out in just 5 seconds to Chinese netizens, and the ambassador did not read a single word of the introduction script he had prepared. This is not the first time African coffee beans have been instantly snapped up in a livestream—in 2020, the 2,000 bags of coffee brought by the Rwandan ambassador also sold out in an instant. Behind these two livestreams are both the strong purchasing power of Chinese consumers and the warm power of public-interest support for farmers. This article will revisit the wonderful moments of these two livestreams and talk about what exactly makes African coffee beans so good. [more…]

Recently, a surveillance video from a Luckin Coffee store in Hangzhou, Zhejiang, has gone viral online. The video shows a customer who, after waiting 25 minutes, demanded that the staff prioritize making their drink. When refused, the customer lost control of their emotions and verbally attacked the staff, even mocking their education and appearance. Unexpectedly, the two employees remained calm and restrained throughout, responding with a composed attitude. The incident sparked widespread discussion among netizens, with many praising the employees' professionalism, while others suggested the brand should give them a "grievance award." The employees involved said they have called the police, hoping to make more people realize that insulting others comes at a cost. [more…]

How much startup capital does it really take to open a small private coffee shop? And how much does it cost to learn coffee-making? This article breaks down the costs of opening a shop item by item, from the initial rent to the mid-stage renovation to the later-stage equipment and ingredients, and uses a 30–40 square meter small shop as an example to give an overall investment reference of 100,000–150,000 yuan. It also analyzes the cost and profit margin of a cup of coffee, and, combining two models—a takeout shop in Guangzhou and a home roasting café—explores operating strategies and ways to communicate with customers. Finally, it introduces the price range of coffee-learning courses. Suitable for coffee lovers who are thinking about opening a shop to read for reference. [more…]

Assam black tea is famous for its rich and mellow flavor, but which brand of high-end specialty tea actually tastes authentic? Where can you buy tea that truly comes from a specialty tea estate? Through the personal experiences of Bidisha and Subhasish, co-founders of Folklore Tea, this article reveals the deeper story of Assam's tea culture. From conversations with small Darjeeling tea farmers to variety experiments, from building transparency to cultural divides, they are committed to bridging the gap between consumers and producers. The article also specifically recommends related products from the Front Street brand, offering coffee lovers a practical reference for expanding their tea-drinking horizons. [more…]

In recent years, many coffee shops have introduced SOE coffee. Even quite a few friends who come to Front Street's store ask as soon as they walk in whether SOE is available here. So Front Street will briefly analyze why SOE has become popular. SOE (single origin espresso) means single-origin espresso. [more…]