In recent years, coffee culture has rapidly gained popularity in China, and iced Americano has become a daily necessity for countless office workers. From the initial 300ml standard cup, to the 1L "ton-ton bucket," and now to a 1500ml basin-sized iced Americano recently launched by a coffee shop in Shanghai, coffee capacity keeps pushing the limits of imagination. Large-capacity iced coffee from South Korea once made Chinese consumers envious, and now domestic brands have joined the super-sized cup trend one after another: Seesaw launched a 1.5L shareable takeaway pack, and the Korean brand onlyprice has even introduced a 2.1L coffee liquid. These super-sized coffees have quickly gone viral thanks to their visual impact and high cost-performance ratio, and have been jokingly called by netizens the life-extending elixir for office workers. However, many people are also worried about the health effects of excessive consumption, with issues such as heart palpitations and insomnia sparking discussion. This article will walk you through the phenomenon and controversy behind this coffee capacity race. [more…]

Manner Coffee has always been a "cup powerhouse" in the coffee world, but its previous travel mug drew heavy criticism for its looks and quality control. Recently, the company finally teased a new cup, and its stylish design has netizens eagerly anticipating it. However, the activity rules officially announced this morning have sparked huge controversy: starting November 8, customers must buy a designated 75-yuan set meal in-store to get a randomly colored stainless steel straw cup, and all three drinks in the set must be extra-large hot beverages. Many netizens said outright that "three cups is too much to finish" and "hot drinks are too cloying," arguing the threshold for the promotion is too high. Manner has long attracted customers with its "bring your own cup and get five yuan off" campaign. Can this new cup marketing win back its reputation? Let's keep watching. [more…]

This summer, bucket-sized fruit teas quietly took over milk tea shop menus. From Heytea and Nayuki to ChaPanda and CoCo, major brands have rolled out 1-liter or even larger bucket drinks, attracting consumers with high cost-performance. Bucket tea drinks are nothing new—back in 2019, they went viral thanks to Jay Chou fan support, and in 2020 Nayuki even launched a 5-liter "mighty bucket." However, issues like the short optimal drinking window and rapid bacterial growth in bucket tea drinks cannot be ignored. From giant buckets to portable packs, what evolution has bucket tea drinks undergone? And why have this summer's bucket fruit teas made a comeback? This article will break it all down for you. [more…]

In recent years, as consumers' pursuit of value for money has grown ever stronger, coffee shop owners have been rolling out large-capacity products to meet market demand. A coffee shop in Shanghai recently launched a 5-liter Americano priced at 49.9 yuan, containing 20 shots of espresso, sparking widespread discussion online. This product is designed for multi-person sharing scenarios, offering a convenient option for occasions such as overtime work in the office and gatherings, while also drawing attention to the store thanks to its striking visual impact. From extra-large cups to 1-liter sizes, and now to today's 5-liter buckets, XL-sized coffee is gradually becoming a new trend against the backdrop of consumption downgrading. This article will walk you through the details of this product, netizens' reactions, and related recommendations from the Front Street Coffee brand. [more…]

As temperatures warm up, the cold beverage sector is buzzing again, and one of the most eye-catching trends this year is the wave of coffee shops rolling out 1-liter iced Americanos. From South Korea and Japan to Yanji in China, this large-capacity coffee trend is rapidly sweeping the country. Why has it so quickly captured the hearts of office workers? Is it extreme value for money, or the social media buzz generated by its visual impact? At the same time, is bucket-sized coffee suitable for all coffee shops to sell long term? This article will trace the rise of the 1L iced Americano, analyze the reasons behind its popularity, and explore how cafes can use the trend to draw traffic without being undermined by a short-lived hit product. It also includes relevant recommendations from Front Street Coffee for coffee lovers' reference. [more…]

In the scorching summer heat, ice cubes have become a scarce commodity for food and beverage outlets. Once the ice machine can't keep up with the pace of serving, the store falls into an ice shortage. As a result, McDonald's and KFC, two seemingly incompatible rivals, have staged heartwarming scenes of employees borrowing ice from each other. From dragging small ice buckets to ask for help, to politely waiting with large metal buckets, these scenes have netizens calling them adorable, and even Laoxiangji couldn't resist joining the fun in the comments. In fact, when these chain brands cluster their stores together, the materials they borrow from each other daily go far beyond ice—behind it all is the simple yet genuine rapport and goodwill among workers. [more…]

Every year on April 22, World Earth Day, Starbucks launches a bring-your-own-cup free coffee event, and this year is no exception. During the designated time slot, bring a non-disposable container to the store and you can get a free medium Americano; the first 30 people can even upgrade to a Berry Berry flavored Americano. Although the size is limited to medium, there are no restrictions on the type of container, so this event has gradually evolved into an annual "BYOC Cup Showcase" for coffee lovers. From buckets and milk bottles to pickle jars and gourds, all kinds of wildly imaginative containers make their appearance, with office workers quietly taking advantage of the freebie and attention-seekers using the opportunity to show off their cups. This article takes you through the highlights of this year's event to see which containers left the deepest impression. [more…]

Luckin Coffee's light milk tea series, which sold well last year, has recently undergone a comprehensive upgrade, with the core change being the replacement of the previous tea powder with freshly extracted tea. To this end, the brand equipped more than 20,000 stores nationwide with tea extraction machines. However, after the new products were launched, some stores wrapped this machine in plastic wrap, affixed prohibitive labels, or even left it untouched in the warehouse. What exactly is the reason that makes employees shy away from the equipment the company is vigorously promoting? From the burden of cleaning and material waste to differences in store order volumes, what kind of awkward situations has this tea extraction machine encountered in actual operations? This article takes you to find out. [more…]

What kind of sparks fly when lottery meets coffee? In Jinan, Shandong, Nowwa Coffee has opened a "Welfare Lottery + Coffee" hybrid store, cleverly combining lottery products such as scratch cards and Double Color Ball with beverages like coffee and light milk tea. This grab-and-go store not only continues the brand's signature orange pony element, but also draws in customers of different age groups through lottery traffic. Back in April this year, Nowwa Coffee launched a custom "Pony Scratch Card," which drove a 63% month-on-month increase in sales of its gallon-sized buckets. Can this deep cooperation with the Welfare Lottery become a breakthrough move in the fierce competition of the tea beverage market? Let's take a closer look. [more…]

Recently, a video of an employee preparing drinks at a Mixue Bingcheng store in Xi'an circulated on social media, sparking widespread discussion. In the video, the employee holds two takeout cups in one hand, adds ice cubes, and then directly places them under a water bucket labeled "direct drinking water" to fill them. The water splashes onto the ice cubes, and some liquid runs down the employee's arm toward the ice cart below. The door of the ice cart cabinet remains open the whole time, prompting onlookers to say the ice has been contaminated. After the incident gained traction, the store involved responded that the company is handling the matter urgently and that the employee has been dismissed. This controversy has once again pushed Mixue Bingcheng's food safety issues into the spotlight, with many consumers calling on the brand to strengthen store operating standards. [more…]

Every year on April 22, World Earth Day, Starbucks launches a bring-your-own-cup free coffee event, and this year is no exception. This time-limited, unlimited free coffee feast attracted many coffee lovers, who all brought all kinds of bizarre containers to "get freebies." From frying pans to buckets, from rice cookers to stainless steel basins, netizens' creativity is both amusing and endearing. The first 40 people could also get a free upgrade to a medium almond latte, which added even more temptation. This article takes you through the highlights of this year's event, to see which "outstanding" contestants' cups can become classics, while also experiencing the environmental protection concept advocated by Starbucks. [more…]

Once just an exaggerated image in memes, someone has now actually served up a "giant-sized" breakfast combo in real life. A bakery and brunch spot in Armenia called Bakery Yerevan has launched a bucket-sized giant cappuccino and a croissant bigger than a turkey, quickly going viral on Instagram. This XXL croissant comes from renowned French chef Philippe Conticini, available at two London locations for €25 each; at Bakery Yerevan, the giant combo of croissant plus coffee is priced at $158, roughly 1,100 RMB. Although the price is not low, many people still go to check it out. The giant portion delivers maximum visual impact, but it has also sparked online discussion about waste from being unable to finish it all. [more…]

When ordering an espresso at a coffee shop for the first time, many people are put off by its intense flavor—some even blacklist it on the spot. In reality, the problem usually lies in how it's tasted: knocking it back in one gulp only yields bitterness and a harsh bite. But if you master the correct tasting steps, even this small shot of espresso can become captivating. From the perspective of Front Street, this article breaks tasting down into three dimensions—"color, aroma, and flavor"—teaching you to observe the crema, sniff the aroma, and savor the finish, while also providing a specific drinking routine and a reminder about the golden tasting window, helping you truly appreciate the charm of espresso. [more…]

Recently, a video of a Mixue Bingcheng employee washing his feet in a sink inside the store spread rapidly online, drawing widespread attention. In the video, a man in a black work uniform is rinsing his feet in a sink behind the counter, with milk tea buckets and operating tools placed nearby, a scene that is shocking. Mixue Bingcheng later responded that the employee had scalded his foot at work and used cold water as an emergency treatment, and that the store involved had been ordered to close for disinfection and carry out rectification training. However, some netizens questioned the official explanation, saying the man's movements were calm and did not look like someone who had been scalded. The incident continued to escalate, and food safety and hygiene issues once again became the focus of public opinion. [more…]

Recently, a Mixue Bingcheng store in Guangzhou made trending searches after posting a handwritten warning about meal theft, stating that thieves would be tied to an overpass for eight hours, have ten buckets of milk tea poured on their heads, and have their videos exposed. The store responded that it was just a scare tactic and had never actually been carried out. The incident sparked heated discussions among netizens, with some sympathizing with the merchant's helplessness, while others pointed out that taking the law into one's own hands is suspected of being illegal. Suzhou police then spoke out, emphasizing that illegal detention is unacceptable and that one should call the police immediately. This controversy reflects the real dilemma of frequent meal theft in the milk tea industry and high loss prevention costs, and also prompts people to think about the balance between merchants defending their rights and the boundaries of the law. [more…]

During Valentine's Day, major chain beverage brands have been launching rose-themed products one after another. Chagee, in collaboration with the Museo Nacional Thyssen-Bornemisza in Spain, launched a limited-edition drink called "In the Rose Bushes," inspired by Monet's painting "The House Among the Roses." However, after consumers tried this highly anticipated new product, it suffered a reputational downturn—many reported being unable to taste the rose flavor, and even compared it with the brand's classic products "To Yunnan" and "Boyajuexian," questioning whether it lived up to its name. Staff countered by showing the rose petal tea buckets in the back kitchen to prove their innocence, and suggested that customers seeking a rose aroma should instead choose "To Yunnan." A discussion about rose flavor and product naming thus unfolded. [more…]

Manner Coffee has once again drawn attention, this time by teaming up with Tesla for a co-branded campaign. As a recognized master of collaborations in the coffee world, Manner's cross-industry footprint has already covered automobiles, luxury goods, beauty, sports, and many other sectors. From NIO to LV, from Helena Rubinstein to Allbirds, each partnership has precisely captured the brand tone, creating a win-win of both buzz and sales. This article will review Manner's major co-branding cases over the years, analyze the brand strategy and consumer psychology behind its success, and include professional information recommendations from Front Street Coffee. [more…]

Heytea's "Triple Thick Matcha" has been jokingly called a "matcha family bucket" for combining thick matcha cheese milk cap, matcha jelly, and thick matcha glutinous rice, drawing a large crowd of matcha lovers eager to try it. However, this hot-selling drink has become a nightmare for employees at the store level. The thick matcha glutinous rice looks like it only requires stirring matcha powder, glutinous rice flour, milk, and condensed milk into a sticky paste, but in reality it is extremely arm-tiring to make, and if you are not careful it can burn at the bottom and smoke, ruining the entire pot of topping. During peak sales, employees stir until they can no longer lift their arms, and some even hope the brand will discontinue it. At the same time, some consumers are not buying it either, complaining that the glutinous rice fills the stomach and has a gluey texture. This article examines both the employee and customer sides to break down why this drink—"hard for staff to cook, hard for customers to enjoy"—remains so controversial. [more…]

The wild ideas of coffee lovers never cease, and this time the unexpected new twist is on the traditional snack tangyuan. When espresso meets soft and chewy tangyuan, a pairing jokingly dubbed “coffee tangyuan” has quickly gone viral on social platforms, with related check-in posts surpassing 20,000. Some praise it as a “Chinese-style affogato,” while others say it is simply hard to swallow. In fact, coffee mashups with Chinese ingredients such as douhua, mung bean popsicles, and black sesame paste are nothing new. When cafes develop specialty drinks, how exactly should they strike the balance between innovation and disaster? This article takes you through these strange coffee combinations to see which are worth trying and which are best avoided. [more…]

Since September, rumors that Luckin Coffee would fully roll out smart milk tea machines and tea extraction machines have kept the industry closely watching its moves into the milk tea market. Recently, some stores in Guangzhou took the lead in trial-installing the tea extraction machines, only to draw collective complaints from frontline staff. Employees reported that the device is not only bulky and space-consuming, but can also extract only one type of tea liquid at a time, and its cleaning and sanitizing steps are extremely cumbersome. Making a pot of tea base takes more than half an hour from start to finish, making it even less efficient than manual brewing. At the same time, some stores have also seen quality control problems such as rusting metal parts. So how exactly does this smart device perform? Let's take a look at the real feedback from employees. [more…]