Recently, a video showing a Mixue Bingcheng store operating inside the surgical building of the new campus of Hefei Second People's Hospital in Anhui has sparked heated discussion on social media. The video shows that the store is located next to Laoxiangji, with each occupying spots near the elevators on opposite sides of the building, jokingly called the "left and right guardians" by passersby. Hospital authorities confirmed that in addition to Mixue Bingcheng, chain brands such as Luckin Coffee are also operating normally in the building. Netizens have mixed views on this. Some joked about having milk tea and ice cream covered by medical insurance, while others expressed concern about food safety and the impact on the hospital's quiet environment. Supporters, however, believe that this move addresses the dining needs of patients' families and medical staff, making it a convenience for the public. [more…]

The chain chicken soup brand Laoxiangji unexpectedly went viral online due to a post apologizing to Starbucks. After the incident, Starbucks not only did not blame them, but also expressed concern about whether Laoxiangji employees had been burned by hot drinks. This interaction sparked heated discussions among netizens, who eagerly urged the two brands to collaborate on creative products such as chicken soup cold brew and chicken soup Americano. Laoxiangji then visited in person to apologize, bringing a handwritten apology letter and free chicken soup vouchers, and their sincere attitude won widespread praise. This article will provide a complete overview of the incident, the public relations strategies of both sides, and the amusing reactions of netizens, while also presenting professional content related to the coffee industry and product information from Front Street Coffee. [more…]

In the scorching summer heat, ice cubes have become a scarce commodity for food and beverage outlets. Once the ice machine can't keep up with the pace of serving, the store falls into an ice shortage. As a result, McDonald's and KFC, two seemingly incompatible rivals, have staged heartwarming scenes of employees borrowing ice from each other. From dragging small ice buckets to ask for help, to politely waiting with large metal buckets, these scenes have netizens calling them adorable, and even Laoxiangji couldn't resist joining the fun in the comments. In fact, when these chain brands cluster their stores together, the materials they borrow from each other daily go far beyond ice—behind it all is the simple yet genuine rapport and goodwill among workers. [more…]