During Valentine's Day, major chain beverage brands have been launching rose-themed products one after another. Chagee, in collaboration with the Museo Nacional Thyssen-Bornemisza in Spain, launched a limited-edition drink called "In the Rose Bushes," inspired by Monet's painting "The House Among the Roses." However, after consumers tried this highly anticipated new product, it suffered a reputational downturn—many reported being unable to taste the rose flavor, and even compared it with the brand's classic products "To Yunnan" and "Boyajuexian," questioning whether it lived up to its name. Staff countered by showing the rose petal tea buckets in the back kitchen to prove their innocence, and suggested that customers seeking a rose aroma should instead choose "To Yunnan." A discussion about rose flavor and product naming thus unfolded. [more…]