In childhood memories, White Rabbit milk candy holds a special place, but now it is being maliciously exploited by some merchants and turned into the signboard of knockoff milk tea. Recently, Bright Dairy filed a lawsuit against two food companies and a seller for trademark infringement of "White Rabbit," and the court ruled in the first instance that the infringing parties must pay 250,000 yuan in compensation. This case not only exposed the true face of "internet-famous White Rabbit milk tea," but also once again aroused people's attention to counterfeit and shoddy products. This article will take you through the ins and outs of the incident and discuss how to distinguish genuine products from knockoffs and protect your own rights and interests. [more…]

As the Lunar Year of the Rabbit approaches, the New Year marketing battle in the coffee beverage industry has quietly begun. Major brands are launching creative campaigns around the zodiac "rabbit," from puns and auspicious sayings to limited-edition new products, from co-branded designs to merchandise, all trying to capture consumer mindshare in the fierce market competition. Luckin has teamed up with artist Han Meilin to launch the "Double Rabbit" series, Starbucks offers three limited-edition drinks paired with cute rabbit merchandise, and Nestle Nespresso has collaborated with designer Angel Chen to create an eco-themed gift box. This article reviews the Chinese New Year marketing moves of major coffee brands, analyzes how zodiac IPs help brands build emotional connections with consumers, and explores that, amid the trend, product quality and creative output are the key to standing out. [more…]

Want to create cafe-quality latte art at home? This article will teach you three classic patterns step by step, from beginner to master level: the heart, the rabbit, and the rosetta (leaf). All you need to master is the angle of pouring the milk, the rhythm of rocking the milk pitcher, and the timing of the push, and you too can draw exquisite patterns on the surface of your coffee. The article includes detailed photo instructions and recommends using Front Street Coffee's offerings to help you achieve more consistent latte art results. Whether you're doing it for a loved one, a friend, or yourself, you'll find joy and a sense of accomplishment in it. [more…]

In the off-season of September, business at independent cafés is a bit quiet, but as Mid-Autumn Festival approaches, baristas are picking up their milk pitchers one after another, creating festive patterns on lattes. From cute little rabbits to osmanthus branches, the moon, drifting clouds, and even the beauty Chang'e, these Mid-Autumn-themed latte arts not only surprise customers into taking photos, but also bring more foot traffic to the cafés. Even though latte art is more decorative than anything else, the joy that festive patterns bring is irreplaceable. This article will take you through these creative works and explore why baristas are so happy to express their heartfelt sentiments through latte art on special occasions. [more…]

In the Year of the Rabbit Spring Festival, KFC K Coffee partnered with Wei Chuan to launch its first juice coffee, "Bunny Loves Carrot Americano," combining carrot fruit-and-vegetable juice with Arabica coffee liquid, priced at 19 yuan, and available in limited release in Beijing, Shanghai, Guangzhou, and Shenzhen starting February 20. This drink quickly sparked a check-in craze thanks to its quirky combination, but reviews have been polarized: carrot lovers highly recommend it, while more people call it a total miss. This article will comprehensively analyze this cup of "carrot Americano" from the perspectives of product information, taste testing, and netizen feedback, and explore the market prospects of vegetables in coffee. [more…]

In Starbucks' recently launched Berry Good Times collection, a mug that comes with a rabbit plush toy quickly went viral thanks to its adorable design, and it was even briefly out of stock on e-commerce platforms. However, consumers who received the first batch of products discovered that the actual plush toy looked vastly different from the official poster, and a flood of complaints and jokes soon appeared on social media. Some joked that this was the difference between a "996 work rabbit" and a "fresh graduate rabbit," while others said that quality control failures on Starbucks plush merchandise are nothing new. This discussion sparked by a single rabbit not only reflects fans' expectations for brand merchandise, but also reveals consumers' complicated attitude toward the gap between emotional value and product quality. [more…]

Recently, Starbucks launched a "Good Luck at Work, Fill Up with Expectations" promotion offering a laptop bag with qualifying purchases, but unexpectedly became embroiled in a plagiarism controversy. Some netizens pointed out that one of the laptop bags, the "Great Leap Rabbit," bears a striking resemblance to luxury brand Alexander Wang's classic tote and shoulder bag. Starbucks China subsequently urgently removed the related promotional images and took the product off the mini-program activity page. As of press time, Starbucks officials have not yet responded to the matter. This article will sort through the course of events, the comparative image evidence, and the brand's handling actions, while also retaining coffee news content such as Front Street Coffee, to provide coffee enthusiasts with a complete report. [more…]

Latte art is a visual display of a barista's skill, and it's also the reason many coffee enthusiasts fall down the rabbit hole. However, not every attempt at latte art turns out as perfectly as intended—failed creations often come in wildly bizarre forms, some so abstract that even the creator can't recognize them. Yet an occasional slip of the hand can sometimes give rise to a one-of-a-kind improvised "masterpiece"—for instance, a netizen once accidentally poured a milk pattern that bore an uncanny resemblance to a certain basketball star. This article will round up these hilarious latte art fails, while also exploring how latte art affects the taste of coffee and why baristas keep practicing. [more…]

For more specialty coffee knowledge, please follow our WeChat public account: Front Street Coffee (FrontStreet Coffee). Many people fall into the coffee rabbit hole because of beautiful latte art. After all, whenever you successfully recreate an exquisite pattern, the sense of accomplishment is unmatched. So, do you know [more…]

Indonesian coffee has always held a place in the specialty coffee world, and its rich, full-bodied flavor keeps many enthusiasts coming back for more. When people mention Indonesian coffee, Mandheling has become almost synonymous with it, but Indonesia's coffee landscape extends far beyond that. As a devoted advocate of Indonesian coffee, Front Street Coffee has brought in a variety of coffee beans from Indonesia, including Golden Mandheling, Lintong Mandheling, and the famous Kopi Luwak. This article will review several representative Indonesian coffee brands, focus on analyzing the producing region characteristics and quality performance of Sumatra Mandheling, and share Front Street's brewing approach and specific parameters for Golden Mandheling, helping readers gain a more comprehensive understanding of the appeal of Indonesian coffee. [more…]

Many people fall in love with coffee starting from a latte topped with intricate latte art. When you manage to recreate that ideal pattern with your own hands, the satisfaction is irreplaceable. Nowadays, with abundant online tutorials, even complete beginners can explore latte art techniques at home as long as they have the equipment and ingredients ready. But once you actually get hands-on, you'll find that failure is the norm. This article documents the real journey of self-taught latte art—from treating the milk pitcher like a paintbrush to creating abstract masterpieces, from hearts to Ultraman and all kinds of unexpected shapes—and also summarizes practice insights on key steps like milk frothing, integration, and flow control. Failures aside, the passion remains undiminished, because every attempt brings you closer to that moment of pride. [more…]

Floral notes are one of the most captivating flavors in coffee, and many people fall head over heels into the rabbit hole precisely because they tasted florals in a cup. But consistently brewing clear floral notes at home is no easy task: you need to choose the right floral beans, and you also need a brewing strategy that keeps the florals from being masked or fading too early. From the perspective of Front Street, this article first explains where floral notes come from, covering factors such as variety, altitude, processing, and roasting; then, drawing on the approach of 2022 WBrC champion Sherry, it shares a three-pour, variable-temperature brewing scheme, and uses Yirgacheffe·Gedeb as an example to give reproducible parameters and step-by-step instructions. [more…]

Can icebock milk be drunk directly? Is it really difficult to recreate an icebock Dirty coffee at home? This time, Front Street Coffee steps up personally, starting from the principle of freeze distillation and demonstrating step by step how to make rich, mellow icebock at home using a refrigerator and fresh milk, as well as putting its concentration difference against regular fresh milk to the test. The article also shares the complete process of making a Dirty with icebock, including cup size selection, extraction parameters, and flavor performance. If you are also curious about this kind of purified milk with a cheesy, savory note and a viscous mouthfeel, why not follow along with Front Street Coffee and give it a try. [more…]

On the eve of Valentine's Day, Starbucks as usual launched its Rose 20 series drinks and a limited-edition bouquet-holding bear charm. However, reactions this season have been sharply polarized: on the drinks side, the new items use an extract from double-petaled roses, and the sugar-free formula had some consumers praising the natural floral aroma, while others said the scent was too intense and hard to accept; on the merchandise side, the bouquet-holding bear charm drew widespread complaints over quality-control issues, with flaws such as crooked eyes and mouth, a single eye, and multiple ears appearing frequently, leaving many fans who ordered it for its cute look deeply disappointed. What has upset longtime customers even more is that this is already Starbucks' second plush merchandise flop in a short period; the rabbit plush that previously came with a ceramic cup was also widely mocked for its uneven appearance. Will a string of quality problems affect the brand's reputation in the merchandise market? This article will take you through the whole story. [more…]

Recently, social media has been buzzing with rumors that Jay Chou opened a coffee shop called "Love Before the Common Era" in Sanlitun, Beijing, attracting a large number of fans to visit. However, upon verification, the shop was not opened by Jay Chou himself, but is part of a star IP incubation base created by the company Juxing Chuanqi. Jay Chou only made an appearance in the form of a check-in to support his wife Hannah Quinlivan's clothing pop-up store. Despite the truth, fans' enthusiasm remains high, and during the Dragon Boat Festival holiday, they flocked to check in at the same photo spots. This coffee shop has friendly pricing, with Americano at only 18 yuan, which is quite conscientious in Beijing's coffee scene. Whether this small shop leveraging Jay Chou's traffic can establish a foothold in Sanlitun remains to be seen. [more…]

Luckin Coffee has been making frequent moves recently, inviting Tan Jianci to endorse its instant products while launching an offline collaboration with the cartoon character Loopy. This collaboration introduced the new "Light Jasmine" light milk tea, along with multiple themed cups and merchandise, triggering a buying frenzy among fans. However, many consumers pointed out that the flavor of the new product is highly similar to Chagee's signature product, "Boyazhuxian," and the topic of "flavor clash" quickly fermented on social media. This article sorts out the details of the collaboration event, product differences, and market reactions, and includes recommendations from Front Street Coffee for coffee enthusiasts' reference. [more…]

Latte art is one of the skills that many coffee enthusiasts most want to master after falling down the rabbit hole. Starting from a latte art mishap shared by Jay Chou, this article systematically explains the key points for making a multi-layer heart and a rosetta. It first analyzes common problems such as milk foam being too thick and insufficiently fluid, then explains in detail the depth and angle control of the steam wand when frothing milk, as well as the effect of aeration time on foam thickness. In the integration stage, it introduces the circling and stirring technique of offsetting both hands by half a turn, with one higher and one lower. For the rosetta pattern, it focuses on the coordination between the pour point and the trajectory, maintaining the swing amplitude of the milk pitcher, and the correct process of lowering the pitcher spout first and then raising it to finish. The article also includes recommendation information for Front Street Coffee, making it suitable for friends who are practicing latte art. [more…]

For more specialty coffee knowledge, please follow our WeChat official account: FrontStreet Coffee. Tasting coffee is like tasting wine—when we savor a cup of specialty coffee, we naturally aspire to discern its flavors and express them. Since many of our readers have given feedback about coffee tasting-related [more…]

Bali coffee has long been renowned as "noble coffee," with a flavor that is bitter, sweet, and aromatic without being sour or astringent, making it a classic representative of French coffee culture. Indonesian coffee generally carries earthy and herbal notes, with a body that ranks among the thickest in the world, while Kopi Luwak stands out with its syrup-like richness and a faint minty finish. Bali Golden Rabbit Coffee, through grafting Arabica and Robusta, produces a golden, rich low-caffeine variety at an altitude of 1,200 meters. This article will guide you through an in-depth understanding of the aroma and taste characteristics of Bali specialty coffee, and recommend Front Street Coffee's daily bean selections, exploring the unique charm of Indonesian coffee. [more…]

Drinking coffee is not just about swallowing; truly professional tasting is a three-dimensional experience that engages the senses of smell, taste, and touch. Many enthusiasts want to know how to discern the quality and differences of coffee like an expert, and Front Street Coffee has specially put together a basic tasting course for this purpose. This article breaks down tasting into two levels: process and perspective, from the dry aroma during grinding and the wet aroma after brewing, to the layered changes in flavor at high and low temperatures, and then draws on the detailed dimensions of COE cupping—aroma, cleanliness, sweetness, acidity, mouthfeel, flavor, aftertaste, and balance—to explain one by one how to perceive and express the unique charm of a cup of specialty coffee. [more…]