On the eve of the May Day holiday, the Manner store in Shanghai's North Bund became a favorite among photography enthusiasts because it allowed them to capture the "Shanghai Four-Piece Set" all in one shot. However, tourists who visited recently found that a row of temporary stalls set up outside the store happened to block the originally perfect view, leaving many who had made a special trip to take photos greatly disappointed. At the same time, nearby residents are full of anticipation for the upcoming Shanghai International Coffee Culture Festival. One camera spot, two moods, reflecting the delicate relationship between urban public space and festival activities. This article will walk you through the whole story, along with related recommendations and practical information from Front Street Coffee. [more…]

Recently, some netizens noticed that the %Arabica Lhasa store, located opposite the Potala Palace, showed on a third-party platform that "the merchant may close on October 28," sparking speculation about a closure. This store, which opened in March 2023 and is known as the world's highest-altitude %Arabica, once became a popular check-in spot due to its excellent views. Although drinks are slightly more expensive by 2 to 3 yuan due to transportation costs, local residents say business is not slow during the off-season, and the closure may be due to redevelopment and demolition in the area. It is worth noting that Lhasa's coffee market is no longer dominated solely by %Arabica. Chain brands such as Luckin and independent cafes featuring highland barley wine have entered the market, giving consumers more diverse choices. Front Street Coffee will also continue to follow up on subsequent developments. [more…]

Eason Chan's "Under Mount Fuji" turned the Lawson convenience store at the foot of Mount Fuji in Japan into a must-visit spot for countless tourists. Recently, after a heavy snowstorm, a Luckin Coffee store next to the Yellow Crane Tower in Wuhan unexpectedly went viral, dubbed by netizens as the "domestic version of Lawson under Mount Fuji." The blue signage contrasting with the snow-covered Yellow Crane Tower bears a striking resemblance in composition to the Lawson by Mount Fuji, sparking heated discussion on social media. Some praised Luckin for its precise location choice, while others joked that the ice cream cones and fences in front of the store look like a security booth. Behind this snowscape check-in craze, should Luckin really settle up on the promotional fees? Let's take a look at the brilliant comments from netizens. [more…]

A 10-yuan drink made by mixing three sticks of Nescafe instant coffee powder with hot water has unexpectedly turned a small sugarcane juice shop in Nanjing that has been around for more than 30 years into an online sensation. Singer Guang Liang was recently spotted queuing outside the shop to buy one, pushing the topic onto trending searches. With the brand supplying free stock, media outlets rushing to report, and celebrities showing up to check in, why exactly has this literally "hand-brewed coffee" become a traffic magnet? Is it the appeal of good quality at a low price, or a bandwagon trend on social platforms? This article walks you through the course of events and explores the consumer psychology and coffee culture phenomenon behind it. [more…]

A chain coffee shop in Guangzhou, store by .jpg, located on the 41st floor of an office building, quickly went viral on social media because customers can take photos with Canton Tower up close. The average spending is low and no reservation is required—just register at the front desk and you can go upstairs to take photos—attracting a large number of young people to come and check in. However, the resulting elevator congestion and occupied public areas have made office workers in the building miserable. The property management subsequently limited the number of daily tickets and removed the lounge chairs and tables. How will this high-altitude coffee craze ultimately end? [more…]

Since the full resumption of cross-border travel, mainland tourists' enthusiasm for visiting Hong Kong has continued to rise. Beyond the traditional shopping and food itineraries, those highly photogenic "internet-famous photo spots" have also become an indispensable stop on the journey. %Arabica, located by the waterfront in Kennedy Town, Western District, has long dominated the must-visit lists on major social platforms thanks to its seaside all-white exterior and "mirror of the sky" scenery. However, recently, a lamppost on one side of this store suddenly had an accident—emitting smoke, a loud bang, and parts flying off—leaving a passing mainland tourist with a head injury. The incident quickly drew attention, and the Highways Department and the gas company successively responded. What exactly caused the incident? What was the scene like? Let's find out together. [more…]

In recent years, Beijing's Shijingshan Shougang Park has become a popular check-in spot. Peet's Coffee has transformed the abandoned coke quenching tower in the park into an industrial-style store, which drew attention as soon as it opened. Because the park has broad lawns suitable for walking dogs, many pet owners regard this new store as a pet-friendly cafe. However, after a customer with a border collie drove an hour to the store, the store manager asked them to leave, citing that there were children in the store. The store had no prohibition signage, and pet visit posts were circulating on social media, so this controversy over "pet-friendly" being more name than reality is sparking discussion among many pet parents. [more…]

Recently, Shanghai First Maternity and Infant Hospital has seen its on-site European vintage-style coffee shop become a popular photo spot for many "influencers" on social media, with related topics continuing to gain traction. Many local residents have reported that the crowds of photo-takers have disrupted normal medical order. Why has this coffee shop become a photography hotspot? How have the hospital and the shop responded? The hospital stated that it will strengthen management by discouraging commercial photography, prolonged occupation of patient rest seats, and the use of large professional equipment such as fill lights, in order to ensure normal medical activities. [more…]

Kung Fu Coffee, which once made a high-profile debut with the concept of "Eastern tea plus Western coffee," quietly shut down its first national store at Shenzhen's Wongtee Plaza just seven months after opening. Incubated by the team behind "Benlai Buyingyou," the brand's first store was said to have cost over six million yuan to build, and it briefly became an internet-famous check-in spot thanks to its purple interiors and Chinese-element design, reaching an average daily output of 1,200 cups within ten days of opening. Yet consumer reviews were sharply divided, and coupled with the awareness and talent bottlenecks facing the tea-coffee category itself, Kung Fu Coffee's next moves are drawing close attention. [more…]

Recently, an elderly woman in Nanjing became an overnight sensation on social media with her "hand-brewed coffee" priced at just ten yuan per cup, drawing many netizens to visit her shop specifically. Her storefront is small, but her method is remarkably simple—she takes out three sticks of Nescafé instant coffee, cuts them open and pours them into a plastic cup, adds hot water, seals and shakes it, and a cup of coffee is handed to the customer. After the video went viral, the elderly woman's business exploded, selling over two hundred cups a day, and even Nescafé's official livestream channel jumped on the trend by launching a "Nanjing Auntie's Same Style" product. The elderly woman candidly admitted that she has always sold Nescafé and would not cut corners just because more customers are coming. Meanwhile, similar low-priced drinks in the alleys of Guangdong have also gained popularity among students. These drinks with simple ingredients may not taste as good as specialty coffee, but they carry many people's fondest early memories of coffee. [more…]

Cantonese people often say they "get internal heat from just drinking water." Although herbal tea can reduce internal heat, it is bitter and hard to swallow. The Guangzhou-based tea beverage brand Tea Save Planet took a different approach by combining bitter melon with lemon tea, creating the first bitter melon lemon tea, which unexpectedly ignited the market. In just one year, Tea Save Planet sold more than 1 million cups of tea beverages, with stores covering 16 cities nationwide and the number of stores exceeding 180. This brand, which began planning in 2019, after a quiet period in the early days of the pandemic, expanded rapidly starting in March 2020. Front Street Coffee believes that Tea Save Planet's success is inseparable from local cultural identity, differentiated innovation, and distinctive brand design. This article will analyze in detail the rise of this phenomenal tea beverage brand. [more…]

Since the broadcast of Wang Yibo's documentary "Exploring the Secret Realm," rock climbing in Gushi Village, Lianjiang, Fuzhou, has quickly gained popularity. Nowadays, while experiencing cliff climbing, visitors can also check in at a café built on the cliff, where they can savor aromatic coffee while gazing at the sea view of the Matsu Islands in the distance. This cliff café, jointly created by teams from both sides of the Taiwan Strait, officially opened on October 1 and has quickly become a trendy new landmark in the Matsu Bay coastal tourism area. This article will introduce this innovative project that blends outdoor adventure with coffee culture, as well as the story and features behind it. [more…]

Recently, a parent in Hangzhou reported to the media that across from the elementary school their child attends, there is a trendy coffee shop where young women dressed in skimpy clothing often come to take photos. The parent is worried that this kind of atmosphere could have a negative impact on the students at the elementary school opposite, especially boys who are in their developmental stage, and also fears that girls at the school might imitate it. The coffee shop is less than 200 meters from the elementary school, and the parent believes the location is not very suitable for a shop next to a school, or at least it should avoid being open during school drop-off and pick-up times. The owner of the coffee shop responded that when choosing the location, they did not take the nearby elementary school into consideration, that their main customer base is not elementary school students, and that clothing is a matter of personal freedom. Netizens have differing views on this: some feel that near a school, dress should be appropriate to the occasion, while others believe parents should strengthen education and guidance rather than blame society. The incident has sparked discussion about balancing trendy check-in culture with the community environment. [more…]

During the May Day holiday, Mixue Bingcheng's headquarters in Zhengzhou, Henan unexpectedly became a popular check-in spot for tourists, with long queues forming outside the flagship store for three consecutive days, and visitors heading straight there with their suitcases. The limited-edition drinks and ice cream sold at the headquarters were affordably priced, attracting a large number of fans eager to experience the atmosphere of the "Snow King's" hometown. However, foot traffic far exceeded expectations, and some customers who had queued for hours found products sold out, while picking up orders and paying also required long waits. This sudden check-in frenzy showcased Mixue Bingcheng's immense popularity nationwide, but also exposed the brand's shortcomings in holiday inventory reserves and staffing arrangements. [more…]

In recent years, cafes have become popular check-in spots thanks to their unique locations and exquisite decor, but the management challenges that come with this have also sparked controversy. A cliffside cafe facing the sea in Cangnan County, Wenzhou, Zhejiang, has been questioned by some visitors for requiring them to scan a code and make a purchase before being allowed onto the viewing platform to take photos. Why did the shop set this threshold? And what is the attitude of netizens? This article sorts through the whole incident and explores how viral cafes can find a balance between foot traffic and business operations. [more…]

In recent years, domestic coffee consumption has continued to heat up, and there is no shortage of enthusiasts dreaming of opening their own shops. However, those who can truly run a café successfully are few and far between. Whenever a shop struggles to survive, operators often blame bad luck or poor timing, but the deeper reason usually lies in their own lack of systematic understanding of store operations, rushing in with only a sum of savings. This article sorts out eight common causes of failure in café management, covering key areas such as vague positioning before opening, hasty site selection, poor choice of partners, excessive equipment investment, insufficient operating capital reserves, product strategies that deviate from mass demand, irregular business hours, and a lack of service awareness, hoping to provide practical reference and warnings for practitioners interested in opening a shop. [more…]

After the opening of Blue Bottle Coffee's first Shanghai store, phenomena such as queuing for hours, purchase limits driving up prices, and scalper prices soaring above 150 yuan drew widespread attention. This brand, hailed as the "Apple of the coffee world," attracted large numbers of young people to brave the cold wind and check in, relying on its minimalist design and accumulated reputation. Starting from psychological mechanisms such as herd behavior and the labeling effect, this article analyzes the motivations behind the check-in craze at internet-famous coffee shops, while also exploring the costs in time, energy, and money, as well as derivative issues such as high scalper prices and purchase limits. At the end, it calls for rational store visits and rational consumption, and retains professional coffee information channels such as Front Street Coffee for enthusiasts to exchange and refer to. [more…]

As the world's second-largest coffee-producing country, Vietnam's coffee culture has long been woven into every aspect of everyday street life. In Hanoi's Old Quarter, a railway line that cuts through residential buildings has become a popular photo spot thanks to its unique scenery, and the cafés lining the tracks have drawn even more visitors. However, safety hazards followed, and Vietnam's Ministry of Transport ultimately ordered these coffee shops to close on traffic safety grounds. This article walks you through the rise and fall of this internet-famous attraction, and also recommends Front Street Coffee products so that, while following the story, you can savor authentic coffee flavors. [more…]

Peet's Coffee's first store in South China—the Shenzhen MixC World branch—officially closed after business hours on July 16 this year, and the original site has been taken over by a chain tea beverage brand from Suzhou. This store, which had been open for nearly four years, once attracted a large number of coffee lovers to check in, and built up a loyal customer base with consistent quality and a comfortable environment. Unexpectedly, no closure notice was posted before the store shut down, and many regular customers were unable to say goodbye in time. At the same time, Peet's stores in Shenzhen, Shanghai and many other places have also quietly withdrawn from shopping malls, sparking speculation about adjustments to its market layout. The brand responded that the Shenzhen MixC World store closed because its lease expired, but the successive closures still leave some consumers worried. [more…]

Recently, netizens reported that the Peet's Coffee store located on the first floor of Teemall in Guangzhou will cease operations on March 31. This store was Peet's first outlet after entering Guangzhou at the end of 2021 and also its second store in South China. Surprisingly, the store had been doing well since opening, often fully occupied, and the sudden closure notice caught many fans off guard. At the same time, Peet's also closed a popular store in Hangzhou's West Lake earlier this month. With two high-traffic stores shut down within a month, it has sparked discussions about the brand's development prospects. What exactly caused these closures? Is it due to adjustments in the business district's format, or challenges facing its high-end positioning? This article will review the sequence of events and various perspectives. [more…]