How Did the Luckin Coffee Store Photo Go Viral?

After a heavy snowstorm in Wuhan, a Luckin Coffee store beside the Yellow Crane Tower drew wide attention online. Photos showing the shop's blue signboard against the snow-covered tower closely resemble the well-known Lawson convenience store shot at the foot of Mount Fuji in Japan, prompting social media users to call it a domestic version of that scene.

Much of the discussion centered on Luckin's location choice, with commenters praising the site and joking that the traffic cones and fence in front of the coffee store look like a security booth. The comparison echoed Eason Chan's song about Mount Fuji, which helped turn the Lawson spot into a tourist stop.

Eason Chan's "Under Mount Fuji" turned the Lawson convenience store at the foot of Mount Fuji in Japan into a must-visit spot for countless tourists. Recently, after a heavy snowstorm, a Luckin Coffee store next to the Yellow Crane Tower in Wuhan unexpectedly went viral, dubbed by netizens as the "domestic version of Lawson under Mount Fuji." The blue signboard contrasting with the snow-covered Yellow Crane Tower bears a striking resemblance to the Lawson under Mount Fuji in composition, sparking heated discussion on social platforms. Some praised Luckin's precise location choice, while others joked that the traffic cones and fence in front of the store look like a security booth. Behind this snow-scene photo-taking craze, does Luckin really owe someone a promotion fee? Let's take a look at the netizens' wonderful comments.

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"Once wandered along the snowy road, why shed tears for good things, who can privatize Mount Fuji with love" — Eason Chan's song "Under Mount Fuji" has given many netizens traveling to Japan one more must-visit place — the Lawson convenience store at the foot of Mount Fuji. Many tourists take photos here as a memento, and it has become one of the popular check-in spots.

Whether under the pale blue sky of early spring or the afterglow clouds encountered in summer, the Lawson convenience store at the foot of Mount Fuji always pairs beautifully with the natural scenery. That leisurely, cozy atmosphere in the photos infects every viewer, so much so that check-in photos of the "Lawson under Mount Fuji" shared by netizens are often seen on social platforms.

Recently, against the backdrop of white snow in the cold winter, a photo taken by a netizen of the "Luckin convenience store under the Yellow Crane Tower" attracted a great deal of attention. With a composition strikingly similar to the "Lawson under Mount Fuji," Luckin Coffee's blue signboard stands out particularly in the snowy weather, complementing the Yellow Crane Tower with its snow-covered eaves behind it.

"Although there's no Mount Fuji in China, there's the Yellow Crane Tower!" Netizens seemed to have found a domestic alternative to the "Lawson under Mount Fuji," and many asked in the comments about the exact location where the photo was taken. Some netizens who had originally planned to visit Wuhan directly added this Luckin Coffee store to their must-check-in list, their eagerness to "come here for a photo" evident in their words.

For a while, netizens couldn't help but exclaim, "Luckin really knows how to pick a spot — every year tourists will pack this place," "Luckin is pretty good at choosing locations," "LOL, Luckin is so good at finding places to open stores, they'll be winning big time in summer," "They know how to pick a location," "Luckin chose a great spot."

To be fair, the blue signboard of Luckin in the photo appears at just the right moment, instantly maxing out the romantic atmosphere of the snowy day. No wonder netizens say Luckin understands business well, choosing a photogenic location to open a store, giving netizens who can't travel abroad but want the same photos as the "Lawson under Mount Fuji" one more great place to go.

However, some netizens' attention drifted elsewhere. They noticed the traffic cone barriers and iron-gray fence in front of the Luckin store in the photo and slowly remarked, "It looks like a security booth." If this netizen hadn't mentioned it, many wouldn't have thought so, but once they did, quite a few agreed: "This Luckin looks a lot like a traffic police kiosk," "Just like a police station," "Total security booth vibes."

The police kiosks commonly seen in cities mostly use blue-and-white color schemes, plus red-and-white warning cones and fences — if not for the Luckin photo, one might really mistake it for the security duty room downstairs. This shows that when taking photos, the camera should be moved up a bit to keep the misleading elements out of the frame.

But some netizens also believe that if the Luckin store's signboard is highlighted, then these check-in photos are undoubtedly the best promotion for Luckin. So some netizens called out to Luckin, urging them to quickly settle the promotion fee, or run more 9.9 promotions to attract more netizens to visit the store and take more free promotional photos.

Image source: Xiaohongshu

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The above content is compiled by CoffeeHunters, a coffee news website.