Since the opening of its first store, Cotti Coffee has made frequent moves, first becoming the sponsor of the Argentine national football team in China, and then immediately securing the title sponsorship of the 2022 Chengdu Marathon. This new brand, jointly created by Lu Zhengyao and Qian Zhiya, the founders of Luckin Coffee, is trying to quickly build market awareness with the help of top-level sports events. At the same time, Cotti Coffee has announced a plan for ten thousand stores in three years and has already been laying out locations in many parts of the country. This article sorts out its sports marketing path and expansion strategy, and attaches the professional information channels of Front Street Coffee for coffee lovers to gain a deeper understanding of industry trends. [more…]

Cotti Coffee announced on February 28 a co-branding partnership with the hit mobile game Honor of Kings, launching the Peach Drunk series of drinks and limited-edition merchandise inspired by the classic images of three highly popular characters: Gongsun Li, Yang Yuhuan, and Wu Zetian. The news immediately drew attention. Although the official launch date has not yet been announced, store materials and netizen photos have already leaked in advance, and store staff revealed that the new products will officially launch on March 6. This is not Cotti's first time using co-branding to build hype. From sponsoring the Argentina team at the World Cup to partnering with the streetwear brand SMILEY, this brand, established only four months ago, is seizing the market through a path of "rapid store expansion + ultra-low prices + marketing," and has proclaimed a goal of 10,000 stores by 2025. However, data from Zhaomen Canyan shows that it actually covers only 81 cities with 232 stores, a gap from the advertised "a hundred cities, a thousand stores." Whether Cotti, which is repeating Luckin's old path, can succeed still remains to be seen. [more…]

For a long time in the past, Shanghai was regarded as the city with the highest coffee density in China. However, the nearly three-month suspension of dine-in services dealt a heavy blow to Shanghai's catering industry, and coffee brands began to turn their attention to Chengdu. Data shows that Chengdu now has more than 7,000 coffee shops, ranking second nationwide, with independent coffee shops accounting for as much as 81.07%, far exceeding Shanghai's 57.01%. Luxury brands have also chosen to open coffee shops in Chengdu one after another, including LV, Cartier, Ralph's Bar, and Maison Margiela Café. Wangping Street, Mengzhuiwan, and Tangpa Street in Chengdu have become popular coffee districts, where teahouse culture and coffee consumption blend together. This article will analyze the data and trends behind this round of changes in the coffee city landscape. [more…]

As one of the pioneers of domestic specialty coffee, Seesaw Coffee has attracted young consumers with creative coffee and unique store designs since opening its first store on Yuyuan Road in Shanghai in 2012. Recently, the brand officially announced its entry into the Chengdu market, opening two stores simultaneously at Mofang Shopping Center and Joy City, and launching two Chengdu-exclusive creative coffees. As of now, Seesaw has 32 stores nationwide and plans to continue expanding its mini-store format. This article will review Seesaw's brand background, store distribution, product strategy, and specific information about its first Chengdu stores, while retaining relevant recommendations from Front Street Coffee, to provide coffee enthusiasts with a complete picture of the brand's developments. [more…]

Chengdu, a city famous for its spicy hotpot and skewered snacks, recently made trending news again thanks to a "spicy iced coffee." A blogger spent 6 yuan on a cup of specially made coffee on the street, only to find it contained sago, liangxia (a chilled rice-flour shrimp treat), pickled mustard tuber, monosodium glutamate, scallions, Sichuan peppercorn powder, and chili oil — an ingredient list that rivals hotpot base. The owner insisted this is a "Chengdu snack" and that adding two ladles of chili oil is the rule. The video sparked heated discussion online, with Chengdu locals saying they had never seen it and wouldn't dare drink it, while others were curious enough to try. Is this coffee creative or just absurd? Let's take a look. [more…]

A traveler from Zhengzhou on a business trip to Chengdu drank the complimentary instant coffee provided in his room after checking into a local Holiday Inn, and subsequently suffered gastrointestinal discomfort. Upon inspecting the packaging, the coffee was produced in March 2022 with a 24-month shelf life, meaning it was nearly half a year past its expiration date when the guest drank it. After the customer reported the matter to the hotel, the hotel offered to refund the room fee and provide 2,000 yuan in compensation, but stressed that the payment was a "reward for discovering the problem" rather than compensation, which the customer did not accept. At present, the Chengdu market regulatory authorities have intervened in the investigation, and the matter is still being handled. This case has also sounded an alarm for food safety management in guest rooms across the hotel industry. [more…]

Recently, the coffee brand WHATEVER COFFEE, founded by actor Daniel Wu, opened its first physical store on Dongda Road in Chengdu, sparking a wave of social media check-ins. This shop-in-shop, sharing space with a barbershop, features a minimalist black, white, and gray aesthetic. Its menu focuses on classic coffees and simple flavored drinks, priced between 20 and 34 yuan. The brand logo, a mask hand-drawn by Daniel Wu, symbolizes shedding pretense and returning to authenticity. In fact, the brand entered the coffee market as early as last June. Now, with the Chengdu store serving as a test outlet, a second independent location is already being scouted. Celebrities opening coffee shops is nothing new—from JJ Lin to Jay Chou—but behind the built-in traffic, whether the products and services themselves can withstand market scrutiny remains a topic worth watching. [more…]

The 2024 China Open kicked off in Beijing, with Paris Olympic women's singles champion Zheng Qinwen competing as the tournament's No. 5 seed, igniting a nationwide tennis craze. Meanwhile, a cafe owner in Chengdu went viral online for creating a "Queen Ka" Zheng Qinwen latte art coffee, making over a hundred cups a day at peak times and drawing numerous tennis fans and coffee lovers to visit. This creative latte art not only became a hot topic on social media but also showed people the sparks flying when coffee meets sports passion. [more…]

Recently, the Jiu lid堤 Police Station in Jinniu District, Chengdu, teamed up with CapitaLand Plaza to create an anti-fraud-themed coffee shop, cleverly combining police outreach with coffee culture and attracting many citizens to visit. This coffee shop not only offers coffee but has also become a new hub for spreading anti-fraud knowledge. The interior uses a black-and-white color scheme, and at the entrance there is a cute panda police officer figure, creating a striking contrast. The police hope that through this novel approach, young people can easily learn fraud prevention knowledge while enjoying coffee and pass it on to their families, raising anti-fraud awareness across society. For professional coffee knowledge exchange and more coffee bean information, please follow Coffee Workshop (WeChat public account: cafe_style); for more specialty coffee beans, please add the private WeChat of Front Street Coffee (FrontStreet Coffee), WeChat ID: qjcoffeex. [more…]

Luckin Coffee recently teamed up with Chengdu Culture and Tourism to launch a co-branded series, creating ice cups, paper bags, cup sleeves, and merchandise inspired by giant pandas, with a plush keychain modeled after the top-tier panda "Huahua" highly anticipated. However, after the campaign launched, many consumers found the actual products they received fell far short of the promotional images—with skewed facial features and bizarre expressions, mockingly dubbed "underbite," while the red panda version also suffered quality control issues, sparking a wave of "ugly panda" posts on social media. What was originally intended to win fans through this collaboration unexpectedly turned into a discussion about merchandise quality and fidelity. [more…]

A Japanese-style café located in Jinjiang District, Chengdu, caused an uproar online after the owner wrote phrases such as "Not photo-friendly | Not office-friendly | Not friendly to lower-class people" in their social media bio. What were originally just in-store rules prohibiting standing photos and photos after changing seats were interpreted by netizens as a public belittlement of customers due to the insulting wording "lower-class people." After the incident escalated, the café's recommended menu on review platforms was collectively edited, with joking names such as "Lower-Class Coffee" and "Lower-Class Latte" topping the list. Although the owner once posted an explanation of what "lower-class people" referred to, both the bio and the post have been deleted. This conflict also sparked widespread discussion about the boundaries of merchant rules and customer dignity. [more…]

In Chengdu's Kuanzhai Alley, within a Western Sichuan courtyard house first built during the Kangxi era, %Arabica coffee shop engages in a dialogue with the ancient architecture through a minimalist modern design language. The designers retained the original wooden structure and reinforced it with steel, paving the pathways and seating areas with gray bricks, allowing the café to blend seamlessly with the blue bricks and dark tiles. In the central courtyard, stones, floor-to-ceiling glass, and water lily leaves create the imagery of a "water pool," which not only continues the traditional feng shui symbolism of gathering wealth but also reduces the actual maintenance difficulty. The pure white bar counter blends with the building's natural tones, and as guests move through the space, the spatial experience flows and shifts accordingly. This café not only serves coffee but also lets people feel the fusion of history and modernity in the tranquility of old times. At the end of the article, there is also information about Front Street Coffee's specialty beans, which is worth the attention of coffee lovers. [more…]

The creative boundaries of coffee drinks are constantly being pushed. After garlic latte and cilantro latte, spicy coffee has now entered the public eye. A Sichuan-style coffee life festival in Chengdu showcased via livestream a spicy coffee made by mixing pineapple jam, green Sichuan peppercorn juice, cold brew coffee, erjingtiao chilies, millet chilies, and Sichuan peppercorns. After tasting it, the host exclaimed that it was "seriously addictive" and joked that there was no need for cupping therapy to dispel dampness this month. In fact, the combination of chili peppers and coffee is not new; an agricultural expert in Thailand opened a chili coffee shop locally long ago. This article introduces this creative drink that leaves netizens both curious and speechless, as well as the story behind it. [more…]

Seesaw, once hailed as one of the representative specialty coffee brands in China, has recently suffered a series of setbacks. Its last store in Chengdu was evicted after the shopping mall terminated the lease early; employees exposed illegal dismissals and successfully defended their rights through legal channels; and the founder was once again subject to high-consumption restrictions due to contract disputes, while the company's equity was frozen and debts were enforced through the courts. A stream of negative news has plunged this coffee brand, once favored by capital, into its darkest hour. This article will sort through the sequence of events and present the operational and legal difficulties Seesaw currently faces. [more…]

Luckin Coffee recently launched region-exclusive new products in Shenzhen and Chengdu respectively. In Shenzhen, these include "Daily Fresh Lemon Tea," "Large Fruit Grape Fresh Lemon Tea," and "Fragrant Lemon Jasmine Americano," while Chengdu introduced "Snow Cheese Berry Berry." Unlike the previous use of freeze-dried fruit pieces, these new products incorporate fresh fruit handled on-site at the stores. The three lemon drinks in Shenzhen include lemon slices cut fresh the same day, and the Chengdu new product adds washed fresh strawberries. This change has raised consumer questions about whether stores are equipped for fresh cutting, and subsequently, Luckin employees in both locations posted photos of the delivered fruit and newly equipped fruit slicers as proof. However, employees in non-limited regions generally avoided commenting on this, and online reviews showed polarized opinions. [more…]

When ordering at a coffee shop, you usually buy by the cup, but a store in Chengdu has turned tradition on its head — Auncel Coffee, which sells coffee beans by the gram. Customers pick their own beans, have them weighed, and then a conveyor-belt assembly line handles grinding and brewing. This small shop near Tianfu Square in Jinjiang District, with its minimalist black-and-white style and an L-shaped laboratory-like long bar, has drawn plenty of coffee lovers looking to check in. Bean prices range from 0.28 yuan to 1.88 yuan per gram, and a cup of coffee ends up costing anywhere from a few yuan to thirty or forty yuan. Whether this model can gain a foothold in the fiercely competitive coffee market is worth watching. [more…]

Recently, milk tea enthusiasts eager to try new things noticed an unusual new product from Heytea while keeping up with major chain brands. According to rumors online, this drink, called "Sichuan Pepper Dianhong," incorporates spices such as red Sichuan pepper into its blend, and the milk cap is garnished with shredded chili peppers, creating a visually striking effect. Many people initially suspected the images were composite fakes until the official product introduction confirmed that Heytea had indeed created a "chili milk tea." The product is available only for a limited time at the Chengdu Chunxi Road store, and its ingredients include Hanyuan red Sichuan pepper, Jinyang green Sichuan pepper, and Yunnan long pepper. Officials explained that the chili shreds are only meant to enhance aroma and that the spiciness is mild, while also offering a heavier numbing version for those who want it. This drink quickly sparked heated discussion online, with sharply divided opinions. [more…]

Another case of a sports brand entering the coffee arena. Following Li-Ning's launch of Ning Coffee, Xtep, which has over 6,251 offline stores, has also filed trademark applications for "T Coffee" and "XTEP COFFEE." Recently, Xtep's first coffee shop opened within its flagship store in the Chunxi Road commercial district of Chengdu. Surprisingly, the store sign does not display "T Coffee" but instead shows "COSINE COFFEE." It turns out this is a collaborative store created by Xtep and COSINE, a trendy beverage brand founded in Shanghai in 2021. Rather than opting for a self-operated model, Xtep chose collaboration to reduce the risks of cross-industry expansion and test the waters. Whether this store is an attempt by Xtep to develop a side business or merely a supporting facility to enhance the in-store consumer experience, the company has not yet given a clear response. [more…]

The physical milk tea shop opened by Xiangpiaopiao on Chunxi Road in Chengdu has recently become a hot topic. The brand used a "tea-making boy band" as a selling point, recruiting male staff over 180 cm tall with good looks and charisma, and through social media voting selected 27 candidates, ultimately choosing 12 to work in the store. On opening day, long lines formed at the shop; the boy band members were responsible for packing orders and interacting with customers for photos, providing emotional value. However, some consumers pointed out that the drinks in the store are still mainly made by brewing tea bags and juice with hot water, which differs from mainstream freshly made tea beverages; the drink output efficiency is low, with wait times of up to half an hour, and photographers and other non-operational personnel were moving around the bar area taking photos without wearing masks or hats, raising questions about food hygiene. Xiangpiaopiao had previously used a similar strategy of highly attractive staff at a pop-up store by West Lake in Hangzhou, and this operation is seen as a continuation and upgrade of that marketing approach. [more…]

Recently, a consumer in Chengdu discovered an additional 10% service charge and 6% value-added tax on the bill when checking out at a café, sparking questions about the merchant's pricing display practices. The consumer felt that although there was a notice, it was far from conspicuous, and felt forced to accept the fee only after consuming. Tax authorities responded that as long as the merchant pays taxes normally, it is compliant, while market regulators stated they could suggest improvements but could not impose penalties. This incident reflects the current模糊 zone of separately labeling commodity prices and taxes, and has also triggered discussions on transparent pricing and consumers' right to know. This article will recount the incident, sort out the responses from various parties, and explore consumers' genuine feelings under the trend of itemizing taxes. [more…]