How does an anti-fraud coffee shop fit into local coffee culture?

The Jiulidi Police Station in Chengdu's Jinniu District worked with CapitaLand Mall to open an anti-fraud-themed coffee shop that doubles as a police service point. It opened on January 11 and drew crowds of residents who came to look around and take photos. Officers are not selling coffee; the storefront serves as a venue for explaining fraud prevention to the public.

The interior uses a black-and-white anti-fraud color scheme, and a panda police officer figure stands at the entrance. The station calls this Chengdu's first police service point built together with a commercial district, so the shop works as a frontline site for outreach and a space where officers and citizens interact.

Recently, the Jiulidi Police Station in Jinniu District, Chengdu, teamed up with CapitaLand Mall to create an anti-fraud-themed coffee shop, cleverly combining police outreach with coffee culture and attracting many citizens to visit and take photos. This coffee shop not only serves coffee but has also become a new venue for anti-fraud knowledge promotion. The interior uses black and white as its main color scheme, and at the entrance stands a cute panda police officer figure, creating a delightful contrast. The police hope that through this novel approach, young people can easily learn anti-fraud knowledge while enjoying coffee, and pass it on to their family members, raising anti-fraud awareness across society. For professional coffee knowledge exchange and more coffee bean information, please follow Coffee Workshop (WeChat public account: cafe_style); for more specialty coffee beans, please add private WeChat Front Street Coffee (FrontStreet Coffee), WeChat ID: qjcoffeex.

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On January 11, at a plaza in a commercial district in Chengdu, Sichuan, an "anti-fraud coffee shop" themed around police and anti-fraud elements officially opened, attracting a large number of citizens to come and experience it. This coffee shop is integrated with the Jiulidi Police Station's police service point, located right next door.

The coffee shop was jointly launched by the Jiulidi Police Station of the Jinniu District Branch of the Chengdu Public Security Bureau and the management of CapitaLand Mall. The interior uses "black and white" as the anti-fraud theme colors, and at the entrance stands a charming "panda police officer." This adorable contrast makes the coffee shop the most eye-catching presence on the entire street.

However, it should be noted that this is not police officers selling coffee, but rather police comrades using this venue to popularize anti-fraud knowledge to the public.

As Chengdu's first police service point jointly built with a commercial district, this place will become a frontline venue for anti-fraud outreach, while the coffee shop serves as a functional space for police-citizen interaction.

As is well known, in the past, anti-fraud outreach mostly used traditional methods such as hanging banners, holding community meetings, police distributing flyers, text messages, or app push notifications. These methods struggle to attract attention because today's society has numerous information channels and the public's capacity to absorb information is limited. The coffee shop format of anti-fraud outreach, however, is more likely to leave an impression.

In addition, combining cartoon characters with police identity is a novel approach that immediately breaks the stereotypical image of stern police officers and brings police and citizens closer together.

To enhance the promotional effect, the coffee shop also prints witty anti-fraud slogans on cup sleeves and straw holders, such as "Wealth management gurus will take you flying, but beware of getting crushed to dust" and "Peaches and pears are absolutely amazing, but beware of cunning scammers." This way, with every sip of coffee, anti-fraud knowledge goes down with the coffee, and we too can become intellectuals with "ink" in our bellies.

It is understood that the police service point next to the coffee shop normally has police officers on duty, responsible for handling disputes and helping lost persons and other police matters. (This might be the coffee shop with the most sense of security...) During special holidays or legal awareness months, police officers will also proactively come to the coffee shop to conduct legal education or anti-fraud knowledge sessions.

After the anti-fraud coffee shop opened, it quickly attracted many young customers to visit. The police comrades also expressed hope that by combining with the coffee culture loved by today's young people, they can attract them to learn about anti-fraud knowledge, and then pass it on to their elders at home, raising everyone's anti-fraud and anti-theft awareness, and reducing the occurrence of fraud cases.

Nowadays, public security bureaus in many regions have begun to "collaborate" with cafes or coffee brands, allowing people to learn more anti-fraud knowledge while drinking coffee. It seems that police comrades have really gone to great lengths to protect everyone's wallets and ensure people can go home with full pockets to enjoy a good New Year.

Image source: Internet

The above content is compiled by CoffeeHunters, a coffee news website.