On September 14, Chagee launched a new freshly brewed milk tea called "Golden Crow Soaring," combining Xinhui green tangerine with Yunnan Pu'er and championing the concept of modern Eastern tea. The accompanying "Golden Crow Soaring blind-bag badges" merchandise sparked a collecting frenzy, with the four zinc alloy badges becoming a new target for figure collectors. Yet reviews of the drink itself are sharply polarized—some praise its rich layers, while more people complain that the oolong flavor is too heavy, with a medicinal taste or even a dog-poop note. Veteran tea drinkers suggest drinking it with regular sugar to ease the bitterness. This article sorts through the taste controversy surrounding the new product and the merch-collecting guide, offering reference for coffee and tea enthusiasts. [more…]

Chagee once launched a free custom cup sticker printing campaign, allowing users to upload images to create milk tea cup stickers. However, many fans used third-party tools to bypass the review process and printed photos of celebrities such as Zhang Linghe as cup stickers, sparking widespread discussion online. Recently, the official function for printing cup stickers was suddenly shut down, with the page displaying "Custom Fu Stickers Are Being Upgraded," catching many fans who had not yet printed their exclusive cup stickers off guard. Lawyers pointed out that unauthorized reproduction of photographic works carries infringement risks, and if used for dissemination, exchange, or sale, it clearly infringes on celebrities' portrait rights and photographers' copyrights. The brand may also bear joint liability for failing to establish an effective review mechanism. This article sorts out the entire incident and analyzes the legal issues and responsibilities of all parties involved. [more…]

Recently, Chagee launched a "bring your own cup and get 5 yuan off" promotion at some stores, sparking heated discussion among consumers. This discount model has long been common in the coffee industry, especially since Manner has offered a 5 yuan discount for bringing your own cup for many years, leading many to speculate whether Chagee is imitating Manner. However, this promotion is not uniform nationwide, but limited to regions such as Beijing, Shanghai, Sichuan, and Liaoning, and the rules vary from place to place. Some consumers have noticed that when preparing drinks, staff still use a paper cup first before pouring into the customer's own cup, which has been questioned as contradicting the original environmental purpose. Meanwhile, amid the fierce subsidy battle in food delivery, the value of the bring-your-own-cup discount is also being tested in terms of cost-effectiveness. This article sorts out the details of the promotion and various viewpoints, and mentions related recommendations from Front Street Coffee. [more…]

Recently, a heated discussion about "fully labeled Chagee" has erupted on social media platforms. Customers have posted photos of takeaway cups covered with dozens of labels, which at first glance look like a deluxe toppings combo, but on closer inspection, apart from one label showing the drink name, all the rest read "this store's merch has been given away." Behind this baffling behavior is customers exploiting zero-yuan prompt items on delivery platforms to bulk-add products, causing store label printers to indiscriminately print out a pile of invalid stickers. Staff, facing a sudden "order surge" that turned out to be a false alarm, grumble that this wave of manipulation both wastes supplies and adds to their workload. So what exactly is going on? Let's take a look. [more…]

The Chagee x "Ne Zha 2" collaboration officially launched today. Fans, who had been eagerly awaiting it, rushed to place orders for the limited-edition merchandise. However, on the very first day of the campaign, problems such as material shortages, mismatched packaging, and inconsistent execution across stores came to light, triggering strong dissatisfaction among consumers. By contrast, the earlier Cotti Coffee x "Ne Zha 2" collaboration was praised as "textbook-level" for its timely after-sales service and genuine sincerity. Chagee's chaotic performance this time has left many fans openly disappointed, with some even joking that they "couldn't even copy the homework properly." This article reviews the specific problems and consumer feedback from the first day of the campaign, and looks back at Cotti's successful experience, offering a comprehensive perspective for coffee and tea beverage enthusiasts. [more…]

Recently, a review video about the milk tea ingredient "Bingbrow" sparked widespread discussion on social media. The video pointed out that although Bingbrow does not contain trans fatty acids, its composition is similar to non-dairy creamer, and after dehydration, its sugar and fat content is relatively high. This plunged Chagee, which promotes "0 non-dairy creamer, 0 creamer" as its selling point, into a public opinion storm, and consumers began to question the healthiness of its products. Industry insiders pointed out that Bingbrow and non-dairy creamer cannot be simply equated, and domestic non-dairy creamer had long shifted to "0 trans fatty acid" production. Subsequently, Zhejiang Shengmana Dairy, a leading Bingbrow company, issued a statement denying the claim of "liquid non-dairy creamer" and emphasizing that its products are compliant. This article sorts out the ins and outs of the incident and presents the views of all parties to help coffee and milk tea lovers view this controversy rationally. [more…]

Chagee recently launched the second wave of its "Ne Zha 2" co-branded limited-edition packaging across stores nationwide. The popular character Ao Guang is printed on paper bags and takeaway cups, sold in a bundle with "Seeking Fragrance Camellia." Buying one cup earns you a matching paper bag. As soon as the news broke, fans rushed to buy them, but after receiving the actual products, they were greatly disappointed: the pattern on the cup body has severe ghosting, so much so that people joked you'd need 3D glasses to see it clearly. The color difference between the themed cup, paper bag, and poster is obvious, and the details are blurred into a mosaic. Many consumers pointed out that the first batch of packaging had already suffered from problems like blurry printing and fading. They had expected the brand to improve its craftsmanship, but unexpectedly the second batch still flopped. In addition, some stores did not use the themed cups as advertised, which harmed the rights of delivery customers. As coffee enthusiasts, Front Street Coffee has also noticed this co-branded merchandise quality control controversy. This article will sort out the whole story and consumer feedback. [more…]

Recently, there have been reports that Chagee sets a strict upper limit on the number of negative reviews for its stores: no more than three negative reviews per ten thousand orders, otherwise the pay of all staff will be affected. Although the brand responded that this claim is untrue, discussion around its assessment mechanism continues. From store tier classification to employee performance deductions, from visiting customers to beg for review deletion to paying teams to handle them, a series of practices reflects the tea beverage industry's extreme sensitivity to customer reviews amid rapid expansion. This article will sort out the sequence of events, employee disclosures and the official response, and explore the management logic and controversies behind this assessment method. [more…]

Yesterday, the topic of "the first cup of milk tea in autumn" sparked widespread attention on social platforms, with orders at chain tea beverage brand stores surging, and some stores surpassing a thousand cups in sales within a short period. Under the pressure of the order surge, a scene appeared at a Certain Tea store where a JD delivery rider entered the bar area to assist with packing. After the video circulated, it triggered polarized discussions among netizens. Some praised the rider's goodwill in proactively helping, while others questioned whether non-store employees entering the operation area complies with food safety regulations. Surrounding bar operation permissions, health certificate requirements, and store management systems, various viewpoints clashed, and the incident quickly became a hot topic of discussion. [more…]

As new tea beverage brands accelerate their overseas expansion, the density of milk tea shops abroad still lags far behind that in China, making it hard for many students studying overseas to grab a cup of familiar milk tea whenever they want. As a result, some have used existing Starbucks materials to concoct a so-called secret recipe that supposedly comes close to the flavor of Chagee, and it has spread rapidly on social platforms. Can this custom drink truly replicate the taste of Chinese-style milk tea? Different consumers have given wildly different reviews. This article will break down the specific composition of the recipe, the hands-on feedback, and the points of controversy, to help coffee and tea drinkers take a rational view of the so-called "affordable substitute" phenomenon. [more…]

After lying dormant for most of the year, Chagee has finally launched a new product line, the "Return to Yunnan" ripe pu'er series, bringing three drinks at once. Among them, "Clouds Rolling with Pine Wind" boldly adds dried beef flakes and black truffle, breaking away from the brand's previous light milk tea direction. However, after launch, consumer feedback has been polarized: some praise its innovation, while others bluntly say the combination of beef and black truffle tastes like barbecue dipping sauce. What surprised longtime users even more is that the new packaged cup is only about 350ml, a considerable reduction from the regular medium cup, yet the price is higher than the classic "Boyya Juexian," sparking discussion about value for money. This article sorts through the new product lineup, taste reviews, and cup-size controversy, and includes related recommendations from Front Street Coffee for coffee and tea beverage enthusiasts to reference. [more…]

After a year, Bawang Chaji's summer limited edition "Summer Dream Melon" has returned to stores nationwide amid the clamor of many fans, and the brand has also launched limited-edition merchandise and green-themed packaging, sparking a wave of buying frenzy. However, the first batch of consumers who tried it gave polarized feedback: longtime fans thought the tea flavor was too strong and the melon aroma had weakened, far from the taste in their memories; new customers felt it tasted like the familiar cantaloupe popsicles or toothpaste from childhood. Netizens engaged in heated discussions over whether the formula had been adjusted and whether the ingredients had been changed. This article will take you through the return of this popular item from beginning to end and organize the views of all sides, to see whether this cup of "Summer Dream Melon" is still the same white moonlight it once was. [more…]

Recently, a customer picking up an order at a Chagee store noticed that staff had stacked labeled paper cups one inside another, with their own cup at the very bottom. This raised concerns about possible food contamination from the cup walls coming into direct contact with the inside of another cup. The post quickly sparked widespread discussion: many bubble tea shop employees pointed out that unused paper cups are already stacked when they leave the factory, and that stacking cups during peak hours is a common practice to save counter space and speed up service. But most consumers were not convinced, noting that brands such as Starbucks, Luckin Coffee, and Heytea have explicit rules against this practice. Behind this debate lies the real dilemma facing tea beverage stores as they try to balance the pressure of order surges with hygiene standards. [more…]

CHAGEE recently launched its winter new product "Qingshan Qigu" across its nationwide stores, featuring Wanxi yellow large-leaf tea paired with brown rice buckwheat and milk. The official description highlights its rich aroma of scorched rice and roasted rice. However, after this new product hit the market, consumer feedback has been sharply polarized—aside from disputes over the flavor, a large number of netizens have complained on social media about being unable to sleep all night after drinking it, with the number of insomnia posts even far exceeding taste reviews. According to the brand's published nutritional information, the product contains approximately 24.9mg/100ml of caffeine, which translates to about 144.4mg of caffeine in a large 580ml cup. Is it the caffeine at work or individual differences? This article takes you to find out. [more…]

The Jellycat-style milk tea cup plush blind boxes launched by Chagee have seen a surge in popularity recently, with limited-edition sets selling out in many places shortly after going on sale. However, some consumers discovered upon picking up their orders in-store that the blind boxes they received had already been opened by staff in advance, turning them into "open boxes" with the contents fully visible. Some stores explained that this was done out of a need for quality inspection, but many users were not convinced, suspecting that someone had deliberately opened the boxes to screen for popular styles. Once a blind box loses the surprise of the unknown, the fairness of the campaign and the consumer experience are called into question. Amid this box-opening controversy, brand employees have also offered their own accounts, with both sides sticking to their stories, keeping the incident simmering. [more…]

Recently, a customer's complaint about Cha Yan Yue Se on social media sparked widespread discussion. The customer, because a pregnant friend was feeling unwell, went to a Cha Yan Yue Se store in a Changsha mall to ask for a cup of warm water, but was told that the store had no cups available and could not provide it. She then went upstairs to CHAGEE, where the staff immediately gave her a large cup of hot water. In this comparison, the poster's feelings about the service of the two brands were completely different. After the post was published, netizens' opinions split into two sides: some believed CHAGEE's service was more humane, while some local Hunan consumers defended Cha Yan Yue Se, pointing out that Cha Yan Yue Se stores keep free drinking water and customer cups available year-round for passersby to take on a self-service basis, and this time it may simply have been that the cups happened to run out. Cha Yan Yue Se employees also came forward to explain that the store has strict rules on the use of paper cups, and using takeaway cups to hold free hot water requires paying out of pocket. In this controversy, who is actually right and who is wrong? Has the additional service of tea beverage shops been taken for granted? Let us look at the full picture of the incident together. [more…]

As the weather turns cold, hot milk tea tends to get cold during delivery, and many consumers try to reheat it in a microwave, only for accidents to happen frequently. Recently, multiple customers have reported that when heating Jasmine Naibai drinks, the paper cups showed burn marks and even nearly caused a fire. In contrast, heating milk tea from brands such as Bawang Chaji, Mixue Bingcheng, and Nayuki did not cause similar problems, raising questions about the quality of Jasmine Naibai's paper cups. However, onlookers rushed to defend the brand, pointing out that the cup sticker already has a reminder, and that the metallic substances in the cup's gold-stamped pattern reflect microwaves in the microwave, which is the main cause of the accidents. This article reviews the course of the incident and the underlying principles, and reminds readers: heating milk tea in a microwave poses safety hazards, so do not imitate it rashly. [more…]

Recently, a milk tea shop called "Police Tea" has drawn attention on social media, not because its products are particularly special, but because it is located inside the Suzhou Public Security Bureau and was launched by the police themselves. As soon as the news broke, netizens joked about wanting to "go to the station for tea," and some even jokingly asked whether starting a fight at the police station entrance would get them inside. The shop not only serves milk tea and coffee, but also cookies, desserts, and cultural merchandise, though it is not yet open to the public. Some people are curious about how to buy from it, while others question whether it is compliant for a government agency to run a business. In fact, this shop is essentially an internal canteen, and ordinary citizens can receive items for free on police open days by taking part in anti-fraud, anti-drug, and other activities. A similar approach by Hangzhou police, who partnered with Chagee to give out "police tea" on Police Day, also received considerable praise. This kind of publicity method that keeps pace with the times not only builds a friendly public image, but also makes the spread of legal knowledge more down-to-earth. [more…]

Recently, Chagee sparked boycotts among netizens in Vietnam and Malaysia successively due to a background image in its app that included the nine-dash line map. Vietnam not only removed the app from its platforms but also dismantled the signboard of the first store in Ho Chi Minh City; after Malaysian netizens discovered the same issue, they too joined the chorus of criticism. Although the brand has deleted the controversial image, the public outcry has not yet subsided. It is worth noting that, unlike brands such as Starbucks, which faced boycotts over the Israeli-Palestinian conflict leading to the closure of numerous stores, Chagee's offline stores in Kuala Lumpur have maintained steady takeout orders. This article will review the sequence of events and their actual impact on the brand's operations. [more…]

Chagee recently launched a new drink called "Vientiane Spring Harmony," a passion fruit Biluochun milk tea, which the company claims combines Guangxi passion fruit juice with a Biluochun tea base for a refreshing, sweet, and smooth taste. However, many consumers have reported that while the drink starts off sweet, it soon develops a pronounced bitterness, with some describing it as "more bitter than life itself" and even suspecting the tea base was steeped too long. At the same time, some fans insist that drinking it at the recommended sweetness level is perfectly fine. Whether this new release is pleasantly sweet-and-sour or unbearably bitter has sparked widespread discussion. [more…]