Luckin Coffee recently partnered with "Little Blue and His Friends" to launch a scratch-card sticker game: consumers who buy two drinks receive a limited-edition sticker with a scratch-off area, giving them a chance to win a free coffee. However, after the campaign launched, employees at some stores used flashlights to see through the scratch-off area from the back and learn the winning results in advance, even "cheating" in front of customers, sparking consumer dissatisfaction. The article explores how this marketing campaign, while bringing small moments of joy, also caused frustration for some customers due to design flaws and execution problems, and reflects on how brand reward campaigns can balance fun and fairness. [more…]

In this year's COE competition, the Brazil region stands out as particularly distinctive. Not only have the competition rules been adjusted, but the winning varieties also differ greatly from those of other coffee-producing countries, which is especially evident in the experimental processing group: the winning bean varieties are almost never repeated, and most are not well known to the general public. This article will focus on three standout varieties—MGS Paraíso 2, Catucaí Amarelo 2SL, and Starmaya—and outline their origins, agronomic performance, and flavor potential. For enthusiasts concerned with coffee variety diversity, this information is especially worth noting. Front Street Coffee will also continue to follow up on the introduction and evaluation of related bean varieties in subsequent content. [more…]

During the Hangzhou Asian Games, Chinese swimming star Wang Shun won gold in the men's 200m individual medley final and broke the Asian record, and Luckin Coffee once again precisely bet on this champion athlete. From Eileen Gu at the Winter Olympics to Wang Shun at the Asian Games, Luckin has shown a unique rhythm in sports marketing of "whoever they sign gets hot." This article will sort out the timeline of Luckin's collaboration with Wang Shun this time, its marketing playbook, and the strategy behind it, while also exploring the difference between its short-cycle business cooperation model and formal endorsements. As coffee lovers, we also see from this wave of operations how brands leverage sports hype to achieve simultaneous gains in visibility and sales. [more…]

Canadian coffee chain Tim Hortons mistakenly sent grand prize winning notifications to about 500,000 subscribers during its "Roll up to Win" promotion due to a technical glitch, then sent a correction email and apologized. Some consumers did not accept this, and on April 19 a Montreal law firm filed a class action application with the Quebec Superior Court, seeking CAD 10,000 in punitive damages for each customer who received the erroneous email. Tim Hortons responded that it would resolve the matter in court and believed the lawsuit lacked legal basis. Legal experts pointed out that the exemption clause in the game rules may increase the difficulty of the lawsuit, but customers can still seek punitive damages. This incident also sounded a warning bell for marketing campaigns and the maintenance of consumer trust in the coffee industry. [more…]

In 2021, Indonesia hosted the Cup of Excellence (COE) for the first time, officially becoming the 14th country in the world to hold a COE competition. As the fourth-largest coffee producer, Indonesia has long been known for the mellow, herbal, and spicy flavors of Mandheling and Kopi Luwak, yet it has remained silent in the specialty coffee conversation. This year's competition selected a total of 26 winning beans, with the champion scoring 89.82 points and the runner-up 89.04 points, neither breaking the 90-point mark, which truthfully reflects the current level of Indonesian coffee. Notably, in addition to the traditional spice, clove, and chocolate notes, the flavor descriptions of the winning beans also included fruit tones such as cranberry, tangerine, and cherry, hinting that Indonesian coffee is quietly shifting. Front Street Coffee believes this transformation will take at least ten years, but the signal is already clear. [more…]

As one of the most influential competitions in the global specialty coffee field, the Cup of Excellence (CoE) attracts top estates from producing countries to compete every year. The results of the 2024 Mexico COE competition have recently been officially announced. This edition of the competition, for the first time, adopted a grouping mechanism with three major categories: traditional washed, traditional natural and honey process, and experimental process. The list of winners includes both classic varieties well known to the public, such as Geisha and Bourbon, as well as relatively rare disease-resistant and high-yield varieties such as Obata, Marcelexa, and Oro Azteca. This article will guide you through an in-depth understanding of the breeding background, botanical characteristics, and cultivation performance of these three distinctive varieties, while also providing an overview of this edition's judging and auction mechanisms. [more…]

Recently, netizens discovered that in a lucky draw event run by the official Chongqing account of Chagee, the same user won four times within a single month, sparking widespread skepticism. Because the account's lucky draw did not use the platform's built-in system tool but was instead manually selected by operations staff, many netizens suspected "black box manipulation" in the event. Although the questioned winner came forward to clarify that they simply participated frequently and had good luck, the explanation only deepened public suspicion. As of press time, Chagee's official side has yet to make any response to the matter. [more…]

The Starbucks app recently completed an upgrade, officially adding the Diamond tier to its membership system, and simultaneously launched a limited-time lottery event where members can participate using stars. The top prize of 888 stars looks tempting—converted at 9 stars for a grande beverage, that's equivalent to 98 free coffees. However, many users only discovered after spending their hard-earned stars that most results merely returned a small number of stars valid for just two weeks, or even came up empty-handed. The odds of winning, the expiration period of rewards, and issues like accidentally tapping and having stars automatically deducted have led some people to jokingly call this event a "star recycling program." [more…]

The results of the 2024 Nicaragua Cup of Excellence (COE) competition were recently announced, with the Geisha variety continuing its strong performance, sweeping first, third, and fourth places, among which the natural Geisha won the championship with 91.10 points. However, the most eye-catching aspect of this competition was undoubtedly the Parainema variety, which made its first appearance in Nicaragua, winning second place with 89.85 points. This rare variety, which previously won the 2017 Honduras COE, has what kind of genetic origins behind it? Can it break buyers' prejudice against the cup quality of leaf rust-resistant varieties? This article will provide a detailed interpretation of the origins, development, and outstanding performance of Parainema in this competition, while also introducing Front Street Coffee's attention to and recommendation of this variety. [more…]

In coffee bean promotions, we often see phrases like "all-red cherry sun-dried," but all-red cherry is not actually the name of a processing method; rather, it refers to the practice of picking coffee cherries when they are fully red. So why is all-red cherry picking so important? What story of industrial transformation lies behind it? This article will analyze, from the perspective of Front Street, the impact of all-red cherry picking on coffee quality, review the evolution of harvesting methods in the early days of specialty coffee, and introduce the "Red Cherry Project" launched in 2007 by the Dutch green bean trader Trabocca, examining how it broke the vicious cycle between coffee farmers and green bean traders by raising the purchase price for high-quality coffee, ultimately achieving a win-win-win for farmers, merchants, and consumers. [more…]

The trademark and unfair competition dispute between Chayan Yuese and Chayan Guanse has finally reached a阶段性 result. The Tianxin District People's Court of Changsha ruled in the first instance that Chayan Guanse lost the case and must stop the relevant infringing publicity and compensate Chayan Yuese 1.7 million yuan in total for economic losses and reasonable legal costs. This years-long tug-of-war over rights protection, from Chayan Guanse taking the initiative to sue Chayan Yuese, to Chayan Yuese resolutely filing a counterclaim and ultimately winning, has been full of twists and turns. Founded in 2013, Chayan Yuese is a well-known local milk tea brand in Changsha, featuring a Chinese style and adhering to a direct-operation model for a long time. It was only in 2020 that it expanded beyond Changsha to Wuhan, Shenzhen, and other places. After winning the case, the brand announced that it would issue discount coupons to members in celebration. This article sorts out the ins and outs of the case, the brand's development history, and the background related to its Logo design, providing a comprehensive interpretation for coffee and tea beverage enthusiasts. [more…]

COE (Cup of Excellence) is one of the most authoritative fine coffee competitions globally, and also the first internet auction platform for globally award-winning coffee, which was organized and founded by the Alliance for Coffee Excellence (ACE) in [more…]

In 2020, Ethiopia held its first-ever Cup of Excellence (COE) competition in history, where 28 coffees scoring above 87 points stood out, with 3 of them even surpassing the 90-point mark, all from the Sidama region. Front Street Coffee successfully bid on a natural Typica ranked 22nd, from the West Arsi area. This article will guide you through the details of this year's COE winners, Ethiopia's coffee variety naming system, the pros and cons of traditional natural processing, as well as Front Street Coffee's roasting curve, cupping performance, and brewing suggestions for this auction lot, presenting a complete flavor guide to Ethiopia's coffee-producing regions for coffee enthusiasts. [more…]

Ethiopia, as Africa's largest coffee-producing country and the birthplace of coffee, is renowned worldwide for its coffee's floral and citrus notes, thanks to its exceptional natural conditions. When it comes to the representative of Ethiopian natural-process beans, many people first think of "Floral Queen." This coffee, from the Buku Abel processing station in the Guji Hambela region, rose to fame after winning the 2017 TOH green bean competition. What exactly is the TOH competition? How does it differ from the COE Cup of Excellence? How does the African Fine Coffees Association (AFCA) organize this grand event? This article will give you a comprehensive understanding of the TOH Harvest Season Flavor Competition—its origins and development—as well as the rise to fame of Floral Queen coffee. It will also introduce the flavor profile of Floral Queen 8.0, currently available at Front Street Coffee. [more…]

Duck Shit Aroma Dancong Oolong has been steadily rising in popularity in recent years, and the most sought-after among them is the Wudong Duck Shit Aroma produced in Wudong Village, Fenghuang Town, Chaozhou, Guangdong. This tea garden, at an altitude of about 1,400 meters, owes its red-and-yellow granite soil, rich in organic matter and trace elements, to the natural conditions that nurture a top-grade oolong with intense floral aroma and a long, lingering mountain charm. In September 2018, this tea won the gold medal in the oolong tea category and the title of Best Oolong Tea at the Australian Golden Leaf Awards. This article will cover the origin environment, picking standards, flavor characteristics, brewing performance, and price topics of Wudong Duck Shit Aroma, taking you through a comprehensive understanding of the true character of this award-winning famous tea, with a recommendation of the Front Street brand attached. [more…]

In the world of specialty coffee, Panama's BOP green bean competition carries a lot of weight. Every year when the rankings are announced, coffee lovers set their sights on the beans from the winning estates. These estate beans are prized for the terroir and craftsmanship behind them, and once you've bought them, there's actually a set of steps you can follow to taste and brew them in a way that does justice to what's in the cup. [more…]

In the specialty coffee industry, high prices seem to have become synonymous with quality, but can price really represent everything? Starting from real-world cases, this article explores how coffee shops can price reasonably and how they can use professional service to help customers perceive the value of specialty coffee. The article analyzes the current pricing chaos in specialty coffee, points out the differentiated advantages of independent coffee shops versus chain brands, and emphasizes that the service experience is the key to winning customer trust. Whether you are a coffee professional or an enthusiast, you can gain practical insights into coffee shop management and product pricing. [more…]

Besides refreshing the mind and waking you up, coffee can also promote intestinal peristalsis, which unexpectedly makes the restroom experience an important standard for judging whether a coffee shop is comfortable. Recently, a netizen from Shandong posted on social media, reviewing some of the coffee shops they had visited from the perspective of the restroom, with a unique angle and rich details. Cleanliness and hygiene, along with smooth flushing, are the basics, while spaciousness and ventilation, pleasant aromas, and the provision of disposable toilet seat covers, wet wipes, sanitary pads, and hand cream become bonus points. A layout with dry-wet separation and a reasonable flow also greatly increases favorability. At the same time, many coffee shops cannot provide restrooms due to space or plumbing limitations, or they impose restrictions on customers using the toilet. Those shops with complete facilities not only meet physiological needs, but also win repeat customers and reputation through detailed service. Front Street Coffee reminds us that paying attention to these often overlooked experiences may bring coffee shops an unexpected win-win effect. [more…]

Starbucks has once again ventured into a cross-industry collaboration, this time targeting League of Legends: Wild Rift! Starting January 10, mobile game gift boxes themed around the hero Seraphine will be available in stores nationwide, with purchasers having a chance to win a 2023 Chinese New Year limited-edition skin. This marks another new attempt by Starbucks in the realm of collaborations, continuing its long-standing strategy of partnering with various brands and IPs. As a trendsetter for collaborations in the coffee industry, Starbucks launches different series of collaborative merchandise almost every year, covering categories such as mugs, thermoses, stored-value cards, and apparel, each time sparking a buying frenzy among fans. This article outlines the specific details of this collaboration, the development history of League of Legends, and the current status and trends of collaborative marketing in the coffee industry. For more specialty coffee bean news, follow Front Street Coffee (FrontStreet Coffee). [more…]

The Cup of Excellence (COE), as the world's first internet auction platform for award-winning coffee, has been a highly anticipated event in the coffee world since it was founded in Brazil in 1999 by the Alliance for Coffee Excellence. Ethiopia, the birthplace of Arabica coffee, hosted the COE for the first time in 2020 and set a record high of $400.5 per pound in 2022. However, due to the termination of partner funding and the civil war, the 2023 event was forced to be suspended. This year, as the situation has stabilized, the COE has officially returned to Ethiopia, with more than 600 samples arriving at regional warehouses and, for the first time, separate natural and washed categories. The European Commission is selecting international judges, and the industry is looking forward to the emergence of a new batch of high-quality coffee beans. Front Street Coffee will also continue to follow this grand event and bring the latest information to enthusiasts. [more…]