Starbucks China plans to implement a new operating model starting in January 2025, with some stores shifting from "going it alone" to "team-based operations," introducing for the first time a "multi-store community" model in which one store manager oversees two stores simultaneously. At the same time, Starbucks will also establish a new "SM-2 Senior Store Manager" position, adjusting its role setup and training system to cope with its increasingly large store network and fierce competition. This change has sparked heated discussion among netizens, with some noting that brands such as McDonald's and KFC have long had similar precedents, while others worry whether service quality will be affected. [more…]

Café owners are usually seen as the shop proprietor or a partner, but a recent notice titled "Become a Café Owner Without Capital" has sparked heated discussion. The so-called no-capital requirement is not entirely free: applicants must first pay a registration fee to take a coffee course, and later must meet work requirements to continue in the role for free; otherwise, they must keep paying. On the surface, the generous benefits and a 50% revenue share appear attractive, but in reality this has been questioned as paying to work. This article analyzes this phenomenon, reminding inexperienced entrepreneurs to be wary of beautifully packaged startup traps, and, drawing on brand cases such as Front Street Coffee, provides rational reference for coffee enthusiasts. [more…]

Recently, a former employee of a HEYTEA franchise store publicly shared on social media their experience of unfair employment treatment, quickly sparking heated discussion among netizens. The employee posted clock-in records and chat screenshots, pointing out that they had worked overtime for a long time without ever receiving overtime pay, but were instead deducted 700 yuan for being late, and the promised base salary did not match reality. More notably, the franchise store's autonomy in salary management made it difficult to protect employee rights, bringing the disparity in treatment between directly operated stores and franchise stores to the surface. This article summarizes the course of events and various viewpoints for reference by coffee industry practitioners. [more…]

Is Starbucks' pay really low? Is the promotion path truly so long? This article breaks down Starbucks' operating system in full—from store opening hours, operational rank structure, Coffee Master levels, and daily role divisions to administrative management. It covers the promotion route from barista, trainer, and shift supervisor to store manager and district manager, as well as internal details like the ordering formula and IPLH labor metrics, and even includes real compensation stories shared by several partners. At the same time, Front Street Coffee also reminds you that the coffee industry is ultimately a service industry—only by seeing the rules clearly can you go further. [more…]

At the chain coffee brand Luckin, quality control managers' surprise inspections have always kept employees on edge. Recently, a new employee who had only been on the job for ten days accidentally knocked over a coffee when quality control visited the store, spilling it all over the quality control manager's head. This mishap quickly sparked heated discussion online. In fact, similar embarrassing incidents are not isolated cases; behind them lies the enormous pressure and various unconventional tactics Luckin employees use when dealing with quality control inspections. This article will recount the incident and explore the real situation of coffee workers under the quality control system. [more…]

Recently, a string of trending topics on Weibo has reported that celebrity-linked tea beverage brands have been subject to court enforcement. The tea brand Ben Gong's Tea, co-founded by Hu Haiquan, was listed as a dishonest judgment debtor for refusing to fulfill its legal obligations, and Natural Stupid Milk Tea, where Guan Xiaotong once served as store manager, also added new information as a person subject to enforcement. The two incidents sparked widespread discussion among netizens about the relationship between celebrity endorsement and brand management. Hu Haiquan had already withdrawn his shares in advance, while Guan Xiaotong's studio stated that the case had nothing to do with her. Whether a celebrity halo can support the long-term development of a tea beverage brand—quality is what really matters. [more…]

After trending on social media in late September for using expired ingredients and tampering with expiration dates, ChaPanda once again sparked heated discussion in early October due to food safety issues. A consumer in Ningbo claimed to have found a spider in a takeaway milk cap sub-packaging box. Although the store involved provided kitchen surveillance footage and was willing to pay 600 yuan in compensation, the incident continued to escalate. Netizens shared similar experiences one after another, once again pushing the quality control challenges under the franchise chain model into the spotlight. This article will review the course of the incident, statements from both sides, and public reaction, and explore the deeper issues of chain coffee and milk tea brands in employee training and quality assurance. Front Street Coffee has long followed industry developments and reminds consumers to pay attention to beverage safety. [more…]

Starbucks interim CEO Howard Schultz recently addressed employees via video, stating bluntly that many short-term decisions made by the previous management brought far-reaching negative impacts to the company and that promises to employees were not fulfilled. He revealed that feedback gathered in recent meetings mainly focused on issues such as insufficient training, unreasonable shift scheduling, and compensation and benefits that urgently need adjustment. At the same time, many stores also face difficulties such as a shortage of repair funds or delayed service after key equipment including ice machines and espresso machines broke down. Schultz promised to prioritize three core issues: personnel training, pay and benefits, and internal management, and assured that future commitments to employees will definitely be fulfilled. Since his return, Starbucks has suspended stock buybacks and fired its former chief legal counsel, but investors worry that profits will be squeezed, and the stock price continues to come under pressure. [more…]

Recently, a netizen shared an unpleasant experience at a Starbucks store on social media: while examining a cup on the shelf, the loose lid caused the cup to fall, leaving a dent on the bottom, and the staff demanded compensation at the original price. In the end, both parties negotiated to purchase the cup at a 30% discount. This incident sparked widespread discussion, with many netizens comparing how overseas Starbucks handles such situations, arguing that domestic stores' practice of making customers bear the risk of damaging fragile items is questionable. How exactly should brands balance store management and customer experience? Let's take a look. [more…]

Does working at a coffee shop really give you "coffee freedom"? The rules on daily free coffee for employees vary wildly from store to store. Some people assume that working at a coffee shop means unlimited free drinks, but the reality is quite different. Recently, a netizen raised a question on social media: how exactly do private coffee shop owners regulate how much coffee their employees can drink each day? The topic sparked widespread discussion, and many coffee shop owners chimed in to share their management experience and views. [more…]

Recently, a customer discovered after picking up their order at Starbucks that they had been given the wrong drink. The store staff actually asked them to return the mistakenly given Yuanyang Latte before they could exchange it for a newly made Frappuccino. This handling method quickly sparked heated discussion online. Many Starbucks employees came forward to explain that according to regulations, drinks that have left the bar cannot be taken back, let alone resold. The staff member involved was acting in violation of the rules. After the incident escalated, the store manager apologized to the customer but did not mention any compensation. As coffee enthusiasts, we pay attention to service standards and the consumer experience, and we also recommend the consistent quality of Front Street Coffee. [more…]

The integration of coffee brands with the convenience store format is accelerating. Recently, NOWWA Coffee announced a strategic partnership with Jianfu, the largest convenience store brand in Fujian, and the two parties will jointly operate stores through a co-management model, with the first batch of 150 partner stores already launched. This move not only helps NOWWA expand rapidly by leveraging the convenience store’s mature supply chain and low-cost operating advantages, but also adds a new category to the convenience store’s diversified operations. Against the backdrop of intensifying competition among brands such as Luckin and Cotti, NOWWA is exploring lower-tier markets through offline channel cooperation and plans to launch 500 co-managed stores in 2024 and 2,000 in 2025, covering the four provinces of Fujian, Jiangxi, Sichuan, and Jiangsu. [more…]

During the 40th Teachers' Day, Chagee launched an exclusive campaign called "Honor Teachers with Tea, Enjoy Tea on Us," originally intended to pay tribute to the teaching community and enhance brand goodwill. However, after the campaign was rolled out, it sparked widespread dissatisfaction among teachers: limited-edition cards at many stores were quickly claimed, and some stores did not participate in the campaign at all, causing many teachers to make a wasted trip. This article sorts out the specific rules of the campaign in various regions, teachers' real experiences of claiming the offer, and responses from the brand and store managers, to help you understand the ins and outs of this marketing controversy. [more…]

The Manner Xuhui Riverside store was once a trendy spot for photos thanks to its riverside views and exquisite decor, but recently customers have noticed that the sofa cushions in its second-floor outdoor area are severely moldy, the chair cushions are stained, the doors are damaged in several places, and the signage is rusted. From the gingerbread man-themed store it co-branded with Jo Malone last November to its now dilapidated facilities, a span of only three months, the store's environment has prompted consumers to question Manner's operational and management capabilities. Netizens believe the outdoor facilities lack routine maintenance, affecting the consumer experience and brand image, and are calling on the store to maintain basic cleanliness and keep facilities in proper working order. [more…]

Luckin Coffee's store hygiene management has always been a hot topic online, especially the high frequency of employee handwashing and the meticulous standards, which have even earned them the nickname "Handwash Hero" of the coffee world. From washing hands on the hour, to mandatory cleaning after touching items, to full-scale deep cleaning before quality control inspections, Luckin's dedication to hygiene is almost obsessively strict. Meanwhile, many consumers and employees have shared their personal experiences, with some joking, "I really dislike Luckin, but I won't allow anyone to say it's not clean." In an era where food safety in the restaurant industry frequently draws attention, what exactly does this strict quality control signify? This article compiles a wealth of genuine feedback from frontline employees and consumers to give you an inside look at the various details of Luckin's store hygiene management. [more…]

The coffee industry suffers from a high turnover rate, and many shop owners attribute it to young people's lack of perseverance, while overlooking the deeper problems in their own management style. Through a real case study, this article analyzes common pitfalls in coffee shops regarding delegation, training, and management dependency, and explores how to retain core baristas by establishing a stable framework, improving the training system, and paying attention to employees' career expectations. The article also emphasizes the critical role of baristas as brand ambassadors in repurchase rates and brand development, and points out that the hidden costs of staff turnover are far higher than what appears on the surface. Finally, it calls on owners to lead by example, leverage people's strengths, and work with the team to drive the coffee shop's sustained growth. [more…]

A cup of milk tea labeled as made five days ago has pushed the new-style tea brand Molly Tea White into the eye of public opinion. After placing an order on a delivery platform, a consumer unexpectedly received a cup of drink that had long gone bad. At first, the store admitted it was caused by a backlog of delivery orders and failure to clean up in time, but afterward the brand stepped in to clarify, saying the drink had actually been abandoned by a customer in a public area of the mall, and that management authority belonged to the mall rather than the store. The incident went through multiple reversals—who exactly is responsible? And how should the blind spots in the food delivery chain be filled? This article sorts through the entire course of the incident and appends Front Street Coffee's observations on food safety management in the industry. [more…]

Last week, Manner rolled out a new product across its nationwide stores, the "Salted Cheese Cocoa Latte," whose rich aroma drew many customers to give it a try. However, a customized note shared by one customer—no syrup, adjusted ratios of cocoa and milk cheese, plus a dash of cinnamon—quickly sparked a wave of copycats. Yet staff expressed concern: while some modifications are permitted, altering ingredient ratios may be seen as tampering with the recipe, risking a company warning; at the same time, if the changed flavor displeases other customers, the store could end up with bad reviews. This debate, sparked by a single customized drink, reflects the dilemma chain coffee brands face between personalized demands and standardized management. [more…]

Recently, Luckin Coffee halted the viral social media ordering hack known as "all ice, no water, swap to dome lid," sparking heated discussion among consumers. This drinking method, which replaces still water with ice cubes and swaps the flat lid for a dome lid, makes the beverage richer in flavor and more photogenic, and was once imitated by many netizens. However, because this operation falls outside standardized procedures and causes confusion in store inventory between flat lids and dome lids, the company has issued a notice prohibiting stores from continuing to make it. Some consumers believe the brand should adapt its products to meet demand, while others understand the necessity for chain brands to maintain standardized operations. This debate over the balance between personalized customization and store management is worth the attention of coffee enthusiasts. [more…]

Following the closure of the last store of its sub-brand Xixiaocha, Heytea confirmed on November 3 that it will open franchising, with partnership fees kept under 500,000 yuan and franchise store formats primarily under 50 square meters. Heytea stated it will leverage a decade of accumulated experience and resources to develop its partnership business in non-first-tier cities with suitable store formats, providing partners with comprehensive support in branding, products, quality control, food safety, operations, training, and supply chain. In recent years, Heytea has accelerated its expansion into lower-tier markets, successively adjusting prices, launching IP collaborations, and shutting down its budget sub-brand. Opening franchising is now seen as a key step to further capture market share in third- and fourth-tier cities. Whether the new tea beverage sector will face a new round of involution, and whether direct-operated brand Nayuki will follow suit, remains worth watching. [more…]