As Cotti Coffee opened its first store in Hawaii, its founder Lu Zhengyao was once again subject to court enforcement for nearly 1.9 billion yuan, drawing widespread attention. According to China's enforcement information disclosure network, the case was filed by the Beijing Fourth Intermediate People's Court, with the enforcement amount approximately 1.896 billion yuan. This is already the third time Lu Zhengyao has been subject to enforcement within a year, with the cumulative amount approaching 3 billion yuan. From the Luckin financial scandal to the collapse of the Shenzhou system, and now to the rapid expansion of Cotti Coffee, Lu Zhengyao's business trajectory has always been accompanied by controversy and the shadow of debt. Cotti responded that operations are all normal, but whether the massive enforcement information will affect its subsequent financing remains a focal point of industry attention. [more…]

Recently, a string of trending topics on Weibo has reported that celebrity-linked tea beverage brands have been subject to court enforcement. The tea brand Ben Gong's Tea, co-founded by Hu Haiquan, was listed as a dishonest judgment debtor for refusing to fulfill its legal obligations, and Natural Stupid Milk Tea, where Guan Xiaotong once served as store manager, also added new information as a person subject to enforcement. The two incidents sparked widespread discussion among netizens about the relationship between celebrity endorsement and brand management. Hu Haiquan had already withdrawn his shares in advance, while Guan Xiaotong's studio stated that the case had nothing to do with her. Whether a celebrity halo can support the long-term development of a tea beverage brand—quality is what really matters. [more…]

Competition in the coffee market is intensifying by the day, and brand trademark protection has become a focus of industry attention. In a recent trademark enforcement case, the genuine brand sued a copycat brand but lost, sparking widespread discussion. The case not only reveals the real-world difficulties currently facing trademark enforcement, but also sounds a warning bell for coffee industry practitioners—establishing a comprehensive intellectual property protection system is an urgent task. This article will review the course of the case, analyze the legal logic behind the ruling, and explore how coffee brands can effectively guard against copycat erosion, including sharing the experiences of brands such as Front Street Coffee. [more…]

Recently, an auction announcement by the Dafeng District People's Court in Yancheng, Jiangsu Province, drew widespread attention—the auction item was surprisingly a bottle of Sprite soda with a starting bid of just 4.2 yuan. This bottle of beverage, with a market price of 6 yuan, was limited to self-pickup and not mailed, yet it attracted over 7,500 onlookers and 215 registered bidders. Behind the incident lies a last-ditch effort by the court to recover losses for creditors after a company with a total registered capital exceeding ten million yuan went bankrupt. From 4.08 yuan glass water to 5 yuan bathroom scales, the court has successfully auctioned small items multiple times. Is this seemingly "making a mountain out of a molehill" judicial practice a waste of judicial resources, or is it the proper fulfillment of legal enforcement? This article will take you through the ins and outs of the incident and explore the legal logic and practical dilemmas in judicial auctions. [more…]

Recently, Manner Coffee has once again become the focus of public opinion due to a mismatch between the number of employees enrolled in social insurance and the scale of its stores. Shanghai Yinhe Industrial Co., Ltd. had only 1,225 people enrolled in social insurance in 2023, while Manner has more than 1,295 stores, raising public suspicion about whether it has paid social insurance in full for all employees. The enforcement brigade of the Human Resources and Social Security Bureau has visited to investigate. Manner responded that it implements a comprehensive working hours system and that there is no situation of not signing contracts, not paying social insurance, or withholding overtime pay. In addition, the brand responded to topics such as leaked videos, store staffing, and employee treatment, admitting that the issue of one-person stores is complex, but promising to improve baristas' comfort at work. The incident continues to escalate, bringing common problems in the industry to the surface. [more…]

Summer jobs are supposed to be a way for students to earn pocket money and gain social experience, yet 14 students in Meicheng, Meizhou, encountered an absurd situation when applying for summer work at a coffee shop: before even starting the job, they were charged deposits ranging from several hundred to over a thousand yuan by the shop owner. What's even more frustrating is that most of them never worked a single day, yet getting their deposits back proved extremely difficult. This incident not only exposes the risks of recruitment information on social platforms, but also serves as another reminder to job seekers: it is illegal for employers to charge work deposits. [more…]

Zhengzhou Bus Group has teamed up with Mixue Bingcheng to open a store inside a bus rapid transit station, with the first pilot located on the west side of the intersection of Huayuan Road and Nongye Road. This attempt is seen as an extension of bus services, allowing passengers to buy drinks while waiting for their bus and even enjoy discounts with their ride records. However, the store's construction is alleged to have proceeded without a construction land planning permit. The Jinshui District Urban Comprehensive Law Enforcement Bureau posted a notice to deliver enforcement documents, but no one signed for them, leaving the procedure at an impasse. Meanwhile, netizens have questioned whether the store occupies the sidewalk and tactile paving, potentially affecting passage. Zhengzhou Bus responded that the station passage is wide enough and promised to make dynamic adjustments. The incident has sparked discussion about the boundaries of commercial development in public spaces and provides a new case of cross-industry collaboration for the coffee and tea beverage industry. [more…]

A milk tea shop was sealed and ordered to close on the spot by market supervision officials in under a minute—all because the staff said "Welcome" before asking customers to scan the QR code. The incident sparked widespread attention after it was exposed. An official statement later concluded that the law enforcement officers had abused their power and deliberately made things difficult; those involved have apologized and been disciplined. In this issue of coffee news, while we follow this incident, we also remind coffee professionals to be mindful of the boundaries of law enforcement in epidemic prevention and control, and we continue to bring coffee enthusiasts professional coffee knowledge and Front Street Coffee product recommendations. [more…]

Recently, a post on Xiaohongshu about Starbucks charging extra for adding milk to Americano sparked widespread discussion. Some consumers reported that when ordering an Americano with milk during a fat-loss period, they were told by staff that it would cost extra. Customer service responded that since February 2022, adding more than 4 ounces of milk requires a fee. However, some netizens pointed out that this policy only applies to the black coffee series, while tea drinks and app orders can still get free milk. Some netizens claiming to be Starbucks partners said that generally, adding milk within 30ml is free, but inconsistent communication of store policies has led to chaotic enforcement. The incident reflects the brand's shortcomings in customized service and consumer communication, prompting thoughts on the reasonableness and transparency of the charges. [more…]

In the coffee sector, nearly 90,000 new stores have opened in the past year, with a net increase of over 48,000, and amid fierce competition, brands are rolling out various strategies. Cotti, which ranks third in store scale, however, chose to cross over into tea beverages in April, launching new milk tea and fruit tea products unrelated to coffee, which is puzzling—after all, it already owns the tea brand Chamao, which focuses on human-machine collaboration. Behind this strategy is the reality that franchisees are increasingly seeing no hope of profitability and are exiting to cut losses. A franchisee in Hubei reported that the foot traffic data provided during recruitment was severely inflated, and the data used by third-party assessment software was actually outdated from several years ago. The brand relied on these impressive figures to set a record of opening 7,000 stores in 14 months. Now, according to Jihai brand monitoring, Cotti has closed 250 stores in the past 90 days, equivalent to three per day, while Luckin, with more than twice the total number of stores, closed only 89 in the same period. Negative news such as salary cuts, layoffs, and the founder being forced to execute 3 billion yuan in debts has followed one after another, and franchisees are no longer willing to be mere also-rans. [more…]

Recently, a popular coffee truck in Quanzhou, Fujian, was urgently shut down by law enforcement, drawing attention to the legality of operating mobile coffee trucks. As notes related to "mobile coffee trucks" on platforms such as Xiaohongshu exceed ten thousand, this low-cost entrepreneurial approach has attracted many enthusiasts, but issues behind it—such as electrical safety, food hygiene, and illegal occupation of roads—have gradually surfaced. This article centers on this incident to explore whether operating a modified coffee truck is illegal in China, sort out the enforcement basis and industry limitations, and remind entrepreneurs to understand the relevant regulations before diving in, so as to avoid blindly following the trend. [more…]

A counterfeit Starbucks coffee case that occurred in Mianyang, Sichuan, has drawn widespread attention. The counterfeiters hid in a residential building and used delivery platforms to sell their homemade products under the guise of "purchasing on behalf of customers," accumulating 729 orders and involving more than 40,000 yuan. The on-site environment was alarming, yet the ingredients and packaging materials bore the Starbucks logo. Starbucks China has responded and is cooperating with the investigation, urging consumers to make purchases through official stores or Starbuck Delivers. The incident has also exposed loopholes in delivery platform vetting. This article reviews the course of the case, the official response, and consumer reminders, and includes Front Street Coffee's professional information channels. [more…]

Recently, a coffee shop in Qingpu District, Shanghai, was investigated by market regulators for attaching "Lianhua Qingwen Coffee" labels to its drink cups. The shop began selling such labeled drinks on December 19, 2022, and authorities seized 290 labeled paper and plastic cups on site, along with 1,058 unused labels. The shop claimed that customers suggested it "play on the meme" for marketing, but enforcement officials pointed out that this kind of behavior could easily lead consumers to mistakenly believe the product had a specific connection with Lianhua Qingwen, and it was suspected of unfair competition. It is worth noting that coffee itself may have a certain auxiliary effect on relieving cold symptoms, but it is by no means a substitute for medication. Front Street Coffee reminds all enthusiasts to view coffee's effects rationally and not to blindly follow trends. [more…]

During the National Day holiday, Starbucks launched limited-time stamp-collection events in Beijing, Guangzhou, Shenzhen, and many other places, drawing widespread attention from stamp-collecting enthusiasts. However, as the events progressed, many consumers found that stores had noticeably different understandings and enforcement of the rules, with some even seeing the same store offer free stamps in the morning but require a purchase in the afternoon. This shifting-back-and-forth phenomenon left participants confused and also sparked discussion about whether the event organizers should unify the rules. This article will outline the specific details of the two stamp-collection events and present the various problems consumers encountered during actual participation. [more…]

In childhood memories, White Rabbit milk candy holds a special place, but now it is being maliciously exploited by some merchants and turned into the signboard of knockoff milk tea. Recently, Bright Dairy filed a lawsuit against two food companies and a seller for trademark infringement of "White Rabbit," and the court ruled in the first instance that the infringing parties must pay 250,000 yuan in compensation. This case not only exposed the true face of "internet-famous White Rabbit milk tea," but also once again aroused people's attention to counterfeit and shoddy products. This article will take you through the ins and outs of the incident and discuss how to distinguish genuine products from knockoffs and protect your own rights and interests. [more…]

A while back, a "ladies-who-lunch afternoon tea" trend took the internet by storm. A trendy café in Ningbo drew crowds of customers checking in after it printed "LV" and "CHANEL" logos on its coffee and cakes, but it also caught the attention of market regulators. After investigation, law enforcement determined that the shop's actions did not constitute trademark infringement, but were suspected of violating the Anti-Unfair Competition Law, and it was ultimately fined and had its printing molds confiscated. Behind this case lies the delicate game between creative marketing and legal boundaries. Today, Front Street Coffee will walk everyone through what happened and talk about the bottom line and limits of brand marketing. [more…]

As Shanghai gradually resumes work and production, the coffee industry should be welcoming a recovery, yet recently several trendy cafés have been investigated by regulatory authorities one after another over food safety issues. From People's Café using expired parsley flakes, cranberry juice, and other ingredients, to MANNER Coffee's poor hygiene conditions, to the expired egg white liquid used at Dang Zhu Fei Café to make cake roll bases, these incidents have exposed the neglect of food safety by some stores under the pressure of resuming operations. This article reviews these typical cases and explores how small cafés can hold the line on compliance when ingredient supplies are tight. For consumers who love coffee, understanding this information helps them choose places to consume more rationally, and Front Street Coffee also reminds practitioners that no matter how much order pressure there is, food safety is always a red line that cannot be crossed. [more…]

Shanghai's food and beverage industry is steadily resuming work and reopening, but some stores have neglected food safety, a bottom line, amid the busyness. Recently, law enforcement officers from the Jing'an District Market Supervision Bureau found during an inspection that the Manner Coffee Wujiang Road store had problems such as dirty and messy environmental hygiene and food not being stored according to regulations. Waste was scattered on the floor at the scene, food for sale was placed directly on the ground, and Meiji milk that needed refrigeration was also left casually. Because it is suspected of violating relevant provisions of the Food Safety Law, the store has been officially placed under investigation. The regulatory authorities remind food and beverage units to strictly fulfill their primary responsibilities and ensure the safety of meals served. [more…]

Recently, the Market Supervision and Administration Office of Shanghai Jiading Industrial Zone received a report from a citizen and shut down a store that used a coffee shop as a cover to impersonate a Starbucks purchasing agent on delivery platforms and produce and sell counterfeit coffee. A large number of packaging materials bearing the Starbucks logo were seized at the scene, including cups, syrups, and bags. Such incidents have been common in recent years, exposing issues behind the scenes such as loopholes in delivery platform review and the unrestricted circulation of branded materials. When buying coffee, consumers should choose legitimate stores to avoid falling into counterfeit traps. Front Street Coffee reminds you to pay attention to developments in the coffee industry, and even more to the source and quality of every cup of coffee. [more…]

As Shanghai gradually resumes production and daily life, being able to get a cup of takeout coffee right at one's doorstep has become a small blessing for many. However, MANNER Coffee's store on Wujiang Road in Shanghai was found in a surprise inspection by market regulators to have problems including substandard environmental hygiene and non-compliant food storage, and was placed under investigation on May 23, quickly sparking heated discussion online. On May 24, MANNER's official Weibo account issued an apology statement, admitting that during the supply-guarantee delivery period there were oversights such as non-standard use of raw milk and failure to promptly clean the backing paper of food-safety seals, and stating that the store involved had immediately suspended operations for rectification. But this apology was questioned by some consumers and industry experts as evading the key issues and failing to directly address core hazards such as floor grime potentially contaminating food. As the pioneer of the domestic boutique coffee shop model, MANNER is facing a dual test of quality and food safety on a coffee track now crowded with cross-industry giants. [more…]