During last year's National Day holiday, the original Heytea store in Jiangbianli, Jiangmen, became a hot spot for tourists thanks to its store-exclusive "Cheese Mandarin Pu'er" drink, topping both the total sales and single-store daily sales charts. This year's May Day, the store was once again overwhelmed by consumer enthusiasm—the mini-program showed "1,002 cups ahead waiting to be made," and on May 3, orders surpassed a thousand cups just 12 minutes after opening, with the ordering channel automatically shutting down as many as 7 times that day. The store covers about 20 square meters, yet at peak times as many as 28 employees were working simultaneously, each putting in 13 hours on average, and even the tea brewing machines broke down from overwork. Meanwhile, reports suggest that "Cheese Mandarin Pu'er" may be rolled out at stores nationwide in the future, meaning Heytea fans may no longer need to make a special trip to the original store. This article is compiled from Coffee Workshop, giving you a look at the real situation of this unusual store's order surge and the true state of its employees. [more…]

During the recent National Day holiday, sales at multiple Heytea stores experienced explosive growth, with some stores seeing increases of over 600%. Among them, the Heytea original store located in Jiangbianli, Jiangmen, Guangdong became the focus: both total sales and single-store single-day sales topped the lists, with overall sales rising 210% compared to before the holiday, and the highest single-day sales exceeding 4,500 cups. On social platforms, many consumers posted screenshots of queues with waits of over 140 minutes, while store employees worked overtime for consecutive days, with some so exhausted they fell asleep on the spot. This cup of Jiangbianli-exclusive Zhizhi Ganpu reached a peak single-day sales of 3,500 cups, a 550% increase compared to before the holiday. This article takes you through the real situation of this original store during the holiday. [more…]

After the renovation of Heytea's Ganzhou Market store in Zhangye, Gansu was completed, the sign was quietly changed to "Yicha," and the QR code for Heytea's mini-program was still posted at the entrance, but the store's information could no longer be found through official channels. From the buzz of check-in photos sparked by the opening of the first store, to the second store remaining unopened for a long time after hoarding was put up, and then to both stores disappearing from the official mini-program, this series of changes was actually related to the rules for distributing city-limited fridge magnets. Now the "Yicha" reopened at the original site has no connection to Heytea officially, and its font has even been questioned by netizens as infringing. Local consumers' expectations were dashed, and they still hope the brand can re-enter Zhangye. [more…]

The largest flagship store "Nayuki Life," created by Nayuki in Shenzhen Coastal City, has recently been obscured by hoarding, confirming that it has quietly withdrawn, and the original site will be taken over by Pop Mart. The store was formerly the world's largest flagship store "Nayuki Dream Factory," launched in 2019 at a cost of 20 million yuan, covering 1,000 square meters and offering a diverse range of products including baked goods, tea drinks, coffee, craft beer, Western cuisine, and retail. After the Dream Factory closed in May 2022, "Nayuki Life" debuted in August of the same year with a new model. Although it retained a bookstore and coffee brand collaboration, it canceled food and alcohol services. Nearby residents reported that the store did brisk business on weekdays and was packed on holidays, and its sudden closure has surprised many. Official customer service responded that the lease expired and was not renewed, and there is no news yet on whether a store will be opened at another location. Meanwhile, reports of Nayuki store closures have also emerged in Guangzhou, Zhuhai, Nanchang, and other places. [more…]

Recently, construction hoarding has gone up at the former site of the Starbucks Reserve store in the Wuhan Tiandi Xintiandi district, as the sportswear brand lululemon is set to move in. This Reserve store, which opened in 2016, was once Starbucks' third store in China to offer nitro cold brew and featured the country's first Barista Craft Room creative space, and was officially defined as "the most Wuhan Starbucks Reserve store." Over eight years, it became a landmark in the district and a top choice for relaxation in consumers' hearts thanks to its unique environment and art wall. Now its quiet departure has prompted many netizens to express regret. As for the reason for the closure, outsiders speculate that it is related to too many nearby stores or rising rent. Starbucks is currently maintaining operations in the Xintiandi inner street with a mobile coffee cart, and whether it will reopen in a new location remains to be seen. [more…]

As one of the pioneers of domestic specialty coffee, Seesaw Coffee has attracted young consumers with creative coffee and unique store designs since opening its first store on Yuyuan Road in Shanghai in 2012. Recently, the brand officially announced its entry into the Chengdu market, opening two stores simultaneously at Mofang Shopping Center and Joy City, and launching two Chengdu-exclusive creative coffees. As of now, Seesaw has 32 stores nationwide and plans to continue expanding its mini-store format. This article will review Seesaw's brand background, store distribution, product strategy, and specific information about its first Chengdu stores, while retaining relevant recommendations from Front Street Coffee, to provide coffee enthusiasts with a complete picture of the brand's developments. [more…]

Recently, multiple netizens in Inner Mongolia posted that the %Arabica city first store located in Hohhot MIXC will officially cease operations starting December 16. This store only opened in early July this year simultaneously with the shopping mall, making it the brand's first store in Hohhot, and it was marked as a pop-up store on the official mini-program. It was originally planned to operate for about three months, and after the lease expired, it was renewed to continue operating until a closure notice recently appeared at the entrance. Regular customers felt caught off guard after receiving closure notification text messages and rushed to the store to check in and stock up on coffee beans. Nearby residents believe that %Arabica focuses on specialty coffee, and its pricing of over 40 yuan is not cost-effective; combined with the mall's fading popularity and reduced foot traffic, the pop-up store's business performance was average, so it is not surprising that it delayed until now before withdrawing. Since the beginning of this year, %Arabica stores in Nanning, Guangzhou, Wuxi, and other places have also closed one after another, continuing operations in the form of Kiosk coffee trucks. Some netizens speculate that after the closure of the Hohhot first store, the brand may return in a new form. [more…]

After 16 years of operation, FamilyMart's coffee brand Let's Café has opened its first standalone coffee experience store, Let's Café PLUS, in Taipei, focusing on specialty coffee and a light food space. The store adopts a deep blue brand color scheme and offers single-origin coffee, cold brew, sparkling coffee, and other series, with the most expensive drink being the limited-edition Taiwan Yunlin Gukeng Geisha cold brew coffee. It also serves Twinings tea drinks, smoothies, and nearly 30 light food items, while continuing its environmental protection philosophy. In Taiwan, China, FamilyMart's Let's Café annual sales have reached 160 million cups, with a target of 200 million cups in 2023, and single-origin coffee is growing at an annual rate of 15%-20%. For more specialty coffee bean information, follow Front Street Coffee (FrontStreet Coffee), WeChat ID: qjcoffeex. [more…]

Peet's Coffee's first store in South China—the Shenzhen MixC World branch—officially closed after business hours on July 16 this year, and the original site has been taken over by a chain tea beverage brand from Suzhou. This store, which had been open for nearly four years, once attracted a large number of coffee lovers to check in, and built up a loyal customer base with consistent quality and a comfortable environment. Unexpectedly, no closure notice was posted before the store shut down, and many regular customers were unable to say goodbye in time. At the same time, Peet's stores in Shenzhen, Shanghai and many other places have also quietly withdrawn from shopping malls, sparking speculation about adjustments to its market layout. The brand responded that the Shenzhen MixC World store closed because its lease expired, but the successive closures still leave some consumers worried. [more…]

Recently, the new-style tea beverage brand Grandpa's Tea, originating from Wuhan, has been reported to have closed or withdrawn stores in multiple locations, including Zibo in Shandong, Suzhou in Jiangsu, and Poyang in Jiangxi, sparking consumer concerns about its business condition. The brand's co-founder had set an expansion target of at least 4,500 stores in 2025, striving for 5,000, but as of October 18, only 2,274 stores were in operation, a clear gap from the goal. Meanwhile, well-known tea brands like Xiamen's Sevenbus and Shenzhen's 813 Bayishan have also fallen into store closure controversies. In response to external doubts, Grandpa's Tea stated that adjustments to individual stores are normal optimization actions by franchisees and that overall operations are sound. This article will sort out the ins and outs of the incident, presenting the brand's response and industry background. [more…]

The Tims store at Aishan Plaza in Huzhou, the brand's first outlet in the city, has posted a closure notice less than two years after opening and will cease operations on January 4, 2026. Meanwhile, Tims stores in Wenzhou, Yinchuan, Fuzhou and other places have also been reported to have quietly closed, contrasting sharply with the brand's high-profile announcement of reaching the 1,000-store milestone in October 2024. Data from Zhaomen Canyan shows that the number of currently operating stores has fallen below 1,000. This article reviews the whole story of the closures, consumer reactions and the brand's expansion pace, and includes relevant recommendations from Front Street Coffee for coffee enthusiasts' reference. [more…]

Recently, Heycha has seen store closures in many places across the country, drawing attention from consumers and the industry. Two stores in Baoji, Shaanxi, have suspended operations one after another, and stores in Shenzhen, Hangzhou, Qingdao and other places have also disappeared or reduced their scale. According to GeoHey brand monitoring data, in the past 90 days Heycha opened 12 new stores, but the number of closures reached 146, equivalent to nearly 2 stores disappearing from cities every day. After suspending franchise expansion, the brand intends to improve store product quality and selectively close stores with poor profitability, but the large number of closures is still surprising. As coffee enthusiasts, Front Street Coffee continues to follow the dynamic changes in the tea beverage and coffee markets, and this article sorts out cases from various places and industry interpretations of Heycha's current wave of store closures. [more…]

Cotti Coffee recently announced an ambitious expansion plan: adding 8,000 convenience stores in the second half of the year, reaching a scale of 50,000 stores within three years, and striving to achieve a layout where "Cotti is within a hundred meters." However, as of the end of July, its actual operating stores were fewer than 7,000, still some distance from the goal. Meanwhile, Luckin has launched a counterattack with a scale of over 20,000 stores, curbing Cotti's growth through dense store placements. The two sides have shifted from a 9.9 yuan price war to a battle for locations. How will this competition between two brands from the same roots evolve? This article sorts out the store rivalry, strategic adjustments, and industry impact of the two major brands. [more…]

Heytea opened a new store near Columbia University in the United States. The store had originally planned to hold a soft-opening event on January 23, claiming that Columbia students could receive a free cup of milk tea and a limited-edition fridge magnet by showing their student ID. However, many students who showed up that afternoon were told by staff that they needed an invitation from the brand to enjoy the perk. They queued in sub-zero temperatures only to leave empty-handed, triggering widespread dissatisfaction and complaints. Some staff even claimed that the related promotional posts on the platform were false information, while the students who posted them countered that the rules had been changed by the store at the last minute. After the incident quickly escalated, Heytea issued an apology that same evening, admitting shortcomings in the planning and execution of the event, and reiterating that on the official opening day of January 24, Columbia students could still receive a free drink by showing their ID. [more…]

Recently, the Heytea store in Southampton, UK, replaced its menu with an all-English version, sparking strong dissatisfaction among overseas Chinese consumers. The original poster pointed out that after all Chinese product names disappeared, ordering became difficult, and even Chinese employees made mistakes because they were not accustomed to the new menu. Subsequently, netizens discovered that multiple overseas stores in London, New York, Sydney, and other locations had also switched to all-English menus, and the official app also removed the language selection option, instead displaying based on location. Although some people believe this is catering to localization, more people criticize the move for diluting the brand's Chinese symbols and harming the ordering experience of overseas Chinese. Heytea customer service did not respond directly, and some consumers said they might spontaneously boycott it. [more…]

Once hailed as the "most beautiful Starbucks in Changsha," the IFS Reserve store is about to close its doors. This flagship outlet, which opened in 2018 with a two-story space and several brand-first designs, has been confirmed to permanently close after business hours on the evening of March 21 due to lease expiration and adjustments to the mall's business mix. From its Black Eagle coffee machine to its academy-style reading area, it created check-in memories for countless coffee lovers and was regarded as a landmark of Changsha's urban lifestyle aesthetics. Now, the original site will be taken over and renovated by the trendy toy brand Pop Mart, leaving many residents and visitors deeply reluctant to see it go. [more…]

Luckin Coffee's Q2 2024 financial report shows total net revenue of 8.403 billion yuan and net profit of 871.1 million yuan, with the total number of stores approaching 20,000. However, same-store sales at self-operated stores fell 20.9% year-on-year, and Starbucks' same-store sales in the Chinese market also dropped 14%. Beneath the surface of growth in both revenue and store count, the same-store data reveals hidden concerns. The price war continues to escalate, with promotions of 9.9 yuan or even 6.6 yuan emerging one after another. Brands are trading low prices for sales volume, yet profitability pressure is hard to conceal. Leading brands and small and medium-sized brands alike are caught in the scramble for locations, with stores opening ever more densely while the survival space of individual stores is continuously squeezed. This article will combine the latest financial report data to analyze why Luckin finds it harder to make money amid scale expansion, and to explore the evolution of the competitive landscape in the coffee industry. [more…]

Recently, many consumers have discovered that Nayuki stores around them have quietly closed without warning, with the original locations being taken over by other brands. Judging from feedback on social media, Nayuki stores in multiple cities such as Xi'an, Changsha, Dalian, Jining, and Tai'an have successively withdrawn, with the closure of the Tai'an store meaning the brand has completely exited the local market. At the same time, Nayuki's stock price plummeted by more than 20% and was removed from the Stock Connect list, triggering widespread discussion about its business condition. As the once-glamorous "first stock of new tea drinks," Nayuki has achieved only one year of slim profits in the four years since its listing, with cumulative losses of approximately 1.465 billion to 1.555 billion yuan. Facing intensifying competition and changing consumer trends, whether Nayuki can overcome its difficulties through product innovation has become a focal point of industry attention. [more…]

The Naixue store in the sunken plaza of Guangzhou Tianhuan Plaza was quietly withdrawn without any prior announcement. The orange-pink signboard was removed, and advertising fabric was pasted on the floor-to-ceiling glass, leaving many regular customers astonished. This Naixue PRO store, which opened in May 2021, was the first PRO store on the central axis of Guangzhou's CBD. In addition to regular tea drinks, it also offered coffee, baked goods, and snack merchandise, and had long served as a showcase for the brand's co-branded theme stores. After operating for more than four years with stable customer flow and continuous events, it suddenly disappeared one day, sparking various consumer speculations about the reason for the closure and drawing renewed attention to Naixue's ongoing trend of store contraction in recent years. [more…]

Blue Bottle Coffee has always been known for its distinctive choice of locations, favoring old buildings with stories, and incorporating the city's cultural character into its store design. This time, however, the brand has set its sights on an airport—its first official airport store worldwide opened on January 11 at Terminal 2 of Shanghai Pudong Airport. This store has no seating, focuses on takeout, and for the first time in mainland China, it has introduced vending machines. However, the new store is located exactly where a Starbucks used to be, prompting some netizens to cry out, "Give us back our Starbucks." Currently, Blue Bottle has six stores in Shanghai, while in other cities it still appears only in pop-up form. [more…]