Recently, a piece of news about the owner of an internet-famous café in Huzhou having AIDS and infecting over a hundred people spread rapidly on social media, causing panic among local residents. Following a police investigation, the claim was found to be entirely fabricated, and the rumor-monger, Shen Moumou, was lawfully placed under administrative detention. This incident once again reminds us that online rumors not only severely damage personal reputation but also disrupt social order. Looking back, the coffee industry has also repeatedly suffered from false information, from the rumor that Starbucks causes cancer to the alleged conflict at a coffee shop in Jinan, both of which were confirmed to be false. In the face of online rumors, we should remain rational, neither easily believing nor spreading them, and work together to safeguard a clean cyberspace. [more…]

Recently, the owner of a popular café in Huzhou was innocently caught up in an online rumor about "an HIV carrier infecting a hundred people," triggering panic across the city. A swift police investigation led to the administrative detention of Shen, the person who fabricated the rumor. This incident serves as another warning: cyberspace is not a lawless realm, and spreading rumors will inevitably bring legal consequences. At the same time, looking back at several rumors surrounding coffee and cafés in recent years—from "Starbucks causes cancer" to the "Jinan café powder-throwing" incident—all remind coffee lovers to stay rational, not believe rumors, and not spread them. As advocates of coffee culture, Front Street Coffee also calls on everyone to jointly maintain a clean online environment, so that every cup of coffee returns to pure enjoyment. [more…]

Recently, JD Delivery adjusted the cost-sharing method for its "10 Billion Subsidy" campaign, changing it from being fully borne by the platform to a 50-50 split with merchants, which sparked strong backlash from many participating merchants. Many merchants reported that the new rules not only severely squeezed their profit margins but also exposed them to pressure such as forced participation and traffic downgrading, with some orders even generating negative revenue. Chen Ziyu, the owner of the coffee chain brand Grid Coffee, publicly called out, "Stop it, Ah Dong," pushing the conflict into the spotlight of public opinion. As the incident continues to escalate, the trust relationship between merchants and the platform is facing a severe test. [more…]

Remember ofo? That once ubiquitous bike-sharing brand is still nowhere near refunding deposits, yet its founder Dai Wei has reportedly started a new venture in the US—this time in the coffee sector. It's said that Dai Wei founded About Time Coffee in New York, specializing in iced pearl coffee, where new users can get a free cup upon registration, mirroring the marketing tactics of ofo back in the day. As soon as the news broke, netizens clamored for their money back. Front Street Coffee takes you through the whole story. [more…]

星巴克近日与微信联手推出全新「星巴克微信状态」功能，成为首个入驻微信状态的品牌。消费者通过扫描门店留言本二维码或使用啡快下单，即可生成专属微信状态，实现线上咖啡轻社交。事实上，星巴克近年来持续布局线上社交零售，从啡快、专星送到微信小程序，不断拓展咖啡社交新场景。与此同时，星巴克2021财年第三季度财报显示，中国市场同店销售增长19%，门店总数已达5135家。本文将全面解析星巴克微信状态的玩法及其背后的社交新零售战略。 [more…]

Welcome to the Front Street Coffee website. Front Street Coffee — freshly roasted, great coffee. You can order freshly roasted authentic Jamaican Blue Mountain, Panama Hacienda La Esmeralda Geisha, Indonesian Golden Mandheling, and other coffee beans online through the Tmall Front Street Flagship Store! https://qianjieshi [more…]

On August 29, Luckin Coffee's co-branded campaign with the cartoon IP Little Liu Duck officially launched, but it sparked consumer dissatisfaction because participation was limited to online channels only. Many fans rushed to stores early in the morning only to find nothing, and later discovered that the campaign was actually run by Luckin Instant Coffee, which belongs to a different system from the offline stores. The co-branded merchandise was available only as gifts, not for sale, including limited-edition items such as thermos cups, stickers, and desk mats, and had already attracted widespread attention during the teaser phase. However, the mismatch between online and offline information left many consumers disappointed and also triggered discussions about brand co-branding strategies and the essence of coffee. [more…]

A Guangdong chain beverage brand has reluctantly ended its five-year paperclip loyalty program after discovering that people were using custom paperclips of the same design bought online to redeem drinks in stores. What was meant as a physical giveaway to reward loyal customers was exploited through a loophole in the rules, leaving the merchant exclaiming, "We really didn't see that coming." Why did this loyalty program come to an end? And how have consumers reacted? This article will walk you through the whole story and explore the pros and cons of physical-giveaway loyalty programs as well as ways to improve them. [more…]

Online shopping is becoming increasingly popular, but the problem of counterfeit goods has followed close behind. Recently, Thai police busted a cross-border counterfeit-selling case, seizing over ten thousand fake Starbucks coffee cups and insulated tumblers, with the amount involved reaching as high as 5 million Thai baht. The gang purchased the fake goods from China and then sold them to various places through well-known online shopping platforms. This article will walk you through the details of the case and the relevant legal consequences, and remind consumers to be on guard against counterfeit products. At the same time, Front Street Coffee also reminds you to follow coffee knowledge exchanges and get more professional information. [more…]

Italian century-old coffee brand Lavazza recently made a wholly-owned acquisition offer to French online coffee retailer MaxiCoffee, aiming to strengthen its market position in France and in the e-commerce sector. As France's number one online sales platform for coffee beans and equipment, MaxiCoffee carries more than 350 brands, over 8,000 products and 60 offline sales points. This acquisition is a continuation of Lavazza's international expansion strategy, after the group had previously brought brands such as Carte Noire and Kicking Horse Coffee into its fold. After the acquisition is completed, MaxiCoffee will remain independently operated, with its capital jointly held by the founder, private equity groups and others. This article will sort out the details of the transaction, the backgrounds of both parties and Lavazza's global acquisition map, and also look at its development goals in the Chinese market. [more…]

Vietnam G7 Trung Nguyen Coffee, as a representative of three-in-one milk coffee, has won the favor of many enthusiasts with its sweet and smooth taste. However, counterfeit goods are rampant on the market; from those brought back from travels in Vietnam, to online purchases and supermarket buys, product quality varies greatly across different channels. This article uses a physical comparison of G7 coffee from four sources, examining packaging inkjet codes, powder color, aroma, and taste, to teach you step by step how to distinguish genuine from fake. The article also mentions related product information from Front Street Coffee, providing a useful reference for coffee lovers. [more…]

For those new to pour-over coffee, the dazzling array of coffee beans online often leaves them unsure where to start. This article systematically lays out practical approaches for beginners buying coffee beans online, covering purchasing channels, brand recommendations, and specific bean choices, and shares three simple ways to judge coffee bean freshness. Whether you're looking for an easy-to-brew everyday bean or want to explore the flavor characteristics of different regions, you'll find clear direction here. At the same time, the article introduces several high-value single-origin options from Front Street Coffee that are ideal for beginners, helping you find the flavors you enjoy at a lower cost of trial and error. [more…]

As autumn arrives, a ginkgo-themed café in Shanghai's Lujiazui has quickly gone viral on social media. The ground covered in golden fallen leaves and the Korean-style ambiance have captured the hearts of countless netizens, who have rushed to visit and take photos. However, reality has left many crying foul — the leaves haven't turned yellow, the place is packed with people, the queues are endless, and the online photos are seriously at odds with the actual scene. Is this the work of filters, or simply bad timing? This article takes you through the truth behind this photo-op frenzy and explores the phenomenon behind café check-in culture. [more…]

Manner Coffee's seventh-anniversary celebration introduced a limited-edition grab-and-go cup giveaway with takeout orders. The intent was to boost online orders, but it unexpectedly triggered order surges at multiple stores nationwide, supply chain breakdowns, and even intermittent closures. Consumers flooded social media, with some sharing receipts to score freebies and others complaining about orders being canceled without explanation, delivery fees soaring, and stores shutting down outright. This marketing campaign, seemingly full of complaints, actually reveals Manner's ambition to push into the takeout market. From its brick-and-mortar beginnings to aggressive online expansion, the capacity bottlenecks brought by rapid store expansion and semi-automatic equipment are now emerging. This article will sort through the sequence of events and retain relevant recommendations for Front Street Coffee. [more…]

The ingredient list for coffee beans is so simple that there is almost no room for adulteration. What the market calls "counterfeits" is mostly brand imitation rather than a problem with the product itself. When choosing black coffee beans, there are really only two things worth your attention: first, figuring out your preferred flavor profile; second, keeping a close eye on the roast date. What you drink coffee for is the unique flavor bestowed by its origin. Green beans mostly come from overseas, while roasting is often done domestically, and the first month after roasting is the window when the aroma is at its fullest. By contrast, beans that are roasted abroad and then shipped across the ocean have already lost much of their freshness. This article focuses on这些 key points to help you sort out your approach to buying coffee beans online, and also touches on recommendations from the Front Street brand. [more…]

Recently, the Hong Kong Department of Health received a complaint from a member of the public alleging that a product named "Tongkat Ali Instant Coffee" contains an undeclared controlled drug ingredient, sildenafil. Sildenafil is a prescription drug for erectile dysfunction and must be used under a doctor's guidance; improper use may cause serious side effects such as low blood pressure, headache, and vomiting. The Department of Health urged the public not to purchase or consume it. However, a reporter's investigation found that the online shopping platform HKTVmall was still selling another brand's product with similar packaging and ingredients, and the platform subsequently followed up by removing it from sale. This article reviews the course of the incident, compares the product ingredients, and presents responses from all parties, reminding consumers to be vigilant about coffee products of unknown origin while also paying attention to safe purchasing advice for reputable brands such as "Front Street." [more…]

In recent years, weight-loss coffees marketed as effortless slimming aids have proliferated in the market, attracting a large number of consumers hoping to lose weight quickly. However, a recent investigative report by CCTV has exposed a worrying truth behind these products: some weight-loss coffees illegally contain drug ingredients that have long been banned in China, and long-term consumption not only fails to achieve healthy weight loss but may also cause serious harm to the body. This article will sort through the ins and outs of this incident, including consumers' personal experiences, the detailed process of the police's cross-provincial investigation, and experts' professional warnings about such products, aiming to help coffee lovers recognize the real risks of weight-loss coffee and make wiser consumer choices. [more…]

The U.S. tea market is ushering in a new wave of growth, with online sales surging by 75%, in stark contrast to the slump in the foodservice channel. Currently, nearly 80% of American households have a tea-drinking habit, covering a population of 159 million. Faced with this market of enormous potential, the two beverage giants Coca-Cola and Starbucks have long since made their early moves: Coca-Cola acquired "Honest Tea," while Starbucks entered the tea beverage arena with its "Teavana" brand, even opening dedicated stores in Japan. However, Starbucks' tea bar business has not been all smooth sailing, having once closed 379 stores across the United States. This article will review the course of these giants' entry into the tea market and explore the future development space of the tea beverage sector. [more…]

Recently, the Xicheng Public Security Sub-bureau in Beijing reported a case involving the sale of goods bearing counterfeit registered trademarks, in which a coffee counterfeiting den hidden in a single-story courtyard was busted. Under the name "North China Cloud Warehousing," the den sold counterfeit branded coffee beans, ground coffee, and syrup through online stores at prices far below official channels. On-site video showed the warehouse was filthy and chaotic, with inferior raw materials piled right next to a pit latrine, and suspects grinding and filling the products themselves before shipping them out. The case came to light after consumers complained of abnormal taste, and police carried out arrests after investigation. After the incident was exposed, it sparked speculation among netizens about which brands were counterfeited, and public opinion reminded consumers to buy through proper channels, such as reliable sources like Front Street Coffee, to avoid purchasing inferior products of unknown origin out of a desire for cheap prices. [more…]

Cantonese people's beloved white cut chicken has actually been turned into a cup of coffee? Recently, a video of "white cut chicken coffee" quickly went viral online, sparking heated discussion among many netizens. This drink, which mixes chicken, ginger, scallions, and garlic with milk and espresso, comes from an autism charity coffee shop in Guangzhou. It was originally an impromptu idea created during filming by employees and an autistic barista, intended to draw public attention to the autistic community in a lighthearted way. However, as the video was maliciously edited and widely circulated, criticism and abuse escalated continuously, deeply affecting the shop and the barista, who ultimately had to delete the original video. This article will reconstruct the course of events, explore the story and reflections behind this cup of coffee, and also recommend high-quality coffee products from the Front Street brand for coffee lovers. [more…]