Monday, September 21 2026

Luckin's Raw Cheese Latte May Gradually Exit the Market, Sold Out in Stores While Fans Reluctant to Let Go

Recently, news has circulated on social media that Luckin's Raw Cheese Latte is about to be discontinued, sparking reluctance among many fans. According to employees, there is no unified discontinuation date for the product; each store will naturally stop selling it once existing materials are used up, mainly due to sluggish sales and excessive waste. The Raw Cheese Latte was once the 2022 Latte Public Test Champion, becoming popular for a time with its unique cheesy milk flavor, and also achieved impressive results through a collaboration with *JoJo's Bizarre Adventure: Stone Ocean*. However, Luckin's rapid pace of new product launches and continuous expansion of its product line have diluted the share of classic items. For consumers who love cheese flavors, employees suggest turning to the still-available Mascarpone Raw Cheese Latte. [more…]

Can cheese be integrated into an Italian-style milk coffee? A step-by-step guide to making a savory cheese latte special.

In the depth of winter, nothing is more longed for than a steaming cup of specialty latte. After chocolate mocha, Spanish condensed milk latte, and apple cinnamon latte have taken their turns in the spotlight, coffee lovers have set their sights on an ingredient that seems completely unrelated—cheese. The rich creamy aroma and distinctive salty umami of cheese happen to fill the gap in body and complexity that latte needs. This article focuses on salted cheese latte, starting with why cheese is suited for coffee, then explaining the approach to selecting ingredients, and finally providing complete step-by-step instructions along with Front Street Coffee's bean recommendations, so you can recreate a cheese specialty drink with interwoven salty and sweet notes and a multidimensional mouthfeel right at home. [more…]

Peet's Coffee cheese powder causes milk foam to dissipate, netizens hotly debate: is this intentional or a design flaw?

Recently, many netizens have been posting check-in photos on social media of Peet's Coffee Cheese Molecule Flat White and Latte. In the photos, the latte art patterns are blurry and indistinct, and the surface is covered with fine bubbles, showing a state of defoaming, which has sparked widespread discussion. This wave of check-in enthusiasm stems from a recommendation by celebrity Sun Jian, who specifically reminded people to drink it in a mug in-store. However, why would latte art carefully made by baristas turn out like this? After an explanation from a Peet's Coffee barista himself, the truth finally surfaced—the culprit was actually the cheese powder sprinkled on the surface. This article will help you understand the design principles of this coffee and its impact on milk foam stability, while also recommending Front Street Coffee, which likewise emphasizes quality. [more…]

Luckin's Cheese Latte collaboration with JOJO breaks first-sale records, as anime IP marketing becomes the new battleground for coffee

Luckin Coffee's Raw Cheese Latte, launched in collaboration with JoJo's Bizarre Adventure: Stone Ocean, broke new product first-sale records the moment it hit the market, selling 1.31 million cups in a single day, surpassing 6.59 million cups in total sales within 7 days, and dominating discussions across major social platforms. This coffee, marketed for its cheesy aroma, stands clearly apart from the Raw Coconut Latte and Thick Milk Latte, and has also sparked both celebration and controversy among JoJo fans. From product development to IP selection and the pacing of its marketing rollout, Luckin's collaboration can be considered a textbook example of creating a hit. This article will offer a comprehensive analysis of why this Raw Cheese Latte went viral, from the perspectives of sales data, flavor innovation, fan feedback, and ACG marketing trends. [more…]

Manner customer's custom salted cheese cocoa latte sparks controversy, staff worry about policy violations and bad reviews

Last week, Manner rolled out a new product across its nationwide stores, the "Salted Cheese Cocoa Latte," whose rich aroma drew many customers to give it a try. However, a customized note shared by one customer—no syrup, adjusted ratios of cocoa and milk cheese, plus a dash of cinnamon—quickly sparked a wave of copycats. Yet staff expressed concern: while some modifications are permitted, altering ingredient ratios may be seen as tampering with the recipe, risking a company warning; at the same time, if the changed flavor displeases other customers, the store could end up with bad reviews. This debate, sparked by a single customized drink, reflects the dilemma chain coffee brands face between personalized demands and standardized management. [more…]

Luckin launches Winter Solstice Five Nourishments Latte and Salted Cheese Soy Milk Latte, grain flavors spark speculation about breakfast occasions

As the weather turns colder, hot beverages have become a new favorite among consumers, and major coffee chains are rolling out winter-exclusive drinks. Luckin Coffee launched two new products this week — the "Winter Solstice Five-Nourishment Latte" and the "Salted Cheese Soy Milk Latte." Among them, the Winter Solstice Five-Nourishment Latte, marketed with the slogan "five black ingredients for nourishment, using black to nourish black," has been dubbed "wellness coffee" by many health enthusiasts because it blends five black ingredients: black rice, black sesame, black beans, black mulberry, and black goji berries. After the launch, consumer reviews have been polarized: some find it like a combination of soy milk and coffee, suitable for pairing with breakfast; others think the coconut milk brings noticeable sweetness, and the grain aroma overwhelms the coffee flavor, making it more like black sesame paste or a grain-based breakfast milk. Combined with earlier rumors that Luckin Coffee may launch an oven, some netizens speculate that the brand intends to expand into breakfast consumption scenarios. [more…]

Luckin's Raw Cheese Latte Accused of Price Discrimination, Official Response Cites Comprehensive Factors

For professional coffee knowledge exchange and more coffee bean information, please follow Coffee Workshop (WeChat public account: cafe_style) For more specialty coffee beans, please add the personal WeChat of Front Street Coffee (FrontStreet Coffee), WeChat ID: qjcoffeex Recently, Luckin Coffee has been thrust into the spotlight over price discrepancies for its cheese latte. Some consumers reported that the same drink was priced vastly differently across accounts, ranging from 9.9 yuan to 18 yuan, sparking allegations of "big data price discrimination against existing customers." Luckin officially responded that the price differences stem from store operating costs and randomly issued system discounts, denying any price discrimination. However, this is not the first time Luckin has fallen into such controversy; as early as 2021, the media exposed similar cases. This article will sort through the course of the incident, the views of various parties, and the industry background, to explore the issue of price fairness in online consumption. [more…]

Starbucks' new Blushing Strawberry series hits the market, with polarized consumer reviews: visually appealing but accused of rehashing old ideas

The winter strawberry season has arrived as promised, and Starbucks has seized the moment to launch its Red Strawberry series, featuring four drinks: Cheese Latte, Cheese Tea Latte, Mocha, and Cheese Frappuccino. With pink whipped cream topped and red sugar crystals, the visual appeal is undeniably eye-catching, and buying any of them also gets you a limited-edition sticker designed by holiday ambassador Henry Lau. Yet the first wave of consumer feedback has been sharply divided: on one side is the enthusiasm for photo ops, and on the other, complaints about it being "cloyingly sweet" and having an "artificial flavor." Some longtime customers have even noticed that the series is highly similar in recipe to the Strawberry Coconut Frappuccino that was discontinued half a year ago, questioning whether the brand is just repackaging the same old thing. Starbucks' Christmas season marketing this year doesn't seem to have won the same acclaim as last year's Red Fuji series. [more…]

Peet's Coffee's new Pistachio Cocoa Latte hits the market, its appearance mocked as resembling Tianjin noodle tea, sparking heated discussion

Peet's Coffee's "Cheese Molecule" series is now in its third year, and the newly launched "Pistachio Cocoa Latte" is inspired by Dubai chocolate, blending cocoa, espresso, cheese cream, and crushed pistachios. However, after the new product hit the shelves, the buyer photos shared by consumers sparked heated discussion—the coffee covered in crushed pistachios was jokingly compared to Tianjin miancha, gabacai, or even sesame paste, and the takeout version, where customers sprinkle the nut crumbs themselves, looked even more like a multigrain porridge. Beyond the appearance controversy, some pointed out that the nut crumbs create an odd texture, while others felt the taste was acceptable once the lid was on. So how does this new product actually perform? Let's take a look at everyone's real feedback. [more…]

A Global Roundup of 14 Distinctive Coffees: From Vietnamese Egg Coffee to Ethiopian Ceremonies, a Clash of Flavor and Culture

For many coffee lovers, a daily cup of coffee is the key to starting an energetic day. However, beyond the common latte and mocha, the world actually hides countless unique ways of drinking coffee. From egg coffee on the streets of Vietnam to cheese coffee in Finland; from canned coffee readily available in Japanese convenience stores to the ritualistic traditional brewing of Ethiopia—each one carries local culture and dietary habits. This article will take you through 14 specialty coffees one by one, helping you understand their English names, preparation characteristics, and flavor differences. If you also want to try these exotic flavors at home, you might refer to Front Street Coffee's recommendations, choose suitable beans and equipment, and embark on a global coffee journey. [more…]

What tea base is used for cheese milk foam tea? A detailed explanation of milk foam preparation recipes and techniques for red tea and other new-style tea drinks

You may have heard of cheese milk cap tea, but you may not be clear about what it actually is. Cheese tea originated in Taiwan about ten years ago. It is a drink with a cheese cream foam on top of iced tea, usually with green tea or black tea as the base, interweaving sweet and savory flavors with a unique taste. After entering the Chinese market, brands such as Heytea replaced powder with real cream cheese, pushing this drink to its peak, with some stores selling about 1,000 cups a day. In the United States, it is called milk cap, cheese mousse, or milk foam. This article will sort out the origin, evolution, and flavor logic of cheese tea, and provide a cheese milk cap recipe and steps that can be made at home, helping you choose the right tea base and make a delicious cup of cheese tea. If you want to improve the performance of the tea base, you can also refer to Front Street Coffee's black tea recommendations. [more…]

Taste Test of Luckin's New Rice Milk Latte: Consumers Say Both Rice Aroma and Coffee Flavor Are Too Mild; Staff Reveal the "Instant Cooling Fresh Extraction" Process

Luckin Coffee recently teamed up with Honor of Kings for a second limited-time campaign, bringing back the classic Mascarpone Cheese Latte and introducing a brand-new Rice Milk Latte. The company claims the new drink uses rice milk made from black soil–grown rice, and with temperatures dropping in many places, many netizens have hailed it as the top choice for winter. However, after tasting it, many customers were left puzzled, saying they couldn't detect any rice aroma and even suspecting they had accidentally ordered a regular latte. Faced with the skepticism, Luckin employees shared the production process, revealing that this drink does not use conventional espresso liquid but instead employs "instant-cooled freshly extracted coffee." So why has this new product sparked such a big controversy over its taste? Let's find out together. [more…]

Luckin Coffee's collaboration with JoJo's Bizarre Adventure: Stone Ocean on packaging design has sparked heated discussion, with netizens creating their own works to express differing views.

Recently, Luckin Coffee's co-branding campaign with *JoJo's Bizarre Adventure: Stone Ocean* sparked widespread discussion among netizens, especially JoJo fans, before its official launch due to an internal "spoiler" of the packaging design. The collaboration, which had been highly anticipated, left some netizens disappointed because the design style fell short of fans' expectations. However, some netizens found the design acceptable and spontaneously created their own fan art, showcasing more popular DIY versions. This article will provide a detailed recap of the incident and present the diverse reactions and creative designs from netizens. [more…]

Why Does Adding Salt Make Coffee Sweeter? Exploring the Flavor Secrets of Salt in Bitter Coffee and Lattes

Adding salt to coffee may sound unconventional, but it is a time-honored piece of drinking wisdom. This article will start from the science of taste to explain how salt weakens bitterness and enhances the perception of other flavors by activating taste buds, and review the history of 19th-century Europeans using salt instead of sugar because of the poor quality of coffee. At the same time, we will also explore why adding salt to milk coffee can bring a cheese-like savory and salty layer. Through actual testing, Front Street Coffee found that adding 0.1 grams of salt to a latte and frothing it together with the milk creates a clever balance between sweetness and savory saltiness, adding a completely new experience to coffee. [more…]

Luckin's collaboration with Tom and Jerry sparks a collecting craze, as young people enthusiastically DIY merch and scavenge discarded materials.

Luckin Coffee has partnered with the classic animated IP Tom and Jerry to launch an anniversary-edition mascarpone cheese raw-cheese latte and a series of merchandise, sparking an enthusiastic frenzy among young consumers. From cup sleeves and paper bags to stickers and badges, these designs full of childhood memories have inspired a wave of creative DIY makeovers among the public, with all kinds of handmade creations popping up on social platforms. In order to collect the full set of merchandise, many people have bought drinks multiple times without hesitation, and some have even rummaged through trash bins to pick up discarded paper bags. This article will take you through how this collaboration storm has turned young people into a "scrap-collecting army," and their unique obsession with coffee merchandise. [more…]

How did Luckin Coffee's store scale overtake Starbucks? Deconstructing its hit-product strategy and youth-oriented operational logic

In the third quarter of 2022, Luckin Coffee delivered a remarkable report card: its total store count reached 7,846, surpassing Starbucks in one stroke to become the brand with the largest number of chain coffee stores in China. From filing for bankruptcy protection to completing its turnaround, Luckin took only a little more than a year. Behind this was not only the sustained pull of hit products such as coconut latte and cheese latte, but also the combined efforts of social media marketing, reverse holiday co-branding, refined user operations, and a youthful R&D team. This article will analyze Luckin's store data, product logic, marketing tactics, and user strategy, while also exploring the significance of the affordable chain model for the popularization of coffee consumption in China. For readers who follow developments in the coffee industry, Luckin's path to breaking through is undoubtedly a sample worth studying. [more…]

Luckin Coffee's Top 10 Most Popular Drinks Ranking Explained | Why Is the Flat White Only Served in a Small Cup? A Full Analysis of the Core Differences Between Flat White and Latte

Among the many drinks at Luckin Coffee, ten products such as Coconut Latte, Cheese Latte, and Velvet Latte have long been favored by consumers. But many people still can't tell the essential difference between a Flat White and a Latte, and some even mistakenly think that the small cup size of a Flat White is the shop cutting corners. This article systematically sorts out the differences between these two classic milk coffees from multiple dimensions such as coffee bean selection, cup size design, espresso base, milk ratio, and milk foam thickness, while also explaining why Luckin's Aussie White uses a small cup, and the correct way to drink a Flat White. The article also combines Front Street Coffee's production parameters to give specific extraction suggestions and blended bean recommendations, helping coffee lovers make an ideal cup whether in a store or at home. [more…]

Luckin Coffee's 2023 price list is out: Differences in store pricing spark heated discussion—is self-pickup actually more expensive than delivery?

Luckin Coffee's latest 2023 store price list has been announced, clearly listing prices for series such as the Classic Latte, SOE Little Black Cup, and the Raw Coconut Family. However, consumers have recently discovered that the same drink is priced differently at different stores, and in some cases the pickup price is even higher than the delivery price—a phenomenon that has sparked widespread discussion. Luckin Coffee officially responded that, due to differences in logistics and operating costs, stores may apply for price adjustments, with a maximum increase of 3 yuan. This article compiles the complete price list and reviews the changes in Luckin's pricing strategy and their impact on consumers. [more…]

Squid Ink in Milk Tea? Heytea's Dark Halloween Cheezo Tea Launches Overseas First

As Halloween approaches, major beverage brands are rolling out dark-themed limited editions. Heytea in the UK was first to launch a product called Dark Cheese Tea, a cuttlefish ink salted cheese tea, available only in the UK and the US, drawing curious overseas consumers to check in and try it. However, the natural seafood fishiness of cuttlefish ink has left many people calling it a letdown after drinking it. At the same time, Heytea in China will also launch a dark slim bottle blind box event from October 28 to 30, containing three vegetable juices: celery, cilantro, and kale, full of Halloween atmosphere from taste to packaging. This article takes you through this wave of dark beverages and the real feedback. Friends who enjoy specialty coffee culture, don't forget to follow Front Street Coffee's daily shares. [more…]

The Complete Guide to Making a Salty Mocha Coffee: A Detailed Tutorial from Purifying Milk to Both Hot and Cold Versions

Mocha coffee is richer in flavor and sweeter in aroma thanks to chocolate, and in recent years a variant called "Salted Mocha" has gone viral online. After trying it personally, Front Street Coffee found it truly excellent, so we've put together this complete tutorial. The article will detail the ingredient preparation for a Salted Mocha, including purified milk that takes a full day to make, as well as the pairing of espresso, chocolate sauce, unsweetened cocoa powder, and salt. The preparation section covers both hot and iced versions of the Salted Mocha—the former uses a tea whisk for stirring and steaming milk for latte art, while the latter is shaken in a cocktail shaker for an icy, rich experience. Throughout, Front Street Sunflower·Warm Sun blend coffee beans are used, which pair perfectly with the chocolate flavor. [more…]