How do Luckin coffee winter lattes taste?

Luckin Coffee launched two winter drinks this week: the Winter Solstice Five-Nourishment Latte and the Salted Cheese Soy Milk Latte. The first blends black rice, black sesame, black beans, black mulberries, and black goji berries with espresso and coconut milk, and its slogan promotes the five black ingredients as a wellness theme, which led customers to call it wellness coffee.

Reactions after launch split into two camps. Some drinkers compare the flavor to soy milk mixed with coffee and see it as a fit for breakfast or coffee after meal occasions, while others find the coconut milk sweet and the grain aroma strong enough to cover the coffee taste, describing it as closer to black sesame paste or a grain breakfast milk. Earlier rumors that Luckin might add an oven fueled speculation that the brand wants to expand into breakfast consumption.

As the weather turns colder, hot beverages have become a new favorite among consumers, and major coffee chains are rolling out winter-exclusive drinks. Luckin Coffee launched two new products this week — the "Winter Solstice Five-Nourishment Latte" and the "Salted Cheese Soy Milk Latte." Among them, the Winter Solstice Five-Nourishment Latte, marketed with the slogan "five blacks as the essence, nourishing the black with black," has been dubbed "wellness coffee" by many health enthusiasts because it blends five black ingredients: black rice, black sesame, black beans, black mulberries, and black goji berries. After launch, consumer reviews have been polarized: some find it like a combination of soy milk and coffee, suitable for pairing with breakfast; others feel the coconut milk brings noticeable sweetness, with the grain aroma overpowering the coffee flavor, making it more like black sesame paste or a grain-based breakfast milk. Combined with earlier rumors that Luckin might launch an oven, some netizens speculate the brand intends to expand into breakfast consumption scenarios.

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As temperatures drop, warm beverages are increasingly popular among consumers, and several chain brands have recently launched distinctive winter warm drinks one after another to compete for user attention. Luckin brought out two new products this week: the "Winter Solstice Five-Nourishment Latte" and the "Salted Cheese Soy Milk Latte."

After launch, the new products quickly sparked discussion among fans. Among them, the "Winter Solstice Five-Nourishment Latte," marketed with the selling point "five blacks as the essence, nourishing the black with black," attracted the interest of many health-conscious consumers as soon as it was released, due to its product name and promotional language carrying a wellness theme.

(Image from the official account)

According to the ingredient information released by the official source, the "Winter Solstice Five-Nourishment Latte" combines five black ingredients — black rice, black sesame, black beans, black mulberries, and black goji berries — with espresso, coconut milk, and other ingredients, and is therefore jokingly called "wellness coffee" by many customers who pay attention to healthy eating.

For this reason, after the product launched, curious fans rushed to order and try it, and the first batch of tasters' "post-drink reviews" quickly appeared on social platforms. Judging from consumer feedback, opinions on this new product are not uniform, with everyone having their own views.

In the eyes of some consumers, Luckin's latte with added grain ingredients resembles a combination of "soy milk and coffee," and they believe a cup in the morning is both filling and refreshing. For this reason, many regard the "Winter Solstice Five-Nourishment Latte" as a substitute for soy milk or breakfast milk, saying that buying a cup and pairing it with a tea egg or sandwich makes for a simple breakfast that restores one's energy.

However, users who care more about beverage flavor generally report that, due to the added coconut milk, Luckin's new product carries a noticeable sweetness even without sugar.

In addition, the aroma of grain ingredients such as black sesame and black beans is itself rich, masking the espresso flavor added to the drink, leading many people to say they cannot taste the coffee flavor they remember and to state bluntly that the "Winter Solstice Five-Nourishment Latte" tastes more like "black sesame paste," "sweetened breakfast porridge," or the grain-based breakfast milk on supermarket shelves, rather than a latte.

Interestingly, recalling earlier news that Luckin might launch an oven, some users cannot help but speculate that by releasing this "Winter Solstice Five-Nourishment Latte," which tastes close to a breakfast drink, the brand may intend to expand the breakfast consumption scenario.

It should be noted that chain brands such as Cotti and Mixue Bingcheng have already entered the breakfast track one after another, pairing drinks with meals to attract consumer groups with such needs, including students and office workers. Therefore, in the view of some fans, it is understandable if Luckin wants to follow suit and test the waters in the breakfast sector. But as netizens say, although various signs currently stir the imaginations of users looking forward to breakfast business, until Luckin officially announces definite news, these remain only speculation.

Image source: Xiaohongshu

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