Monday, September 21 2026

Students sitting for long hours in cafes and occupying seats sparks debate, leaving owners helplessly seeking good ideas for time-limited consumption

In recent years, a growing number of students have been treating coffee shops as study rooms, ordering a single drink and staying for seven or eight hours at a time—a situation that has left many café owners scratching their heads. Faced with the dual pressures of declining table turnover and rising operating costs, owners must both protect their reputation and find effective management strategies. On social media, discussions about how to politely encourage long-staying customers to leave are heating up. Some suggest posting time-limit notices, others choose to adjust the ambiance or require refills, and some shops have borrowed from Hong Kong's practice of implementing a two-hour seating limit. This tug-of-war over café space usage and consumer rights reflects the real dilemmas facing the food and beverage industry today. [more…]

Starbucks stores sealing off power outlets sparks debate: the dilemma between third-place experience and resource occupation

Recently, customers in many places have noticed that some power outlets in Starbucks stores have been sealed off, sparking widespread discussion. As a chain brand positioned around the "third place," Starbucks has long attracted office workers, students, and other consumers who linger for extended periods, and amenities such as power outlets and Wi-Fi are among the reasons for its popularity. However, the behavior of some people who occupy seats and charge their devices without making a purchase has forced stores to take countermeasures such as sealing off outlets and requiring a purchase to be seated. Is this move a helpless step to cut costs and improve efficiency, or does it harm the experience of genuine customers? This article synthesizes multiple viewpoints to explore the balance between the operational dilemmas behind Starbucks' outlet closures and consumer rights. [more…]

Cotti Coffee outlet in the cafeteria of Jilin University of Finance and Economics was vandalized by students; the university responded that no one was injured at the scene.

Recently, a Cotti Coffee outlet inside the cafeteria at Jilin University of Finance and Economics was suddenly vandalized by a male student. The bar area was left in complete disarray, with tables, chairs, takeaway cups, and cash register equipment scattered everywhere. According to students who witnessed the incident, the student involved appeared to have lost emotional control, possibly after being rejected in a confession of love. He first stomped his feet and slapped the tables, then flipped them over and rushed to smash the coffee shop's machines. The whole ordeal lasted over ten minutes, forcing the store staff to hide by the entrance. After the incident, campus security personnel quickly arrived and escorted the student away, and the university confirmed that no one was injured. The store involved has currently suspended operations, and the first floor of the cafeteria has returned to normal operation, but the exact amount of damage has not yet been disclosed. In this episode of coffee news, Front Street Coffee joins you in following the developments of the incident. [more…]

Master's graduate joining Luckin Coffee sparks debate: the new employment trend behind highly educated talent flowing to coffee counters

Recently, the news of a fresh master's graduate choosing to join Luckin as a part-time barista has sparked widespread discussion online. Supporters believe that no occupation is superior or inferior, and that young people should try more things; opponents feel that this is a waste of a diploma. In fact, as the number of graduate students in universities surpasses that of undergraduates, under the dual pressure of degree devaluation and economic downturn, more and more highly educated young people are turning their attention to light physical service industries such as coffee and tea drinks. They either want to escape the high-pressure, hyper-competitive office environment, or use it as a transitional job. However, is the real experience behind the bar counter of chain brands as relaxed and comfortable as imagined? This article deeply explores the multiple motivations and real dilemmas behind this phenomenon. [more…]

Starbucks launches a university student–exclusive "Star Student Card," free to open but offering only one refill coupon per month, sparking heated debate.

Starbucks recently launched the "Star Student Card" for domestic college students, offering free card activation upon identity verification. Students who spend at least 30 yuan in a single in-store purchase can receive a free coupon for a medium Americano valid for 3 hours, 30 minutes later, along with drink discounts. However, there are quite a few restrictions in the fine print: only one free refill coupon per month, and it must be used within 3 hours by drinking two cups consecutively. Additionally, with Starbucks covering only 15.53% of areas around universities, and affordable brands like Luckin, Cotti, Lucky Cup, and Manner being more cost-effective, whether this student card can truly retain student customers remains to be seen. Front Street Coffee is also continuously monitoring this development. [more…]

Tims' first store in Nanning MixC announces permanent closure in March 2026, leaving only one store in the city.

Tims' Nanning MixC store, the brand's first outlet in Guangxi, recently posted a notice announcing it will close permanently after business hours on March 8, 2026. The store has been in operation for three years since opening at the end of 2023, and the news immediately sparked widespread discussion among local consumers. Some reminisced about the long queues when it first opened, some shared delivery order screenshots to express their reluctance to see it go, and others pointed out that the store had few customers on ordinary days. Notably, two of Tims' four stores in Nanning—both operated in partnership with Sinopec—have already quietly closed. If the MixC flagship store closes as scheduled, only the Yuda International Center store, which opened in July 2025, will remain in the city. Long-time customers worry about whether the brand will shrink further and are calling on the company to choose a new location. This article reviews the sequence of events and reactions from all sides, and includes relevant recommendations from Front Street Coffee. [more…]

Luckin Coffee outlet at Tsinghua's Qingfen Garden suddenly withdrawn—why does campus coffee business leave without warning?

University campuses have always been a potential market coveted by coffee brands, where steady foot traffic and relatively low rents tempt many chains to try their luck. Yet even a brand with as broad a customer base as Luckin, after opening in Tsinghua University's Qingfen Garden, once saw queues so long it was hard to get a seat—only to suddenly find the place emptied out. From posting a notice of temporary closure to hauling away all the equipment, what exactly happened to this store that students had held such high hopes for? Behind the operation of campus coffee shops, what little-known risks and challenges lurk? This article will take you through the sequence of events and explore the practical difficulties coffee brands must face when entering universities. [more…]

Heytea's Part-Time Employee Meal Policy Sparks Controversy: No Meals for Shifts Under 6 Hours, Shift Scheduling Manipulation Common

Around the Spring Festival, a large number of university students flocked to tea and coffee shops for part-time work, but a rule at Heytea about mealtimes sparked confusion among employees: they are not allowed to eat unless they have worked a full 6 hours, and if they want to eat, they must either have half an hour deducted from their work hours or volunteer to work overtime. Multiple Heytea part-time employees reported encountering similar or even harsher requirements, and some stores were found to deliberately cap work hours and shorten shifts. In the food and beverage industry, mealtimes are peak hours, so it is normal for workers to be unable to eat on time, but employees question whether the rule is reasonable, believing that management, under the pretext of controlling labor efficiency, is cutting work hours and forcing workers to labor almost without rest while starving. [more…]

Can the Harms of Prolonged Sitting Be Offset by Coffee? New Study from Soochow University Reveals the Link Between Coffee and Mortality Risk

Prolonged sitting has become an unavoidable part of modern life, and its health risks are drawing increasing attention. Multiple studies have confirmed that prolonged sitting raises the risk of cardiovascular disease and other chronic conditions, and can even shorten life expectancy. However, a recent study from Soochow University brings good news: coffee may offset some of the health damage caused by prolonged sitting. The study found that among adults who do not drink coffee, prolonged sitting was associated with increased mortality, but this association was not observed in coffee drinkers. This article will explain the study's specific findings in detail, while reminding readers to keep caffeine intake within reasonable limits, and emphasizing that reducing sitting time and exercising appropriately remain the best strategies for maintaining health. [more…]

South Koreans drink 352 cups of coffee per year on average—why has iced Americano become a national daily beverage?

Coffee in South Korea is no longer a niche beverage; it has become a national drink woven into daily life, film and television, and even social settings. Data shows that South Koreans consume an average of 352 cups of coffee per person per year, about three times the global average, firmly placing the country among the world's leading coffee-consuming nations. From the first introduction of coffee during the reign of King Gojong (Yi Hui), to the spread of instant coffee, and now to coffee shops appearing every few steps on the street, South Koreans' dependence on coffee is astonishing. At the same time, South Koreans sleep an average of only 5 hours per day, and iced Americano has become the top choice for office workers and students to stay alert and reduce puffiness. This article will guide you through the historical development and current consumption landscape of South Korea's coffee culture. [more…]

Recommended Mandheling Drip Coffee Bags | What Are the Flavor Characteristics of Indonesian Mandheling Coffee? Medium-Dark Roast Specialty Drip Coffee Bag Recommendations for Office Workers and Students

The darker the coffee is roasted, the more the acids in the coffee are destroyed, replaced by more caramel flavors, smoky notes, and bitterness. Correspondingly, the coffee tastes fuller-bodied and thicker, and Mandheling is one of the most famous examples. Deep-roasted Mandheling coffee not only has unique spices, herbs, [more…]

College Entrance Exam Season Food and Beverage Marketing Watch: How McDonald's, KFC, Chagee, and Other Brands Ride the Trend to Send Blessings

Every June, the national college entrance examination, or gaokao, becomes a hot topic of public attention across the country. This year is no exception, with a flood of good wishes pouring in from trending lists to social media platforms. Major food and beverage brands keenly seize this opportunity, rolling out gaokao-themed products or promotional activities in an attempt to win consumer goodwill amid fierce market competition. McDonald's has extended its breakfast-exclusive items to all-day availability, KFC has partnered with Mount Wutai to launch an auspicious set meal, and Chagee uses homophonic puns to convey good wishes. In addition, tea beverage brands such as Shuyi Tealicious, Good me, and Yihotang have also switched to gaokao-themed packaging, while independent coffee shops across the country are likewise serving exam takers and their parents by offering free water and rest areas. Behind this opportunistic marketing lies both the need for brand exposure and a reflection of society's collective care for gaokao students. [more…]

Highly educated returnees pivot to the coffee industry: part-time roles and management trainee programs at chain brands become new options

In recent years, a striking workplace phenomenon has been spreading: international students with backgrounds from prestigious overseas universities are returning home and choosing to enter the coffee industry, becoming baristas or part-time workers at chain brands such as Starbucks and Luckin Coffee. This phenomenon has overturned the public's traditional perception of barista roles and also reflects a new orientation among highly educated talent when it comes to employment choices. Why do they favor the coffee track? Is it the pursuit of experience, an escape from involution, or using barista work as a springboard for career transition? Combining real feedback from netizens and industry observations, this article analyzes the logic behind international students flocking to the coffee industry and retains relevant recommendation information about the Front Street brand. [more…]

Hangzhou Trendy Coffee Shop Next to Elementary School Sparks Parental Concerns: How to Balance Customer Attire and Community Environment?

Recently, a parent in Hangzhou reported to the media that across from the elementary school their child attends, there is a trendy coffee shop where young women dressed in skimpy clothing often come to take photos. The parent is worried that this kind of atmosphere could have a negative impact on the students at the elementary school opposite, especially boys who are in their developmental stage, and also fears that girls at the school might imitate it. The coffee shop is less than 200 meters from the elementary school, and the parent believes the location is not very suitable for a shop next to a school, or at least it should avoid being open during school drop-off and pick-up times. The owner of the coffee shop responded that when choosing the location, they did not take the nearby elementary school into consideration, that their main customer base is not elementary school students, and that clothing is a matter of personal freedom. Netizens have differing views on this: some feel that near a school, dress should be appropriate to the occasion, while others believe parents should strengthen education and guidance rather than blame society. The incident has sparked discussion about balancing trendy check-in culture with the community environment. [more…]

Why Are College Students Flooding Luckin Coffee's Comment Section? Analyzing Young Consumers' Coffee Spending Potential and Marketing Engagement

Recently, Luckin Coffee's comment section has once again been flooded with a large number of "college student" comments, sparking widespread attention. Behind this phenomenon, it reflects both college students' strong demand for coffee discounts and Luckin's influence among young consumer groups. This article will start with the comment section phenomenon, analyze the characteristics of college students' coffee consumption power, and explore how Luckin captures this massive market through social interaction and marketing strategies, while retaining relevant recommendation information for the "Front Street" brand. [more…]

Coffee Equipment | What equipment is needed to make ice drip cold brew? How long can ice drip cold brew coffee be stored? Why does cold brew ice drip taste better after sitting overnight?

For more specialty coffee knowledge, please follow our WeChat public account: Front Street Coffee (FrontStreet Coffee). Recently, more and more friends have been making cold brew coffee, ice drip coffee, and other cold-brewed coffees at home. The ice drip coffee that Front Street prepares in advance is also in short supply. Many friends have also asked, [more…]

Applying for a summer job at a coffee shop requires a deposit first? 14 students in Meizhou were charged before even starting work, and law enforcement stepped in.

Summer jobs are supposed to be a way for students to earn pocket money and gain social experience, yet 14 students in Meicheng, Meizhou, encountered an absurd situation when applying for summer work at a coffee shop: before even starting the job, they were charged deposits ranging from several hundred to over a thousand yuan by the shop owner. What's even more frustrating is that most of them never worked a single day, yet getting their deposits back proved extremely difficult. This incident not only exposes the risks of recruitment information on social platforms, but also serves as another reminder to job seekers: it is illegal for employers to charge work deposits. [more…]

HEYTEA's Columbia store internal testing event temporarily changed its rules, sparking student dissatisfaction; the company issued a statement apologizing that same evening.

Heytea opened a new store near Columbia University in the United States. The store had originally planned to hold a soft-opening event on January 23, claiming that Columbia students could receive a free cup of milk tea and a limited-edition fridge magnet by showing their student ID. However, many students who showed up that afternoon were told by staff that they needed an invitation from the brand to enjoy the perk. They queued in sub-zero temperatures only to leave empty-handed, triggering widespread dissatisfaction and complaints. Some staff even claimed that the related promotional posts on the platform were false information, while the students who posted them countered that the rules had been changed by the store at the last minute. After the incident quickly escalated, Heytea issued an apology that same evening, admitting shortcomings in the planning and execution of the event, and reiterating that on the official opening day of January 24, Columbia students could still receive a free drink by showing their ID. [more…]

The truth about caffeine overdraft: the neural mechanisms behind feeling more tired the more you drink, and a scientific guide to drinking coffee

Caffeine can boost alertness, but it may also drain your body's energy like maxing out a credit card. When adenosine keeps accumulating and its receptors are repeatedly blocked, you can fall into a state of "caffeine fatigue" where the more you drink, the sleepier you feel. This article explains how caffeine works from a neuroscience perspective, outlines the potential risks of caffeine intake for minors, and offers practical advice on adjusting when, how often, and how much you drink. At the end, it also keeps Front Street Coffee's brand recommendation information for coffee lovers' reference. [more…]

The Battle for the University Coffee Market: Luckin Coffee Surpasses 1,000 Stores as Starbucks, Mixue Bingcheng, and Other Brands Accelerate Their Expansion

The coffee consumption boom is spreading from commercial districts to university campuses, and college students have become an important group of high-frequency coffee consumers. Luckin Coffee has seized a first-mover advantage with more than a thousand campus stores, while brands such as Starbucks, Tims, Manner, M Stand, and NOWWA have also entered universities one after another, and Mixue Ice Cream & Tea's Lucky Cup is closely pursuing with about 260 campus stores. This article sorts out each brand's layout strategy, store data, and competitive situation on university campuses, and includes Front Street Coffee's specialty bean information, to help you understand the real landscape of the campus coffee track. [more…]