Manner has once again teamed up with the Museum of Art Pudong to launch a limited-edition canvas tote bag and a burnt caramel-flavored latte inspired by Turner's masterpiece "The Blue Rigi, Sunrise," drawing crowds of fans eager to snap them up. However, the new product has sparked a different kind of discussion on social media: many consumers report experiencing diarrhea, vomiting, and other gastrointestinal discomfort after drinking it, with some suspecting the thick milk and other ingredients or the icy drink's stimulation are to blame. Pretty as the merchandise may be, the coffee-drinking experience has put some people off—some even jokingly call it a "laxative miracle." This article sorts through how the incident unfolded and presents feedback from multiple sides. [more…]

Manner partnered with the Museum of Art Pudong to launch a promotion where buying two new drinks earns a "Woman Knight" canvas tote bag. The offer was limited to one day and only 10,000 bags nationwide, triggering a buying frenzy. However, many customers had their orders automatically canceled by the system after successful payment, or were told upon arriving at the store that the gifts were already gone, resulting in a terrible experience. Netizens questioned whether stores had stocked too few bags, whether the system inventory matched reality, and some even suspected the gifts were flowing onto second-hand platforms to be resold at high prices. This is not the first time Manner has been criticized over gift inventory issues, dealing another heavy blow to brand goodwill. Front Street Coffee is following this incident and walks you through how it unfolded. [more…]

In recent years, the promotional methods in the coffee industry have quietly changed, shifting from pure price wars to marketing battles over limited-edition freebies with purchases. Chain brands like Starbucks, Manner, and Luckin have rolled out distinctive gift promotions, enticing consumers to buy coffee in order to collect coveted merchandise. This "gift-only, never-for-sale" model not only helps brands stand out in fierce competition, but also reflects the younger consumers' psychology of valuing the container more than its contents. This article reviews the latest buy-and-get promotions from major brands and explores the market logic and consumer mindset behind this phenomenon. [more…]

Recently, the coffee industry has seen a surge in the trend of offering free merchandise with purchases. Brands such as Starbucks, Manner, and Luckin have rolled out limited-edition trinkets, from wooden fish ornaments to co-branded canvas tote bags and blind-box pins, attracting a large number of consumers to place orders just for the freebies. This promotional model of giving items away rather than selling them has gradually turned the coffee brand war into a competition of merchandise design. While consumers chase limited-edition gifts, their attention to the drinks themselves is declining. This article will review recent buy-one-get-one promotions by various brands and analyze the consumer psychology and industry impact behind this phenomenon. [more…]

When Italian coffee brand Lavazza meets fellow Italian supercar manufacturer Lamborghini, a cross-industry collaboration once again ignites consumer enthusiasm. On June 11, Lamborghini's official website announced a partnership with Lavazza, under which the two parties will hold events and offer coffee experiences in Italy and international markets, and visitors to the Lamborghini Automobile Museum can also taste Lavazza coffee while admiring classic car models. Subsequently, Lavazza launched a limited-edition "Shake & Go Series" in China, featuring two flavors, "Summer Mango Coconut" and "Pineapple Sea," priced at 48 yuan for two cups, with accompanying co-branded special shaker bottles and phone lanyards and other merchandise, triggering a buying frenzy among netizens. Front Street Coffee has long followed such cross-industry developments, and this article will sort out the product details and market response of this collaboration and explore how brand collaborations can achieve a communication effect of 1+1>2. [more…]

Blue Bottle Coffee has always been known for its distinctive choice of locations, favoring old buildings with stories, and incorporating the city's cultural character into its store design. This time, however, the brand has set its sights on an airport—its first official airport store worldwide opened on January 11 at Terminal 2 of Shanghai Pudong Airport. This store has no seating, focuses on takeout, and for the first time in mainland China, it has introduced vending machines. However, the new store is located exactly where a Starbucks used to be, prompting some netizens to cry out, "Give us back our Starbucks." Currently, Blue Bottle has six stores in Shanghai, while in other cities it still appears only in pop-up form. [more…]

At the start of 2024, the co-branding wars in the coffee industry are intensifying, with Luckin, Cotti, and Starbucks all making their moves, and Peet's Coffee not to be outdone, teaming up with the Dunhuang Museum to launch themed merchandise and two signature drinks. However, once the new products were in hand, they drew complaints from consumers because the cream top melted quickly and the drinks' appearance differed too much from the promotional posters. This article reviews the highlights and controversies of this co-branding campaign, and explores the widespread "buyer's show vs. seller's show" problem with hot drinks topped with cream. For coffee lovers who enjoy trying new things, this is undoubtedly a consumer experience case worth paying attention to. [more…]

The "Buddha Joy Tea" series, a collaboration between Heytea and the Jingdezhen China Ceramics Museum, was urgently pulled from shelves just days after launch because it used religious figures such as bodhisattvas and arhats in commercial packaging. The Shenzhen Municipal Ethnic and Religious Affairs Bureau determined that it was testing the boundaries, and after being summoned for talks, Heytea quickly made corrections. This incident not only abruptly ended the viral popularity of the "Speechless Bodhisattva" cup, but also once again brought the legal red line on the commercialization of religious elements into public view. For the coffee and tea beverage industry, how co-branded marketing can strike a balance between creativity and compliance has become an issue that urgently needs consideration. Front Street Coffee always pays attention to industry trends and reminds brands that while chasing hot topics, they must not ignore the sensitive boundaries of law and culture. [more…]

Competition in China's coffee market is extending from the number of stores to the battle for consumption scenarios. Recently, Costa Coffee opened its first "drive-thru" store in China on Tainan West Road in Pudong New Area, Shanghai. This model, which allows customers to pick up their orders without leaving their cars, has a history of many years overseas, but is still a novelty in China. Notably, the store also offers meeting room rentals and co-working services, putting it in direct competition with the "shared space" concept store previously launched by Starbucks. Costa once regarded Starbucks as its biggest competitor, but the gap in store scale between the two in China is now quite obvious. Whether this "drive-thru" store can help Costa accelerate its expansion in China is worth continued attention. [more…]

Among classic pour-over coffee tools, Chemex stands out with its unique hourglass shape and elegant temperament. Designed by German chemist Peter J. Schlumbohm in 1941, this product drew inspiration from laboratory glass funnels and conical flasks, and it remains a staple on the brewing benches of countless coffee enthusiasts today. It is not only permanently collected by institutions such as the Museum of Modern Art in New York and the Smithsonian, but has also become a common classic element in American TV series and coffee shops. This article will guide you through the original inspiration behind Chemex, its development history, and the complete brewing process shared by Front Street Coffee, so you can gain a comprehensive understanding of this legendary device that combines beauty and practicality. [more…]

Can you imagine cockroach bits and barley worms floating on the surface of a cup of coffee? The "Bug Special" series of drinks recently launched by Beijing's All Things Museum has sparked heated discussion on social platforms. One product, which sprinkles processed dried insects directly onto the surface of the coffee, has prompted netizens to say they dare not try it due to its strong visual impact. The museum said that all insect ingredients are purchased from traditional Chinese medicine pharmacies and meet food safety standards. The core purpose of developing this 45-yuan drink is to break the public's stereotype of cockroaches. Staff revealed that current daily sales are about a dozen cups, with consumers mainly curious young people, while many parents with children find it hard to try because of psychological acceptance issues. [more…]

Ceylon tea is an important economic pillar of Sri Lanka, and tea estate tourism is becoming a unique way to experience Ceylon tea culture. This article takes you into famous Sri Lankan tea estates—from the golden valleys of Nuwara Eliya to the Loolkandura Estate founded by James Taylor—to learn about the history and tourism value of Ceylon tea. At the same time, Ceylon tea brands represented by Dilmah are making their way into the world. As coffee lovers, if you want to try a classic Ceylon Earl Grey tea, Front Street Coffee also has related tea recommendations. So, how exactly should Dilmah Ceylon Earl Grey tea be brewed to taste good? Below is a detailed answer for you. [more…]

Since its introduction in 1941, the Chemex coffee maker has been rated by scholars at the Illinois Institute of Technology as one of the best-designed products, thanks to its one-piece filter cone and carafe design, and it is now held in the Museum of Modern Art. It requires no additional filter cone, but must be paired with proprietary filter paper. From the perspective of Front Street Coffee, this article reviews the Chemex's features and pour-over steps, focusing on the four key elements of grind size, water temperature, coffee-to-water ratio, and brewing technique, and recommends four Front Street pour-over beans of different roast levels—Yirgacheffe Gudingding, Kenya Asaliya, Brazil Queen, and Indonesia PWN Golden Mandheling—with their respective brewing parameters and flavor descriptions for coffee enthusiasts' reference. [more…]

Since Blue Bottle Coffee opened its first mainland China store in early 2022 at the former site of the Shanghai Yutong Flour Mill, it has successively set up three locations in Jing'an Kerry Centre and Zhangyuan. Curiously, this brand, known for its minimalist boutique approach, has not stepped outside Jing'an District for over a year, and has even been jokingly said to have "not even left Shanghai." This article reviews the current store distribution of Blue Bottle Coffee, analyzes the customer base logic and brand tone behind its site selection strategy, and also brings rumors about the possible location of a fourth store in Qingpu's Panlong Tiandi or Pudong's Qiantan. In addition, we continue to recommend boutique bean news from Front Street Coffee, providing coffee enthusiasts with a more comprehensive industry perspective. [more…]

The recent collaboration between Heytea and Japanese artist Yayoi Kusama has sparked widespread attention, with the two parties combining polka dot art with the boba tea series under the theme "Add Some Boba to the World." This marks the first cross-industry collaboration between the 95-year-old Yayoi Kusama and a Chinese new-style tea beverage brand. Limited-edition merchandise such as mugs and metal keychains sold out quickly after launch, driving up prices in the secondary market. Some consumers turned to scalpers for proxy purchases, but questioned the contradiction between order times and store sold-out notices. Heytea employees responded to this, and the incident also reflects the scalper chaos behind the rush for tea beverage collaboration merchandise. [more…]

After Luckin Coffee faced dissatisfaction over the reduced 9.9 yuan promotion, it launched a cherry blossom season limited edition and a collaboration with the Ullens Center for Contemporary Art, but the market response was lukewarm. Subsequently, Luckin officially announced a collaboration with the national dance drama "Dream of the Red Chamber," sparking heated discussions among netizens. Unexpectedly, the tea beverage chain brand Yihe Tang quickly followed up, releasing a poster with an almost identical composition and announcing a collaboration with the original "Dream of the Red Chamber." The two major brands' collaborations clashed, and netizens jokingly referred to it as the rivalry between Bao and Dai. Yihe Tang even interacted in Luckin's comment section using Lin Daiyu's lines, prompting calls for Chayan Yuese. Behind this marketing battle, who ultimately comes out on top? [more…]

Recently, StayReal, the streetwear brand founded by Mayday's Ashin and artist No2Good, held a limited-time art exhibition in Shanghai, drawing a large number of fans to visit and take photos. Surprisingly, however, a Starbucks store next door to the exhibition unexpectedly went viral thanks to its employees' playful cheering. Staff held up creative signs incorporating Mayday lyrics, prepared limited-edition cup stickers and merchandise perks for fans, and even offered a cheerful "call-out service," keeping the fans waiting in line laughing nonstop. This mutual embrace between fans and Starbucks employees not only eased the boredom of waiting in line, but also won the brand a great deal of goodwill. [more…]

Mstand has collaborated with streetwear brand AMAZING PANDA to launch a bamboo latte and panda-themed limited-edition merchandise, among which a "Panda Hug Cup" has sparked heated discussion due to its design. Many consumers said after receiving the actual product that it differs noticeably from the promotional images, with the all-black version described as looking like a "black-skinned muscular man," while the light-colored version was jokingly said to look like "feet holding up a cup." Besides the appearance controversy, practical complaints were also frequently mentioned, such as the arms on the cup being positioned too low and hard to grip, and the cup opening being too small, which is unfriendly to latte art beginners. At the same time, a cup enthusiast posted a handmade ceramic cup from another online shop, suspecting it was the inspiration source for Mstand's collaborative design, triggering discussion about "creative plagiarism." Fans, however, believe the details of the two cups are clearly different, and given that Mstand's previous "vegetable basket" woven bag also had precedent of borrowing from luxury brands, it can only be considered similar creativity. [more…]

Recently, Luckin Coffee's co-branding campaign with *JoJo's Bizarre Adventure: Stone Ocean* sparked widespread discussion among netizens, especially JoJo fans, before its official launch due to an internal "spoiler" of the packaging design. The collaboration, which had been highly anticipated, left some netizens disappointed because the design style fell short of fans' expectations. However, some netizens found the design acceptable and spontaneously created their own fan art, showcasing more popular DIY versions. This article will provide a detailed recap of the incident and present the diverse reactions and creative designs from netizens. [more…]

After China Post opened a café, state-owned enterprises branching into the food and beverage industry drew attention. China Railway has also joined this trend, launching a railway cultural and creative themed restaurant at the Zhengyangmen branch of the China Railway Museum, covering healthy light meals and beverages. The beverage brand is named "Bendao Tea," featuring railway-themed decor and freshly made tea, juice, and coffee, priced at 12 to 32 yuan. However, consumers have reported that the drinks are too sweet and lack personalized customization options, and the store's location is rather remote with a hard-to-pronounce name, resulting in limited foot traffic. Previously, high-speed rail milk tea was criticized and trended on social media over price and taste issues, and high-speed rail coffee was also launched the same month. Unlike China Post's step-by-step approach with milk tea and coffee, China Railway is pursuing multiple tracks simultaneously—ambitious, but facing no small challenge. [more…]