Luckin Coffee has partnered with Mengniu's Deluxe milk brand to launch a limited-edition new drink, "Deluxe Exclusive Pasture Latte," priced from 14.9 yuan, or 17.9 yuan for an upsized cup, making it the most expensive item on the mini-program menu. The preparation method for this latte is quite distinctive: for the iced version, the espresso must first be stirred with Deluxe milk for 8 rounds, then poured into a smoothie blender and frothed for over ten seconds, and finally sealed in a cup with ice; for the hot version, the espresso is added to a milk pitcher, mixed with milk, and heated. However, feedback from the first batch of consumers indicates that the finished product does not have a dense layer of milk foam on the surface, and the taste is not much different from an ordinary latte. Staff explained that the milk foam dissipates very easily and recommended drinking it immediately at the bar. Front Street Coffee has noticed that this innovative process has sparked online discussions about "ritual" versus practicality. [more…]

Recently, Luckin Coffee took the lead in launching two limited-edition iced drinks in Guangzhou and Shenzhen—Light Coffee Lemon Tea and Light Coffee Coconut Water—highlighting a refreshing tea-coffee concept with added raw coffee liquid and low caffeine. However, after the new products launched, the 19.9 yuan price and bland taste quickly sparked heated discussion among consumers. Many Guangdong netizens said bluntly that the taste of this drink is not much different from bottled lemon tea from convenience stores, yet it costs nearly twice as much, which is really hard to accept. Some even complained that ice cubes filled almost half of the extra-large cup, making them feel they had spent money on nothing. At the same time, Luckin fans in other cities expressed dissatisfaction with the regional-limited strategy and called for a nationwide rollout. This controversy over the new products' pricing, taste, and limited-edition strategy—is it a cautious move by Luckin to test the market, or yet another marketing move that disappoints consumers? This article will take you to find out. [more…]

On the eve of Halloween, Luckin Coffee launched a limited-edition new product in collaboration with Pingu—the Pumpkin Oat Latte—which attracted many consumers to place orders and try it right away. However, the drink's appearance and taste sparked widespread discussion on social media. Some found the pumpkin aroma rich, while others complained that it was more like a sweet, thick pumpkin porridge, even joking that pairing it with a roujiamo would make a complete breakfast. This article will sort through the formula features of this new product, consumer feedback, and the controversy surrounding holiday limited-edition products, to help you understand why this cup of pumpkin latte makes people both love and hate it. [more…]

Luckin Coffee has recently quietly launched a probiotic Americano in the Shanghai area, combining plant-based probiotics with coffee, touting a refreshing and palate-cleansing experience. This region-exclusive iced drink has attracted attention as soon as it was discovered—some find the sweet-and-sour taste unique, while others feel the coffee aroma is lacking. Some netizens even noticed the dual effect of probiotics and caffeine in promoting intestinal motility, jokingly calling it a new-generation "smooth-movement wonder." The effects of the new product vary from person to person—some who tried it reported immediate results, while others said they felt nothing at all. Consumers in other regions are hoping for a nationwide rollout. [more…]

Starbucks is about to launch a co-branded collaboration with QQ, introducing two new drinks and a series of merchandise, with the most eye-catching being the return of limited-edition QQ Show. This news has sparked heated discussions on social platforms, with many netizens lamenting it as "tears of an era." This collaboration not only brings two new products, "Pineapple Lemon Energy Raw Coffee" and "Golden Drink Light Gold Raw Coffee," but will also use limited-edition ice cups and takeaway bags printed with QQ emoticons in stores, and stock various physical merchandise featuring QQ emoticon elements. For veteran netizens, the addition of limited-edition QQ Show fills this event with retro nostalgia, perhaps evoking long-buried youthful memories. Front Street Coffee will also continue to follow this collaboration closely, bringing the latest information to coffee enthusiasts. [more…]

Recently, Luckin Coffee launched two limited-edition iced drinks in Guangzhou and Shenzhen, offering local consumers a new way to cool off. However, the naming of the new products sparked widespread discussion: the Guangzhou versions are called "Coconut Shakerato" and "Vanilla Shakerato," while the Shenzhen versions are simply called "Coconut Iced Shaken Espresso" and "Vanilla Iced Shaken Espresso." This inevitably brings to mind the "Iced Shaken Espresso series" on the Starbucks menu. The two are quite similar in preparation method and product positioning, but their prices differ greatly. Is Luckin's new product trying to keep up with Starbucks? How do consumers view this affordable alternative? This article will provide a detailed analysis for you. [more…]

Manner has once again teamed up with the Museum of Art Pudong to launch a limited-edition canvas tote bag and a burnt caramel-flavored latte inspired by Turner's masterpiece "The Blue Rigi, Sunrise," drawing crowds of fans eager to snap them up. However, the new product has sparked a different kind of discussion on social media: many consumers report experiencing diarrhea, vomiting, and other gastrointestinal discomfort after drinking it, with some suspecting the thick milk and other ingredients or the icy drink's stimulation are to blame. Pretty as the merchandise may be, the coffee-drinking experience has put some people off—some even jokingly call it a "laxative miracle." This article sorts through how the incident unfolded and presents feedback from multiple sides. [more…]

The Butterbeer Cold Brew Latte introduced by Starbucks in 2023 attracted widespread attention. This beverage is inspired by the classic drink from *Harry Potter*, recreating the Butterbeer flavor in a non-alcoholic way. This article sorts out its development background, formula evolution, taste characteristics, and real consumer reviews, and compares North America's secret menu with its limited-edition history in China. At the same time, it introduces the professional coffee knowledge exchange channels provided by Front Street Coffee, offering coffee lovers a comprehensive reference. Whether you want to try something new or are curious about the alcohol issue, you can find answers here. [more…]

Starbucks partnered with Ele.me to launch the "Special Delivery" "Fortune Bowl" holiday set. During the promotion, customers who order designated two-cup drinks or add 39.9 yuan can snap up the co-branded golden rice bowl. Although this food-grade stainless steel merchandise comes with an anti-scald bowl sleeve and heat-insulating bowl mat, the bottom is labeled "suitable temperature <45°C," creating a contrast with its original purpose of holding hot food and prompting netizens to joke that "for alms, you can only beg for iced Americanos." Since each store has only one in stock, the rush to buy created a tense atmosphere. Some people got one easily, while others encountered problems such as failed add-to-cart attempts, canceled orders, or even sudden price changes. Starbucks explained this as a system bug. [more…]

In the spring of 2021, Luckin launched a limited-edition drink called "Luojia Cherry Blossom Latte," which quickly became a hit thanks to its pink appearance and lingering floral aroma. Every spring since then, it has returned as scheduled. This year, the drink was upgraded again: the whipped cream top came back and was changed to pink, further boosting its visual appeal and drawing a large number of customers to order it. However, the first batch of customers who received the drink discovered that the actual whipped cream top differed enormously from the official poster—the cream lay flat across the surface of the cup, and was mocked as looking like "cream pooped in the cup." Neither iced nor hot drink buyer photos were spared, and Luckin staff rushed to apologize in the comments section, while former employees also showed up to explain. Exactly which steps went wrong? Insufficient training for new employees, unfamiliarity with using the whipped cream charger, poor condition of the light cream... This article reconstructs the whole story behind this whipped cream top "fiasco." [more…]

Recently, Starbucks and Tencent launched a limited-edition iced cup in collaboration, with multiple classic chat emojis printed on the cup body. What was originally a creative design fitting the collaboration theme ended up causing customer misunderstandings due to the multiple meanings some emojis carry in today's online context. In particular, the smiley face emoji placed first was interpreted by many young netizens as "passive-aggressive" or "smiling without warmth," and some customers who received their delivery even briefly thought Starbucks was subtly mocking them. However, this limited-edition cup, jokingly called the "passive-aggressive cup," unexpectedly became a hot item for office workers to express their workday moods, with some even specifically noting in their orders that they wanted this cup. Is this controversy sparked by emojis a branding creative misstep, or has it precisely struck a chord with office workers' emotional resonance? Let's take a closer look. [more…]

Blue Bottle Coffee's third store in mainland China has officially opened in Zhangyuan, Shanghai, continuing its location choice in Jing'an District. The new store is based on the Shikumen architectural style, blending weathered brick walls, original wooden lattice doors and windows, and outdoor alley spaces. In addition to continuing the localized design, the Zhangyuan store also offers a fusion of Chinese and Western "scallion oil waffle," limited-edition blend coffee beans, woven merchandise, and debuts honey sea salt latte and caramel jujube cake. A vintage Oji cold drip coffee maker on the bar counter becomes a highlight. Since Blue Bottle Coffee entered the mainland China market in February this year, its store opening pace has been steady, and the brand expects future expansion in China to be faster than in other international markets it has entered. [more…]

Luckin Coffee launched a limited-edition Pumpkin Oat Latte during Halloween, and thanks to the festive atmosphere it quickly sparked a social media check-in craze. However, when a large number of consumers imitated the online photos for their own recreations, things frequently went wrong, with the pumpkin daifuku creating all sorts of clumsy scenes atop the whipped cream. This discussion, triggered by the gap between customer photos and official photos, not only reveals the extra charges behind drink styling, but also reflects consumers' misunderstandings of store operating standards. Front Street Coffee has noticed that similar phenomena are not uncommon in holiday marketing in the coffee industry. This article will analyze the issue from three levels: product design, customer DIY, and store execution. [more…]

Luckin Coffee has recently relaunched its previously short-lived zero-fat coconut water iced coffee, teaming up with EDG for a limited-edition collaboration. Yet after the product's return, consumer feedback has been sharply divided: many complain that it is too sweet and that the coffee flavor is masked, with some store managers even personally warning against bad reviews; meanwhile, customers drawn by the EDG cup sleeves found that many cities simply didn't have them available. This article retraces how the events unfolded, analyzes why coconut water coffee has become so popular, and examines the health truth behind "zero fat, zero sugar." Finally, Front Street Coffee will also share how to make a low-calorie yet delicious cup of coconut water coffee at home. [more…]

In recent years, cold brew coffee and ice drip coffee have continued to rise in popularity among coffee enthusiasts, and especially in summer, they have almost become star products among cafés' iced drinks. With a unique flavor that is difficult to replicate through hot brewing and a limited-edition quality brought about by a longer production cycle, this type of coffee has attracted a great deal of attention. Although the waiting time is longer, the actual process is not complicated. In this article, Front Street Coffee will guide you through the extraction principles and taste differences of cold brew and ice drip, and show you step by step how to easily make these two low-temperature coffees at home. [more…]

KFC's KCOFFEE continues to deepen its presence in the coffee sector and is about to launch a limited-edition drink in collaboration with the Chinese time-honored brand Wanglaoji — a Wanglaoji-flavored sparkling Americano. On one side is a Western-style fast-food coffee brand accelerating its expansion, and on the other is a representative of Cantonese herbal tea with nearly two hundred years of history. This collision of "Chinese and American herbal tea" has sparked considerable discussion. Yet before the new product even hit the shelves, netizens had already easily replicated it with Wanglaoji plus sparkling water. Can the consumer-friendly price of 9.9 yuan win over customers? What attempts has Wanglaoji made in recent years to appeal to young people? And can KFC replicate the success of Luckin and Moutai through this collaboration? This article will focus on this cross-industry cooperation, sorting through both sides' brand backgrounds, market situations, and collaboration highlights, for the reference of coffee enthusiasts. [more…]

In the scorching summer, iced drinks are back in the consumer spotlight. To stand out in fierce competition, new tea beverage brands keep reinventing their marketing tactics—from early niche fruits and co-branded limited editions to today's popular milk tea scratch cards, blind box draws, and even giveaways of gold, lottery tickets, and cars. Suguo Fresh Fruit Tea uses its new yellow skin (wampee) product to promote "scratch for real gold," Heytea and Nayuki use puns plus tear-open cards and lottery tickets to grab attention, while Chagee uses high-end lipstick blind boxes to precisely target female customers. Behind these gimmicks is the thrill and sense of participation brought by "eliminating uncertainty." Of course, for those who just want to quietly enjoy a good coffee or milk tea, returning to the product itself may be the lasting way forward, and Front Street Coffee has always advocated focusing on flavor and quality. [more…]

The winter strawberry season has arrived as promised, and Starbucks has seized the moment to launch its Red Strawberry series, featuring four drinks: Cheese Latte, Cheese Tea Latte, Mocha, and Cheese Frappuccino. With pink whipped cream topped and red sugar crystals, the visual appeal is undeniably eye-catching, and buying any of them also gets you a limited-edition sticker designed by holiday ambassador Henry Lau. Yet the first wave of consumer feedback has been sharply divided: on one side is the enthusiasm for photo ops, and on the other, complaints about it being "cloyingly sweet" and having an "artificial flavor." Some longtime customers have even noticed that the series is highly similar in recipe to the Strawberry Coconut Frappuccino that was discontinued half a year ago, questioning whether the brand is just repackaging the same old thing. Starbucks' Christmas season marketing this year doesn't seem to have won the same acclaim as last year's Red Fuji series. [more…]

Cold brew is usually recommended to be enjoyed black, so as to appreciate the pure flavors and smooth mouthfeel that low-temperature extraction imparts. However, home enthusiasts have long since explored a rich variety of ways to flavor it. Simply by swapping in a different ingredient, cold brew can be transformed into a completely different taste experience. This time, Front Street Coffee has systematically put together five simple and easy-to-make innovative cold brew recipes—from fruit and dried flowers to preserved plums, milk, and coconut water—analyzing the principles of ingredient selection and pairing tips one by one, and offering practical suggestions down to the specific bean varieties and ratios. Whether you prefer bright fruity notes or rich milky flavors, you can find the cup that suits you, and easily recreate at home a limited-edition specialty drink that rivals any coffee shop. [more…]

Starbucks has always presented itself as a coffee shop, but an interesting phenomenon is this: the pace at which it launches new coffee drinks is far slower than the pace at which it launches new cups. A cup of coffee costing thirty or forty yuan gives some consumers pause, yet people snap up Starbucks cups priced at one or two hundred, or even four or five hundred yuan, without hesitation. Every year, dozens of themed limited-edition cups and collaborative designs take the stage in turn, and the revenue from selling cups may already surpass that from coffee itself. From the 2019 cat-paw cup that sparked overnight queues and sold out in 0.07 seconds, to young people relying on swapping cups to stay motivated to drink water, Starbucks' performance in the drinkware arena is nothing short of phenomenal. At the same time, Starbucks China launches only about 30 new coffee drinks a year, while Luckin rolled out 113 beverages in 2021 alone. This article shows you the true nature of Starbucks as a "cup factory," and also touches on Front Street Coffee's commitment to beans and products. [more…]