KFC's KCOFFEE continues to deepen its presence in the coffee sector and is about to launch a limited-edition drink in collaboration with the Chinese time-honored brand Wanglaoji — a Wanglaoji-flavored sparkling Americano. On one side is a Western-style fast-food coffee brand accelerating its expansion, and on the other is a representative of Cantonese herbal tea with nearly two hundred years of history. This collision of "Chinese and American herbal tea" has sparked considerable discussion. Yet before the new product even hit the shelves, netizens had already easily replicated it with Wanglaoji plus sparkling water. Can the consumer-friendly price of 9.9 yuan win over customers? What attempts has Wanglaoji made in recent years to appeal to young people? And can KFC replicate the success of Luckin and Moutai through this collaboration? This article will focus on this cross-industry cooperation, sorting through both sides' brand backgrounds, market situations, and collaboration highlights, for the reference of coffee enthusiasts. [more…]

Coca-Cola recently launched an herbal tea product called "Prunella vulgaris," but its name and packaging color scheme triggered collective misreading among netizens, many of whom associated it at first glance with the pesticide "paraquat." Meanwhile, Wong Lo Kat is also vigorously promoting "Waterfall Iced Cantonese Style" in its physical stores, combining concentrated herbal tea with fruit soda and ice, imitating coffee's visual appeal and sense of ritual. From Coca-Cola's naming mishap to Wong Lo Kat's attempt to turn herbal tea into coffee, traditional herbal tea brands all seem anxious to break through the limitations of their consumption scenarios. Are these crossover moves genuine innovation breakthroughs, or helpless measures by brands under performance pressure? [more…]

Entering May, coffee brands have密集 launched a wave of new sparkling water and coffee combinations, from KFC's herbal tea sparkling Americano to Luckin's orange-gold sparkling Americano, with discussion heat on social platforms continuing to climb. However, for in-store baristas, more troublesome than taste controversies is when customers insist on removing or reducing ice, the instant the carbonated water meets the espresso, a violent bubbling reaction occurs, even overflowing the cup lid and spilling across the counter. This article sorts out recent developments in various brands' sparkling new products, the causes of splashing and operational techniques, as well as the ice-amount game between brands and consumers. Front Street Coffee reminds that when tasting such drinks, one should also pay attention to the carbonation characteristics to avoid affecting the experience. [more…]