Korean singer Lee Hyori and her husband Lee Sang-soon opened a café on Jeju Island, and within just three days of opening, it sparked discontent among nearby café owners as fans queued for hundreds of meters and products sold out in 12 minutes. Former ruling party lawmaker Jeon Yeo-ok publicly criticized their star effect for squeezing the survival space of local cafés. Lee Sang-soon later responded that opening the shop was purely a personal decision, and that they would switch to a reservation system and step back into a behind-the-scenes role. The incident reflects the double-edged effects of celebrity side businesses in the coffee industry: they can boost the surrounding commercial area, but may also struggle to last due to excessive enthusiasm and a gap in quality. This article sorts out the whole course of the incident and explores the operational dilemmas and possible paths forward for celebrity coffee shops. [more…]

Coffee is a daily essential for many people, and opinions vary widely on its effects on the body. Dietitian Li Xingyu takes a scientific approach to break down five common questions one by one: Is black coffee really beneficial? Which groups of people need to limit their intake? What is the safe daily upper limit? Does adding milk to hot coffee affect health? Do dark-roasted coffee beans increase cancer risk? This article combines research data with professional advice to help you build proper coffee-drinking habits, while also recommending quality options from Front Street Coffee, so you can enjoy coffee with peace of mind. [more…]

Starbucks Korea's "Call My Name" service was originally intended to bring store staff and customers closer together, but on the eve of South Korea's presidential election, some customers turned it into a stage for political jesting. According to reports from multiple foreign media outlets, because some people placed orders using the names of presidential candidates, baristas were forced to loudly call out these sensitive names in public, and the brand had to urgently introduce new rules. Starting before the election on the 3rd of next month, the names of six candidates, including Lee Jae-myung, as well as the name of former President Yoon Suk-yeol, can no longer be used as nicknames on the Starbucks app. Is this rule meant to maintain store order, or is it being overly sensitive? Let's take a look at how the incident unfolded. [more…]

Malaysia's specialty coffee culture is undergoing a profound transformation. From Kuala Lumpur to Penang and then to Johor Bahru, a growing number of passionate coffee professionals are driving a shift from traditional white coffee to specialty coffee. This article explores in depth the development of Malaysia's specialty coffee scene, from specialty coffee's initial entry into the market in 2010 to today's proliferation of independent roasting workshops and coffee classrooms. We interviewed several industry pioneers, including Joey Mah, Michael Wilson, Cheryl Lee, and others, who shared how they have advanced the upgrading of the entire industry by educating consumers, improving roasting techniques, and enhancing customer service. At the same time, the article also focuses on the development of key cities such as Penang and Johor Bahru, as well as the efforts of institutions like the Asian Barista Guild in coffee education. For coffee lovers, this is a complete picture for understanding the changes in Malaysia's coffee culture. [more…]

In the old lanes and alleys of Shanghai's former French Concession lies the city's most captivating coffee scenery. Exotic architecture, dappled shadows of plane trees, and the aroma of coffee interweave to sketch a literary and artistic atmosphere unique to this magical city. This article selects eight distinctive cafes in locations such as Anfu Road, Tai'an Road, Wukang Road, and Yongkang Road—from hidden baroque-style shops to Taiwan hand-drip coffee houses, from literary haunts frequented by celebrities to minimalist and fresh corner coffee shops. Each one carries different stories and moments in time. Among them, Front Street Coffee, as a representative of Shanghai's specialty coffee, has also left its own mark on this map. Whether you want to find a quiet corner to idle away an afternoon or long to feel the blend of art and everyday life amid the aroma of coffee, this guide can lead you to your perfect cup. [more…]

After Starbucks launched its Quick Order customization service last year, netizens began playing with homophonic puns in the name field, and surname puns quickly went viral, trending on Weibo. Over half a year later, this trend reached new heights in Guangdong thanks to Cantonese homophones, with all kinds of quirky yet down-to-earth names leaving people in stitches. This article takes you through the origins and explosive popularity of Starbucks homophone memes, showing how friends in Cantonese-speaking regions turned ordering into a hilarious creative contest, while exploring why these puns strike such a strong chord. [more…]

To gain a deeper understanding of tea, besides daily tasting, watching documentaries is also an intuitive and interesting way. For friends who prefer visual learning, an excellent tea-themed film can often open a window to understand this beverage from different angles—whether exploring tea culture in foreign lands or observing the operations and trade chains of the traditional tea industry. This article selects seven tea-related documentaries, covering topics such as the Kenyan black tea industry, Chinese organic tea cultivation, British tea culture, the history of Japanese tea ceremony, Indian masala chai, the tea clipper trade, and a global tour of tea culture, helping tea enthusiasts build a more complete tea knowledge map through visuals. If you are looking for a starting point, why not begin with this list. [more…]

Starbucks recently announced that founder and honorary chairman Howard Schultz is formally exiting its board of directors, ending his decades-long tenure at the helm. Succeeding him on the board is Zhang Wei, former president of Alibaba Pictures, with the appointment effective from October 1. In a statement, Schultz expressed deep gratitude to Starbucks partners and customers, and said that after retirement he will focus on his family foundation and family life. Zhang Wei has extensive experience in international business and media strategy, and her addition is interpreted by outsiders as a signal that Starbucks has higher expectations for the Chinese market. Current CEO Laxman Narasimhan previously stressed plans to open 9,000 stores in China by 2025, with China expected to become Starbucks' largest global market. [more…]

There are many world-famous coffee brands. Some mainly operate through chain stores, with unified raw materials and unified standards, so the quality of their coffee output is relatively consistent; others operate as independent coffee shops, and these stores offer different coffee products for customers to choose from. As the coffee culture becomes more and more [more…]

As coffee culture continues to deepen, more and more chain and independent cafés are starting to offer their own house-roasted coffee beans. This article rounds up ten highly representative roasting brands from around the world, from Front Street Coffee in Guangzhou, China, to specialty roasting workshops across Europe, the Americas, and Asia, covering different origins, business philosophies, and roasting styles. Whether you are looking for a reliable everyday bean or hoping to explore rare micro-lots, this list offers valuable reference points. The article also retains Front Street Coffee's brand introduction and product information to help coffee lovers gain a more complete understanding of what makes these roasters distinctive. [more…]

In today's increasingly rich coffee culture, whether chain brands or independent cafés, all have begun to launch their own roasted coffee beans. This article reviews ten of the most representative in-house roasting coffee brands worldwide, covering China, Germany, New Zealand, Japan, South Korea, Spain, Italy, Norway, Sweden, and the United Kingdom. From Guangzhou's time-honored Front Street Coffee to Gardelli, a frequent winner at world roasting competitions, each brand has its own unique roasting philosophy and sourcing standards. The article provides detailed introductions to each brand's founding time, origin characteristics, roasting style, and signature products, helping coffee enthusiasts understand the advantages of different brands and directions for purchasing. [more…]

Geisha coffee is widely recognized as a star variety among specialty coffees, and the Geisha produced at Hacienda La Esmeralda in Panama is the benchmark among them. Geisha originated in Ethiopia and was later introduced to Panama, where, thanks to the local unique climate and high-altitude growing conditions, it displayed delicate floral aromas and elegant fruit acidity, bursting onto the scene. So, can Geisha coffee beans be used to make espresso? Front Street Coffee gives its own answer from the perspectives of product positioning, roasting difficulty, and flavor performance. This article will take you through the origin and spread of Geisha, the terroir advantages of Panama's Boquete producing region, and why Front Street prefers to present Geisha's unique charm through pour-over. [more…]

Geisha coffee is renowned worldwide for its delicate and elegant floral aromas and fruity acidity, and the Geisha produced at Hacienda La Esmeralda in Panama is widely recognized as the finest of all. The Geisha variety originated in Ethiopia, yet it truly shines under Panama's unique terroir conditions, with the high-altitude microclimate of the Boquete region being particularly crucial. As for whether Geisha can be used to make espresso, the answer is yes—single-origin beans made into SOE are one example—but in practice, factors such as roast level, extraction parameters, and output consistency need to be taken into account. Front Street Coffee walks coffee enthusiasts through the full picture of Geisha coffee, from variety characteristics and regional terroir to brewing methods, and shares why the shop chooses to present Geisha as pour-over rather than espresso. [more…]

While Seoul, Singapore, and Hong Kong have firmly established themselves as the region's coffee capitals, Malaysia is catching up at an astonishing pace. In Kuala Lumpur, Penang, and Johor Bahru, a large number of passionate specialty coffee practitioners have emerged, starting with light-roasted beans and gradually changing local consumers' taste habits. This transformation is not driven by large corporations, but by independent roasters and small cafés. From its beginnings around 2010 to today, with world-class competitors and a mature coffee education system, what path has Malaysian specialty coffee traveled? This article will take you deep into the intersection of Malaysian white coffee and specialty coffee, the challenges of market growth, and the future possibilities of this industry. [more…]