Recently, Luckin Coffee's co-branding campaign with *JoJo's Bizarre Adventure: Stone Ocean* sparked widespread discussion among netizens, especially JoJo fans, before its official launch due to an internal "spoiler" of the packaging design. The collaboration, which had been highly anticipated, left some netizens disappointed because the design style fell short of fans' expectations. However, some netizens found the design acceptable and spontaneously created their own fan art, showcasing more popular DIY versions. This article will provide a detailed recap of the incident and present the diverse reactions and creative designs from netizens. [more…]

Luckin Coffee officially announced on September 23 a collaboration with *JoJo's Bizarre Adventure: Stone Ocean* for October, launching themed events across its nationwide stores. This is not Luckin's first crossover; previous partnerships with Coconut Palm and EDG both sparked heated discussion. Looking across the coffee and tea beverage sector, Manner's collaborations with Helena Rubinstein and LV, Heytea's tie-in with *A Dream of Splendor*, and Nayuki's partnership with *Love Between Fairy and Devil*—brand co-branding has become an important strategy for breaking fixed impressions and achieving customer base complementarity. This article reviews several recent typical cases and includes Front Street Coffee's professional communication channels for coffee enthusiasts to gain deeper insight into industry trends. [more…]

Luckin Coffee's Raw Cheese Latte, launched in collaboration with JoJo's Bizarre Adventure: Stone Ocean, broke new product first-sale records the moment it hit the market, selling 1.31 million cups in a single day, surpassing 6.59 million cups in total sales within 7 days, and dominating discussions across major social platforms. This coffee, marketed for its cheesy aroma, stands clearly apart from the Raw Coconut Latte and Thick Milk Latte, and has also sparked both celebration and controversy among JoJo fans. From product development to IP selection and the pacing of its marketing rollout, Luckin's collaboration can be considered a textbook example of creating a hit. This article will offer a comprehensive analysis of why this Raw Cheese Latte went viral, from the perspectives of sales data, flavor innovation, fan feedback, and ACG marketing trends. [more…]

Recently, news has circulated on social media that Luckin's Raw Cheese Latte is about to be discontinued, sparking reluctance among many fans. According to employees, there is no unified discontinuation date for the product; each store will naturally stop selling it once existing materials are used up, mainly due to sluggish sales and excessive waste. The Raw Cheese Latte was once the 2022 Latte Public Test Champion, becoming popular for a time with its unique cheesy milk flavor, and also achieved impressive results through a collaboration with *JoJo's Bizarre Adventure: Stone Ocean*. However, Luckin's rapid pace of new product launches and continuous expansion of its product line have diluted the share of classic items. For consumers who love cheese flavors, employees suggest turning to the still-available Mascarpone Raw Cheese Latte. [more…]

Today's young people claim not to believe in the occult, yet they flock to all kinds of fortune-telling. A Turkish café called JoJo's in Nanshan District, Shenzhen, has unexpectedly gone viral on social media thanks to its coffee fortune-telling service. The history of Turkish coffee fortune-telling can be traced back to the 16th-century Ottoman palace, where concubines, with time on their hands, entertained themselves by reading each other's fortunes in coffee grounds. Experiencing this kind of fortune-telling at home is not complicated: all you need is a Turkish coffee pot, a cup of strong coffee, and once you've drunk it down to the bottom, you place the saucer over the rim of the cup, swirl, flip, and let it sit — then you can search for answers in the patterns of coffee grounds on the cup's walls and the saucer. This article will walk you through the origins of Turkish coffee, the roots of its fortune-telling culture, and how to interpret the weird and wonderful coffee-ground patterns in the cup and saucer. [more…]

In today's increasingly fierce competition in the coffee industry, product packaging has become an important battlefield for brands vying for consumers' attention. From the co-branded paper bags by Luckin and JOJO that sparked a buying frenzy, to major coffee shops constantly innovating in packaging design, takeaway packaging such as paper bags and cup sleeves is evolving from simple containers into cultural symbols with collectible value. Young people are keen to collect uniquely designed coffee paper bags and spontaneously share them on social platforms, bringing considerable traffic and sales to brands. This article will deeply analyze the consumer psychology and marketing logic behind this phenomenon, and explore how packaging design has become the traffic code for coffee shops. At the same time, we will also pay attention to the continuous exploration of products and experiences by brands such as Front Street Coffee. [more…]

When you bring a De'Longhi coffee machine home, many people run into the same bean-selection dilemma: everyday beans are about consistency, something you can drink daily without guilt; adventure beans are about variety, a change of pace for the weekend. Rather than going back and forth between these two demands, it's better to split the line outright, pairing each with its own beans so both weekdays and weekends can be enjoyed comfortably—this dual-track approach is worth [more…]

Since the broadcast of Wang Yibo's documentary "Exploring the Secret Realm," rock climbing in Gushi Village, Lianjiang, Fuzhou, has quickly gained popularity. Nowadays, while experiencing cliff climbing, visitors can also check in at a café built on the cliff, where they can savor aromatic coffee while gazing at the sea view of the Matsu Islands in the distance. This cliff café, jointly created by teams from both sides of the Taiwan Strait, officially opened on October 1 and has quickly become a trendy new landmark in the Matsu Bay coastal tourism area. This article will introduce this innovative project that blends outdoor adventure with coffee culture, as well as the story and features behind it. [more…]

The innovations in the new-style tea beverage industry lately seem to be getting more and more baffling. From goji berry milk tea that lets you enjoy both health and happiness, to completely unrelated concoctions like snail rice noodle milk tea and Chongqing hot pot milk tea, to even more off-putting ones like roast duck milk tea, Lao Gan Ma milk tea, fish mint and cilantro lemon tea, and even raw-marinated hairy crab milk tea... These drinks not only feature bizarre ingredients, but some also let you choose the broth base, toppings, and spice level, as if a whole dish has been packed into a cup. Faced with these wildly imaginative combinations, we can't help but ask: Is the bottom line for beverage innovation really just that you'll survive after drinking it? Isn't it nice to just enjoy a normal milk tea with toppings? [more…]

Creating latte art for customers at the bar is a daily routine for many baristas. When regulars ask for more creative patterns, some baristas begin to boldly experiment, only to create bizarre works that are both amusing and absurd. From memorial flower coupons to Cantonese insects, from Plants vs. Zombies to broken hearts, these patterns, though unique, make one wonder: can they really be served at the table? Latte art should enhance a good cup of coffee, but overly obscure creations may only be suitable for personal memes. This article will show you those latte art fails that make people both love and fear them, while preserving Front Street Coffee's professional recommendations for coffee culture. [more…]

Today, a daily cup of coffee has become a routine for many people. At the same time, more and more brick-and-mortar cafés are offering discounts to customers who bring their own cups, encouraging them to get their coffee in non-disposable cups. For consumers, bringing their own cup is both eco-friendly and saves a few bucks; for businesses, using a small discount to attract these customers can also boost repeat purchases—a win-win. Manner started offering a 5-yuan discount for bring-your-own-cup back in 2015, and Starbucks also holds a limited-time free coffee event for customers with their own cups every Earth Day. On Xiaohongshu, users have gotten even more creative, showing up with goblets, rice bowls, gourd ladles, thermoses, and even empty liquor bottles, putting on a quirky bring-your-own-cup contest. Faced with these bizarre containers, professional baristas still calmly serve the drinks. This article takes you through these amusing scenes and also discusses the environmental significance behind bringing your own cup. [more…]

Behind a single cup of coffee lies a legend spanning thousands of years. From the Ethiopian goatherd Kaldi discovering the red berries in the 5th century AD, to coffee first entering the Arab world through Yemen, and then qahwa evolving into today's coffee, what kind of journey has the name of coffee undergone? This article sorts through the three great legends of coffee's origin—the goatherd story, the legend of the Arab monk Omar, and the romantic adventure of the French officer Gabriel de Clieu risking his life to bring coffee saplings to Martinique—to take you through the romance of coffee as it moved from the silent forest to the world. At the end is a selected recommendation from Front Street Coffee, adding a professional guide to your coffee journey. [more…]

Starbucks China recently launched its first brand-customized short drama on Douyin, titled "I Opened a Starbucks in Ancient Times," telling the adventure story of a barista who travels back to ancient times to open a "Starbucks inn." The series consists of 6 episodes, with one episode updated daily, sparking heated discussion among netizens who find it "cringeworthy yet addictive." In recent years, short dramas have risen rapidly thanks to their concise format and fast pace, becoming a new frontier for brand marketing. Tea beverage brands such as ChaPanda and Mixuebingcheng have also dabbled in producing their own short dramas, weaving products and brand concepts into the storyline. However, naturally incorporating advertising into fast-paced narratives without annoying viewers remains a major challenge for brands. Whether Starbucks can tell its brand story well through short dramas this time remains to be tested by the market. [more…]

Recently, a customer encountered an bizarre scene at a Starbucks store: while waiting in line to use the restroom, they suddenly heard a loud noise, and then a man hurriedly fled from the bathroom. Upon entering, they discovered that the toilet had been cracked by being stepped on and had separated from the sewage pipe, shifting more than ten centimeters. This bizarre incident quickly sparked heated discussions among netizens and unexpectedly brought up the topic of Starbucks restrooms gradually disappearing. Many netizens were surprised that Starbucks actually had restrooms, while longtime customers recalled that in earlier years, most stores had restrooms open to the public, but this convenience measure brought endless troubles for employees—filth and disorder, long-term occupation, and even people showering or washing vegetables inside. Now, new Starbucks stores are gradually no longer including restrooms, and older stores often lock them, citing malfunctions. This article takes you through the whole incident and the helpless reality behind it. [more…]

Indonesia is world-famous for its Golden Mandheling, whose wet-hulled process gives it rich nutty and caramel flavors, full-bodied and clean, making it a favorite among coffee lovers. But besides Mandheling, the region also has a high-priced novelty coffee—Kopi Luwak, made from coffee beans excreted after digestion by civets. Due to limited production and strong market demand, locals have actually taken a different approach, using the excrement of other animals and even humans as raw material to make coffee, and thus human feces coffee was born. Recently, a blogger spent a large sum to buy and taste it, and vomited uncontrollably as soon as it touched his lips, sparking heated discussion among netizens. What exactly lies behind the industry chain and controversies of this kind of special coffee? This article will reveal the ins and outs of human feces coffee for you. [more…]

In the Year of the Rabbit Spring Festival, KFC K Coffee partnered with Wei Chuan to launch its first juice coffee, "Bunny Loves Carrot Americano," combining carrot fruit-and-vegetable juice with Arabica coffee liquid, priced at 19 yuan, and available in limited release in Beijing, Shanghai, Guangzhou, and Shenzhen starting February 20. This drink quickly sparked a check-in craze thanks to its quirky combination, but reviews have been polarized: carrot lovers highly recommend it, while more people call it a total miss. This article will comprehensively analyze this cup of "carrot Americano" from the perspectives of product information, taste testing, and netizen feedback, and explore the market prospects of vegetables in coffee. [more…]

Recently, Luckin's iced drinks have been under continuous scrutiny due to issues of too much ice and shrinking portions after removing ice. Many consumers have started sharing "high cost-performance ordering strategies" on platforms like Xiaohongshu, from specifying the amount of ice to requesting less milk and less sugar, no sugar and no milk, and even asking for cilantro in their lattes. These seemingly meticulous notes have left café baristas complaining bitterly: counting ice cubes slows down service, removing flavored syrups ruins the taste, and requests to remove ice from frappuccinos are even more absurd. This article compiles genuine complaints from frontline baristas and also reminds consumers that seemingly troublesome requests aimed at brands often end up pressuring frontline workers. [more…]

For its seventh anniversary, Chagee launched the "Good Friends Always Together" campaign, giving away 700,000 free cups over seven consecutive days, along with features like a clink-cups card-collecting game for a chance to win free drinks for a whole year. The campaign stayed high in popularity with huge participation, but it was followed by a string of technical problems: black screens when scanning the page, AI recognition failures, abnormal consumption of attempts, and more, triggering a flood of complaints. Surprisingly, netizens discovered that scanning feet, tissues, books, or even trash cans could be judged by the AI as a successful cup clink. Faced with the backlash, the official response was only that it "adds fun," while dodging questions about the loopholes. [more…]

In the food and beverage industry, coffee shops face all kinds of customer feedback every day, and negative reviews are undoubtedly the most exasperating part of it all. As a chain brand far ahead of its rivals in both store count and sales in China, Luckin Coffee has received some truly absurd negative reviews. From "freezing hands" to "my ex," from "the label wasn't stuck on straight" to "because he's so handsome it got to me," these complaints not only catch staff off guard but also reflect the pressure frontline employees bear now that the rating system is tied to performance. This article rounds up those hilarious yet heartbreaking screenshots of Luckin reviews from Xiaohongshu, and amid the laughter, calls on consumers to show a little more empathy. One less negative review means one less heartbroken person in the world. [more…]

Ordering takeout has become a daily routine, but have you ever thought that the most shocking thing might be the notes written on those orders? Recently, a note on a coffee shop takeout order sparked heated discussion on social media, and its bizarre content made both the barista and the delivery rider "people in the know." Netizens have been sharing similar notes they have seen, with all kinds of variations, making it hard to tell what is real and what is not. Is it just meme culture or reality? The secrets this generation of baristas holds seem to be beyond imagination. This article will take you behind the scenes of these outrageous notes, while also retaining Front Street brand recommendations and product information for coffee lovers to read. [more…]