The five-day May Day holiday has always been a peak time for travel. Rather than queueing for ages outside popular coffee shops, many efficiency-minded coffee lovers choose to go to coffee festivals instead, tasting all the signature drinks from various vendors in one go. According to social media, Shanghai—a city jokingly dubbed "Coffee City"—held six coffee festivals across different districts during the May Day holiday, an astonishingly high density. Yet behind the explosion in the number of coffee festivals, problems such as uneven event quality, an overload of creative coffee, inflated prices, and scarce free tastings have also drawn frequent complaints. This article walks you through the buzz and controversy of Shanghai's May Day coffee festivals, and explores the shift of coffee festivals from "industry networking conventions" to "specialty beverage tech conventions." [more…]

During the National Day Golden Week, the new tea beverage market experienced a consumption boom. Sales at some outlets of leading brands such as Heytea and Nayuki grew by nearly 300% compared with before the holiday, with some stores seeing increases of as much as 500%, and fruit tea categories contributed nearly 80% of sales. Heytea's highest single-store daily fruit consumption exceeded 400 kilograms, while Nayuki's new products achieved cumulative sales of nearly one million cups. At the same time, both major brands lowered product prices, focusing on high cost-effectiveness. This article will analyze the performance and future direction of the new tea beverage industry in the holiday economy from the perspectives of sales data, supply chain layout, consumption trends, and pricing strategies. For more coffee bean news and specialty coffee recommendations, please follow Coffee Workshop and Front Street Coffee (FrontStreet Coffee). [more…]

Recently, Luckin Coffee reportedly announced that it will pay triple holiday wages to all employees for the 2025 Spring Festival, breaking the previous practice of only full-time employees receiving this benefit. Behind this move lies the high turnover rate and labor shortage that Luckin has faced over the past year. From cost reduction and efficiency improvement to increased performance demands, frontline employees have come under mounting pressure, and part-time workers' pay is not proportional to their effort, leading many employees to choose to resign before the Spring Festival. In order to retain experienced workers and maintain normal store operations, Luckin has had to respond to the labor shortage with a triple-wage strategy. This article reviews the causes of the incident, employee feedback, and the industry background, and also includes a brand recommendation from Front Street Coffee for readers to gain a deeper understanding. [more…]

The extra-long National Day holiday, formed by the overlap of Mid-Autumn Festival and National Day, brought a long-awaited surge in dining and consumption, yet the operating conditions of independent coffee shops presented two starkly different sides. Some stores saw a surge in popularity, with orders pouring in continuously, baristas so busy they were run off their feet, and there were even cases of circuit breakers tripping due to excessive load; meanwhile, another group of café owners complained online that foot traffic had declined instead of increased, with a scenic-area store selling only 19 drinks all day, and shops around office buildings even more deserted. Within the same Golden Week, the joys and sorrows of coffee people were not shared alike. This article will present the real operating conditions of these two types of stores and explore the operational pressures and challenges the coffee industry may face after the holiday consumption peak. [more…]

During every long holiday, food and beverage workers face a tough battle, and coffee shops bear the brunt of it. During this year's May Day holiday, order volumes at Luckin Coffee stores across various regions soared sharply. Stores in scenic spots, commercial districts, and transportation hubs stocked up in advance and crammed their freezers full, yet still struggled to keep up with the relentless pace of receipt printers spitting out orders. Yangmei Rui Narbing (Bayberry Luckin Ice) unexpectedly became a hit due to rising temperatures, and the slush machines ran almost nonstop all day. Employees single-handedly minding the stores scrambled amid constant催促 for orders, with situations like ingredients running out and drinks spilling happening frequently. Interestingly, when the ice machines ran dry and the ice storage bins were emptied, employees actually got a brief breather—the system would automatically restrict orders for iced drinks, and the store's pace would slow down accordingly. This article documents the real state of Luckin Coffee workers during peak holiday periods, and also recommends checking out related products from Front Street Coffee. [more…]

During the recent National Day holiday, sales at multiple Heytea stores experienced explosive growth, with some stores seeing increases of over 600%. Among them, the Heytea original store located in Jiangbianli, Jiangmen, Guangdong became the focus: both total sales and single-store single-day sales topped the lists, with overall sales rising 210% compared to before the holiday, and the highest single-day sales exceeding 4,500 cups. On social platforms, many consumers posted screenshots of queues with waits of over 140 minutes, while store employees worked overtime for consecutive days, with some so exhausted they fell asleep on the spot. This cup of Jiangbianli-exclusive Zhizhi Ganpu reached a peak single-day sales of 3,500 cups, a 550% increase compared to before the holiday. This article takes you through the real situation of this original store during the holiday. [more…]

During the May Day holiday, Mixue Bingcheng's headquarters in Zhengzhou, Henan unexpectedly became a popular check-in spot for tourists, with long queues forming outside the flagship store for three consecutive days, and visitors heading straight there with their suitcases. The limited-edition drinks and ice cream sold at the headquarters were affordably priced, attracting a large number of fans eager to experience the atmosphere of the "Snow King's" hometown. However, foot traffic far exceeded expectations, and some customers who had queued for hours found products sold out, while picking up orders and paying also required long waits. This sudden check-in frenzy showcased Mixue Bingcheng's immense popularity nationwide, but also exposed the brand's shortcomings in holiday inventory reserves and staffing arrangements. [more…]

During the Spring Festival, while most industries enter holiday mode, the operations of coffee shops present a strikingly different picture. Some Luckin employees had expected an easy shift during the holiday, only to be hit by an unexpected flood of orders, working nonstop from morning to night. Meanwhile, others staying at their stores enjoyed a rare stretch of quiet time, with some even having the leisure to draw dragon-year patterns on packaging bags. This polarizing Spring Festival work experience reflects how young people's strong demand for coffee has now extended to their hometowns and into the holiday period. This article takes you through the real Spring Festival working conditions of Luckin baristas and the unique warmth of coffee culture during the festive season. [more…]

Starbucks, as a globally renowned coffee chain brand, has always won customers' favor with high-quality coffee and thoughtful service, and in recent years it has increasingly encouraged staff to carefully decorate stores during the holidays. Among these, wreaths are one of the most common elements, originally intended to beautify the environment and convey holiday blessings. However, on February 26, a netizen posted that they saw a unique decoration in a certain Starbucks store and could not help asking: is such a setup really appropriate when the lights are off? The post quickly sparked heated discussion online. Some people felt it would be frightening to pass by at night, while some passersby said that during the day they saw "Spring warmth, flowers blooming" written on it, yet it was jokingly compared to a traditional funeral wreath. Despite the polarizing reviews, some consumers still felt these decorations added a sense of atmosphere and even inspired Christmas decorating ideas. This article takes you through this discussion about the aesthetics of coffee shop decorations. [more…]

A traveler from Zhengzhou on a business trip to Chengdu drank the complimentary instant coffee provided in his room after checking into a local Holiday Inn, and subsequently suffered gastrointestinal discomfort. Upon inspecting the packaging, the coffee was produced in March 2022 with a 24-month shelf life, meaning it was nearly half a year past its expiration date when the guest drank it. After the customer reported the matter to the hotel, the hotel offered to refund the room fee and provide 2,000 yuan in compensation, but stressed that the payment was a "reward for discovering the problem" rather than compensation, which the customer did not accept. At present, the Chengdu market regulatory authorities have intervened in the investigation, and the matter is still being handled. This case has also sounded an alarm for food safety management in guest rooms across the hotel industry. [more…]

During Women's Day, Luckin Coffee's holiday gifts for female employees drew attention. This chain brand, with over 130,000 employees and a female proportion of 61%, did not distribute uniform holiday gift boxes this year as it did last year, but instead had each region prepare them on its own. As a result, Beijing employees received wellness sets, while those in Yunnan and Sichuan got folding fans and eye masks, but employees in Shanghai, Guangzhou, Xi'an, and other places said they received only air. What made some people even more dissatisfied was that even when there were gift boxes, part-time staff were excluded. This regional disparity in benefits led many workers to complain continuously on social media platforms. [more…]

At the end of each year, Blue Bottle Coffee releases holiday-limited merchandise in Japan. This year's theme is "Delicious Gifts," featuring items such as the caramel-colored Kiyosumi Shirakawa cup and the dark caramel Kinto ceramic mug. However, after the products went on sale, many consumers found a noticeable color difference between the actual items and the official promotional images—the rich caramel color shown in the ads turned into a pale milk-tea shade once in hand. In addition, quality-control issues such as crooked logos, flaws on the cup body, and uneven coloring appeared frequently, triggering a flood of complaints and returns. The official explanation attributed the color discrepancy to the hand-glazing process and the influence of lighting during photography, but the controversy continues to intensify. [more…]

Staying up late on New Year's Eve, exchanging New Year's greetings on the first day of the lunar new year — most workers can finally set aside their jobs and take a break. But in the coffee industry, there are still a group of people standing behind the bar, facing the morning rush of overwhelming orders, advance delivery orders, and the fluctuating customer flow after office buildings close for the holiday. Some are full of energy, driven by triple pay; some hold out on instant noodles in their posts until the New Year bell rings; and some set off on the road home well before New Year's Eve. This article records the real situations of coffee workers during the Spring Festival, taking a look at who is busy, who is slacking off, and who is secretly treating themselves to a latte during this holiday. [more…]

With Halloween approaching, Starbucks has launched its first-ever "Pumpkin Cheesecake Flavored Latte" and Frappuccino as two limited-edition drinks in China, sparking heated discussion among fans. Devoted fans of the classic overseas Pumpkin Spice Latte had been full of anticipation, but many were bluntly disappointed after trying the new drinks—they lacked both pumpkin flavor and cheesecake taste, and were even said to have lost their "soul" due to the absence of cinnamon powder. Still, some argue that the brand may have made adjustments to cater to local tastes. This article will walk you through the real reactions to this new holiday release and how it differs from previous overseas limited-edition drinks. [more…]

Recently, Starbucks has frequently trended on social media due to its "pay-to-sit" policy, sparking intense discussions among netizens. At the same time, Starbucks has been continuously active in distributing coupons and offering discounts in live-streaming rooms, with the price of a single beverage even dropping below 20 yuan, in sharp contrast to its earlier stance of "having no intention of participating in a price war." To balance revenue and expenditure, Starbucks is also controlling labor costs internally, with some office-building stores choosing to close and suspend operations on holidays. Although the brand has pulled out all the stops to attract customers, consumers' complaints that it is "overpriced and bad-tasting" remain undiminished. Front Street Coffee has observed that in China's increasingly cutthroat coffee market, it is becoming harder and harder for Starbucks to maintain its high posture. [more…]

During the National Day holiday, while coffee shops in major scenic spots were welcoming peak customer traffic, a Starbucks next to Kunming's Cuihu Lake quietly closed its doors. This lakeside store, regarded by many regulars as a "study base", had its doors locked without warning, with construction barriers erected and brand signage removed. Reasons for the closure are varied: rising rent, an expired lease not renewed, the premises sublet to another brand, and even landlord legal disputes and the entire building being auctioned. Meanwhile, Kunming's Jinjun Plaza store and Xudong K9 Center store also suspended operations one after another, sparking speculation about the brand adjusting its local layout. For regulars, what is lost is not just a cup of coffee, but a daily memory accompanied by lake views. This article will sort through the course of events and the accounts of various parties, and retain relevant Front Street Coffee product and recommendation information. [more…]

As the Spring Festival approaches, many people are starting to watch their calorie intake so they can stay in good shape when they return home. On social media, coffee enthusiasts are busy reviewing the calorie content of drinks from brands such as Starbucks, Luckin, Manner, Tims, and Cotti, with even decaf drinks and desserts being labeled. Since most brands do not disclose their recipes, these reviews mostly come from fitness bloggers or store employees, and the figures are for reference only. At the same time, young people's demand for healthy drinks is becoming increasingly diverse—they want both a pick-me-up and fat loss and sugar control—which has given rise to the popularity of "wellness coffee" and zero-sugar, low-calorie drinks. Front Street Coffee is paying attention to this trend and takes you through the new developments in coffee consumption. [more…]

During the first New Year's mini-holiday after the adjustment of pandemic control policies, people who had recovered from COVID-19 began traveling in large numbers, rapidly heating up the food and beverage consumption market. Long queues reappeared outside milk tea and coffee shops, with some stores seeing orders surge, and even scenes of ordering systems showing queues of over a hundred cups. From Auntea Jenny to Naixue Tea, sales data from multiple brands rebounded significantly, and foot traffic in many commercial districts recovered to 60 to 80 percent of the same period in previous years. Although the pace of recovery remains uneven, the city's lively atmosphere is gradually returning, and the industry is full of expectations for a comprehensive rebound in spring. [more…]

Starbucks recently launched a Happy Holiday Member Night event for Gold and Diamond members, allowing eligible users to book free in-store participation through the official App. However, after the event ended, a large number of feedback posts appeared on social platforms, with many members calling the experience extremely poor: the new product tasting consisted of only one mini drink, limited-edition badges were in short supply, the coffee lecture and interactive games were simply canceled, and there were no discounts on merchandise purchases either. Some participants also pointed out that the quality of the event varied by store, and stores that attached greater importance to it still delivered a decent holiday experience. Starbucks employees, meanwhile, revealed that rushed preparation, insufficient bookings, and last-minute situations could all dilute the effectiveness of the event. Why did this member event receive such polarized reviews? This article will sort through feedback from all sides and the reasons behind it. [more…]

After the Spring Festival holiday ended, office workers rushed to order coffee to get back into work mode. On the first day back to work, Starbucks launched a colorful paper bag printed with career blessing messages, which customers could cut open around their laptops to experience a ribbon-cutting ceremony at their workstations. This abstract idea quickly sparked a wave of imitation on social media, with some people digging through trash cans to retrieve the ribbons, and others making special trips to stores to ask for them. Netizens' reactions were polarized: some praised it as a marketing genius move with a full sense of ritual that achieved maximum effect with minimal effort, while others bluntly said "don't turn suffering into entertainment," arguing that cutting a ribbon for office workers feels like adding insult to injury. Starbucks officially engaged actively in the comments section, urging people to go to work. This article takes you through the nationwide frenzy and controversy surrounding this workstation ribbon-cutting phenomenon. [more…]