Once upon a time, while waiting for coffee after ordering at Starbucks, the handwritten name, smiley face, or a warm blessing on the cup was a small, everyday joy many people took for granted. Now, this personalized service is quietly disappearing, replaced by uniformly printed label stickers. From customers missing the sense of exclusivity brought by handwritten cups, to baristas facing the dual pressures of labor shortages and complaint risks, to the "Fei Kuai" service driving standardized processes, the era of Starbucks handwritten cups seems to have gone forever. This article reviews the rise and fall of handwritten cups, explores the debate between efficiency and ritual behind it, and what this change means for coffee lovers and store operations. [more…]

A global digital accident triggered by a Microsoft 365 service outage caused devices running Windows systems to collectively display the "blue screen of death," paralyzing multiple industries including aviation, finance, and education. As a well-known brand affected, Starbucks saw its point-of-sale systems fail in a large number of stores across the United States and Canada, forcing mobile ordering and payment functions to be suspended, with some stores even closing outright or offering customers free drinks. Some Starbucks stores in China were likewise not spared, as computer failures forced staff to return to the "handwritten cup era," manually marking requests after orders were placed through Feikua. Microsoft later announced that the root problem had been fixed, but residual effects continued. This article reviews the specific impact of the incident on Starbucks and how stores responded. [more…]

Luxury brands venturing into coffee is nothing new—LV, Dior, Gucci, and others have all launched themed coffee events. Recently, Burberry opened a sapphire-blue pop-up coffee truck downstairs from the Rosewood Beijing, drawing plenty of passersby and aesthetics-driven visitors to stop and take photos. However, after one curious consumer paid a visit, they discovered that the coffee here, averaging 60 yuan a cup, was actually made with Nestlé capsules—and the latte they ordered turned out to be an Americano when it arrived. Even more surprising, the handwritten menu had misspelled the English word for Americano. Is this cup, jokingly called "90% emotional value" by netizens, actually worth paying for? Let's find out. [more…]

Starbucks has just experienced a disappointing fiscal year. According to Bloomberg, due to the company's financial performance falling short of expectations, many employees will only receive 60% of their total bonuses this year, and senior executives have also lost performance-based pay raises. U.S. same-store sales have declined for three consecutive quarters, dropping 7% this quarter. New CEO Niccol is trying to reverse the downturn by simplifying the menu, restoring the handwritten cup tradition, and adding ceramic mugs, but with the workforce down 8% year-over-year, one cannot help but question whether these additional services will become an extra burden on store staff. Whether the shadow of shrinking bonuses will affect domestic coffee industry workers remains undetermined. [more…]

Recently, a cup of "merit coffee" wrapped in bright yellow talisman paper has sparked widespread discussion online. This coffee shop, located near a temple, uses talisman paper handwritten daily by monks for its drink packaging, and donates a portion of the proceeds to the temple for every cup sold. Supporters see it as highly creative and emotionally resonant, while opponents worry that it commercializes religion and shows disrespect for faith. In recent years, young people have been enthusiastic about burning incense and making wishes, and businesses have seized on concepts like "merit" and "go with the flow" to attract attention. But the combination of trendy drinks and religion has repeatedly pushed against the boundaries of controversy. This article sorts out the sequence of events and explores whether this kind of marketing can retain customers in the long run. [more…]

Starbucks recently announced a series of major changes rolling out across its stores in the United States and Canada, covering free refills, swapping out utensils, the return of condiment bars, and the revival of handwritten names, among other measures, while also formally implementing a new rule that only paying customers may use store spaces. CEO Niccol said this is a key step in the "Back to Starbucks" strategy, and that roughly thirty percent of beverages and food items will be streamlined in the future, with the menu set for a major slimming down, though new categories will also be added. Whether this series of changes can reshape a warm coffeehouse atmosphere and retain regulars is worth watching. [more…]

Recently, a netizen shared on social media her experience of ordering a Starbucks delivery in Beijing, saying that after receiving the order she found two handwritten "inspirational quotes" on the outer packaging bag, including "Don't judge others, for you never know what someone else is going through" and "Only tolerance, kindness, and generosity are worthy of your excellence." The netizen said she felt uncomfortable upon seeing these words, believing they carried a tone of accusation. She then contacted the store involved and was told that the words were meant as positive blessings and that the original intention was not to attack. After the incident continued to escalate, Starbucks customer service and the store involved both responded, acknowledging that the words were written by a staff member and expressing an apology. This incident has also sparked public discussion about the boundaries of communication between brands and customers, especially during a period of sensitive public opinion, and whether similar "dual-interpretation" copywriting may backfire. [more…]

Recently, the coffee brand WHATEVER COFFEE, founded by actor Daniel Wu, opened its first physical store on Dongda Road in Chengdu, sparking a wave of social media check-ins. This shop-in-shop, sharing space with a barbershop, features a minimalist black, white, and gray aesthetic. Its menu focuses on classic coffees and simple flavored drinks, priced between 20 and 34 yuan. The brand logo, a mask hand-drawn by Daniel Wu, symbolizes shedding pretense and returning to authenticity. In fact, the brand entered the coffee market as early as last June. Now, with the Chengdu store serving as a test outlet, a second independent location is already being scouted. Celebrities opening coffee shops is nothing new—from JJ Lin to Jay Chou—but behind the built-in traffic, whether the products and services themselves can withstand market scrutiny remains a topic worth watching. [more…]

In Tanzania, a model of agritourism that combines coffee cultivation with tourism experiences is quietly developing. Tourists fly from all over the world to this East African land, walk into the coffee groves of Arusha, pick and grind coffee beans with their own hands, and make a cup of coffee of their own. Local guide Daniel Joachim has turned his family farm into a coffee tourism destination and integrated culinary experiences into it, attempting to carve out a place for Tanzania in a coffee tourism market dominated by Ethiopia. Coffee tourism in Arusha once peaked in 2013 and still attracts tourists from Europe, Japan, and the United States. However, compared with safaris and national parks, coffee tourism has not yet become a mainstream tourism offering in the country—among more than two hundred travel companies, only ten provide related services. [more…]

As the core of the third wave of coffee, pour-over coffee emphasizes savoring the original flavors of coffee, rejecting any additives, and preserving the most pristine aroma and taste. This wave is still evolving today. If you are also a pour-over enthusiast, you might want to learn about its history: from Melitta Bentz's invention of the filter brewing method in 1873 using blotting paper and a brass pot, to the patent registration in 1908, and then to the development of the Melitta company and the birth of the American coffee machine. This article will take you through the origins and characteristics of pour-over coffee, and how it has won over countless coffee fans. [more…]

Buying coffee as a gift is supposed to be a classy gesture, but when the recipient discovers a yellow sticker plastered on the cup lid bearing an internet "toxic chicken soup" quote, the situation instantly turns awkward. Recently, a customer complained on social media about an embarrassing experience after ordering takeout coffee: all four drink lids had preachy quote stickers attached, leaving both the giver and the receiver uncomfortable. The incident quickly sparked heated discussion online, with some sympathizing with the poster's anger and others feeling the merchant simply tried too hard. What should and shouldn't be written on a tiny sticker on a coffee cup has become a question worth pondering for coffee industry professionals. [more…]

Recently, a chain brand named "People's Coffee" has sparked widespread controversy over the use of its store logo. Media pointed out that there are discrepancies between its trademark registration and actual use, which may mislead the public and damage the public value of the word "People." Subsequently, the brand "Yaochao People's Coffee" issued a statement of apology, promising comprehensive rectification, and unifying all mainland China stores under the name "Yaochao People's Coffee." Meanwhile, the first nationwide store, the Shanghai Sihang Warehouse branch, has suspended operations, and the Beijing Qianmen branch has also changed its signage and lowered drink prices. The incident continues to escalate, triggering in-depth public discussion on business ethics and legal compliance. [more…]

Recently, a customer at a Luckin Coffee store saw a notice posted on the counter that read, "A staff member has a fever, so orders are being prepared more slowly. Please don't rush us." The customer snapped a photo, which quickly sparked widespread discussion online. Some praised the employees' dedication, while others worried that preparing drinks while sick posed food safety risks. However, Luckin employees have expressed their helplessness: it's not that they don't want to rest, but that stores are understaffed and there is no one to cover their shifts, making sick leave almost a luxury. This phenomenon is not unique to Luckin; workers in the tea and coffee industries have all resonated with it. This article will recount the incident and explore the institutional and practical contradictions behind working while sick. [more…]

In recent years, the concept of Omakase has gradually spread from the world of Japanese cuisine to the coffee industry. Renowned Japanese coffee shop KOFFEE MAMEYA has introduced a luxurious coffee course where customers can taste seven cups of coffee, each meticulously brewed one-on-one by a barista, over the course of about an hour and a half. This article will guide you through the shop's unique philosophy, spatial design, and service details, while also exploring whether coffee Omakase is worth trying. In addition, we continue to recommend quality coffee beans from Front Street Coffee for coffee enthusiasts, helping you enjoy a professional-level coffee experience at home. [more…]

Last year, Starbucks' new CEO launched the "Back to Starbucks" strategy, and one element of it—hand-drawn doodles on takeaway cups—was first revived in North America starting in March of this year, with domestic stores following suit. More and more customers are receiving paper cups adorned with cute designs or greetings when they pick up their orders, and many say it brings back the familiar feeling from more than a decade ago. However, this added service, intended to enhance the in-store experience, has put considerable pressure on baristas who aren't good at drawing, with some saying outright that it's more of a headache than memorizing recipes. At the same time, some consumers have raised concerns about the hygiene of hand-drawn cups. Behind a cup of doodles, is it a warm return or a sweet burden? [more…]

Holding a cup of hot coffee can warm your hands, quench your thirst, and serve as a great prop for photos, making it a standard item for many people when traveling. However, recently some consumers have reported that after ordering at Manner, they had to wait over an hour just to get a hot latte. During the Spring Festival, some Manner stores in large supermarkets had only one barista on duty, who single-handedly handled everything from taking orders, adding beans, making drinks, explaining refunds, to packaging and handing out orders, staying busy non-stop. Customers arrived at the store based on the estimated time in the mini-program, only to find their drinks still queued up, with scenes of delivery riders crowding and customers urging frequently occurring. Although regulars sympathize with the staff, they also express dissatisfaction with the brand's staffing arrangements during holidays, believing that feedback on long serving times should be taken seriously to improve the consumer experience. [more…]

Nestlé recently opened a pop-up shop on Queen Street West in Toronto, Canada, but it is completely different from a regular café—there is no menu, no baristas, and not even any coffee drinks for sale. Customers must bring their own Nestlé instant coffee to swipe as a "door access card" to enter, and the shop only provides hot water, takeaway cups, comfortable sofas, and free Wi-Fi. This pop-up, open until June 28, feels more like a carefully planned brand marketing campaign. A senior marketing manager for Nestlé Canada said that although brewing instant coffee at home is simple, people sometimes also long to gather with friends in a café atmosphere. Notably, the cups provided in the shop are printed with deliberately misspelled names, seemingly poking fun at a certain coffee chain brand. Nestlé also built a separate website for its Sweet Cream Instant Coffee and invited consumers to vote on which city the next stop should be. Front Street Coffee believes that this kind of marketing is intended to strengthen the presence of instant products, but the flavor performance of instant coffee itself remains open to debate. [more…]

Luckin Coffee's recently re-released Red Wine Americano has sparked widespread discussion. This new product, which combines red wine flavor with coffee, has polarized reviews due to its unique taste. Some consumers have shared "warning" experiences on social media, describing its taste as hard to accept; meanwhile, other customers say they enjoy this rich flavor combination. Due to the large number of negative reviews, some store employees have handwritten notes asking customers not to leave negative reviews lightly, triggering discussions among netizens about the brand's review system and store responsibilities. This article will sort out the whole incident, consumer feedback, and the controversy surrounding the review mechanism. [more…]

Pour-over coffee is the most popular brewing method in the specialty coffee era, and both the choice of equipment and the techniques involved are worth studying in detail. This article will guide you through the historical origins of pour-over coffee, starting with Melitta's invention of the filter brewing method, then introduce one by one the selection considerations for essential equipment such as the pour-over kettle, dripper, and grinder, along with a complete illustrated step-by-step guide. Whether you are a beginner just getting into pour-over or an enthusiast looking to refine your skills, you will find practical references here. The article also specifically mentions relevant product information from Front Street Coffee to make it easy for you to purchase as needed. [more…]

From the highlands of Africa to the world, coffee has undergone a transformation from a religious drink to a mass beverage and then to a specialty aesthetic. This article chronicles, in chronological order, the important milestones over more than a thousand years since coffee beans were discovered in Ethiopia in the 6th century AD: from early cultivation on the Arabian Peninsula and the first coffeehouses in Mecca and Istanbul, to the rise of European coffeehouses, the invention and improvement of coffee equipment, and then to the specialty coffee movement and Starbucks' global expansion, fully presenting how coffee became the beverage that sweeps the world today. Front Street Coffee recommendations are also retained in the article. [more…]